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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Optimize Sales Performance with Sales Intelligence Tools
sponsored by SearchCRM
EBOOK: How can you determine which sales leads are worth your time and which ones aren't likely to go anywhere? Discover how predictive lead-scoring software can help you zero in on the right prospects and drive better sales performance.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

SearchCRM

Infographic: The New Social CRM Landscape
sponsored by Microsoft
RESOURCE: In this Infographic, explore insights that point to the power of social media in customer relationship management and sales today. Additionally, learn how CRM applications can provide an added boost to your sales team's productivity.
Posted: 29 Feb 2016 | Published: 29 Feb 2016

Microsoft

Is Social The New Customer Call Center?
sponsored by Oracle Corporation
WEBCAST: Companies need to adapt their customer service for social consumers, but social service is more than just resolving issues – it drives brand reputation. In this webinar, discover how your organization can work with Twitter to create, improve, and transform customer service solutions for your brand.
Posted: 29 Feb 2016 | Premiered: Feb 29, 2016

Oracle Corporation

Self-Service Guide: Practical and Strategic Advice for Using Self-Service Tools in Your Business
sponsored by Microsoft
WHITE PAPER: In this in-depth white paper, explore the various aspects of customer self-service. The topics covered include: an industry-focused look at self-service, how to build a self-service strategy, how to measure the ROI of self-service, and more.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Microsoft

3 Keys to Unlocking Sales Effectiveness
sponsored by Microsoft
WHITE PAPER: In this white paper, learn how one sales team turned their dismal numbers around using CRM. You'll also discover the 3 keys to unlocking sales effectiveness.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Microsoft

Video: Users Discuss Oracle Sales Cloud
sponsored by Oracle Corporation
RESOURCE CENTER: View today's featured video that'll only take up two minutes of your day as you hear how early adopters rate all the pros and cons associated with Sales Cloud and how it stacks up against other popular solutions (and Salesforce in particular).
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Oracle Corporation

Service in the Cloud: Retain Happier Customers
sponsored by Oracle Corporation
RESOURCE CENTER: Where can you go for the latest sales, CRM, and customer experience information? Click through now to view "Service in the Cloud: Retain Happier Customers" and gain access to valuable videos, white papers, and other resources to help your organization navigate its customer service journey.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Oracle Corporation

Creating Seamless Customer Experiences Across All Digital Channels
sponsored by Oracle Corporation
WHITE PAPER: With silos isolating customer information, it can be challenging to develop a cohesive view of your customers, leading to unsatisfactory experiences. Discover a strategy that can optimize connections between people, information, and applications and create exceptional customer experiences.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Oracle Corporation

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

Guide to Effective B2B Selling with Insights
sponsored by Microsoft
WHITE PAPER: In this resource, learn how to use insights gleaned from business information, contact data, and a variety of other sources to engage with buyers and, in turn, produce more effective B2B selling.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

How to Set Up a Lead Nurturing Framework
sponsored by Microsoft
WHITE PAPER: This e-book shows you how you can set up a formal framework for lead nurturing campaigns, enabling more transparency between sales and marketing in all stages of the buying process.
Posted: 25 Feb 2016 | Published: 25 Feb 2016

Microsoft

Top 10 Customer Service Trends for 2016
sponsored by Zendesk
RESEARCH CONTENT: This report by Forrester discusses the top 10 customer service trends for 2016. Uncover statistics, key takeaways, and expert tips for CRM success.
Posted: 25 Feb 2016 | Published: 05 Jan 2016

Zendesk

How to Select a CRM Tool
sponsored by Microsoft
EGUIDE: This expert e-guide offers considerations for buying the right CRM tool. You'll also take a closer look into Microsoft Dynamics CRM 2015 for a breakdown of features and functions.
Posted: 24 Feb 2016 | Published: 17 Feb 2016

Microsoft

How to Set Up a Formal Sales Framework
sponsored by Microsoft
WHITE PAPER: Learn how you can put a formal sales framework in action to show marketing's impact on pipeline and revenue. Uncover how to track results across 5 lead stages: inquiry, marketing qualification, sales acceptance, sales qualification, and close.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Microsoft

How Social Business Builds A Better Customer Experience
sponsored by Infor
WHITE PAPER: Today's social media users know when you take their grievances seriously, versus when you're just telling them what they want to hear. Learn ways to show your audience that you take action when addressing their concerns and fixing problems.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

Mobile CRM: Conquering the Data Integration Challenge
sponsored by Microsoft
EGUIDE: Without an effective way to integrate data from disparate systems, your mobile CRM can't help you optimize the customer experience. This expert guide explores how companies have overcome their data integration challenges to improve their mobile CRM.
Posted: 24 Feb 2016 | Published: 16 Feb 2016

Microsoft

The American Cancer Society's Multichannel Engagement Strategy Success Story
sponsored by Oracle Corporation
EGUIDE: In this e-guide, you will discover how the American Cancer Society's leadership is implementing a sophisticated multichannel engagement strategy to reach all those passionate about their cause. Download now to uncover how this strategy could be useful in helping your organization create meaningful multichannel engagement with your customers.
Posted: 23 Feb 2016 | Published: 17 Feb 2016

Oracle Corporation

Six Signs Your Customer Service Strategy Is Broken
sponsored by Oracle Corporation
EGUIDE: In the "age of the customer" business leaders and decision makers are focusing more than ever on designing customer experiences to attract, engage, and retain finicky consumers. This white paper aims to help CIO's achieve this goal by training them to recognize 6 ineffective customer service strategies.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

Driving multichannel engagement with the voice of the customer
sponsored by Oracle Corporation
EGUIDE: In this e-guide you will learn how the right infrastructure can allow your marketers to harness your existing data to create seamless, integrated experiences for your customers on any channel.
Posted: 23 Feb 2016 | Published: 16 Feb 2016

Oracle Corporation

The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

How to Deliver Mobile and Multichannel Customer Service
sponsored by Microsoft
EGUIDE: This expert e-guide digs into mobile and multichannel CRM strategies that companies are leveraging to connect with customers better. You'll learn how a transit system provides real-time data on arrivals, departures, and delays for bus or train to riders' mobile devices, and much more.
Posted: 22 Feb 2016 | Published: 16 Feb 2016

Microsoft

How Does Social Customer Service Affect Contact Centers?
sponsored by Oracle Corporation
EGUIDE: In this e-guide, our CRM experts discuss how social media is transforming the way contact centers work. Learn strategies and best practices for implementing a social media customer service plan in your contact center.
Posted: 22 Feb 2016 | Published: 11 Feb 2016

Oracle Corporation

17 Organizations Deliver Amazing Personalized Customer Experiences
sponsored by Microsoft
WHITE PAPER: This white paper explores the real-world experiences of 17 organizations that leveraged a data-forward CRM approach to drive better customer service. Discover their stories, challenges, and the benefits they achieved.
Posted: 22 Feb 2016 | Published: 31 Dec 2015

Microsoft

Streaming Analytics FAQ: What You Need to Know
sponsored by SAS
EGUIDE: This expert e-guide provides answers to frequently asked questions about streaming analytics. Learn how streaming analytics complements traditional analytics, whether your enterprise can benefit from streaming analytics, and more.
Posted: 29 Feb 2016 | Published: 24 Feb 2016

SAS

How Metro Bank Creates Happy Customers
sponsored by Microsoft
CASE STUDY: This case study discusses how Metro Bank employed a CRM self-service tool, giving front-line agents quick access to the right information so they can deliver exceptional customer service.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Microsoft
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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