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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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eGuide Digital Marketing: Tips For Connecting With Your Customer
sponsored by SearchCRM
EGUIDE: There are many new tools that claim to enhance customer experience management (CEM) strategies, including social and mobile channels. However, such initiatives can backfire if companies employ the wrong strategies. In this e-guide, learn how to best leverage digital marketing and CEM technologies to gain a deeper understanding of your customers.
Posted: 26 Jul 2013 | Published: 26 Jul 2013

SearchCRM

What Tools are New in the Contact Center?
sponsored by SearchCRM
EGUIDE: This E-Guide takes a look at the latest advanced contact center technologies that can help agents better anticipate customer needs and accelerate the resolution of customer cases.
Posted: 19 Jul 2013 | Published: 19 Jul 2013

SearchCRM

Is Your Contact Center Ready for an Overhaul?
sponsored by SearchCRM
EGUIDE: Modernizing contact centers isn't easy - it can require a lot of time and money, which is why many organizations are hesitant. This expert E-Guide addresses the difficult question - when is right time to overhaul contact center technology? And how can you ensure that the right technologies are put into place?
Posted: 19 Jul 2013 | Published: 19 Jul 2013

SearchCRM

CRM Initiatives for Improved Customer Experience
sponsored by SearchCRM
EGUIDE: Usually when deciding between CRM platforms businesses focused on the deployment method: cloud vs. on-premise. However, as bolstering the customer experience grows in importance, savvy companies are focusing their attention of the features the platform has to offer. Read on to learn which features should be considered in your buying decision.
Posted: 28 Jan 2013 | Published: 28 Jan 2013

SearchCRM

Harnessing Social Media to Boost the Bottom Line
sponsored by SearchCRM
EBOOK: Launching a social CRM strategy? It's a good idea, but be careful not to overdo it. Get the keys to effective social CRM.
Posted: 29 Aug 2013 | Published: 29 Aug 2013

SearchCRM

Extending SAP With Third-Party Applications
sponsored by Every Angle
EGUIDE: Find out why companies turn to third-party applications for their SAP systems—and why SAP is taking it in stride. Learn how to determine when a third-party application is necessary and when to work with SAP directly.
Posted: 08 Aug 2013 | Published: 08 Aug 2013

Every Angle

Infor Epiphany
sponsored by Infor
WHITE PAPER: Check out this informative resource for an overview of a customer relationship management (CRM) suite that helps you make the most of your interactions and gain valuable customer insight to deliver measurable business results.
Posted: 25 Jul 2013 | Published: 31 Oct 2012

Infor

Websites are Dead. Long Live Digital Presence
sponsored by Limelight Networks, Inc.
WHITE PAPER: In this resource, learn why the website as you know it is dead, and find guidance to help you engage and interact with customers through your content and build a stronger digital presence.
Posted: 23 Jul 2013 | Published: 31 Oct 2012

Limelight Networks, Inc.

Secrets to a Successful CRM Technology Upgrade
sponsored by SearchCRM
EBOOK: Uncover tips to ensure CRM data migrations go smoothly, and explore how proper planning, data profiling, and data quality checks can help you achieve a cost-effective CRM upgrade.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

SearchCRM

The Future of Lead Management: A Step-by-Step Guide
sponsored by LeadLife Solutions
WHITE PAPER: In this insightful resource, explore how to adapt your marketing and sales processes in order to meet the needs of the modern buyer and learn the three most important changes you need to make to increase marketing and sales effectiveness.
Posted: 11 Jul 2013 | Published: 11 Jul 2013

LeadLife Solutions

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

7 Steps to Improve Your Conversion Rates Now: The Do’s and Don’ts of Lead Nurturing & Lead Management
sponsored by LeadLife Solutions
WHITE PAPER: Discover best practices to identify your most likely buyers as well as the automated tools you need to accelerate projects throughout the entire buying cycle. Also, learn the seven steps you can take to improve lead progression rates and avoid stalling late in the sales cycle.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

2016 Gartner Magic Quadrant for the CRM Customer Engagement Center
sponsored by Salesforce
WHITE PAPER: Salesforce has been recognized by Gartner as a leader in this report for the 8th year in a row.In the age of the customer, nothing is more important than customer service. Service Cloud customers agree.
Posted: 08 Jul 2013 | Published: 13 May 2013

Salesforce

Using Marketing Automation to Increase Your ROI on CRM
sponsored by Marketo
WHITE PAPER: Many CRM systems lack an effective way to manage leads - that's where marketing automation comes in. In this resource, explore the benefits of a marketing automation tool, and learn how implementing marketing automation can increase your ROI on your CRM system.
Posted: 27 Jun 2013 | Published: 27 Jun 2013

