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ALSO CALLED: User Trends, IT Market Research, Online Research, Market Share, Market Size, Online Market Research
DEFINITION: Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The results may be used to resolve difficult or complex development and marketing issues. Typically, the selected target group in a crowdcast is well-educated  … 
Definition continues below.
Market ResearchReports
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Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010

IBM

The Customer You Know: Keeping, Leveraging, and Profiting from Current Customers with Business Analytics
sponsored by SAS
ANALYST REPORT: Read this paper to learn about business analytics and how it can significantly impact customer service improvements and customer retention and how it can enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS

Three Key Steps to B2B Marketing Optimization
sponsored by Marketo
WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.
Posted: 28 Apr 2010 | Published: 28 Apr 2010

Marketo

Presentation Transcript: Buying Your BI Solution from Your ERP Vendor: Strategic Business Enabler or IT Convenience?
sponsored by IBM
PRESENTATION TRANSCRIPT: This presentation transcript explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
Posted: 20 Oct 2009 | Published: 20 Oct 2009

IBM

State of the Market: Microsoft Sharepoint
sponsored by Oracle Corporation
WHITE PAPER: Some may argue that SharePoint is not a panacea and is perhaps being over-used while many organizations around the world are reportedly using it for one or more ECM-related projects. This paper focuses on a survey conducted by AIIM that sheds light on the reality of SharePoint adoption and practice within the enterprise.
Posted: 03 Apr 2009 | Published: 02 Mar 2009

Oracle Corporation

Making Web 2.0 Work for Your Enterprise: IT Deployments
sponsored by Oracle Corporation
WHITE PAPER: The consumer Web has shown us the power of the internet as a social, collaborative platform, particularly when compared to existing rigid corporate environments. Wikis, blogs, Really Simple Syndication (RSS) feeds, social networks, tagging, and mashups are flexible, user-driven tools that have the potential to bring many benefits to the enterprise.
Posted: 03 Apr 2009 | Published: 01 Aug 2008

Oracle Corporation

Using Advanced Analytics to Gain Insights into Your Revenue Stream
sponsored by SAP America, Inc.
WHITE PAPER: This CustomerCentric SellingĀ® research can help organizations analyze their sales and marketing processes to gain insights more quickly and accelerate business performance.
Posted: 20 Feb 2009 | Published: 20 Feb 2009

SAP America, Inc.

Get Personal: Capitalize on Your Subscriber Data with a Unified User Profile
sponsored by Hewlett-Packard Company
WHITE PAPER: This IDC white paper discusses the role of user profile management in the telecom industry. Service providers' (SPs) efforts to manage, capitalize on, and provision user information across multiple databases are critical to fuel applications-led services.
Posted: 19 Nov 2008 | Published: 19 Nov 2008

Hewlett-Packard Company

The Role of ERP in Globalization
sponsored by SAP America, Inc.
EBOOK: This whitepaper examines the role of ERP in Globalization in detail, outlining steps to improve current strategies to meet the changing face of the global business of today ...and tomorrow.
Posted: 26 Sep 2008 | Published: 18 Sep 2008

SAP America, Inc.

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices
sponsored by Vtrenz, Inc
WEBCAST: Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices.
Posted: 20 Aug 2008 | Premiered: Aug 20, 2008

Vtrenz, Inc

Cable Communications Industry: Meeting the critical needs of today's cable operators
sponsored by MapInfo Corporation
WHITE PAPER: This white paper details how using location intelligence solutions can assist in the successful rollout of telecommunications services.
Posted: 26 Mar 2008 | Published: 01 Mar 2008

MapInfo Corporation

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2
sponsored by SAP AG
WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands.
Posted: 24 Mar 2008 | Published: 01 Aug 2007

SAP AG

Location Intelligence: The New Geography of Business
sponsored by Pitney Bowes Business Insight
WHITE PAPER: This white paper explores the benefits associated with location intelligence for analyzing and deploying location-based information.
Posted: 17 Mar 2008 | Published: 01 Jan 2006

Pitney Bowes Business Insight

Shaping the Future for Higher Education and Research Institutions with SAP
sponsored by SAP America, Inc.
CASE STUDY: This document discusses the solutions and best practices supported by SAP solutions to meet the needs in the higher education and research industry. It outlines the business issues this industry faces and recommended strategies for success.
Posted: 21 Feb 2008 | Published: 01 Jan 2007

SAP America, Inc.

Real World SOA Stories
sponsored by IBM
BOOK: This great collection of case studies from around the world and across a variety of industries shows how clients are achieving success and getting real value from their SOA deployments, regardless of their stage of SOA adoption.
Posted: 22 Oct 2007 | Published: 22 Oct 2007

IBM

The New Language of Business: SOA and Web 2.0. Download a complimentary chapter
sponsored by IBM
WHITE PAPER: Sandy Carter, Vice President of SOA and WebSphere Strategy, IBM Corporation, takes readers through a specific roadmap on how, where, when, and why to embrace a Service Oriented Architecture (SOA) strategy in her new book.
Posted: 22 Oct 2007 | Published: 22 Oct 2007

IBM

Everything You Need to Know about Email and Web Security (But Were Afraid to Ask)
sponsored by Symantec Hosted Services
PRODUCT LITERATURE: What you don't know can destroy your business. It's hard to imagine modern business without the internet but in the last few years it has become fraught with danger. Internet crooks are the dotcom entrepreneurs of crime, using the power of ...
Posted: 04 Sep 2007 | Published: 01 Jan 2006

Symantec Hosted Services

Oneupweb Case Studies
sponsored by Oneupweb
CASE STUDY: The case studies featured in this document showcase several Oneupweb client success stories. Read how these companies significantly improved their integrated online marketing campaigns-including natural search optimization, paid search marketin campaigns.
Posted: 06 Apr 2007 | Published: 01 Sep 2006

Oneupweb
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MARKET RESEARCH DEFINITION (continued): …  but not part of the culture of the corporation seeking the solution. Such a group may consist of consumers who buy the company's products or services but who have no other connection with the company or its affiliates. When the event is a competition, these people are treated as contestants. The most creative or promising solutions, as determined by a set of judges, win the contest. Cash prizes generate an incentive for participants to take the contest seriously.Crowdcasting has been proven to stimulate the evolution of products, processes, technologies, services or trademarks that executives … 

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