Social Media Meets Analytics: A Roadmap to Customer Insight
Social media is booming and organizations are trying to figure out ways to sort through the jumble to find relevant information that they can turn into business intelligence. The biggest issue with managing social media is simple—organizations are rifling through this mass of data manually.
The need has arisen to automate the search, and at the same time combine the social media data with existing consumer information to create a full-on 360-degree view of the customer—to create the all-inclusive customer hub.
The following white paper details this integrated approach to social media and how it can truly benefit you and the consumer. Click on the link below to discover what you can do to turn your social media data into actionable intelligence.