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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Multimedia (View All Report Types)
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Solving Today's Top Customer Service Demands Across Channels
sponsored by Dimension Data
VIDEO: Dynamic changes are making customer service more complex than ever before. In this video, explore how an integrated, omni-channel contact center can solve today's top customer service demands and technology challenges.
Posted: 03 May 2016 | Premiered: 08 Dec 2015

Dimension Data

The Connected Journey: Biggest Challenges in IoT Development
sponsored by Xively by LogMeIn
WEBCAST: After building and launching an IoT product, you also have to run a 24/7 live connected business to respond to customers' needs in addition to integrating product data to drive business value. Listen to this webinar to discover how to overcome the major challenges that enterprises face in bringing IoT connected products to market.
Posted: 03 May 2016 | Premiered: May 3, 2016

Xively by LogMeIn

Customer Experience in the Digital Age
sponsored by Dimension Data
VIDEO: In program "Raising the Bar," newsreader Natasha Kaplinsky explores the importance of customer service as a brand differentiator, and how an integrated, omni-channel approach to customer interactions yields the most benefit. Gain ideas on how you can keep up with customer demands across all channels.
Posted: 03 May 2016 | Premiered: 07 Dec 2015

Dimension Data

Case Study: Empowering Customers with an Omni-Channel Contact Center
sponsored by Dimension Data
VIDEO: Explore how Reliance Securities leveraged integrated, omni-channel contact center tools that help them become more agile, responsive, and make better use of their agents' skills. Discover how this transition let them use the same number of agents to engage with more customers – without compromising customer satisfaction.
Posted: 03 May 2016 | Premiered: 15 Dec 2015

Dimension Data

Self-Service 2016: Is It Time to Appoint an Omnichannel Guru?
sponsored by Genesys
WEBCAST: In this upcoming webinar happening on May 4, learn how omnichannel customer engagement will change the way you offer self-service and interact with your customers. Register now to learn about Irish telecom company eir's journey to delivering a great customer experience through personalization.
Posted: 15 Apr 2016 | Premieres: May 4, 2016

Genesys

Case Study Video: Red Funnel
sponsored by Mitel Networks Limited
WEBCAST: In this brief video, learn how Red Funnel adapted to customer desires to communicate with them across social, SMS, and more. Discover the technology they leveraged to get the job done, and the benefits they experienced as a result, including: increased staff productivity, a 16% decrease in customer complaints, and more.
Posted: 13 Apr 2016 | Premiered: Apr 7, 2016

Mitel Networks Limited

Social Business Helps Build a Smarter Bank
sponsored by IBM
VIDEO: View today's featured video and watch how a world class bank demonstrates the power of providing their customers and employees with an exceptional digital experience – one that is relevant, intimate, social, drives real value and keeps them engaged anytime, anywhere.
Posted: 01 Apr 2016 | Premiered: 26 Nov 2013

IBM

Drive Sales Productivity and Customer Engagement in the Cloud
sponsored by Oracle Corporation
WEBCAST: This brief webcast discusses how cloud content and process can improve sales performance, shorten sales cycles, and improve customer engagement. We reveal how cloud tools can transform sales productivity and customer engagement in your enterprise, and ultimately drive revenue.
Posted: 23 Mar 2016 | Premiered: Mar 15, 2016

Oracle Corporation

Better Manage Sales and Your Business Using Cloud Sales Tools
sponsored by Oracle Corporation
VIDEO: This brief video demonstrates how you can gain insight into sales team performance, pipeline health, opportunities by stage, and more from a cloud-based analytics dashboard.
Posted: 10 Mar 2016 | Premiered: 13 Jan 2014

Oracle Corporation

Why Your Legacy Call Center's "End-Of-Life" Doesn't Mean the End for You
sponsored by Genesys
WEBCAST: This webcast explores why it's time to replace your existing legacy call center and offers expert tips for doing so. Uncover considerations on delivering an omnichannel experience.
Posted: 09 Mar 2016 | Premiered: Mar 30, 2016

Genesys

Video: Oshkosh Runs Its Business Better with Oracle Sales Cloud
sponsored by Oracle Corporation
VIDEO: In this brief video, learn how an industrial company leveraged cloud-based sales software to transform selling practices and harmonize business processes. Watch now to see the positive benefits they gained.
Posted: 08 Mar 2016 | Premiered: 05 Nov 2014

Oracle Corporation

How to Integrate Disjointed Contact Center Systems
sponsored by Mitel Networks Limited
VIDEO: This brief video takes a closer look how you can deploy and configure an integrated contact center platform. Learn how the functions of a modern contact center work together.
Posted: 07 Mar 2016 | Premiered: 07 Mar 2016

Mitel Networks Limited

CSO Insights Webcast: Raising the Bar on Sales Attainment
sponsored by Microsoft
WEBCAST: In this webcast, Barry Trailer, co-founder of CSO Insights, discusses the role of relationships in the new world of today's buyer, and how these relations impact the ability of sellers to reach their goals.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

