Catering to customers where they are with geolocation apps
Digital marketing, mobility and social networks are changing the way we think about the customer experience. No longer is it enough to send the same message to all customers—it now must be personalized. To that end, business professionals are exploring geolocation technology, which detects internet-connected devices like smartphones and tablets, especially in the world of mobile applications.
This e-book chapter is a guide to geolocation apps—what they are, what they do, and how they can benefit companies and the customers they sell to. First, you'll learn why providing a consumer with the right information at the right time is necessary in today's marketplace. Consumers today want deals and steals tailored to their personal preferences; and for many in customer service, geolocation seems the surest route. Next, read on to take a deeper look at the hurdles blocking widespread use of location-based data and analytics.