Strategic Value With Trade Promotion Management: A Closed-Loop Process for Quick Wins and Profitable Growth
This paper presents the situation of N-Hair, a fictional high-end hair-care products company that has achieved tremendous profitability over many years but is now expanding into channels in broader consumer markets.
N-Hair decided to implement trade promotion management (TPM) software. They turned to SAP® Account and Trade Promotion Management for Consumer Products package which provided many quick wins, including better visibility into spending and sharper analyses. Continue reading to learn how with the SAP software, the firm has positioned itself well for long-term success as it preserved its brand image and me the objectives of retailers and investors.