Market Research Multimedia

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May 19, 2013

Business of Information Technology > Business Processes > Marketing >
Market Research
ALSO CALLED: User Trends, IT Market Research, Online Research, Market Share, Market Size, Online Market Research DEFINITION: Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The results may be used to resolve difficult or complex development and marketing issues. Typically, the selected target group in a crowdcast is well-educated … Definition continues below.
Market Research Multimedia (View All Report Types)
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Gain a Competitive Advantage as a Social Business sponsored by IBM VIDEO: View this quick video to learn how Greenwell, a fictional organization based on real-life customer scenarios, gained a competitive advantage by becoming a social business with the IBM Platform for Social Business. Posted: 09 Apr 2013 \| Premiered: 09 Apr 2013 TOPICS: Collaboration \| Collaborative Applications Software \| Market Research \| Market Trends \| Marketing \| Marketing Information Systems \| Social Computing \| Social Networking \| Workgroups

Sybase Video: Complex Event Processing for Continuous Intelligence sponsored by Sybase, an SAP company VIDEO: Discover how Sybase uses Complex Event Processing to help financial services companies capitalize on critical opportunities as they happen. This real-time Continuous Intelligence delivers actionable insights to enable informed decisions that can increase revenue, solve customer problems and reduce risk. Posted: 08 Jul 2011 \| Premiered: 08 Jul 2011 TOPICS: Business Intelligence \| Business Management \| Capital Expenditures \| Data Analytics \| Enterprise Resource Management \| Market Research \| Market Trends \| Predictive Analytics

Warehousing Podcast Series sponsored by IBM PODCAST: Listen to a series of short podcasts available for InfoSphere Warehousing and IBM Smart Analytics System to learn about all the benefits of the IBM approach. Posted: 17 Mar 2011 \| Premiered: Mar 17, 2011 TOPICS: Business Intelligence Software \| Customer Loyalty \| Data Analytics \| Data Mining \| Data Warehouse Software \| Market Research \| OLAP \| XML

How Do You Score? Silverpop's Benchmark Study of B2B Lead Management Practices sponsored by Vtrenz, Inc WEBCAST: Listen to this webinar and learn how to grab a peek at your competitors marketing results. It also discusses lead growth, form completion rate, email performance metrics, channels, and best practices. Posted: 20 Aug 2008 \| Premiered: Aug 20, 2008 TOPICS: B2B \| B2B Integration \| B2B Integration Software \| B2B Online Trading \| Best Practices \| Budgeting \| Channel Management \| Email \| Lead Generation \| Market Research \| Metrics \| Performance Testing \| Product Development

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MARKET RESEARCH DEFINITION (continued): … but not part of the culture of the corporation seeking the solution. Such a group may consist of consumers who buy the company's products or services but who have no other connection with the company or its affiliates. When the event is a competition, these people are treated as contestants. The most creative or promising solutions, as determined by a set of judges, win the contest. Cash prizes generate an incentive for participants to take the contest seriously.Crowdcasting has been proven to stimulate the evolution of products, processes, technologies, services or trademarks that executives …

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