Experian expands revenue opportunities by developing global market insight tools
Experian needed to enhance its consumer insight and market analysis tool, Micromarketer, to give customers a more powerful and flexible engine. The goal was to allow customers to visualize, plan, analyze, and execute consumer and market analysis and targeting. They also wanted the revamped solution to provide decision support, all within one platform, around the globe, and on the desktop and the Web.
Experian leveraged Alteryx data- and country-neutral core technology to redevelop its Micromarketer product. The result was a new release named Micromarketer Generation 3 (G3). Experian achieved all of its goals, including an accelerated product release date and a one-of-a-kind customer insight and marketing analysis product, all in 18 months.