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Mobile CRM

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ALSO CALLED: mCRM, Mobile Customer Relationship Management, Wireless Customer Relationship Management, Wireless CRM
DEFINITION: The ability to use handheld devices to manage sales, sales contacts, and customer service activities.
Mobile CRM White Papers (View All Report Types)
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Delivering Effective CRM Today: A Look Into New, Dynamic Approaches
sponsored by Microsoft
WHITE PAPER: This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Open Source Middleware: Accelerate Application Development the Modern Way
sponsored by Red Hat
WHITE PAPER: Outdated middleware makes licensing, maintenance, and development costs rise so you can't focus on innovation. In this infographic, you'll learn how open source middleware can help you maximize developer productivity while increasing ROI.
Posted: 14 Jan 2016 | Published: 14 Jan 2016

Red Hat

Meeting Market Demands for Delivery of Innovative, New Application Services
sponsored by CA Technologies
WHITE PAPER: This executive brief describes how release automation can simplify and accelerate application delivery. Explore how to develop a true DevOps culture where innovation and time to revenue are accelerated.
Posted: 07 Jan 2016 | Published: 31 Dec 2014

CA Technologies

How to See Greater Returns from Mobile App Development
sponsored by IBM
WHITE PAPER: This study by Forrester explores the impact of "good" or "bad" mobile apps on a company's brand, revenue, and cost structure. Uncover the difference between a good app and a great one, and learn how to adjust your development strategy to see greater returns.
Posted: 04 Jan 2016 | Published: 31 Oct 2015

IBM

Sell Effectively with Smart CRM
sponsored by Microsoft
WHITE PAPER: This white paper discusses the criteria necessary for effective sales technology and explains how one organization found its sales software solution. Read on to learn how you can select the tools that will lead to sales success.
Posted: 29 Dec 2015 | Published: 29 Dec 2015

Microsoft

Your Social Intelligence Guide for Customer Service
sponsored by Microsoft
WHITE PAPER: This guide reveals how companies like LEGO take the time to listen, respond, and follow up with customers to create an amazing experience. Gain insights from experts such as Clara Shih, CEO and Founder of Hearsay Social, board member of Starbucks, and author of The Facebook Era.
Posted: 28 Dec 2015 | Published: 28 Dec 2015

Microsoft

How to Maximize Sales Productivity in the Modern Workplace
sponsored by Microsoft
WHITE PAPER: This white paper presents a three-step strategy towards selling more effectively. Access now and get details on staying focused, winning faster, and building trust.
Posted: 16 Dec 2015 | Published: 16 Dec 2015

Microsoft

Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

Becoming a Digital Business
sponsored by Microsoft
WHITE PAPER: This guide explores seven areas in which modern technology is being used to revamp the enterprise. Discover new ideas for your journey towards digitization.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

Case Study: Meeting User Expectations with Integrated ERP
sponsored by Unit4
WHITE PAPER: Get the level of technology you expect at home in your organization with integrated ERP. Learn how a ERP tools can meet user expectations while supporting data-driven decision making with analytics.
Posted: 24 Nov 2015 | Published: 24 Nov 2015

Unit4

Overcoming Top Mobile Challenges
sponsored by IBM
WHITE PAPER: Using the healthcare industry as an example, this white paper takes a closer look at the new mobile trends that are transforming businesses. Uncover tips for overcoming challenges on the road ahead, including access to data, governance, integration, and more.
Posted: 23 Nov 2015 | Published: 29 Oct 2015

IBM

The Internet of Things: Harnessing the Power of an Ever-Connected Enterprise
sponsored by Panasonic
WHITE PAPER: This report examines which industries are set to gain the most from IoT in the next year and provides instruction for business leaders to foster an ever-connected enterprise landscape. Access this report to accelerate your business mobility using IoT and M2M technologies.
Posted: 18 Nov 2015 | Published: 18 Nov 2015

Panasonic

Survival of the Fittest: Assessing the New Landscape of Enterprise Mobile Devices
sponsored by Panasonic
WHITE PAPER: Is rugged mobile technology still integral to enterprise mobility? In this white paper you will realize the continued importance of specialized mobile hardware and how these rugged devices are evolving to keep pace with consumer user interfaces and application usability. Read on to achieve maximum mobile ROI.
Posted: 17 Nov 2015 | Published: 31 Jul 2015

