The Benefits of Social and Cloud-based CRM Tools
"People are talking about you, regardless of whether you're listening," says Gartner analyst Jenny Sussin. In order to stay competitive, listening isn't an option -- you need to know what customers are saying about your business, and you need to participate in the conversation as well.
In this e-guide, learn more from Sussin and other CRM experts about what makes a social CRM tool successful, and why cloud-based CRM systems may be the right choice for you. Specific topics covered include:
- Key questions to consider when purchasing a social CRM tool
- Advantages of CRM in the cloud
- CRM trends supported by cloud computing
- And more