Survey Results: An Emerging Digital Divide

Survey Results: An Emerging Digital Divide

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Almost all marketing and IT executives believe digital capabilities -- including data analytics, mobile apps, and application programming interfaces (APIs) correlate positively to business performance. Unfortunately, there seems to be a large divide between the top digital performers and those slow to pick up on the digital trends.

In this comprehensive report, view survey results of how companies today are leveraging technology-enabled capabilities such as "big data" and analytics, digital marketing, apps, and APIs. Find out what separates the top performers from the pack, and get key recommendations to help put your business on the right side of the "digital divide."

Vendor:
Apigee Europe LTD
Posted:
26 Nov 2013
Published
31 May 2013
Format:
PDF
Length:
6 Page(s)
Type:
White Paper
Language:
English
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