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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Multimedia (View All Report Types)
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Harvard Business Review - Rethinking the IT Business Partnership
sponsored by Oracle Corporation
VIDEO: Access this video to see a discussion about the importance of IT responsiveness and the popular adoption of business relationship management. Watch now to see how consistent communication throughout your enterprise's departments can eliminate complexity and help IT respond appropriately to customer needs.
Posted: 02 Oct 2015 | Premiered: 02 Oct 2015

Oracle Corporation

Dell: Refocusing Sales Team by Providing more Accurate and Timely Information
sponsored by Dell, Inc. and Intel®
VIDEO: Discover what solution enabled Dell to bring together multiple data sources and simplify its KPIs to better drive daily decision making and free up sales people for more customer-centric interactions. Access this brief video to hear directly from the decision makers at Dell and learn just what impact this solution had on their sales team.
Posted: 01 Oct 2015 | Premiered: 01 Oct 2015

Dell, Inc. and Intel®

Five Drivers Animation
sponsored by Oracle Corporation UK Ltd
VIDEO: Check out this quick video and discover how enhanced technologies can help drive sales. Watch now and access links to solutions that will allow you to leverage mobile to run sales from anywhere at any time, turn data into actionable insight with proven analytics tools, and more.
Posted: 29 Sep 2015 | Premiered: 29 Sep 2015

Oracle Corporation UK Ltd

Webinar: Simplify Customer Interactions with Policy Automation
sponsored by Oracle Corporation
WEBCAST: In this webinar Oracle experts Timothy Doherty and Harriet Franklin explain how to empower your customers and employees. Access now to hear from Hanno Hesse about how one platform has empowered customers.
Posted: 23 Sep 2015 | Premiered: Aug 25, 2015

Oracle Corporation

T.H. March Transforms Customer Service with Oracle
sponsored by Oracle Corporation
VIDEO: This video shows how companies can implement a service cloud which allows engagement with customers in real time, on a one-to-one basis, through a multitude channels. See how you can use cloud services to increase your data storage capacity and improve your enterprise's customer service.
Posted: 16 Sep 2015 | Premiered: 11 Dec 2014

Oracle Corporation

Embracing a Service Cloud for Improved Customer Service
sponsored by Oracle Corporation
VIDEO: This video shows how cloud services can be implemented to optimize your workforce, allowing you to deliver phenomenal customer service through any channel a customer chooses. Watch how doing so can help you improve operational efficiency and workforce productivity.
Posted: 16 Sep 2015 | Premiered: 22 Jul 2015

Oracle Corporation

The Service Cloud in Action: Empower Call Center Teams and Customers
sponsored by Oracle Corporation
VIDEO: This video shows the many ways in which service clouds can assist in providing a complete customer service management approach across both assisted and self-service channels. Learn how cloud services can ensure your customers find the right answers quickly, wherever they are, and how you can better equip your customer support team.
Posted: 15 Sep 2015 | Premiered: 03 Jun 2015

Oracle Corporation

Modern Customer Service with Cloud Services
sponsored by Oracle Corporation
VIDEO: Expectations for customer service are high and with a multitude of channels, it can become increasingly difficult to offer consistent, high quality customer service. This video explains how a flexible cloud service can help deliver exceptional customer service anytime, anywhere and through various channels and encourage self-service online.
Posted: 15 Sep 2015 | Premiered: 03 Feb 2015

Oracle Corporation

Case Study – Convergys Transforms Customer Experience with Service Cloud
sponsored by Oracle Corporation
VIDEO: This video highlights how implementing a service cloud can enable the ability to provide customers with a differentiated experience through a multi-channel approach. Discover how service clouds can allow you to provide customers with tools and capabilities to drive self-service and equip your agents with the ability to provide consistent service.
Posted: 14 Sep 2015 | Premiered: 02 Jun 2015

