BusinessWeek Research Services (BWRS) launched a research program in April 2009 to determine the attitudes and opinions of C-level executives with regard to the use and value of business analytics. The research program was designed to understand how companies are creating and fostering a culture of proactive evidence-based decision-making.

This white paper reviews a portion of the research and provides analysis and insights on the topic of business analytics. It is part of a series of white papers for C-level executives intended to facilitate sharing the most important insights from the research.

Read this paper to learn more about business analytics and how it can significantly impact on customer service improvements and customer retention and how it can  enable your company to develop more agile strategies that will allow you to adapt to changing customer behavior and achieve their business goals.