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ALSO CALLED: CRM Application, Customer Relationship Management Software
DEFINITION: Apex is a development platform for building software as a service (SaaS) applications on top of Salesforce.com's customer relationship management (CRM) functionality. Apex allows developers to access Salesforce.com's back-end database and client-server interfaces to create third-party SaaS applications. Apex includes an application program interface (API) that developers can use to access user data  … 
CRM Software Reports
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Comprehensive Testing for Siebel With Oracle Application Testing Suite
sponsored by Oracle Corporation
WHITE PAPER: Read this white paper to learn how Oracle Application Testing Suite (ATS) can help organizations ensure the quality and performance of their Siebel applications.
Posted: 30 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Advancing Enterprise Mobility to Improve Sales and Service
sponsored by SAP America, Inc.
WHITE PAPER: Explore the latest thinking on use of mobile technology to deliver business value by enabling sales and service processes – and transform processes across the enterprise. Business software vendors can best support their customers by collaborating with strategic partners to co-innovate and foster a mobile ecosystem.
Posted: 24 Mar 2011 | Published: 24 Mar 2011

SAP America, Inc.

Deliver Extraordinary Customer Experience
sponsored by Oracle Corporation
WHITE PAPER: Organizations need to differentiate themselves by providing personalized and rewarding service that leverages the unique value of all customer touch points. If done well, a company can transform customer service into a competitive advantage, and use it to turn a buyer into a customer for life. Read on to learn more.
Posted: 22 Mar 2011 | Published: 01 Feb 2010

Oracle Corporation

Editorial Tip: Measuring the ROI of Social CRM: No easy task
sponsored by Infor
EGUIDE: As more organizations invest in social channels, the question of value becomes increasingly important. In social media, ROI alone may not tell the value of the effort, and benefits to the business from the customer service approach could be gauged by a variety of factors. Uncover how to measure the real value of an investment in social CRM.
Posted: 14 Feb 2011 | Published: 14 Feb 2011

Infor

15-Minute Guide to Increasing Customer Loyalty: An Introduction to Enterprise Feedback Management (EFM)
sponsored by MarketTools, Inc.
WHITE PAPER: What is the relationship between a loyal customer and a profitable enterprise and what role can feedback play in improving loyalty? Organizations with fiercely loyal customers take the time to listen to feedback and integrate it into decision making. EFM solutions provide the tools needed help businesses transform feedback into business results.
Posted: 26 Jan 2011 | Published: 26 Jan 2011

MarketTools, Inc.

Tidal™ Enterprise Adapter for SAP®
sponsored by Cisco Systems, Inc.
DATA SHEET: If your SAP® application requires a enterprise-wide, heterogeneous automation solution, Tidal™ Enterprise Scheduler is your remedy. Continue reading this data sheet to learn about the key benefits and features of Tidal Enterprise Adapter for SAP.
Posted: 24 Jan 2011 | Published: 24 Jan 2011

Cisco Systems, Inc.

Oracle Business Intelligence Applications Overview
sponsored by Oracle Corporation
WHITE PAPER: This paper explains how Oracle Business Intelligence (BI) Applications are complete, prebuilt BI solutions that deliver intuitive, role-based intelligence for everyone in an organization - from front line employees to senior management - that enable better decisions, actions, and business processes.
Posted: 22 Jan 2011 | Published: 22 Jan 2011

Oracle Corporation

Experian expands revenue opportunities by developing global market insight tools
sponsored by Alteryx, Inc.
CASE STUDY: Experian needed to enhance its consumer insight and market analysis tool, Micromarketer, to give customers a more powerful and flexible engine. Experian leveraged Alteryx data- and country-neutral core technology to redevelop its Micromarketer product. The result was a new release named Micromarketer Generation 3 (G3).
Posted: 11 Jan 2011 | Published: 11 Jan 2011

Alteryx, Inc.

E-Book: CRM Trends and Tips for 2010 - Doing More With Less
sponsored by IBM
EBOOK: In this e-book, find out how to make the most of the systems and budget you do have, with expert advice from leading analysts at Gartner and Forrester. Continue reading to learn CRM trends and tips and learn how to do more with less.
Posted: 01 Dec 2010 | Published: 01 Dec 2010

IBM

BLS Telecom Improves Customer Support Management with Sugar Professional
sponsored by SugarCRM
CASE STUDY: This case study discusses how in order to fight delayed resolutions of customer support issues, inefficient workflow management and decentralized data, BLS Telecom switched to Sugar Professional. Continue reading to learn how, with Sugar Professional, BLS telecom improved customer support management.
Posted: 08 Nov 2010 | Published: 08 Nov 2010

SugarCRM

SAP Customer Relationship Management (SAP CRM) Multimedia Presentations
sponsored by SAP America, Inc.
RESOURCE CENTER: These multimedia presentations will explain the features and benefits of SAP Customer Relationship Management (SAP CRM). Watch the presentations to discover how SAP CRM can enable you to become a customer-centric enterprise and to differentiate you company for competitive advantage.
Posted: 18 Oct 2010 | Published: 18 Oct 2010

SAP America, Inc.

Six Success Factors for Building a Best-Run Marketing Organization
sponsored by SAP America, Inc.
WHITE PAPER: This paper discusses six success factors that will enable your marketing organization to overcome the challenges to reaching growth and profitability objectives. Continue reading to learn more about these six success factors and more.
Posted: 18 Oct 2010 | Published: 18 Oct 2010

SAP America, Inc.

