Unlocking the value of customer interactions on social media

TELERX - Listening to the voice of the customer

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Telerx, a global contact center outsourcing provider, recently undertook a major initiative to transform its business model to gain a competitive advantage in the evolving market. Traditional contact center providers help their clients handle incoming calls, but Telerx recognized the importance of embracing the social media platforms that many modern consumers rely on to share their opinions.

Access this white paper to learn how Telerx was able to turn raw data into valuable insight for their clients, enabling the company to:

  • Analyze unstructured text and structured CRM data
  • Support advanced predictive modeling and forecasting
  • Unlock the value of thousands of recorded phone calls with consumers
  • Respond faster and more thoughtfully to customer complaints
  • And more
Vendor:
IBM
Posted:
Feb 8, 2021
Published:
Jan 31, 2013
Format:
PDF
Type:
White Paper
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