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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Inspiring disruption: Tech Trends 2014
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This in depth study from Deloitte assesses the top 10 business technology trends in 2014 ranging from the role of the CIO to the impact pf wearable technology.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

ComputerWeekly.com

It's all about customer satisfaction
sponsored by Hewlett-Packard Company
WEBCAST: Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications.
Posted: 24 Feb 2014 | Premiered: Feb 24, 2014

Hewlett-Packard Company

Computer Weekly storage case studies
sponsored by ComputerWeekly.com
CASE STUDY: Antony Adshead takes a look at what made the winning entries stand out from the crowd in the Computer Weekly European User Awards.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

ComputerWeekly.com

Technology advances, trends prompt ECM systems maturation
sponsored by TechTarget
RESOURCE: Technology trends like mobile devices, cloud computing and remote workforces have brought new demands to the arena of enterprise content management. Therefore, achieving a completely unified ECM is a difficult task. However, take this short survey and learn expert tips and tricks and to be on your way!
Posted: 19 Feb 2014 | Published: 19 Feb 2014

TechTarget

User-friendly content publishing and management for business users in the context of Red Hat JBoss Portal Platform
sponsored by e-Spirit AG
WHITE PAPER: This brief white paper explores the benefits your organization can achieve by pairing the right content management system (CMS) with an integrated portal.
Posted: 12 Feb 2014 | Published: 12 Feb 2014

e-Spirit AG

Business Transformation is needed for the New Style of IT
sponsored by Hewlett-Packard Limited
WEBCAST: In this on-demand video, learn how you can embrace a new style of IT by transforming your business and its processes with the right technology partner.
Posted: 11 Feb 2014 | Premiered: Nov 18, 2013

Hewlett-Packard Limited

Managing Content for Global Brands: Considering e-Spirit
sponsored by e-Spirit AG
ANALYST REPORT: This analyst report details what you should look for in a Web content management system, and evaluates one vendor's WCM offering.
Posted: 10 Feb 2014 | Published: 30 Jun 2010

e-Spirit AG

Differentiate Your Business through Customer Engagement
sponsored by Hewlett-Packard Limited
ANALYST REPORT: This Forrester Consulting report reveals the findings of a study of 159 managers and business decision-makers regarding their customer engagement strategies.
Posted: 10 Feb 2014 | Published: 31 Dec 2013

Hewlett-Packard Limited

Customer experience success in the age of mobile
sponsored by Hewlett-Packard Limited
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Limited

Acquire the ideal customer with IBM Customer Analytics
sponsored by IBM
WEBCAST: View the following webcast to get a firsthand look at the technology you need to handle today's "choosy consumer." See how with the appropriate customer analytics solution, you can strengthen nearly every aspect of your customer relationships, allocate resources more successfully, and achieve a greater overall ROI.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

IBM

HP helps United Airlines consolidate their IT infrastructure
sponsored by Hewlett-Packard Limited
WEBCAST: This brief video case study examines how United Airlines was able to consolidate its IT infrastructure and fuel customer experience success with the right service. Tune in to learn more now.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Limited

HP Social Enterprise Services
sponsored by Hewlett-Packard Limited
WEBCAST: Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Limited

Deliver a superior experience: Application Transformation Solutions
sponsored by Hewlett-Packard Limited
WHITE PAPER: This brief resource introduces a holistic approach to enterprise applications that can help you bridge the gap between the old and the new to deliver the strong, positive experiences that users are looking for.
Posted: 07 Feb 2014 | Published: 31 May 2013

Hewlett-Packard Limited

Delivering omni-channel shopping
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Limited

Better customer experiences start with digitisation
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this expert report from ComputerWeekly, learn about the digitization imperative and how your organization can revolutionize customer experiences.
Posted: 05 Feb 2014 | Published: 05 Feb 2014

Hewlett-Packard Limited

6 Ways to Expand Your Managed Services Offering and Boost Revenue
sponsored by LabTech Software
EBOOK: To remain relevant in the world of IT today, you need to think big. Access this eBook today, which introduces six must-have services that will boost your bottom-line and provide far-reaching benefits to your clients.
Posted: 31 Jan 2014 | Published: 31 Dec 2013

LabTech Software

8 Ways To Build Your Brand Using Social Media
sponsored by MarketWired
WHITE PAPER: Savvy companies are integrating social media into their marketing plans in order to take advantage of opportunities such as lead generation, real-time customer service, and interaction with brand evangelists. In this white paper, learn eight tips to help you reap the opportunities and build your brand with social media.
Posted: 26 Feb 2014 | Published: 26 Feb 2014

MarketWired

CRM guide: How social is changing the strategy
sponsored by IBM
EGUIDE: Rapid changes in social computing, mobile and customer analytics are driving shifts in CRM strategies. This e-guide examines how businesses can prepare for the evolving CRM market and address changing customer experience needs. Discover the latest predictions for CRM trends according to analysts from Gartner Inc.
Posted: 24 Feb 2014 | Published: 24 Feb 2014

IBM

5 Tips For Setting Measurable Social Media Goals
sponsored by MarketWired
WHITE PAPER: While social media offers your business a variety of opportunities to grow its customer base, increase brand awareness, and drive revenue, those benefits are unattainable without a solid strategy in place. To realize your social media goals, you need to first determine metrics and measurements of your strategy's success.
Posted: 20 Feb 2014 | Published: 20 Feb 2014

MarketWired

Survey insights: Marketing's impact on the customer experience
sponsored by IBM
WHITE PAPER: To understand the impact of marketing management on business outcomes, IBM surveyed more than 500 professionals across fifteen industries. In this paper, explore insights from the IBM State of Marketing 2013 survey to better understand how to measure the correlation between marketing sophistication and financial performance.
Posted: 19 Feb 2014 | Published: 31 Aug 2013

IBM

10 tips to integrate mobile and social marketing
sponsored by IBM
WHITE PAPER: In this white paper, get 10 tips to help break through the silos and integrate social and mobile marketing with traditional channels.
Posted: 18 Feb 2014 | Published: 30 Nov 2013

IBM

Get the Facts: Real-Time, On-Demand Information for Business Intelligence and Data Integration
sponsored by Vision Solutions
WHITE PAPER: This white paper shows how a software-based data replication solution can drive value by providing simplified, on-demand enterprise-wide data sharing and right-time data integration for any business.
Posted: 17 Feb 2014 | Published: 12 Dec 2008

Vision Solutions

How TCO Benefits Make Cloud Computing a No-Brainer for Many SMBs and Mid-Market Enterprises (2013)
sponsored by NetSuite
WHITE PAPER: This resource analyzes the economic benefits of cloud computing in the ERP and CRM space, and details how embracing the cloud can be a competitive differentiator for SMBs.
Posted: 14 Feb 2014 | Published: 28 Feb 2013

NetSuite

Real-time Personalization: 6 fundamental tips for marketers
sponsored by IBM
WHITE PAPER: Access this white paper today to learn all you need to know about real-time personalization, how to overcome its challenges, and how you can increase the value of every one of your customer interactions.
Posted: 14 Feb 2014 | Published: 31 Dec 2013

IBM

Customer Strategies & Technologies Summit 2014
sponsored by Gartner
BROCHURE: View this brochure to learn about Gartner's 2014 Customer Strategies and Technologies Summit, taking place on April 28-29, 2014 in London, UK. Get a sneak preview of the schedule of events, including keynote speeches from Gartner VPs and solution provider sessions.
Posted: 04 Feb 2014 | Published: 31 Dec 2013

Gartner
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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