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Advertising Industry
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ALSO CALLED: Advertising Services Industry, Ad Agencies, Public Relations Firms, PR Firms, Advertising Agencies, and Advertising and Marketing Industry
DEFINITION: Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and
Definition continues below.
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| Recent Vendor Reports on Advertising Industry |
The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER: Posted: 03 Mar 2008 | Published: 01 Nov 2007
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Marketing Outlook 2007
sponsored by CMO Council
WHITE PAPER: Posted: 24 Aug 2007 | Published: 01 Aug 2007
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Creativity Goes Online
sponsored by CIO Decisions
JOURNAL ARTICLE: Posted: 03 Apr 2007 | Published: 01 Apr 2007
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ADVERTISING INDUSTRY DEFINITION (continued):
Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.
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