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ALSO CALLED: User Trends, IT Market Research, Online Research, Market Share, Market Size, Online Market Research
DEFINITION: Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The results may be used to resolve difficult or complex development and marketing issues. Typically, the selected target group in a crowdcast is well-educated  … 
Definition continues below.
Market Research White Papers (View All Report Types)
1 - 25 of 35 Matches Previous Page  |  Next Page
Market Analysis for 18 Featured Endpoint Protection Platforms
sponsored by Trend Micro
WHITE PAPER: Endpoint protection platforms (EPPs) provide a collection of security capabilities to protect PCs, smartphones and tablets. Learn from analysts about 18 featured EPPs with capabilities such as anti-malware, personal firewall, and more.
Posted: 22 Nov 2016 | Published: 01 Feb 2016

Trend Micro

Endpoint Security Suites: How 15 Providers Stack Up
sponsored by Trend Micro
WHITE PAPER: In this 25-criteria evaluation of endpoint security suite providers, one firm has identified 15 significant game-changers. Uncover research, analysis, and scores for how each provider measures up so you can make the right choice.
Posted: 21 Nov 2016 | Published: 19 Oct 2016

Trend Micro

Beyond Next-Gen: Defining Future-ready Endpoint Security
sponsored by Trend Micro
WHITE PAPER: ESG conducted market research to explore how organizations employ advanced endpoint security controls. Learn how the endpoint itself has changed, how its weaknesses are exploited to perpetuate attacks, and the techniques and controls that can mitigate them.
Posted: 18 Nov 2016 | Published: 18 Nov 2016

Trend Micro

BI, Analytics, and the Cloud: 2016 Strategies for Business Agility
sponsored by Cloudera
WHITE PAPER: This TWDI Best Practices Report examines organizations' experiences with, and plans for, cloud BI and analytics. Uncover what needs to be considered for a cloud migration, and 10 recommendations for successful implementation.
Posted: 07 Nov 2016 | Published: 07 Nov 2016

Cloudera

2016 Security Report: Staying One Step Ahead
sponsored by Check Point Software Technologies Ltd.
WHITE PAPER: This in-depth security report looks at what enterprises are encountering in known and unknown malware, attack trends, and the impact of mobile devices on the enterprise. Learn recommendations for staying a step ahead of cybercriminals.
Posted: 07 Nov 2016 | Published: 07 Nov 2016

Check Point Software Technologies Ltd.

2016 Cost of Data Breach Study: Impact of Business Continuity Management
sponsored by IBM
WHITE PAPER: The Ponemon Institute surveyed 383 companies in 16 industry sectors about their experience with data breaches. Learn how the majority of these companies are solving breaches efficiently and cost-effectively with business continuity management (BCM.)
Posted: 26 Sep 2016 | Published: 30 Jun 2016

IBM

Worldwide EMM Market Shares: Vendors and Market Share Changes the Landscape
sponsored by VMware
WHITE PAPER: This study analyzes the EMM market, ranking the top 14 vendors by revenue and revealing the market trends and events that have helped shape the market landscape. Uncover advice on what you can do in the EMM buying phase.
Posted: 12 Sep 2016 | Published: 31 May 2016

VMware

Assessment: 14 Security Information and Event Management Vendors
sponsored by LogRhythm, Inc.
WHITE PAPER: The need for early targeted attack detection and response is driving the expansion of new and existing SIEM deployments. Uncover this report to find out how 14 vendors of SIEM technology fared in an analysts' assessment.
Posted: 30 Aug 2016 | Published: 10 Aug 2016

LogRhythm, Inc.

Research Analysis for Advanced Analytics Platforms
sponsored by SAS
WHITE PAPER: This report produced by Gartner includes an analysis of advanced analytics platforms to help you become more familiar with tools heating up the analytics market. Uncover high-rated capabilities that offer reusability of workflows, more automation, analytics guidance and accelerators for common use cases.
Posted: 05 Apr 2016 | Published: 09 Feb 2016

SAS

Analyst Insight: IoT Analytics in Practice
sponsored by SAS
WHITE PAPER: Research analysts conducted deep qualitative interviews with three organizations that invested significant time and resources into their own IoT analytics initiatives. Access now to uncover key themes and lessons learned from your peers.
Posted: 05 Apr 2016 | Published: 30 Sep 2015

SAS

Enterprise Development in the Cloud: Top Benefits, Drivers, and Concerns
sponsored by Red Hat
WHITE PAPER: According to a survey of 408 enterprise IT software development professionals, enterprises using the cloud see improvements in time to market as well as higher productivity. Read this white paper for key findings from this survey regarding enterprise development in the cloud.
Posted: 21 Apr 2015 | Published: 17 Jun 2014

Red Hat

Magic Quadrant for Master Data Management of Product Data Solutions
sponsored by TIBCO Software Inc.
WHITE PAPER: The master data management (MDM) of product data solutions market continues to grow and evolve. Increasingly, end-user organizations are using MDM to transform into a digital business.This Magic Quadrant evaluates 15 providers. Read on to find the right vendor for your needs.
Posted: 19 Mar 2015 | Published: 06 Nov 2014

TIBCO Software Inc.

