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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Multimedia (View All Report Types)
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How an Entertainment Company Improved Marketing with Advanced Analytics
sponsored by Intel Corporation
VIDEO: This brief video explores how Caesars Entertainment, a large and geographically diverse casino company, handled the influx of large unstructured data types. Find out how they updated their analytics strategy to adapt to changing customer needs, create stronger marketing campaigns, and improve overall customer experiences.
Posted: 26 Aug 2016 | Premiered: 26 Aug 2016

Intel Corporation

How Today's Recruiter Can Think Like a Marketer
sponsored by IBM
WEBCAST: This webcast explores how recruiters can increase engagement with candidates by thinking more like a marketer. Find out how to optimize your use of mobile and social media as well as discover the 10 basic B2B concepts that will help you get a foundation in marketing.
Posted: 25 Aug 2016 | Premiered: Aug 25, 2016

IBM

Benchmark Your Omnichannel Customer Service Readiness
sponsored by Genesys
WEBCAST: Omnichannel customer service is the new norm in our mobile-first world. This webcast will help you determine where your omnichannel presence stands, where to go, and figure out how much value this adds to your business.
Posted: 22 Aug 2016 | Premiered: Sep 14, 2016

Genesys

Overcoming Siebel Complexity to Achieve Agile and Continuous Deployments
sponsored by Automic
WEBCAST: This webcast explores how you can successfully and efficiently automate Siebel CRM deployments with one automation platform. Find out how this platform enables your business with service orchestration, release automation, and workload automation.
Posted: 09 Aug 2016 | Premiered: Aug 9, 2016

Automic

Transform Work in the Cloud with Secure Content Management
sponsored by IBM
VIDEO: Countless hours can be wasted navigating content siloes when looking for the right files to share with customers. Watch this video to learn how you can quickly scan, classify, and tag documents to enhance the security of your content collaboration and improve customer relationships.
Posted: 27 Jul 2016 | Premiered: 21 Mar 2016

IBM

Secure, Scalable Content Collaboration
sponsored by IBM
VIDEO: This short video highlights how a CIO of a national leading bank improved critical steps of a loan application process to ensure sensitive customer information and documents are being handled in the best way. Gain ideas on how you can improve your content management processes to keep important information secure and help improve customer service.
Posted: 27 Jul 2016 | Premiered: 17 Mar 2016

IBM

IBM Case & Data Capture for Banking
sponsored by IBM
WEBCAST: As banks focus more on enhancing customer experience, they need to accelerate processes be more responsive to customer needs. ECM allows banks to streamline data capture for key content processes, drive profitability and business flexibility. Check out this video to see how ECM allowed one bank to develop a richer customer experience.
Posted: 26 Jul 2016 | Premiered: Jul 22, 2015

IBM

Case & Capture for Government
sponsored by IBM
WEBCAST: Governments make it their mission to improve the quality of life for all of their citizens, in every aspect but case documents can pile up and become difficult to manage. Learn how document capture and case management allowed one agency to better serve their citizens.
Posted: 26 Jul 2016 | Premiered: Jul 22, 2015

IBM

First Transit Transforms the Backbone of Their Fleet with SCM
sponsored by Infor
VIDEO: Tune into this video to discover how to optimize resource and labor utilization, improve inventory and shipping accuracy, respond faster to changing market conditions with an open architecture SCM platform. Learn how to gain the visibility you need to deliver the perfect order every time.
Posted: 20 Jul 2016 | Premiered: 20 Jul 2016

Infor

GoPro: Be a Hero with Big Data and Tableau
sponsored by Tableau Software
WEBCAST: Wrangling the right data is often cumbersome when it comes to vast data landscapes. Data is much easier to collect than it is to analyze, unless you have the right tools. Learn how GoPro has come to use an array of tools to extract the most value possible from their data and drive CRM performance insights.
Posted: 07 Jul 2016 | Premiered: Jul 7, 2016

Tableau Software

Using Spark to gain insight from all your data, with ease
sponsored by IBM
WEBCAST: Combing through the expanse of data just got easier. Now you can combine data from social media, public information about products and the data you already have to create a complete picture of customers/clients in order to offer them the products they want/need. Watch this brief video to learn more about this process.
Posted: 20 Jun 2016 | Premiered: Dec 9, 2015

IBM

Solving Today's Top Customer Service Demands Across Channels
sponsored by Dimension Data
VIDEO: Dynamic changes are making customer service more complex than ever before. In this video, explore how an integrated, omni-channel contact center can solve today's top customer service demands and technology challenges.
Posted: 03 May 2016 | Premiered: 08 Dec 2015

