Data driven CEM strategies: Reap immediate benefits
Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
Tangerine Bank, formerly ING Direct and a subsidiary of Scotiabank, needed to stand out in the overcrowded online banking sector. They knew customer experience management (CEM) was an essential to success – but how could they create insightful plans of action from customer feedback?
This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change, with tactics like:
- Delivering services customers want
- Predicting customer behavior
- Pulling new knowledge from familiar tools
- And more