CRM Reports

CASE STUDY: KFC, the global fast food chain, was upgrading to a new software platform, and they needed to upgrade its existing point-of-sale (POS) equipment that would support the new software regulations. In this brief case study, find out which POS system KFC ultimately chose, and discover the benefits they experienced from the hardware upgrade.

Posted: 09 May 2014 | Published: 31 Dec 2013

WHITE PAPER: Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.

Posted: 05 May 2014 | Published: 31 Jan 2014

EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.

Posted: 01 May 2014 | Published: 01 May 2014

WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.

Posted: 30 Apr 2014 | Published: 29 Apr 2014

EBOOK: In this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.

Posted: 29 Apr 2014 | Published: 29 Apr 2014

EBOOK: In this e-book, discover how new technologies are making agents' lives easier. Learn how mobile apps are changing how agents interact with customers – and how some companies are integrating mobile CRM with the contact center. Plus, find out about the pitfalls companies can encounter when the contact center is on social media and how to avoid them.

Posted: 17 Apr 2014 | Published: 18 Apr 2014

EBOOK: This three-part expert guide focuses on the steps to take to engage customers in the ever-growing e-commerce industry. Inside, discover the 6 key factors that can make or break a customer's shopping experience.

Posted: 17 Apr 2014 | Published: 22 Apr 2014

WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.

Posted: 16 Apr 2014 | Published: 16 Apr 2014

WHITE PAPER: Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.

Posted: 15 Apr 2014 | Published: 15 Apr 2014

WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.

Posted: 15 Apr 2014 | Published: 15 Apr 2014

WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.

Posted: 14 Apr 2014 | Published: 14 Apr 2014

WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.

Posted: 11 Apr 2014 | Published: 31 Dec 2012

WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?

Posted: 11 Apr 2014 | Published: 31 Dec 2013

WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.

Posted: 11 Apr 2014 | Published: 11 Apr 2014

WHITE PAPER: This white paper introduces a mobile application platform that gives you the power to manage your business at any time, from any location, and on any popular mobile device.

Posted: 10 Apr 2014 | Published: 31 Dec 2013

WHITE PAPER: Two of the biggest trends in commerce -- big data and more empowered customers -- are creating huge challenges for modern businesses. However, equally huge opportunities exist if you can successfully leverage big data to create a comprehensive, single view of the customer, resulting in optimum customer experiences.

Posted: 09 Apr 2014 | Published: 30 Apr 2013

WHITE PAPER: In this white paper, learn about the new opportunities that the marriage of social collaboration, CRM, and performance management spark. Read on to find out why companies that don't adopt social, integrated sales performance management will be at a competitive disadvantage.

Posted: 08 Apr 2014 | Published: 31 May 2013

WHITE PAPER: Read this success story and learn how a robust API and secure API Management powered Keep's iOS app to become one of the most popular apps in the Lifestyle category in the iTunes App Store.

Posted: 08 Apr 2014 | Published: 08 Apr 2014

WHITE PAPER: A content marketing strategy doesn't create itself. It's the result of clear intention, careful planning, and focused execution. These six best practices can help you develop and deploy effective strategies for content marketing across all channels and buying cycles.

Posted: 08 Apr 2014 | Published: 31 Dec 2013

WHITE PAPER: The right people, strategy, and processes are critical for a top-notch customer-driven marketing strategy -- but so is the right technology. If you're considering new tools to increase your marketing prowess, turn to this guide to implementing technology that will help improve your marketing outcomes.

Posted: 08 Apr 2014 | Published: 08 Apr 2014

WHITE PAPER: In this resource, explore the results of a 2014 survey on how Millennials operate as consumers, so you can use that information to optimize your marketing strategy and business processes. Find out how Millennials share personal data, how they relate to mobile devices, how they'd like to connect with companies, and more.

Posted: 07 Apr 2014 | Published: 07 Apr 2014

WHITE PAPER: In this white paper, discover how to optimize your contact center processes with the help of new interaction channels such as social media, and make the most of interaction data to learn more about your customers and your company.

Posted: 07 Apr 2014 | Published: 31 Dec 2013

WHITE PAPER: Explore this game-changing white paper to uncover the seven ways to make the first mile of business interactions smarter.

Posted: 03 Apr 2014 | Published: 31 Dec 2013

WHITE PAPER: This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.

Posted: 03 Apr 2014 | Published: 03 Apr 2014

WEBCAST: In this age of the empowered customer, companies are pressured to stay on their toes so as to retain customer loyalty in the most intuitive, fast, responsive means possible. In this fascinating webcast, learn the importance of the business-critical First Mile of customer interactions – the point at which customer loyalty is either gained or lost.

Posted: 31 Mar 2014 | Premiered: Mar 31, 2014