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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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SearchCRM.com E-Guide: Optimizing the customer experience with CRM
sponsored by SearchCRM
EGUIDE: This expert e-guide provides insight on customer experience management, how to build it, and why companies are no longer focusing on cloud v. on-premise for CRM solutions.
Posted: 09 May 2012 | Published: 09 May 2012

SearchCRM

Why a Call Centric CRM?
sponsored by CallPro CRM
WHITE PAPER: Is your current customer relationship management (CRM) software negatively impacting your selling potential? Many of the CRM software options today have lost focus on their primary users – sales professionals – and are actually decreasing sales activity. Read on to learn how a call-centric CRM strategy can alleviate this challenge.  
Posted: 23 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

The State of Customer Data Integration 2012: The What, Why & How of CRM Integration
sponsored by Scribe Software Corporation
WHITE PAPER: Customer data integration helps companies grow and thrive, but businesses still have a long way to go to implement customer relationship management (CRM) in a meaningful way. Check out what over 300 companies said about cloud, their CRM platforms, and customer data integration in this survey.
Posted: 20 Aug 2012 | Published: 20 Aug 2012

Scribe Software Corporation

A smarter approach to CRM: An IBM perspective
sponsored by IBM
WHITE PAPER: With instant access to information, customers expect a purchase experience that matches the ease and speed of the information-gathering experience. Read this white paper, created in collaboration with Frost & Sullivan, to see how a customer relationship management (CRM) solution can help you respond on the customers' terms.
Posted: 05 Jul 2012 | Published: 15 Feb 2012

IBM

Become a social business on the cloud: IBM SmartCloud for Social Business collaboration services
sponsored by IBM
WHITE PAPER: This brief paper outlines a social business cloud solution that provides integrated e-mail, social business capabilities and third-party applications, all delivered through cloud computing. Learn how it offers a security-rich environment that will allow your business to become a social butterfly in addition to reducing costs and complexity.
Posted: 16 Apr 2012 | Published: 16 Apr 2012

IBM

CRM Solutions For The Finance And Insurance Industries
sponsored by SAP America, Inc.
WHITE PAPER: Read this report to learn how Forrester Research rated 24 CRM solutions in terms of their strengths and weaknesses in supporting four key cross-functional processes in the finance and insurance industry.
Posted: 28 Mar 2012 | Published: 14 Feb 2011

SAP America, Inc.

Best practices for web experience management
sponsored by OpenText
EGUIDE: In this expert e-guide, readers will learn best practices for allocating resources for CEM and tips for taking an employee-centric approach to CEM.
Posted: 27 Mar 2012 | Published: 27 Mar 2012

OpenText

Is Your CRM Solution Keeping Up with the Times?
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, IT Business Edge explains the key business and technology factors to consider in deciding whether and when to upgrade your CRM system, including the Software-as-a-Service (SaaS) factor.
Posted: 02 Mar 2012 | Published: 01 Dec 2011

Oracle Corporation

Deliver a Superior Cross-Channel Commerce Experience
sponsored by Oracle Corporation
WHITE PAPER: With the right intelligence and personal information, there are plenty of new opportunities for you to provide superior experience and maximize the opportunity of every customer touch point. This paper shares actionable strategies needed to deliver personalized and relevant content, based on a variety of factors.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Powering the Cross-Channel Customer Experience with Oracle’s Complete Commerce
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper and gain an understanding of Complete Commerce and how it can change the way you interact with your customers. Complete Commerce can help you unify your customer's experience, personalize their journey, maximize engagement and optimize the execution along the way.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

Knowledge-Infused Customer Relationship Management: A Game-Changing Investment for Customer Support
sponsored by Oracle Corporation
WHITE PAPER: Most customer service organizations have recently seen operational budgets cut by nearly 20%. In addition, the goal of maintaining quality customer service has become more difficult to achieve. Organizations must now deliver the same levels of service with fewer resources. Can it be done? Read on, and find out how.
Posted: 01 Mar 2012 | Published: 16 Nov 2011

Oracle Corporation

Cloud Cover for the Call Center: Meeting Demands Intelligently and Efficiently
sponsored by Oracle Corporation
WHITE PAPER: This paper covers many of the complications and complexities of managing a call center. It explores the various solutions available and offers pros and cons to each of the options. It shows the positive financial impact picking the right choice can have.
Posted: 01 Mar 2012 | Published: 01 Mar 2012

Oracle Corporation

SAP Sales Order Management: A Behemoth That Works
sponsored by Esker Inc.
EBOOK: In this exclusive e-book, find expert tips and strategies for using SAP sales order management software to regain control of your processes to increase efficiency, decrease problems, and boost customer satisfaction.
Posted: 15 Feb 2012 | Published: 15 Feb 2012

Esker Inc.

