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| Business of Information Technology > Business Processes > Marketing > |
Market Research
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ALSO CALLED: User Trends, IT Market Research, Online Research, Market Share, Market Size, and Online Market Research
DEFINITION: Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The results may be used to resolve difficult or complex
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Definition continues below.
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MARKET RESEARCH DEFINITION (continued): … development and marketing issues. Typically, the selected target group in a crowdcast is well-educated but not part of the culture of the corporation seeking the solution. Such a group may consist of consumers who buy the company's products or services but who have no other connection with the company or its affiliates. When the event is a competition, these people are treated as contestants. The most creative or promising solutions, as determined by a set of judges, win the contest. Cash prizes …
Market Research definition sponsored by SearchCRM.com, powered by WhatIs.com an online computer dictionary
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