Oracle Corporation

Case Study: Beachbody Handles Rapid Growth with a Service Cloud
sponsored by Oracle Corporation
VIDEO: This video demonstrates how Beachbody's rapid growth and success can be attributed largely to their use of cloud services. Watch how taking advantage of cloud services can allow you to focus less on data management, and more on growth and revenue.
Posted: 10 Sep 2015 | Premiered: 22 Sep 2014

Oracle Corporation

Customer Analytics in Action
sponsored by IBM
VIDEO: This brief video stresses the importance of engaging with your customers. Learn how to enable customer service with business analytics so they can be supportive through every step of the customer experience.
Posted: 04 Aug 2015 | Premiered: 04 Aug 2015


Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015


Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014


Acquire Real-Time Actionable Insights from On-The-Go Customers
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014


Deliver the Best Action with Predictive Customer Intelligence
sponsored by IBM
VIDEO: This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience.
Posted: 30 Jul 2015 | Premiered: 30 Jul 2015


Service Cloud: Philips Success Story
sponsored by
VIDEO: See how Philips connects sales and operations employees globally, as well as connecting more than 7,000 call-center employees with Service Cloud.
Posted: 16 Jul 2015 | Premiered: 16 Jul 2015

Looking Ahead on Predictive Analytics
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: Predictive analytics software can help organizations optimize their business strategies. This virtual classroom is designed to provide analytics, IT and business professionals with insight and advice on deploying predictive analytics tools and using them effectively.
Posted: 30 Jun 2015 | Premiered: 23 Jun 2015


Webinar: How to Stay Agile with Big Data
sponsored by Red Hat
WEBCAST: This webinar covers the optimization of Big Data for your bottom line. Unlock valid points for staying steps ahead of this booming phenomenon, As Big Data researcher Tony Baer divulges how to make heaps of information work for you - instead of vice versa.
Posted: 19 Jun 2015 | Premiered: Oct 9, 2014

Red Hat

Cloud Analytics Keynote
sponsored by
WEBCAST: View this webinar to gain an understanding of how to improve your customer's journey using analytics. Watch and learn how to redefine your customer strategy by putting all of your data into one place.
Posted: 12 Jun 2015 | Premiered: Oct 16, 2014, 01:01 EDT (05:01 GMT)

How Analytics Transforms Sales Performance
sponsored by
WEBCAST: This webcast features two leading organizations in their process of leveraging cloud analytics. Watch and learn what it can do for sales in terms of finding new opportunities, growing revenue and more.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

Drive Business Strategy with Analytics
sponsored by
WEBCAST: This webinar focuses on the capabilities you need to optimize analytics across your organization. Find out how to enable success through data-driven decision-making, with forward-thinking features.
Posted: 11 Jun 2015 | Premiered: Jan 8, 2015

A Self-Service Cloud Analytics Overview: Unite CRM, ERP, and other silos of data
sponsored by
VIDEO: This brief video puts the spotlight on cloud analytics. Learn the value of delivering insights to company-wide teams without the need to log IT requests, increasing the amount of pertinent questions that uncover new opportunities.
Posted: 11 Jun 2015 | Premiered: 15 Oct 2014

How Will Digital Transformation and the New Style of IT Impact Your Business?
sponsored by Hewlett-Packard Limited
VIDEO: In this video, Paul Evans, an expert on application transformation at HP, explains the keys to keeping pace with growing end user expectations for instantaneous, relevant, and robust customer experiences.
Posted: 15 Apr 2015 | Premiered: 30 Dec 2014

Hewlett-Packard Limited

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited

Embrace Cutting Edge Business Analytics with BI Modernization Services
sponsored by Hewlett-Packard Limited
VIDEO: Watch this featured video to learn how to embrace cutting edge business analytics. Understand how to modernize your Business Intelligence (BI) services, in order to better serve your customers.
Posted: 06 Apr 2015 | Premiered: 06 Apr 2015

Hewlett-Packard Limited
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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