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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Multimedia (View All Report Types)
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The Communications Revolution
sponsored by Microsoft
VIDEO: This video introduces CRM expert Paul Greenberg, who reveals the extent to which communications technology has empowered customers. Tune in now for insights on how your business can leverage CRM to succeed in the business world.
Posted: 26 Aug 2015 | Premiered: 18 May 2015

Microsoft

Beyond the Campaign: Engaging Today's Digital Customers
sponsored by Microsoft
WEBCAST: In this webinar, analyst and author Ray Wang explains why continuity is essential to an effective digital marketing strategy. Tune in and learn insider tips on creating engaging omnichannel campaigns.
Posted: 25 Aug 2015 | Premiered: Jun 17, 2015

Microsoft

Disrupting Digital Business: The Customer Experience Imperative
sponsored by Microsoft
WEBCAST: This webinar discusses how social media and technological developments have dramatically shifted the way consumers think about the businesses they interact with.
Posted: 24 Aug 2015 | Premiered: May 29, 2015

Microsoft

CRM Is Changing, But Its Value is Greater Than Ever
sponsored by Microsoft
VIDEO: This webcast investigates how CRM has changed, what is important as customer and employee demands continue to transform, and what your organization will have to put in place in order to improve ROI from your CRM strategy.
Posted: 24 Aug 2015 | Premiered: 13 Aug 2015

Microsoft

Microsoft Dynamics Case Study: Pandora Meets the Needs of the Customer
sponsored by Microsoft
WEBCAST: This webcast discusses Pandora's utilization of Microsoft's CRM as a means by which they can get a full, 360 degree view of what's happening with their customers. Click here to learn how the benefits of this CRM can enhance your organization.
Posted: 12 Aug 2015 | Premiered: Aug 12, 2015

Microsoft

Customers Come First: A Metro Bank Microsoft Dynamics Case Study
sponsored by Microsoft
WEBCAST: This webcast serves as a case study of Metro Bank, and explains how they revolutionize banking by using their CRM as their customer platform. Click here to see the highlights of Microsoft Dynamics at work.
Posted: 12 Aug 2015 | Premiered: Dec 31, 2013

Microsoft

Case Study: CRM That Delivers Better Value to Clients
sponsored by Microsoft
VIDEO: This brief video shows how a prominent consulting firm significantly increased sales and revenue by adopting an updated CRM tool.
Posted: 11 Aug 2015 | Premiered: 08 Oct 2014

Microsoft

CRM that's Customizable to Your Business's Needs
sponsored by Microsoft
TRIAL SOFTWARE: This resource introduces a form of CRM software that is easily customizable and adapted to today's business environment.
Posted: 11 Aug 2015 | Premiered: 11 Aug 2015

Microsoft

CRM for Today's Business World
sponsored by Microsoft
TRIAL SOFTWARE: This free software demo introduces a method of customer relationship management (CRM) that is tailored to today's business environment.
Posted: 10 Aug 2015 | Premiered: 10 Aug 2015

Microsoft

Customer Analytics in Action
sponsored by IBM
VIDEO: This brief video stresses the importance of engaging with your customers. Learn how to enable customer service with business analytics so they can be supportive through every step of the customer experience.
Posted: 04 Aug 2015 | Premiered: 04 Aug 2015

IBM

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM

Deliver 3D Actionable Customer Insight and Drive Sales and Satisfaction
sponsored by IBM
VIDEO: This brief video takes you through the process of using big data and analytics to drive sales and enable customer loyalty and satisfaction. Learn advanced techniques that can let you infuse big data and analytics to create the most personalized and precise engagement strategies.
Posted: 03 Aug 2015 | Premiered: 29 Jan 2014

IBM

Real-Time Actionable Insights Made Easy
sponsored by IBM
VIDEO: This brief video demonstrates how to tap into the stream of big data generated by customer devices and hit the geospatial jackpot. Learn how to analyze data in motion so that you can see where your prospects are going, what you should offer them, and when to reach out to them.
Posted: 03 Aug 2015 | Premiered: 18 Aug 2014

