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Mobile CRM

ALSO CALLED: mCRM, Mobile Customer Relationship Management, Wireless Customer Relationship Management, and Wireless CRM
DEFINITION: The ability to use handheld devices to manage sales, sales contacts, and customer service activities.


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Presentation Transcript: Trends, Challenges, and Innovations in Enterprise Mobility
sponsored by OQO, Inc
WHITE PAPER:   Posted: 05 Jun 2008 | Published: 01 May 2008
SUMMARY: Gain insight into a new approach to enterprise mobility solutions that assist in the ease of application deployment and reducing TCO.

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TOPICS:  3G Wireless | ERP | Mobile CRM | TCO

Maximize Your Mobile Investment -- Best Practices for Measuring Productivity
sponsored by AT&T Corp
WHITE PAPER:   Posted: 03 Jun 2008 | Published: 01 Jun 2008
SUMMARY: Companies must be able to measure productivity gains from mobile working. Productivity is notoriously difficult to measure accurately, let alone in the elusive area of enterprise mobility. How should companies go about it?

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Key Considerations for Strategic Enterprise Mobility Planning, Implementation and Protection
sponsored by AT&T Corp
WHITE PAPER:   Posted: 03 Jun 2008 | Published: 01 Jun 2008
SUMMARY: Mobile applications are transforming how companies operate. With new ways to work flexibly, employees are becoming more responsive and more productive. But enterprises have experienced only the start of what IP networks will bring to mobile working.

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A Strategic Approach to Enabling Mobile Business Applications
sponsored by BlackBerry
WHITE PAPER:   Posted: 20 Mar 2008 | Published: 01 Mar 2008
SUMMARY: Today's successful enterprises are discovering that granting mobile access to critical business applications can increase productivity and revenue.

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