5 Best Practice Steps for B2B and B2C Convergence

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Today’s supply chain refers to the end-to-end holistic view from the customer preferences and points of engagement, to order fulfillment across B2B and B2C lines of business. Many companies, however, fail to bridge the B2B/B2C gap, and treat these business functions as two totally separate entities.

How can you ensure you are handling your supply chain appropriately as the line between B2B and B2C blurs?

Access this Aberdeen research report to find out how customer requirements and cross-channel logistics flow, grow, and coverage – and what that means for your supply chain strategy. Read on to find out 5 best practice steps for B2B/B2C convergence, including:

  • Assess upstream and downstream demand-fulfillment models
  • Consider and expand external demand-to-fulfill capabilities with partners
  • And more
Feb 8, 2021
Dec 5, 2014
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