sponsored by AT&T Corp
Posted:  02 Nov 2011
Published:  02 Nov 2011
Format:  PDF
Length:  3  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:

In a United States consumer survey, 80% of respondents indicated interest in scanning barcodes with their mobile phone. Sixty-nine percent of those surveyed want to scan barcodes to capture and redeem coupons and discounts.

Currently, Red Light Management has used AT&T’s mobile barcode program in promotional campaigns for artists such as Dave Matthews Band, Steel Train and Tim McGraw. In each campaign, fans are encouraged to use their smartphone device to scan a barcode appearing on various promotional materials associated with the artists’ tours. Once scanned, the barcodes link fans to special content available on an artist-by-artist basis including free apps, music videos, fan club access and more.






BROWSE RELATED RESOURCES
Market Research | Market Trends | Marketing | Marketing Literature | Mobile CRM | Mobile Device Management | Mobile Device Management Software | Scanners | Smart Phones

View All Resources sponsored by AT&T Corp

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement