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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMMultimedia (View All Report Types)
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Personalized Marketing Campaigns for Every Customer
sponsored by SDL
WEBCAST: You need to create personalized, relevant, insight-driven, and timely marketing campaigns to successfully engage your customers. Find out how to do just that in this brief video, where you'll learn about a technology that enables you to create customized marketing campaigns that reach customers through a variety of devices and channels
Posted: 11 Apr 2014 | Premiered: Apr 11, 2014

SDL

The First Mile - Business Critical Real Time Customer Interactions
sponsored by Kofax, Inc.
WEBCAST: In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.
Posted: 31 Mar 2014 | Premiered: Mar 31, 2014

Kofax, Inc.

Vodafone Germany Adopts HP's Flexible Retail Applications
sponsored by Hewlett-Packard Company
WEBCAST: This webcast highlights the upgraded applications solution that Vodafone's German retail stores chose to help better manage purchase processes, inventory, and service contracts so that employees could spend more time better servicing customers.
Posted: 25 Mar 2014 | Premiered: Mar 25, 2014

Hewlett-Packard Company

Gaining a CRM Edge with Self-Service BI
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: Putting business intelligence capabilities in the hands of frontline customer service workers can help boost customer relationship management efforts. This virtual classroom provides insight and advice on how to successfully use self-service BI tools in CRM programs.
Posted: 14 Mar 2014 | Premiered: 19 Mar 2014

SearchBusinessAnalytics

Webinar: Achieving Smarter Process with a mobile first approach
sponsored by IBM
VIDEO: In this webcast, industry experts examine some of the scenarios where customer engagement processes and mobility work in conjunction to create more successful interactions with customers and drive business value exponentially.
Posted: 11 Mar 2014 | Premiered: 11 Mar 2014

IBM

An Introduction to HP's Site Visit Program
sponsored by Hewlett-Packard Limited
WEBCAST: Site visit programs play a critical role in any successful outsourcing initiative. This on-demand webcast describes key features of an effective site visit program.
Posted: 11 Mar 2014 | Premiered: Oct 25, 2013

Hewlett-Packard Limited

HP's Industrialised Delivery System
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast explores how your organization can achieve the true scale of outsourcing with industrialized delivery.
Posted: 10 Mar 2014 | Premiered: Oct 25, 2013

Hewlett-Packard Limited

HP's Industry Leading Offshore Capability
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast introduces an industry-leading offshore capability designed with a new age of people and applications in mind.
Posted: 10 Mar 2014 | Premiered: Oct 25, 2013

Hewlett-Packard Limited

The World of User Experience Design
sponsored by Hewlett-Packard Limited
WEBCAST: In this on-demand webcast, learn what makes for an effective user experience and discover how the right user experience design service can help you find success.
Posted: 10 Mar 2014 | Premiered: Nov 17, 2013

Hewlett-Packard Limited

User experience: Can your apps increase your value?
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

User experience: is it just a 'nice to have'?
sponsored by Hewlett-Packard Limited
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains why user experience is at the core of systems of engagement.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Limited

Case Study: Golfbreaks Implements Integrated, Multichannel Contact Center
sponsored by Aspect
WEBCAST: This brief video case study reveals how Golfbreaks.com, Europe's largest golf travel company, successfully implemented a multichannel contact center and optimized its unified communications strategy.
Posted: 03 Mar 2014 | Premiered: Mar 3, 2014

Aspect

It's all about customer satisfaction
sponsored by Hewlett-Packard Company
WEBCAST: Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications.
Posted: 24 Feb 2014 | Premiered: Feb 24, 2014

Hewlett-Packard Company

Business Transformation is needed for the New Style of IT
sponsored by Hewlett-Packard Limited
WEBCAST: In this on-demand video, learn how you can embrace a new style of IT by transforming your business and its processes with the right technology partner.
Posted: 11 Feb 2014 | Premiered: Nov 18, 2013

Hewlett-Packard Limited

HP digital customer experience partner ecosystem
sponsored by Hewlett-Packard Limited
WEBCAST: This brief on-demand video introduces a digital customer experience partner ecosystem that gives you the power to meet the demands of an increasingly connected, mobile consumer base.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

Hewlett-Packard Limited

Acquire the ideal customer with IBM Customer Analytics
sponsored by IBM
WEBCAST: View the following webcast to get a firsthand look at the technology you need to handle today's "choosy consumer." See how with the appropriate customer analytics solution, you can strengthen nearly every aspect of your customer relationships, allocate resources more successfully, and achieve a greater overall ROI.
Posted: 10 Feb 2014 | Premiered: Feb 10, 2014

IBM

HP helps United Airlines consolidate their IT infrastructure
sponsored by Hewlett-Packard Limited
WEBCAST: This brief video case study examines how United Airlines was able to consolidate its IT infrastructure and fuel customer experience success with the right service. Tune in to learn more now.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Limited

HP Social Enterprise Services
sponsored by Hewlett-Packard Limited
WEBCAST: Social networks have revolutionized the way that today's customers gain information and make buying decisions. This brief video introduces a social enterprise service that enables your organization to effectively harness and exploit social information.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Limited

Win in your marketplace. Become a successful social business
sponsored by IBM
WEBCAST: Access the following webcast to uncover what you need to know to become a successful social business. Learn about the tools and techniques and how to properly use them to turn social data into the actionable insights you need to be competitive.
Posted: 09 Jan 2014 | Premiered: Jan 9, 2014

IBM

Del Monte Foods' Cloud Imperative
sponsored by Kenandy
WEBCAST: This video case study explores Del Monte Foods' cloud strategy – including why the food production company decided to move to the cloud and how it alleviated its cloud concerns.
Posted: 06 Jan 2014 | Premiered: Dec 10, 2013

Kenandy

Taking control of the customer experience in retail banking
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast examines the value of customer-centricity in retail banking, and offers key insights to help you take control of the customer experience.
Posted: 17 Dec 2013 | Premiered: Nov 12, 2013

Hewlett-Packard Limited

Simplify Sales Environments with the Web Commerce Pattern of the IBM PureApplication System
sponsored by IBM
VIDEO: Watch this brief video today to learn of a commerce pattern platform that allows organizations to quickly deploy commerce infrastructures and adjust capacity easily to accommodate peak usage. Learn how creating a highly stable environment will ensure optimal resource usage and minimize downtime to provide the best possible customer experience.
Posted: 14 Nov 2013 | Premiered: 21 May 2013

IBM

Podcast: A Guide to Building an Agile Commerce Future in 4 Steps
sponsored by IBM.
PODCAST: Tune in to this exclusive podcast with Martin Gill from Forrester Research to get a four-step guide to developing an agile commerce strategy that will enable your company to swiftly adapt to changing customer demands and new technology.
Posted: 27 Dec 2013 | Premiered: Dec 9, 2013

IBM.

Puzzling: Finding the Missing Pieces of your Customer Picture
sponsored by IBM
WEBCAST: In this on-demand video, learn about the need for a complete customer view, and discover how the right big data and analytics tools can help you get there by giving you the power to predict customer behaviors, improve customer engagement, and more.
Posted: 27 Dec 2013 | Premiered: Sep 3, 2013

IBM

Analytics that drive high impact customer-focused enterprises
sponsored by IBM
WEBCAST: Join Rebecca Wormleighton, Product Marketing Manager, IBM, in this webcast as she artfully explains how to successfully leverage analytics across your customer service organization to build a customer focused enterprise.
Posted: 13 Dec 2013 | Premiered: Dec 13, 2013

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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