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ALSO CALLED: User Trends, IT Market Research, Online Research, Market Share, Market Size, Online Market Research
DEFINITION: Crowdcasting is a problem-solving and idea-generating tactic in which a corporation disseminates details of a specific problem or situation to a carefully chosen group of people for possible solutions. The process is often conducted as a contest. The results may be used to resolve difficult or complex development and marketing issues. Typically, the selected target group in a crowdcast is well-educated  … 
Definition continues below.
Market Research Multimedia (View All Report Types)
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IBM Smart Products Webcast: The Payoff of Driving Requirements Management Across Product Development
sponsored by IBM
WEBCAST: This webcast discusses how to implement a structured approach to requirements management based on IBM Rational software -- a primary driver for quality improvement. A panel of experts share real-world examples and proven best practices for delivering innovative, high quality products to market in shorter timeframes.
Posted: 23 Nov 2009 | Premieres: 23 Nov 2009


Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience? - Podcast
sponsored by IBM
PODCAST: This Podcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
Posted: 08 Oct 2009 | Premiered: 08 Oct 2009


Next steps for business intelligence
sponsored by IBM
VIDEO: To find out more about how organizations can take the next steps with their BI initiatives, SearchDataManagement.com turned to Boris Evelson of Forrester Research. In this videocast, Boris will reveal some of the most important emerging trends in BI today and how organizations should start planning to take advantage of next-generation BI.
Posted: 25 Sep 2009 | Premiered: 25 Sep 2009


Buying your BI solution from your ERP vendor: Strategic Business Enabler or IT Convenience?
sponsored by IBM
WEBCAST: This webcast explores the benefits and drawbacks of buying business intelligence (BI) solutions from enterprise resource planning (ERP) vendors, and shares survey results that reveal whether or not customers who have gone down the sole-sourcing path are happy with their decision.
Posted: 17 Sep 2009 | Premiered: 17 Sep 2009

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MARKET RESEARCH DEFINITION (continued): …  but not part of the culture of the corporation seeking the solution. Such a group may consist of consumers who buy the company's products or services but who have no other connection with the company or its affiliates. When the event is a competition, these people are treated as contestants. The most creative or promising solutions, as determined by a set of judges, win the contest. Cash prizes generate an incentive for participants to take the contest seriously.Crowdcasting has been proven to stimulate the evolution of products, processes, technologies, services or trademarks that executives … 
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