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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Multimedia (View All Report Types)
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DMPs and CDPs and CRMs – Oh My!
sponsored by BlueConic
VIDEO: Access this webinar to hear from Cory Munchbach, Director of Product Marketing at BlueConic. Learn how customer data platforms can provide you with full access to your customers' information and enable your company to tackle specific roadblocks in the full utilization of your consumer data.
Posted: 18 May 2015 | Premiered: 30 Apr 2015

BlueConic

Start Using Always-on Optimization in Four Steps
sponsored by BlueConic
VIRTUAL SEMINAR: Learn how your organization can gain a competitive edge with accurate testing in this official webinar. Discover how 4 easy steps can bring you closer to optimizing your customer journey to drive sales and increase customer satisfaction.
Posted: 15 May 2015 | Premiered: 25 Mar 2015

BlueConic

4 Steps To a User-driven Marketing Strategy
sponsored by BlueConic
VIDEO: Access this in-depth webinar hosted by the American Marketing Association to discover a roadmap for creating or developing your user-driven marketing experience. In 4 easy steps learn how you can cater to your customers' needs to reap the benefits of a personalized marketing strategy.
Posted: 15 May 2015 | Premiered: 10 Feb 2015

BlueConic

Making the Most of your Sales Data
sponsored by Qlik
VIDEO: This video examines today's data-driven sales problems and explains how by synthesizing a wide range of data from your CRM, marketing automation and finance systems you can create a 360-degree view of both prospect and customer behavior.
Posted: 06 May 2015 | Premiered: 19 Jan 2015

Qlik

Modern Sales- Building Valuable Customer Relationships
sponsored by Oracle Corporation UK Ltd
WEBCAST: Access this informative webinar to learn how your sales team can effectively build their pipeline, leveraging the latest techniques, so that they can get information when they needed it and achieve better customer loyalty for sales now and in the long term.
Posted: 30 Apr 2015 | Premiered: Apr 30, 2015

Oracle Corporation UK Ltd

Increase Productivity with Mobile Sales Tools
sponsored by Oracle Corporation UK Ltd
WEBCAST: Access this webcast to learn how you can make sure your sales team is always connected, with each other and with current information. Tune in to find out more about how using mobile computing can make your sales team more productive.
Posted: 30 Apr 2015 | Premiered: Apr 30, 2015

Oracle Corporation UK Ltd

Improving Sales with Valuable Business Insights
sponsored by Oracle Corporation UK Ltd
WEBCAST: View this webcast to discover how your sales team can gain access to real-time business analytics while on the go. Make sure to tune in to learn how his mobile-ready software gives your team the power to work smarter, be more collaborative, and valuable insights that form better connections with customers.
Posted: 29 Apr 2015 | Premiered: Apr 29, 2015

Oracle Corporation UK Ltd

Improving Sales With Real-Time, Mobile Analytics
sponsored by Oracle Corporation UK Ltd
WEBCAST: Access this webcast to take an in-depth look at how you can improve your sales with mobile CRM that provides real-time analytics about your customers and sales.
Posted: 28 Apr 2015 | Premiered: Apr 28, 2015

Oracle Corporation UK Ltd

The Opportunities and Challenges to Healthcare Innovation
sponsored by Mashery
WEBCAST: Julie Ask, author of The Mobile Mindshift, addresses how healthcare companies can extend their platform via Application Program Interface (APIs) in this webinar. Discover what can be accomplished if the healthcare industry optimizes mobile services.
Posted: 22 Apr 2015 | Premiered: Jun 12, 2014

Mashery

BT Discusses Cloud Migration and Oracle Data Integration 12c
sponsored by Oracle Corporation
VIDEO: Watch this video now to hear from Surren Partabh of BT as he explains his organization's migration to cloud services for database management and the benefits they received from switching.
Posted: 22 Apr 2015 | Premiered: 23 Oct 2013

Oracle Corporation

Is Your Mid-Sized Contact Center Ready for the Cloud?
sponsored by 8x8, Inc.
WEBCAST: This webcast explores the business benefits of deploying a mid-sized contact center in the cloud, including improvements in company profit and revenue and long-term customer satisfaction.
Posted: 21 Apr 2015 | Premiered: Dec 22, 2014

8x8, Inc.

Virtual Contact Centers: Your Contact Center in the Cloud
sponsored by 8x8, Inc.
VIDEO: Virtual contact centers are emerging to make contact center efficiency easier. This brief video explains how.
Posted: 20 Apr 2015 | Premiered: 20 Sep 2014

8x8, Inc.

