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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Multimedia (View All Report Types)
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Fast, Lean, and User-Friendly Master Data Management
sponsored by Triniti
VIDEO: Watch this brief video go beyond conventional master data management (MDM) by implementing a lean platform that simplifies the user experience, cuts costs, and integrates with ERP, PLM, and CRM systems by leveraging data in real time.
Posted: 06 Mar 2017 | Premiered: 21 Dec 2016

Triniti

How To Sell Your Compensation Plan To Your Sales Team
sponsored by Xactly
WEBCAST: After creating your compensation plan, you need to get your sales team sold on it – which is no easy feat. Typical plan launches include problems like a lack of standardization or ignoring diverse needs, which can make your sales team leary. Inside, learn best practices and tips to help motivate your sales teams on your new compensation plan.
Posted: 01 Mar 2017 | Premiered: Nov 9, 2016


Best Practices for Sales Compensation Planning
sponsored by Xactly
VIDEO: Sales compensation plans can have an enormous impact on growth – both in a good, or a bad, way. Your company needs to take a strategic approach when designing your plans. Learn how to prepare an effective sales compensation and incentives plan with the best practices inside.
Posted: 28 Feb 2017 | Premiered: 16 Jul 2016


Case Study: How Atom Bank Used CEM To Become The UK's First All-Digital Bank
sponsored by Genesys
VIDEO: In the digital age, it's become necessary for businesses to constantly rework and reimagine how they interact with their customers. In this case study, learn how Atom Bank became the UK's first all-digital bank. Discover how customer experience technology was implemented to allow customers to communicate using voice, chat, email or social media.
Posted: 27 Feb 2017 | Premiered: 27 Feb 2017

Genesys

How Retailer Marks and Spencer Is Raising The Bar In Customer Service With Omnichannel Technology
sponsored by Genesys
VIDEO: Most customers today expect that companies will perform well across all available channels. But the reality is that some companies may rate highly with customers with one channel, while lacking in another. Inside, learn how leading retailer Marks and Spencer is using an omnichannel engagement platform to help raise their customer experience bar.
Posted: 23 Feb 2017 | Premiered: 23 Feb 2017

Genesys

From Data to New Customers: How Big Data Improves Customer Experience
sponsored by IBM
VIDEO: The big data analytics process is speeding up to offer improved customer experiences. Watch this 3 minute video to learn how big data is being leveraged faster than ever to ensure that customers get what they need and repeat business.
Posted: 22 Feb 2017 | Premiered: 15 Jul 2015

IBM

Technology and the CMO in the Digital Era: Webcast
sponsored by IBM
WEBCAST: Companies that make customer experience a priority in this environment will emerge on top. Learn what CMOs are doing to be successful with this fundamental change.
Posted: 13 Feb 2017 | Premiered: Feb 13, 2017

IBM

How You Can Deliver Proactive Customer Service
sponsored by ServiceNow
WEBCAST: In this webcast, Mary Wardley, Vice President of Enterprise Applications and CRM Software at IDC, discusses the future of customer service and what you can do to strengthen existing customer service, including how to be proactive and deliver quality experiences, technologies that can be used to enhance the customer experience, and much more.
Posted: 26 Jan 2017 | Premiered: Dec 6, 2016, 01:05 EST (06:05 GMT)

ServiceNow

How To Overcome Customer Service Challenges With CRM
sponsored by ServiceNow
WEBCAST: Many organizations suffer from consumer pain points such as shipping costs and delivery, lackluster service delivery, or market complexity. Luckily, the evolution of CRM can help you work through these challenges. In this webcast, discover how to get the most out of your CRM systems and processes.
Posted: 26 Jan 2017 | Premiered: Dec 14, 2016

ServiceNow

Build Better Mobile Apps Faster
sponsored by Oracle Corporation UK Ltd
WEBCAST: Mobile developers are going to see an increase in options and complexity in the coming years. This webcast explores the depths of 5 universal mobile needs and explains how developers will need to approach the future of mobility.
Posted: 30 Dec 2016 | Premiered: Sep 30, 2016

Oracle Corporation UK Ltd

First Transit Transforms the Backbone of Their Fleet with SCM
sponsored by Infor
VIDEO: Tune into this video to discover how to optimize resource and labor utilization, improve inventory and shipping accuracy, respond faster to changing market conditions with an open architecture SCM platform. Learn how to gain the visibility you need to deliver the perfect order every time.
Posted: 20 Jul 2016 | Premiered: 20 Jul 2016

Infor

How an Entertainment Company Improved Marketing with Advanced Analytics
sponsored by Intel Corporation
VIDEO: This brief video explores how Caesars Entertainment, a large and geographically diverse casino company, handled the influx of large unstructured data types. Find out how they updated their analytics strategy to adapt to changing customer needs, create stronger marketing campaigns, and improve overall customer experiences.
Posted: 26 Aug 2016 | Premiered: 26 Aug 2016