Create a Referral Program to Grow Your IT Business
sponsored by ConnectWise
WHITE PAPER: The primary mode of growth for most technology provider businesses is by good, old word of mouth.  Yet, many businesses have not established an official referral program to capture as many referrals as possible.  Check out this guide to find the proven best strategies for creating the perfect referral program for your business.
Posted: 16 Jul 2013 | Published: 16 Jul 2013

ConnectWise

Scale-out Storage Market Forecast 2010-2015
sponsored by Red Hat
WHITE PAPER: Although scale-out storage technologies were once viewed as specialized infrastructure solutions that really only made sense in a few environments, today these platforms are making their way into mainstream IT. Check out this ESG market forecast to discover current trends and future predictions regarding the development of these solutions.   
Posted: 14 Feb 2012 | Published: 14 Feb 2012

Red Hat

Ahead in the Cloud: The CSC Cloud Usage Index
sponsored by CSC
WHITE PAPER: This survey of more than 3,500 cloud computing users in eight countries uncovers current user attitudes towards the cloud and their experience in adopting cloud computing. Access these findings to discover the answers to key cloud questions now.
Posted: 12 Jan 2012 | Published: 12 Jan 2012

CSC

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member
sponsored by AT&T Corp
WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management
sponsored by AT&T Corp
WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices.
Posted: 02 Nov 2011 | Published: 02 Nov 2011

AT&T Corp

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Sybase® Market Liquidity Analysis
sponsored by Sybase, an SAP company
WHITE PAPER: A full market perspective is difficult because of fragmented liquidity. Many securities are traded on more than one exchange or alternative trading venue. Knowing when, where and how to trade can be a challenge, and it’s getting harder all the time as the markets evolve.
Posted: 25 May 2011 | Published: 25 May 2011

Sybase, an SAP company

Magic Quadrant for Data Warehouse Database Management Systems (Gartner)
sponsored by Teradata
WHITE PAPER: The data warehouse DBMS market is undergoing a transformation, including many acquisitions, as vendors adapt data warehouses to support the modern business intelligence and analytic workload requirements of users. This document compares 16 vendors, including IBM & Netezza, to help customers find the right one for their needs.
Posted: 11 Apr 2011 | Published: 11 Apr 2011

Teradata

Magic Quadrant for Static Application Security Testing
sponsored by Veracode, Inc.
WHITE PAPER: In this research, we analyze the evolution of the static application security testing market, and evaluate its vendors according to their business and technology vision, as well as their ability to execute against that vision in their products and services.
Posted: 17 Feb 2011 | Published: 17 Feb 2011

Veracode, Inc.

A Marketing Pilot for FTTH Network Rollout
sponsored by ECI Telecom
WHITE PAPER: Operators who invest in marketing pilots before making a significant network change are better able to plan the service packages and define the target audience. This white paper presents ECI Telecom’s proposed approach to marketing pilots, their possible components, and expected results.
Posted: 29 Nov 2010 | Published: 01 Nov 2010

ECI Telecom

Business-strength Geocoding: Ten requirements for more cost-efficient and effective business decisions
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Geocoding determines location by linking longitude and latitude coordinates with street address data. By identifying your best customers’ location and defining how to reach them most effectively you possess the ultimate decision making tool. Utilize the power of location intelligence to know the location of your customers, partners and competitors.
Posted: 22 Sep 2010 | Published: 22 Sep 2010

Pitney Bowes Business Insight

Meeting the Demands of the Smarter Consumer
sponsored by IBM
WHITE PAPER: IBM surveyed more than 30,000 consumers in the United States, Canada, United Kingdom, Brazil, India and China for this report on shopping preferences. Read this report to learn why technology makes consumers smarter, more connected and more certain about what they want.
Posted: 25 Aug 2010 | Published: 25 Aug 2010

IBM

Advanced Marketing Automation: Maximize Returns on Customer Communication Strategies through Intelligent, Integrated Marketing Processes
sponsored by SAS
WHITE PAPER: This paper explores how many companies are turning to advanced marketing automation for improved efficiency and effectiveness of marketing activities. Read on to learn how to provide a comprehensive solution for current marketing challenges and learn how to maximize campaign returns through the essential phases of a disciplined marketing process.
Posted: 05 May 2010 | Published: 05 May 2010

SAS
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MARKET RESEARCH DEFINITION (continued): …  but not part of the culture of the corporation seeking the solution. Such a group may consist of consumers who buy the company's products or services but who have no other connection with the company or its affiliates. When the event is a competition, these people are treated as contestants. The most creative or promising solutions, as determined by a set of judges, win the contest. Cash prizes generate an incentive for participants to take the contest seriously.Crowdcasting has been proven to stimulate the evolution of products, processes, technologies, services or trademarks that executives … 

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