Panasonic

Why Good Apps Are Not Good Enough
sponsored by IBM
WHITE PAPER: What separates a good app from a great one isn't subjective, it's science. Access Forrester-backed research to find out what goes into a great app, and how they increase revenue, reduce cost, and engage customers exponentially more than their good counterparts.
Posted: 12 Nov 2015 | Published: 30 Oct 2015

IBM

How to Ensure Success of Your Mobile App Development Projects
sponsored by IBM
WHITE PAPER: In this report, you will learn the best practices for successful mobile application development. Read on to make your mobile project shine with a checklist of project guidelines, as well as advice on how to enable flexible mobile app development platforms with cloud.
Posted: 11 Nov 2015 | Published: 11 Nov 2015

IBM

Magic Quadrant for Mobile Application Development Platforms
sponsored by IBM
WHITE PAPER: This Gartner Magic Quadrant compares 20 different mobile app development platform vendors, revealing the biggest strengths and weaknesses of each option. Discover how each vendor performed according to criteria like product quality, price, and customer experience.
Posted: 10 Nov 2015 | Published: 21 Sep 2015

IBM

Transform into a Mobile Enterprise with Cloud Computing
sponsored by IBM
WHITE PAPER: This white paper explores how and why the mobile enterprise works. Discover how to make your enterprise a mobile one with cloud technologies.
Posted: 05 Nov 2015 | Published: 30 Sep 2015

IBM

Enabling Enterprise Mobility with APIs
sponsored by MuleSoft
WHITE PAPER: This paper reviews the primary drivers and challenges faced by enterprises trying to initiate or support a mobile strategy, and the transformation stories of three market leaders who enabled mobility via API-led connectivity. Access this white paper now to devise a mobile strategy for your business.
Posted: 30 Oct 2015 | Published: 30 Oct 2015

MuleSoft

How to Avoid the Software Licensing Cost Trap
sponsored by Matrix42
WHITE PAPER: There is now an urgent requirement for transparency and control over software compliance within companies. This white paper serves as an instructive guide for optimizing your software expenses using asset management, ensuring the efficient use of software.
Posted: 12 Oct 2015 | Published: 12 Oct 2015

Matrix42

Is EMM the Future of Mobility and Mac Management?
sponsored by VMware
WHITE PAPER: However ubiquitous mobile Mac usage may be, a consistent management experience must materialize for all device types and operating systems. Access this white paper and learn how to optimize enterprise mobility with streamlined BYOD.
Posted: 09 Oct 2015 | Published: 31 Dec 2014

VMware

The New BYOD: Best Practices for a Productive BYOD Program
sponsored by VMware
WHITE PAPER: This white paper demonstrates how to leverage BYOD as a tool to drive mobile accessibility in your business. It outlines the basic measures that must be taken to dramatically boost productivity. Read on now to learn how to transition from corporate-owned devices to a BYOD-centric workplace.
Posted: 08 Oct 2015 | Published: 08 Oct 2015

VMware

Top 10 Ways to Boost Mobile App Engagement Using Messaging
sponsored by Magnet
WHITE PAPER: This white paper details the top 10 ways to boost mobile app engagement using messaging strategies. Discover the messaging features that can win customer loyalty.
Posted: 28 Dec 2015 | Published: 28 Dec 2015


4 Ways to Enhance Mobile App User Engagement
sponsored by Magnet
WHITE PAPER: This guide reveals how the key to building lasting relationships with customers via mobile applications lies beyond SMS or push notifications. Uncover 4 ways to drive mobile engagement and enhance customer satisfaction.
Posted: 23 Dec 2015 | Published: 23 Dec 2015


Internet of Things (IoT) Reports and Videos
sponsored by SAP
WHITE PAPER: Access this resource portal to find a rich collection of Internet of Things (IoT) reports and videos revealing the technological, economic, and social impacts of the hyper-connected economy.
Posted: 19 Nov 2015 | Published: 19 Nov 2015

SAP

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.
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