Intel Corporation

Benchmark Your Omnichannel Customer Service Readiness
sponsored by Genesys
WEBCAST: Omnichannel customer service is the new norm in our mobile-first world. This webcast will help you determine where your omnichannel presence stands, where to go, and figure out how much value this adds to your business.
Posted: 22 Aug 2016 | Premiered: Sep 14, 2016

Genesys

IBM Case & Data Capture for Banking
sponsored by IBM
WEBCAST: As banks focus more on enhancing customer experience, they need to accelerate processes be more responsive to customer needs. ECM allows banks to streamline data capture for key content processes, drive profitability and business flexibility. Check out this video to see how ECM allowed one bank to develop a richer customer experience.
Posted: 26 Jul 2016 | Premiered: Jul 22, 2015

IBM

On Demand Webcast: Elaine Turner Extends Her Reach with Commerce Cloud Platform
sponsored by Oracle Corporation
WEBCAST: Watch now to hear Elaine Turner's Director of ecommerce, Carrie Leader, discuss key strategies for building an ecommerce business as a branded manufacturer. Learn how Elaine Turner used a Cloud ecommerce platform to create a new destination site where visitors can research, buy, or engage with the brand to support sales in all channels.
Posted: 27 Jan 2016 | Premiered: Dec 15, 2015

Oracle Corporation

Case Study: Roofing Company Improves Customer Satisfaction with Cloud CRM
sponsored by Microsoft
VIDEO: This video highlights a cloud-based CRM software that allows organizations to manage customer relations efficiently and automates mundane tasks. Access now to see how this technology can ensure that your customers receive the experience they expect and increase overall customer satisfaction.
Posted: 10 Nov 2015 | Premiered: 10 Nov 2015

Microsoft

Case Study: Turn Big Data and Analytics into Big Results
sponsored by IBM
VIDEO: In this video, C Spire's brand platforms and analytics manager Justin Croft illustrates his company's success with business analytics. Discover your own success with these tools when you learn how to be effective with customer insights.
Posted: 03 Aug 2015 | Premiered: 03 Aug 2015

IBM

Integrating Predictive Capabilities to Unlock the Hidden Value of your Data
sponsored by IBM
WEBCAST: The following demo describes business analytics in action. Explore which capabilities comprise a good customer relations strategy, including customer analytics dashboards, customer retention analysis, and more.
Posted: 12 Jun 2015 | Premiered: Nov 15, 2013

IBM

Mind the Gap! Embracing Enterprise Mobility Management
sponsored by Code42
WEBCAST: This whitepaper exploress specific mobile challenges, such as implementation of MDM and MAM for thousands of users, and shares his real-world perspective.
Posted: 06 Jun 2014 | Premiered: Sep 12, 2013

Code42

Empower Sales Teams On The Go
sponsored by Microsoft India
VIDEO: To meet the needs of the on-the-go sales rep, you need a CRM system that's flexible, collaborative, and available on any device, from smartphone to tablet to PC. In this video, learn about one such CRM system that provides modern sales teams with the tools they need at the speed and ease necessary for today's fast-paced business world.
Posted: 27 May 2014 | Premiered: 04 Nov 2013

Microsoft India

3 Reasons Why CEM Is the Place to Innovate
sponsored by OpenText
WEBCAST: The following webcast intends to clarify the current state of customer experience management and how companies can start powerful initiatives of their own. Tune in now to find out how CMOs and CIOs need to work together to make CEM take flight, what needs to be addressed, and much more.
Posted: 19 May 2014 | Premiered: May 19, 2014

OpenText

The First Mile - Business Critical Real Time Customer Interactions
sponsored by Kofax, Inc.
WEBCAST: In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.
Posted: 31 Mar 2014 | Premiered: Mar 31, 2014

Kofax, Inc.

How user experience is a business differentiator
sponsored by Hewlett-Packard Enterprise
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Enterprise

It's all about customer satisfaction
sponsored by Hewlett Packard Enterprise
WEBCAST: Top fashion brand Valentino was looking for innovative ways to serve their customers better. In this webcast, discover how Valentino made it drastically easier for customers to select and buy their products with fully integrated mobile applications.
Posted: 24 Feb 2014 | Premiered: Feb 24, 2014

Hewlett Packard Enterprise

HP helps United Airlines consolidate their IT infrastructure
sponsored by Hewlett-Packard Enterprise
WEBCAST: This brief video case study examines how United Airlines was able to consolidate its IT infrastructure and fuel customer experience success with the right service. Tune in to learn more now.
Posted: 07 Feb 2014 | Premiered: Dec 31, 2012

Hewlett-Packard Enterprise
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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