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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Multimedia (View All Report Types)
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Guide to Achieving Omnichannel Customer Service
sponsored by Genesys
WEBCAST: This upcoming webcast examines how you can deliver an omnichannel customer service experience by integrating your disparate systems, including CRM, ERP, and contact center tools. Register now to learn how an omnichannel approach can simplify and future-proof your customer experience management strategy.
Posted: 10 Feb 2016 | Premiered: Feb 10, 2016

Genesys

Transform Your Business by Embracing Commerce Cloud Tools
sponsored by Oracle Corporation
WEBCAST: When it comes to e-commerce, many top organizations are turning to the cloud because of its flexibility, scalability, and ease of use. In this resource, e-commerce executives from Elaine Turner and Rock/Creek provide a demonstration on how they're leveraging SaaS tools to help ignite innovation, simplify processes, and more.
Posted: 08 Feb 2016 | Premiered: Feb 8, 2016

Oracle Corporation

Multi-Channel Customer Communications in a Digital World: Engage Successfully
sponsored by Kofax, Inc.
PODCAST: IT departments today face the challenge of moving away from traditional batch print processes to interactive and on-demand communications that will meet customer expectations and those of internal stakeholders. In this podcast you will learn the benefits of effectively engaging across multi-channels.
Posted: 04 Feb 2016 | Premiered: Jan 14, 2016

Kofax, Inc.

Multi-Channel Customer Communications in a Digital World: Engage Successfully
sponsored by Kofax, Inc.
WEBCAST: IT departments today face the challenge of moving away from traditional batch print processes to interactive and on-demand communications that will meet customer expectations and those of internal stakeholders. In this webinar you will learn the benefits of effectively engaging across multi-channels.
Posted: 04 Feb 2016 | Premiered: Jan 14, 2016

Kofax, Inc.

Unify Data Access Across the Logical Data Warehouse
sponsored by IBM
WEBCAST: By 2020, there will be over 30 billion connected devices. This webcast goes into detail about what this means for the future of data and explains how a logical data warehouse strategy can help you keep up by allowing you to access all your relevant data from a single application.
Posted: 04 Feb 2016 | Premiered: Dec 31, 2015

IBM

How Banorte Offers Tailor-Made Customer Service
sponsored by IBM
VIDEO: This video describes the strategy that financial group Banorte used to centralize and organize their customer data, leading to faster data delivery. Learn how they were able to generate offers tailored to each client more quickly.
Posted: 03 Feb 2016 | Premiered: 23 Jan 2015

IBM

8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

Seamless Integration: One Data Source Means Fewer Errors
sponsored by FinancialForce
WEBCAST: In this webcast, IRM Plc CFO Richard Jarvis discusses the transition from mishmash of systems to one cloud-based professional services automation system. Watch now to learn about the key benefits IRM experienced after linking a PSA with their CRM, including cross-company visibility, seamless integration from opportunity to services team, and more.
Posted: 28 Jan 2016 | Premiered: Jan 28, 2016

FinancialForce

On Demand Webcast: Elaine Turner Extends Her Reach with Commerce Cloud Platform
sponsored by Oracle Corporation
WEBCAST: Watch now to hear Elaine Turner's Director of ecommerce, Carrie Leader, discuss key strategies for building an ecommerce business as a branded manufacturer. Learn how Elaine Turner used a Cloud ecommerce platform to create a new destination site where visitors can research, buy, or engage with the brand to support sales in all channels.
Posted: 27 Jan 2016 | Premiered: Dec 15, 2015

Oracle Corporation

Commerce Cloud Customer Interview: Carrie Leader on Elaine Turner's Customized Transformation
sponsored by Oracle Corporation
VIDEO: In this interview Carrie Leader, the director of eCommerce at fashion brand Elaine Turner, describes Elaine Turner's migration to a cloud-based ecommerce platform. Discover how this new technology is allowing their business to reach new heights in the today's modern landscape.
Posted: 27 Jan 2016 | Premiered: 28 Oct 2015

Oracle Corporation

CRM Stories: Servcorp
sponsored by Microsoft
VIDEO: This brief video features a case study in which Servcorp enables its worldwide sales teams to access customer data through a single point of entry. Tune in and learn how to reach this goal within your organization.
Posted: 07 Jan 2016 | Premiered: 24 Jun 2015

Microsoft

Exceed Your Customer Expectations with Actionable Consumer Insights
sponsored by Avaya
VIDEO: In this video, you will learn from CEM experts three simple and effective steps to transform your customer service. Tune in now to learn how to achieve enterprise-wide engagement by quickly addressing your customers' requirements, and highlight actionable insights for your business.
Posted: 29 Dec 2015 | Premiered: 20 Nov 2015