IBM

Deliver the Best Action with Predictive Customer Intelligence
sponsored by IBM
VIDEO: This brief video provides a window into applying predictive analytics to customer information. Find out how to deliver the best action to your front line so your audience will have the optimal customer experience.
Posted: 30 Jul 2015 | Premiered: 30 Jul 2015

IBM

Case Study: Humana Makes Software Development Customer-Centric
sponsored by Pivotal
VIDEO: In this exclusive video, you'll discover how your organization can design and build a unique, personalized customer experience. Watch now to learn from Humana's success.
Posted: 22 Jul 2015 | Premiered: 07 Jul 2015

Pivotal

3.5 Billion Chinese Travelers. Just One Ticketing System
sponsored by Pivotal
VIDEO: Discover what system helped the largest railway system in the world effectively serve their ticketing needs by accessing this brief video infographic now. Learn how your organization can devise a similar strategy for ticketing and CRM success.
Posted: 20 Jul 2015 | Premiered: 28 Mar 2014

Pivotal

Service Cloud: Philips Success Story
sponsored by Salesforce.com
VIDEO: See how Philips connects sales and operations employees globally, as well as connecting more than 7,000 call-center employees with Service Cloud.
Posted: 16 Jul 2015 | Premiered: 16 Jul 2015

Salesforce.com

Looking Ahead on Predictive Analytics
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: Predictive analytics software can help organizations optimize their business strategies. This virtual classroom is designed to provide analytics, IT and business professionals with insight and advice on deploying predictive analytics tools and using them effectively.
Posted: 30 Jun 2015 | Premiered: 23 Jun 2015

SearchBusinessAnalytics

Webinar: How to Stay Agile with Big Data
sponsored by Red Hat
WEBCAST: This webinar covers the optimization of Big Data for your bottom line. Unlock valid points for staying steps ahead of this booming phenomenon, As Big Data researcher Tony Baer divulges how to make heaps of information work for you - instead of vice versa.
Posted: 19 Jun 2015 | Premiered: Oct 9, 2014

Red Hat

Cloud Analytics Keynote
sponsored by Salesforce.com
WEBCAST: In the following webinar, you will learn how to have the necessary conversations for improving your customer's entire experience via analytics. Watch and understand how to refine new strategies around your business.
Posted: 12 Jun 2015 | Premiered: Oct 16, 2014, 01:01 EDT (05:01 GMT)

Salesforce.com

How Analytics Transforms Sales Performance
sponsored by Salesforce.com
WEBCAST: This webcast features two leading organizations in their process of leveraging cloud analytics. Watch and learn what it can do for sales, in terms of finding new opportunities, growing revenue and more.
Posted: 11 Jun 2015 | Premiered: Dec 17, 2014

Salesforce.com

Using Analytics to Drive Business Strategy
sponsored by Salesforce.com
WEBCAST: This webinar focuses on the capabilities you need to optimize analytics across your organization. Find out how to enable success through data-driven decision-making, with forward-thinking features.
Posted: 11 Jun 2015 | Premiered: Jan 8, 2015

Salesforce.com

An Analytics Overview
sponsored by Salesforce.com
VIDEO: This brief video puts the spotlight on cloud analytics. Learn the value of delivering insights to company-wide teams without the need to log IT requests, increasing the amount of pertinent questions that uncover new opportunities.
Posted: 11 Jun 2015 | Premiered: 15 Oct 2014

Salesforce.com

How Will Digital Transformation and the New Style of IT Impact Your Business?
sponsored by Hewlett-Packard Limited
VIDEO: In this video, Paul Evans, an expert on application transformation at HP, explains the keys to keeping pace with growing end user expectations for instantaneous, relevant, and robust customer experiences.
Posted: 15 Apr 2015 | Premiered: 30 Dec 2014

Hewlett-Packard Limited

Interactive Media Command Centre: Connecting NASCAR to Its Fans
sponsored by Hewlett-Packard Limited
VIDEO: NASCAR needed a way to view their customer experiences as a conversation to directly understand and track data about their organization and customer relationships. in this short video learn about the solution NASCAR chose to handle their big data analytics and discover why this option may have a place in your organization.
Posted: 08 Apr 2015 | Premiered: 27 Aug 2013

Hewlett-Packard Limited
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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