3 Must-Haves to Improve Sales Performance
sponsored by Microsoft
WEBCAST: In this exclusive webcast, Marie Huwe, WW General Manager for Microsoft Dynamics, and Barry Trailer, Co-founder of CSO Insights, examine the 3 must haves to improve your sales performance. Tune in now to leverage your CRM strategies to boost sales.
Posted: 03 Mar 2016 | Premiered: Mar 3, 2016

Microsoft

Is Social The New Customer Call Center?
sponsored by Oracle Corporation
WEBCAST: Companies need to adapt their customer service for social consumers, but social service is more than just resolving issues – it drives brand reputation. In this webinar, discover how your organization can work with Twitter to create, improve, and transform customer service solutions for your brand.
Posted: 29 Feb 2016 | Premiered: Feb 29, 2016

Oracle Corporation

Transform Your Business by Embracing Commerce Cloud Tools
sponsored by Oracle Corporation
WEBCAST: When it comes to e-commerce, many top organizations are turning to the cloud because of its flexibility, scalability, and ease of use. In this resource, e-commerce executives from Elaine Turner and Rock/Creek provide a demonstration on how they're leveraging SaaS tools to help ignite innovation, simplify processes, and more.
Posted: 08 Feb 2016 | Premiered: Feb 8, 2016

Oracle Corporation

Multi-Channel Customer Communications in a Digital World: Engage Successfully
sponsored by Kofax, Inc.
PODCAST: IT departments today face the challenge of moving away from traditional batch print processes to interactive and on-demand communications that will meet customer expectations and those of internal stakeholders. In this podcast you will learn the benefits of effectively engaging across multi-channels.
Posted: 04 Feb 2016 | Premiered: Jan 14, 2016

Kofax, Inc.

Multi-Channel Customer Communications in a Digital World: Engage Successfully
sponsored by Kofax, Inc.
WEBCAST: To meet the expectations of always-connected customers, businesses must provide comprehensive, correct, but most of all personalized communications across all possible channels. In this resource, learn key customer communication management trends and the benefits of effectively engaging customers across multiple channels.
Posted: 04 Feb 2016 | Premiered: Jan 14, 2016

Kofax, Inc.

Unify Data Access Across the Logical Data Warehouse
sponsored by IBM
WEBCAST: By 2020, there will be over 30 billion connected devices. This webcast goes into detail about what this means for the future of data and explains how a logical data warehouse strategy can help you keep up by allowing you to access all your relevant data from a single application.
Posted: 04 Feb 2016 | Premiered: Dec 31, 2015

IBM

How to Gain Full Visibility into Customers, Projects, and Profitability
sponsored by FinancialForce
VIDEO: This video explores how you can bring together CRM and professional services automation (PSA) tools in one dashboard in order to gain full visibility into project status, customer interactions, and business expenses.
Posted: 02 Feb 2016 | Premiered: 02 Feb 2016

FinancialForce

Manage Your Projects with a Complete, 350 Degree View
sponsored by FinancialForce
WEBCAST: In this webcast, take a closer look at a Salesforce-compatible professional services automation (PSA) platform to see how it can help manage your people, projects, and financials. Discover how to quickly increase your utilization, keep close tabs on your margins, keep project teams constantly collaborating with built in social tools, and much more.
Posted: 01 Feb 2016 | Premiered: Feb 1, 2016

FinancialForce

8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

Seamless Integration: One Data Source Means Fewer Errors
sponsored by FinancialForce
WEBCAST: In this webcast, IRM's CFO, Richard Jarvis, discusses their transition to a single cloud-based professional services automation (PSA) system. Learn about the key benefits IRM experienced after integrating a PSA tool with their CRM platform, including: cross-company visibility, seamless integration from opportunity to services team, and more.
Posted: 28 Jan 2016 | Premiered: Jan 28, 2016

FinancialForce

On Demand Webcast: Elaine Turner Extends Her Reach with Commerce Cloud Platform
sponsored by Oracle Corporation
WEBCAST: Watch now to hear Elaine Turner's Director of ecommerce, Carrie Leader, discuss key strategies for building an ecommerce business as a branded manufacturer. Learn how Elaine Turner used a Cloud ecommerce platform to create a new destination site where visitors can research, buy, or engage with the brand to support sales in all channels.
Posted: 27 Jan 2016 | Premiered: Dec 15, 2015

Oracle Corporation

Commerce Cloud Customer Interview: Carrie Leader on Elaine Turner's Customized Transformation
sponsored by Oracle Corporation
VIDEO: In this interview Carrie Leader, the director of eCommerce at fashion brand Elaine Turner, describes Elaine Turner's migration to a cloud-based ecommerce platform. Discover how this new technology is allowing their business to reach new heights in the today's modern landscape.
Posted: 27 Jan 2016 | Premiered: 28 Oct 2015

Oracle Corporation
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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