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Dec 4, 2009

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ALSO CALLED: User Trends, IT Market Research, Online Research, Market Share, Market Size, Online Market Research DEFINITION: Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The results may be used to resolve difficult or complex development and marketing issues. Typically, the selected target group in a crowdcast is well-educated … Definition continues below.
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Recessionary Effects on Network Services Spending Among Consumers, Worldwide: A Report on Consumer Spending Priorities in 2009 and Targets for Cost Reduction sponsored by Alcatel-Lucent WHITE PAPER: Consumer spending patterns undergo significant changes during an economic downturn. This paper presents the results of a worldwide study to assess how the current recession is affecting consumer spending. This information can help operators recognize the areas of greatest revenue potential in the months ahead and adjust accordingly. Posted: 15 Oct 2009 \| Published: 15 Oct 2009 TOPICS: Broadband Service Providers \| Broadband Telecommunications Services \| Market Research \| Market Trends \| Telecom Provisioning \| Telecom Spending \| Telecommunications Carrier Systems \| Telecommunications Industry \| Telecommunications Service Providers \| Telecommunications Services

Get More from Business Intelligence (BI) by Understanding Your Analysis Needs sponsored by IBM WHITE PAPER: A companywide business intelligence deployment that adapts to the analysis needs and styles of key sets of users within the organization is the key to unlocking the true potential of BI. This whitepaper outlines four styles of analysis and explains how to build deployment plans around these key pillars to get the most return on your BI investment. Posted: 08 Oct 2009 \| Published: 08 Oct 2009 TOPICS: Analytic Applications Software \| Business Intelligence \| Business Performance Management \| Knowledge Management \| Market Research \| Query Tools \| Real-time Analytics \| Reporting Software

The Responsive Supply Chain: Managing Market Events in the Consumer Goods Industry sponsored by SAP AG WHITE PAPER: This report focuses on the market events that impact demand. It explains the six market event categories that cannot be controlled but can be effectively managed if the right processes and technologies are in place. Posted: 18 Sep 2008 \| Published: 18 Sep 2008 TOPICS: Best Practices \| Consumer Market \| Demand Chains \| Inventory Management \| Market Research \| Network Management \| Order Management Systems \| PLM \| Product Management \| Supply Chain Management

Intelligent Merchandising: Creating a Unique Shopping Experience, Part 2 sponsored by SAP AG WHITE PAPER: Anticipating customer needs is a better predictor of success than just responding to what customers say they want. Read this white paper to learn how you can create a unique customer experience by anticipating customers' lifestyle needs and demands. Posted: 24 Mar 2008 \| Published: 24 Mar 2008 TOPICS: Business Intelligence \| Business Intelligence Software \| CRM Analytics \| Customer Data Management \| Customer Satisfaction \| Market Research \| Product Management \| Retail Trade Industry \| Sales

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MARKET RESEARCH DEFINITION (continued): … but not part of the culture of the corporation seeking the solution. Such a group may consist of consumers who buy the company's products or services but who have no other connection with the company or its affiliates. When the event is a competition, these people are treated as contestants. The most creative or promising solutions, as determined by a set of judges, win the contest. Cash prizes generate an incentive for participants to take the contest seriously.Crowdcasting has been proven to stimulate the evolution of products, processes, technologies, services or trademarks that executives …

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