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Vertical Industries >
Professional Services Industries >
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ALSO CALLED:
Advertising Services Industry,
Ad Agencies,
Public Relations Firms,
PR Firms,
Advertising Agencies,
Advertising and Marketing Industry
DEFINITION: Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and
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Definition continues below.
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Advertising Industry Reports
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1 Match
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Case Study: National Print Group Posts Large-Scale Savings with Fluid Data Storage
sponsored by Dell Compellent
CASE STUDY:
As NPG's digital library and business applications continued to grow, so did data storage inefficiencies and costs. The aging equipment had limited storage capacity and there was no disaster recovery strategy other than time-consuming backups. Read on to learn how NPG managed their growing problem.
Posted: 29 Jun 2011 | Published: 29 Jun 2011
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ADVERTISING INDUSTRY DEFINITION (continued): … Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and buying (i.e., placing advertising). Visit WhatIs.com - a knowledge exploration and self-education tool about information technology.
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