Apply the power of CRM to build customer loyalty
sponsored by Infor CRM
EGUIDE: This tip guide comes straight from Paul R. Timm's book, 'Technology and Customer Service: Profitable Relationship Building.' Read on to learn how to utilize today's technologies for enhancing customer relationship management (CRM) strategies.
Posted: 08 Feb 2012 | Published: 07 Feb 2012

Infor CRM

Making WFM Work: Best Practices and ROI Model
sponsored by Calabrio, Inc.
WHITE PAPER: There has been tremendous innovation in contact center workforce management (WFM) over the past three years, with new vendors and offerings entering the scene. Find out how the new generation of WFM solutions are easier to use, improve agent satisfaction, enhance customer experience and cut costs.
Posted: 31 Jan 2012 | Published: 24 Jan 2012

Calabrio, Inc.

Cognos Business Intelligence for Report Authors
sponsored by IBM
VIRTUAL SEMINAR: Utilize a complete set of enterprise reports that are easy to build, maintain, secure and deploy, all delivered in a collaborative authoring environment and based on the fundamental principle of "author once — consume anywhere."
Posted: 24 Jan 2012 | Premiered: 24 Jan 2012

IBM

Building on a BPM framework: Can it work for DCM?
sponsored by IBM
EGUIDE: This tip guide continues ebizQ.com’s deep dive into approaches for constructing a sound case management architecture. In this installment, ebizQ.com contributor Christine Parizo provides best practices for considering a case management framework based on business process management or other technologies.
Posted: 21 Nov 2011 | Published: 17 Nov 2011

IBM

Analyst Research IBM Synchronizes its Commerce 2.0 Strategy with ‘Smarter Commerce’ Initiative
sponsored by IBM
ANALYST BRIEF: In this paper, IDC Insight highlights the important elements of the IBM Smarter Commerce announcement and looks at the implications of the announcement in the context of a powerful movement that is occurring in the commerce solutions marketplace, both business to business (B2B) and business to consumer (B2C).
Posted: 17 Nov 2011 | Published: 31 Mar 2011

IBM

Implementing Web Chat: How to Launch, Staff, and Monitor
sponsored by Citrix Online- GoToAssist
WHITE PAPER: Read this white paper to learn more about why you should implement web chat into your current customer support operations.
Posted: 27 Oct 2011 | Published: 27 Oct 2011

Citrix Online- GoToAssist

Microsoft Dynamics CRM Trial Page
sponsored by Microsoft
SOFTWARE DEMO: Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
Posted: 24 Oct 2011 | Premiered: 24 Oct 2011

Microsoft

Learn to establish the right sales management processes and ensure CRM success
sponsored by Qvidian
EGUIDE: This SearchCRM.com expert E-Guide explores effective strategies for helping establish sales management processes before deploying new CRM tools.
Posted: 11 Aug 2011 | Published: 11 Aug 2011

Qvidian

Build Your Own SAP CRM Solution — and Know Exactly How Much It Will Cost
sponsored by SAP America, Inc.
WHITE PAPER: This white paper provides an overview of a rapid deployment strategy designed to take the guesswork out of implementing CRM. Inside, learn how this approach can let you pick and choose features which matter the most to your organization while avoiding playing for ones you don't to provide an accurate, upfront price.
Posted: 19 Jul 2011 | Published: 19 Jul 2011

SAP America, Inc.

From Transaction to Action -- How Business Events Processing is Helping Banks to Improve Business Transactions
sponsored by IBM
WHITE PAPER: Numerous technological advances, including ATMs, credit cards and online banking, have significantly altered the ways in which the banking industry conducts its business. Read this white paper to learn how business event processing (BEP) can help create tailored systems to enhance customer service.
Posted: 07 Jul 2011 | Published: 01 Mar 2011

IBM

Best Practices for a contact center technology overhaul
sponsored by Contactual (Now 8x8, Inc.)
EBOOK: Tap into the expert advice in this eBook to choose technology that will help you leverage multiple contact channels, effectively monitor agent interaction and deliver an excellent customer experience.
Posted: 13 Jun 2011 | Published: 10 Jun 2011

Contactual (Now 8x8, Inc.)

CRM Buyer’s Guide – 2011 Edition
sponsored by SearchCRM
EBOOK: Welcome to SearchCRM.com’s Buyer’s Guide. This directory was designed to be a valuable resource for those getting started with research or evaluating vendors in the CRM market.
Posted: 02 Jun 2011 | Published: 02 Jun 2011

SearchCRM
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