Extra Space Storage Dials Up Sales with inContact & Salesforce CRM
sponsored by inContact
CASE STUDY: This paper describes the benefits Extra Space Storage experienced by combining inContact’s on-demand platform and integrated with customer CRM software from salesforce.com. Read on to learn more about these benefits and learn how your company can experience the same results.
Posted: 11 Oct 2010 | Published: 11 Oct 2010

inContact

To SaaS or Not to SaaS: Making Your Digital Measurement Count
sponsored by Unica Corporation - An IBM Company
WHITE PAPER: Read To SaaS or Not to SaaS: Make Your Digital Measurement Count by Eric Peterson to choose wisely.
Posted: 23 Sep 2010 | Published: 23 Sep 2010

Unica Corporation - An IBM Company

E-Book: Leveraging CRM to Increase Sales Effectiveness in a Challenging Economy
sponsored by SugarCRM
EBOOK: This e-book will explore the methods for optimizing sales efforts and working smarter to meet business needs in today’s economy. Continue reading to learn methodologies for increasing sales effectiveness and making this year a successful one for your organization.
Posted: 22 Sep 2010 | Published: 22 Sep 2010

SugarCRM

Call Centre Transformation: Turning Customer Experience Into Profits
sponsored by SAP AG
WHITE PAPER: Call centres have been constantly evolving since the last third of the twentieth century. This evolution will continue as innovative information technology and shifting forces of competition drive call centre transformation. Customer interaction has become an important source of differentiation for organisations. Learn more in this white paper.
Posted: 20 Sep 2010 | Published: 01 Dec 2007

SAP AG

The Future of Address Validation: Going Beyond Move Update to Cut Costs and Connect with Customers
sponsored by Pitney Bowes Business Insight
WHITE PAPER: Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications is a complete and accurate customer record. This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.
Posted: 13 Sep 2010 | Published: 13 Sep 2010

Pitney Bowes Business Insight

Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth
sponsored by SAP America, Inc.
WHITE PAPER: This paper presents the situation of N-Hair, a fictional high-end hair-care products company that is now expanding into channels in broader consumer markets. Read this paper to learn how the firm has positioned itself well for long-term success as it preserved its brand image with SAP software.
Posted: 03 Sep 2010 | Published: 03 Sep 2010

SAP America, Inc.

Customer Value Enhancement: Linking Strategy & Operations for Better Loyalty and Margins
sponsored by SAP America, Inc.
WHITE PAPER: CVE is a predictive, adaptive approach to linking front and back office functions through the prism of advanced business intelligence and analytics. Read this paper to learn how to link strategy and operations with CVE for better customer loyalty and margins.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

Banking: Differentiate Through Service Excellence with SAP CRM – Optimizing Customer Satisfaction, Efficiency, and Profit
sponsored by SAP America, Inc.
WHITE PAPER: Read this paper to learn how SAP for Banking solutions, which encompass the SAP® CRM application, encourage agility and customer centricity in today’s demanding market. By seamlessly connecting front- and back-office tasks, they can provide a superior customer experience and stronger top-line growth.
Posted: 02 Sep 2010 | Published: 02 Sep 2010

SAP America, Inc.

E-Book: Successfully Leveraging Marketing Automation Technology: Building a Business Case
sponsored by SearchCRM
EBOOK: Marketers are being asked to identify, segment and target the most profitable customers and boost customer loyalty. Marketing automation software can help solve these challenges, but it too requires a financial investment. Read on and learn how to successfully leverage marketing automation technology and how to build a business case for it as well.
Posted: 31 Aug 2010 | Published: 31 Aug 2010

SearchCRM

Microsoft Dynamics: Empowered People, Simplified Processes, and Connected Ecosystems
sponsored by Microsoft
WHITE PAPER: This white paper provides an overview of how companies can use the capabilities in Microsoft® Office 2010 and Microsoft SharePoint® Server 2010 with Microsoft Dynamics to achieve these goals.
Posted: 30 Aug 2010 | Published: 30 Aug 2010

Microsoft

Presentation Transcript: Developing for the Future - The New Trend for Hosted VXML
sponsored by West Interactive
PRESENTATION TRANSCRIPT: By taking advantage of the Voice XML platform (VXML) to manage infrastructure scale and support, companies are freeing up IT dollars and resources to focus on creating best-in-class customer experiences using IVR applications. This transcript will provide you with key information necessary to execute a comprehensive PaaS strategy using VXML.
Posted: 30 Jul 2010 | Published: 30 Jul 2010

West Interactive

Case Study: London Life Insurance
sponsored by Pitney Bowes Business Insight
CASE STUDY: London Life Insurance needed to move quickly after it acquired Prudential Insurance’s entire Canadian business operations. London Life wanted to welcome its new client base and maintain its reputation for providing superb customer service. Read on to learn how a new document composition solution allowed for keeping pace with its expanding business.
Posted: 01 Jul 2010 | Published: 02 Jul 2010

Pitney Bowes Business Insight

 Achieving Measurable Gains by Automating Claims Processing
sponsored by Kofax, Inc.
WHITE PAPER: This white paper identifies seven levels of claims automation and provides a roadmap that can be followed to enhance claims processing for insurance companies worldwide.
Posted: 01 Apr 2010 | Published: 31 Mar 2010

Kofax, Inc.
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