The Future of Address Validation: Going Beyond Move Update to Cut Costs and Connect with Customers
Organizations are under pressure to deliver exceptional customer service, increase revenue and maintain compliance — all at reduced budget levels. Today, the need to connect with customers efficiently and effectively is more important than ever. The foundation of these communications, including bills, documents, notices, etc., is a complete and accurate customer record, which includes a deliverable US Postal Service (USPS) address.
The challenges in producing communications that actually reach customers include:
- Ensuring that addresses are complete, correct, and current with all USPS compliance standards, including secondary address elements such as apartments, suites and ZIP Codes
- Dealing with high customer mobility, location vacancy and opportunity for mis-delivery - if addresses are not current
- The high costs and restrictions associated with changing incorrect customer data
- Limited access to real-time customer data collection points across the enterprise
- Lack of a repeatable and auditable change process when new data is available
- Increasing legal exposure for non-compliant processes
This paper describes the validation requirements, opportunities and best practices to increase organizational efficiencies relative to enterprise address validation.