Lead Management

WHITE PAPER: This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program.

Posted: 31 Dec 2012 | Published: 31 Dec 2012

WHITE PAPER: The goal of this guide is to arm B2B marketers with the ultimate resource for lead nurturing, whether you’re just starting to think about lead nurturing in your business or are looking for ways to enhance and optimize your existing programs. Read this definitive guide to learn more.

Posted: 12 Nov 2010 | Published: 12 Nov 2010

WHITE PAPER: This paper explores how the SAP CRM application helps you leverage your partner relationships and empower channel partners so they can better market to, sell to, and provide service to your end customers. Continue reading to learn how you can have a more profitable partner channel network – and a more profitable company.

Posted: 02 Sep 2010 | Published: 02 Sep 2010

WHITE PAPER: In B2B marketing, small changes can mean big differences to the success of marketing programs.  But just because you met the plan goals does not mean the program was as successful as it could have been. The secret to getting the most out of your campaigns is to optimize continually - pre-click, post-click, and post-conversion.

Posted: 28 Apr 2010 | Published: 28 Apr 2010

WHITE PAPER: Read this paper to learn about sales intelligence-- the external sources of information that a company uses to enhance sales force effectiveness. This Aberdeen Group report offers tips from best-in-class companies, including best practices related to data quality, sales force automation, and CRM solutions.

Posted: 16 Mar 2010 | Published: 09 Jan 2009

WHITE PAPER: In this paper you will learn how the roles and responsibilities of marketers has evolved since the web has become a big part of your customer’s buying process. Read on to learn how you can optimize lead nurturing to pump up your sales pipeline.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: This guide will show you five steps you can take to turn the creation of customer-centric content into a core competency and map that information for right-time delivery that keeps your prospects focused on the success you can help them achieve.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: Lead scoring is often touted as the new secret sauce that transforms marketing from art to science. This guide will walk you through the process step-by-step, ensuring you have just what you need to drive continuous lead engagement, satisfy the needs of your salespeople, and play a key role in the generation of revenues.

Posted: 07 Oct 2009 | Published: 07 Oct 2009

WHITE PAPER: When chosen wisely and used appropriately, technology can have a positive impact on both the sales process management and the results of managing the sales effort more efficiently. SugarCRM can remedy the gap in four crucial areas. And it does so very economically, avoiding a fifth mistake, spending more money than you have to in order to improve.

Posted: 02 Jun 2009 | Published: 02 Jun 2009

WHITE PAPER: A CRM system can help drive sales performance, so the decision of which CRM provider is right for your sales organization is very important. This paper discusses the benefits of having SugarCRM® as your CRM provider and how it is based on commercial open source software, which gives the product a variety of benefits over other CRM providers.

Posted: 02 Jun 2009 | Published: 02 Jun 2009