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Lead Management

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DEFINITION: Complete process of tracking and managing sales leads from generation of leads to their conversion into sales and long-term relationships. The data generated in this process is used in the measurement of the efficiency of the marketing and sales efforts.
Lead Management White Papers (View All Report Types)
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B2B Lead Gen: Marketing ROI Performance & Evaluation Study
sponsored by Citrix Online
WHITE PAPER: MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization.
Posted: 21 Aug 2009 | Published: 21 Aug 2009

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