The Journey to Smarter Commerce: Your Customer in Context
The journey to Smarter Commerce Your customer in context
Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.
In this e-book, explore the principles, processes, and technology that innovative companies have in place to help better manage data and serve customers. Also, get advice from real-world companies across all industries on how they were able to:
- Increase profitability and reduce costs
- Improve customer loyalty
- Increase global agility
- And more