Marketo

Overhauling a Legacy Contact Center: Starting Steps
sponsored by Five9
EGUIDE: Overhauling legacy contact center technology is often costly and time-consuming, but it doesn't have to be. This expert e-guide offers advice on deciding when it's time to upgrade your contact center, making the business case for an overhaul, and important change management considerations.
Posted: 10 May 2013 | Published: 10 May 2013

Five9

Agile, Secure, Reliable: World Class Customer Service in the Cloud
sponsored by Oracle Corporation UK Ltd
EBOOK: Delivering top-notch service on a budget and tight deadlines is a challenge for even the most successful organizations, so many companies are moving to the cloud for CRM initiatives. Check out this informative e-book from Oracle to discover the business benefits and IT advantages of CRM in the cloud, a platform for implementation, and more.
Posted: 17 Apr 2013 | Published: 17 Apr 2013

Oracle Corporation UK Ltd

Challenges Around Developing Mobile Enterprise Applications
sponsored by Hewlett Packard Enterprise
PRESENTATION TRANSCRIPT: This presentation transcript examines the key drivers behind the mobile trend from an enterprise perspective and looks to how it will evolve in the next few years. Access this resource to examine the challenges surrounding the development of mobile enterprise applications.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

Hewlett Packard Enterprise

Discover, deliver and set the right customer experience expectations
sponsored by Genesys
EGUIDE: This expert resource examines the ways businesses can make sure that their organizations are empowering agents with the right technology to resolve problems by providing the right information to the agent at the right time and proactively discovering and delivering on customer expectation.
Posted: 21 Feb 2013 | Published: 21 Feb 2013

Genesys

What if? Unleashing the Potential of Digital Signage
sponsored by Insight
PRESENTATION TRANSCRIPT: In this presentation transcript, Principle Analyst Zeus Kerravala of ZK Research reveals the secrets of utilizing digital signage to its fullest potential. Learn the transformations this technology has gone through, where it's going, and how businesses have successfully leveraged its power.
Posted: 21 Dec 2012 | Published: 21 Dec 2012

Insight

Challenges Around Developing Mobile Enterprise Applications
sponsored by Hewlett-Packard Enterprise
PRESENTATION TRANSCRIPT: This presentation transcript examines the key drivers behind the mobile trend from an enterprise perspective and looks to how it will evolve in the next few years. Access this resource to examine the challenges surrounding the development of mobile enterprise applications.
Posted: 27 Nov 2012 | Published: 27 Nov 2012

Hewlett-Packard Enterprise

Presentation Transcript: Eliminate Information Silos and Drive Customer Spend
sponsored by Infor
PRESENTATION TRANSCRIPT: The need for top-notch CRM tools that enhance sales strategies has never been more vital. Leveraging traditional technologies can offer impressive benefits, but savvy businesses are taking it one step further. In this transcript, learn about a technology that integrates CRM with ERP to empower sales and drive your business forward.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

Infor

Presentation Transcript: Unifying ERP and CRM to Create a Responsive Enterprise
sponsored by Infor
PRESENTATION TRANSCRIPT: In order to drive your business forward you need to close more sales. In order to close more sales you need exceptional CRM strategies. But legacy CRM technology alone provides a fragmented view of customers and ultimately hinders sales teams. Read this transcript to learn how a CRM/ERP integration can mitigate this challenge.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

Infor

Presentation Transcript: Achieve a 360 Degree View of Your Customer
sponsored by Infor
PRESENTATION TRANSCRIPT: In today's market, it's easier to keep existing customers than obtain new ones. In order to retain the most customers, you need optimal CRM strategies – but relying on CRM software alone won't cut it anymore. Read this transcript to learn how integrating CRM with enterprise resource planning (ERP) can enhance your sales strategies.
Posted: 26 Nov 2012 | Published: 26 Nov 2012

Infor

CallPro CRM e-marketing features
sponsored by CallPro CRM
WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales.
Posted: 27 Aug 2012 | Published: 01 Aug 2012

CallPro CRM

Using Case Management to Empower Employees and transform Customer Service
sponsored by Kofax, Inc.
WHITE PAPER: This white paper demonstrates how empowering your employees can lead to significantly improved customer service. Learn how dynamic case management applications can assist in delivering employee empowerment and transform the customer experience.
Posted: 24 Aug 2012 | Published: 24 Aug 2012

Kofax, Inc.
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