How Will Digital Transformation and the New Style of IT Impact Your Business?
sponsored by Hewlett-Packard Limited
VIDEO: In this video, Paul Evans, an expert on application transformation at HP, explains the keys to keeping pace with growing end user expectations for instantaneous, relevant, and robust customer experiences.
Posted: 15 Apr 2015 | Premiered: 30 Dec 2014

Hewlett-Packard Limited

Why IQMS is the foremost authority on Manufacturing ERP
sponsored by IQMS
VIDEO: Watch this brief video to uncover the full range of services one vendor offers to manufacturers through their diverse ERP software products. Discover how you can take advantage of these offerings which are created specifically with manufacturers in mind.
Posted: 09 Apr 2015 | Premiered: 27 Jan 2015

IQMS

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited

Embrace Cutting Edge Business Analytics with BI Modernization Services
sponsored by Hewlett-Packard Limited
VIDEO: Watch this featured video to learn how to embrace cutting edge business analytics. Understand how to modernize your Business Intelligence (BI) services, in order to better serve your customers.
Posted: 06 Apr 2015 | Premiered: 06 Apr 2015

Hewlett-Packard Limited

Silverpop product demo
sponsored by Silverpop Systems Inc. an IBM Company
VIDEO: Discover how you can maximize the potential of three areas of your marketing plan by watching 3 in depth videos. Uncover tips and best practices to help your organization realize the business value in email, behavioral and automated marketing. Watch now to learn more.
Posted: 03 Apr 2015 | Premiered: 03 Apr 2015

Silverpop Systems Inc. an IBM Company

Learn From History to Make Better Analytics Decisions
sponsored by Hewlett-Packard Limited
VIDEO: View this brief video to understand how analytics uses data to propel good decision making. Learn the difference between simply reporting transaction data, and gaining insights from technologies.
Posted: 02 Apr 2015 | Premiered: 19 Mar 2015

Hewlett-Packard Limited

The Business Value of CX: Deliver a Great Customer Experience
sponsored by Oracle Corporation
VIDEO: Watch this exclusive video to hear from Brian Curran, VP of customer experience strategy at Oracle. Listen as he gives an insightful overview of the complexities of customer experience, and learn how you can deliver outstanding experiences that fulfill customer desires, encourage loyalty, and boost revenue.
Posted: 19 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

The Business Value of CX: How to Keep Your Customers
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experiences at Oracle, Brian Curran. Discover Brian's strategy for fostering sustainable growth through outstanding customer experiences and relationships. Watch more to learn how you can promote loyalty through customer empathy and connection.
Posted: 18 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Why Cloud-Based Customer Service Is So Essential Now
sponsored by Oracle Corporation
VIDEO: Access this short video to hear from Vice President of customer experience strategy at Oracle, Brian Curran, on the benefits of using cloud technology to improve customer experience. Watch as he emphasizes key point like agility, quick set up, flexibility, and hybrid capabilities that come with cloud technology.
Posted: 16 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

The Business Value of CX: Attracting New Customers
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from Brian Curran the VP of customer experience at Oracle to learn more about the fundamentals of attracting new customers and fostering loyalty through exceptional customer experiences.
Posted: 13 Mar 2015 | Premiered: 25 Oct 2012

Oracle Corporation

Case Study: Q-See Improves Customer Service in the Cloud
sponsored by Oracle Corporation
VIDEO: Access this brief video to hear from chief customer care officer Barry Lieberman of Q-See and learn more about their unique customer service needs and how they were able to solve them using oracle products. Continue on to determine if this product could be right for your business.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation

HOSTING Empowers Customers with Oracle Service Cloud
sponsored by Oracle Corporation
VIDEO: Access this video to learn more about HOSTING's needs and how they were able to create exceptional customer experiences with up-to-the minute data. Watch now to learn how HOSTING was able to improve upon their customer experiences by gathering data along every touch point with cloud technology.
Posted: 13 Mar 2015 | Premiered: 13 Mar 2015

Oracle Corporation

Good Service, Happy Customers: Oracle Cloud Customer Service and Support
sponsored by Oracle Corporation
VIDEO: Watch this quick video to learn more about the benefits of using Oracle customer service and support platforms to deliver impeccable customer experiences that drive sales and increase revenue with the ease of cloud technology.
Posted: 04 Mar 2015 | Premiered: 28 Sep 2012

Oracle Corporation
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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