Dimension Data

The Connected Journey: Biggest Challenges in IoT Development
sponsored by Xively by LogMeIn
WEBCAST: After building and launching an IoT product, you also have to run a 24/7 live connected business to respond to customers' needs in addition to integrating product data to drive business value. Discover how you can overcome the major challenges that enterprises face in bringing IoT connected products to market.
Posted: 03 May 2016 | Premiered: May 3, 2016

Xively by LogMeIn

Customer Experience in the Digital Age
sponsored by Dimension Data
VIDEO: In this video, explore the importance of customer service as a brand differentiator, and how an integrated, omni-channel approach to customer interactions yields the most benefit. Gain insight into how you can keep up with customer demands across all channels and make your brand stand out.
Posted: 03 May 2016 | Premiered: 07 Dec 2015

Dimension Data

Reliance Securities Empowers Customers with an Omnichannel Contact Center
sponsored by Dimension Data
VIDEO: Watch this brief video case study to discover how one company used integrated, omnichannel contact center tools to increase agility, responsiveness, and make better use of their customer service agents' skills. Learn how this transition let them use the same number of agents to engage with more customers without compromising customer satisfaction.
Posted: 03 May 2016 | Premiered: 15 Dec 2015

Dimension Data

Unify Data Access Across the Logical Data Warehouse
sponsored by IBM
WEBCAST: By 2020, there will be over 30 billion connected devices. This webcast goes into detail about what this means for the future of data and explains how a logical data warehouse strategy can help you keep up by allowing you to access all your relevant data from a single application.
Posted: 04 Feb 2016 | Premiered: Dec 31, 2015

IBM

Webinar: How to Stay Agile with Big Data
sponsored by Red Hat
WEBCAST: This webinar covers the optimization of Big Data for your bottom line. Unlock valid points for staying steps ahead of this booming phenomenon, As Big Data researcher Tony Baer divulges how to make heaps of information work for you - instead of vice versa.
Posted: 19 Jun 2015 | Premiered: Oct 9, 2014

Red Hat

GE Power & Water Transforms Sales Performance with Cloud Analytics
sponsored by Salesforce.com
WEBCAST: Many executives still rely on experience and intuition for decision-making because legacy BI tools can't handle today's huge volumes of varied data. This was the challenge facing GE Power & Water. Discover how they were able to quickly get insight into any data, forecast more accurately, and grow revenue with cloud analytics.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

Salesforce.com

Drive Business Strategy with Analytics
sponsored by Salesforce.com
WEBCAST: This webinar focuses on the capabilities you need to optimize analytics across your organization. Find out how to enable success through data-driven decision-making, with forward-thinking features.
Posted: 11 Jun 2015 | Premiered: Jan 8, 2015

Salesforce.com

A Self-Service Cloud Analytics Overview: Unite CRM, ERP, and other silos of data
sponsored by Salesforce.com
VIDEO: This brief video puts the spotlight on cloud analytics. Learn the value of delivering insights to company-wide teams without the need to log IT requests, increasing the amount of pertinent questions that uncover new opportunities.
Posted: 11 Jun 2015 | Premiered: 15 Oct 2014

Salesforce.com

On Demand Webcast: Elaine Turner Extends Her Reach with Commerce Cloud Platform
sponsored by Oracle Corporation
WEBCAST: Watch now to hear Elaine Turner's Director of ecommerce, Carrie Leader, discuss key strategies for building an ecommerce business as a branded manufacturer. Learn how Elaine Turner used a Cloud ecommerce platform to create a new destination site where visitors can research, buy, or engage with the brand to support sales in all channels.
Posted: 27 Jan 2016 | Premiered: Dec 15, 2015

Oracle Corporation

Case Study: Roofing Company Improves Customer Satisfaction with Cloud CRM
sponsored by Microsoft
VIDEO: This video highlights a cloud-based CRM software that allows organizations to manage customer relations efficiently and automates mundane tasks. Access now to see how this technology can ensure that your customers receive the experience they expect and increase overall customer satisfaction.
Posted: 10 Nov 2015 | Premiered: 10 Nov 2015

Microsoft

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM

Integrating Predictive Capabilities to Unlock the Hidden Value of your Data
sponsored by IBM
WEBCAST: The following demo describes business analytics in action. Explore which capabilities comprise a good customer relations strategy, including customer analytics dashboards, customer retention analysis, and more.
Posted: 12 Jun 2015 | Premiered: Nov 15, 2013

IBM

Mind the Gap! Embracing Enterprise Mobility Management
sponsored by Code42
WEBCAST: This whitepaper exploress specific mobile challenges, such as implementation of MDM and MAM for thousands of users, and shares his real-world perspective.
Posted: 06 Jun 2014 | Premiered: Sep 12, 2013

Code42
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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