Avaya

Fascinating Findings on Customer Expectations
sponsored by Avaya
VIDEO: This video looks at interesting facts you need to know when it comes to consumers' changing expectations. Tune in and learn how to transform your business, one great interaction at a time.
Posted: 28 Dec 2015 | Premiered: 19 Nov 2015

Avaya

Learn How You could be Missing Customer Expectations
sponsored by Avaya
VIDEO: This video explores recent research on the changing needs of consumers when it comes to delivering the right customer experience. Learn how to help the 78% of customers who say their interaction with companies has evolved.
Posted: 24 Dec 2015 | Premiered: 18 Nov 2015

Avaya

Case Study: Roofing Company Improves Customer Satisfaction with Cloud CRM
sponsored by Microsoft
VIDEO: This video highlights a cloud-based CRM software that allows organizations to manage customer relations efficiently and automates mundane tasks. Access now to see how this technology can ensure that your customers receive the experience they expect and increase overall customer satisfaction.
Posted: 10 Nov 2015 | Premiered: 10 Nov 2015

Microsoft

Three Mobile Apps That Can Help You Win the Battle for Customer Mindshare
sponsored by IBM
WEBCAST: Watch this informative webcast and learn about a mobile platform designed to optimize mobile application experiences. You'll also discover a retail app designed to bridge physical and digital engagement.
Posted: 05 Nov 2015 | Premiered: Aug 27, 2015

IBM

Capitalize on Customer Insight and Expand your Business with Cloud
sponsored by IBM
VIDEO: Tune into this brief video to discover how SaaS can help deliver the customer insights you need to generate revenue from social, historical and operational data.
Posted: 04 Nov 2015 | Premiered: 22 Feb 2015

IBM

Five Drivers Animation
sponsored by Oracle Corporation UK Ltd
VIDEO: Check out this quick video and discover how enhanced technologies can help drive sales. Watch now and access links to solutions that will allow you to leverage mobile to run sales from anywhere at any time, turn data into actionable insight with proven analytics tools, and more.
Posted: 29 Sep 2015 | Premiered: 29 Sep 2015

Oracle Corporation UK Ltd

Webinar: Simplify Customer Interactions with Policy Automation
sponsored by Oracle Corporation
WEBCAST: In this webinar Oracle experts Timothy Doherty and Harriet Franklin explain how to empower your customers and employees. Access now to hear from Hanno Hesse about how one platform has empowered customers.
Posted: 23 Sep 2015 | Premiered: Aug 25, 2015

Oracle Corporation

T.H. March Transforms Customer Service with Oracle
sponsored by Oracle Corporation
VIDEO: This video shows how companies can implement a service cloud which allows engagement with customers in real time, on a one-to-one basis, through a multitude channels. See how you can use cloud services to increase your data storage capacity and improve your enterprise's customer service.
Posted: 16 Sep 2015 | Premiered: 11 Dec 2014

Oracle Corporation

Embracing a Service Cloud for Improved Customer Service
sponsored by Oracle Corporation
VIDEO: This video shows how cloud services can be implemented to optimize your workforce, allowing you to deliver phenomenal customer service through any channel a customer chooses. Watch how doing so can help you improve operational efficiency and workforce productivity.
Posted: 16 Sep 2015 | Premiered: 22 Jul 2015

Oracle Corporation

The Service Cloud in Action: Empower Call Center Teams and Customers
sponsored by Oracle Corporation
VIDEO: This video shows the many ways in which service clouds can assist in providing a complete customer service management approach across both assisted and self-service channels. Learn how cloud services can ensure your customers find the right answers quickly, wherever they are, and how you can better equip your customer support team.
Posted: 15 Sep 2015 | Premiered: 03 Jun 2015

Oracle Corporation

Modern Customer Service with Cloud Services
sponsored by Oracle Corporation
VIDEO: Expectations for customer service are high and with a multitude of channels, it can become increasingly difficult to offer consistent, high quality customer service. This video explains how a flexible cloud service can help deliver exceptional customer service anytime, anywhere and through various channels and encourage self-service online.
Posted: 15 Sep 2015 | Premiered: 03 Feb 2015

Oracle Corporation

Case Study – Convergys Transforms Customer Experience with Service Cloud
sponsored by Oracle Corporation
VIDEO: This video highlights how implementing a service cloud can enable the ability to provide customers with a differentiated experience through a multi-channel approach. Discover how service clouds can allow you to provide customers with tools and capabilities to drive self-service and equip your agents with the ability to provide consistent service.
Posted: 14 Sep 2015 | Premiered: 02 Jun 2015

Oracle Corporation

A Roadmap to Modern Customer Service
sponsored by Oracle Corporation
VIDEO: This engaging video emphasizes the importance of integrating your business's communication channels, and personalizing customer service experiences. Watch to learn the many ways in which you can win the race to a modernized customer service.
Posted: 11 Sep 2015 | Premiered: 06 Mar 2015

Oracle Corporation
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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