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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Why CRM is the Key to Getting Customers to Renew and Spend More Money with You
sponsored by Infor
WHITE PAPER: Increasing customer retention involves a company-wide shift to a customer-centric business model. Discover ways to align sales, marketing, product development, and tech support teams with effective CRM technology.
Posted: 10 May 2016 | Published: 10 May 2016

Infor

Leveraging Digital Communications Platforms to Reach the Modern Consumer
sponsored by Mitel Networks Limited
WHITE PAPER: Today's customers demand flexibility from their digital interactions. Discover how you can provide seamless, satisfying digital experiences to your customers through email, text, web chat, and social media in this white paper now.
Posted: 04 May 2016 | Published: 04 May 2016

Mitel Networks Limited

Predictive Analytics: Forecast the Future of Sales
sponsored by SearchCRM
EBOOK: Learn from experts how predictive analytics should be used by sales teams, and the importance of having a strong model. Also uncover real-world examples of analytics being used to create more customer-specific advertisements and hire more promising workers, and how predictive lead scoring can help sales and marketing teams work together better.
Posted: 02 May 2016 | Published: 29 Apr 2016

SearchCRM

7-Eleven Cuts Campaign Lead Times by 80%, Optimizes Customer Experience
sponsored by Splunk
CASE STUDY: Discover in this case study how 7-Eleven overcame their manual data analysis and operational burdens, delivering a comprehensive overview of all internal data and analyzing the performance at every point-of-sale to optimize customer experience. Read on to experience an 80% reduction in lead time for promotional campaigns.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Splunk

10 Trends for AD&D Pros To Deliver Customer Service Excellence
sponsored by Genesys
WHITE PAPER: This report summarizes the top 10 customer service trends for 2016 that application development and delivery (AD&D) pros supporting customer service operations must pay attention to in order to deliver customer service excellence.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Genesys

Sales & Marketing Alignment: Bridging the Gap
sponsored by ComputerWeekly.com
RESOURCE: Sales and marketing alignment involves a solid partnership to ensure a seamless customer experience. In this guide, Sales & Marketing Alignment: Creating a Solid Partnership, uncover sales and marketing alignment strategies to get the best results from customer service, customer experience, sales, and marketing initiatives.
Posted: 18 Apr 2016 | Published: 10 Nov 2014

ComputerWeekly.com

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Customer Analytics Solutions: How the Top 11 Providers Stack Up
sponsored by SAS
WHITE PAPER: This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.
Posted: 08 Apr 2016 | Published: 07 Mar 2016

SAS

Top 10 Call Center Technology Must Haves
sponsored by TechTarget
RESOURCE: Your input in our call center survey is critical in understanding top of mind challenges in CEM and call center management today. In our expert guide, Top 10 Call Center Technology Must-Haves you will learn how to deliver a great customer experience, create a customer experience strategy, and track the customer experience across all touch points.
Posted: 08 Apr 2016 | Published: 18 Mar 2014

TechTarget

How to Drive Revenue and Increase Loyalty Through Customer Experience
sponsored by Mitel Networks Limited
RESOURCE: 78% of consumers today trust peer recommendations with social media as a key driver. The way we communicate with each other has evolved, but what about the way your business communicates with your customers? In this infographic, discover how customers are shopping, why they abandon your transactions, and what steps you can take to keep them happy.
Posted: 06 Apr 2016 | Published: 03 Sep 2015

Mitel Networks Limited

Explore 4 Cloud-Based Tools to Boost Collaboration
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper reveals how you can boost collaboration in your enterprise with 4 cloud-based unified communication tools. Score more revenue, drive more ROI, and gain a competitive edge with cloud CRM, cloud BI/storage, and more.
Posted: 29 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Popular Technologies Enrich Customer Experience Strategies
sponsored by SearchCRM
EBOOK: This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
Posted: 25 Mar 2016 | Published: 15 Mar 2016

SearchCRM

Enhance the Customer Experience with Advanced Analytics
sponsored by Microsoft
WHITE PAPER: No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.
Posted: 23 Mar 2016 | Published: 23 Mar 2016

Microsoft

How the Internet of Things Is Blurring the Line between Consumer and Industrial Technology
sponsored by IBM
EGUIDE: According to Harbor Research, there will be some 36 billion connected devices by 2020. But how and where will these devices come online? Explore how the Internet of Things will blur the line between consumer and industrial technology with upcoming trends like virtual reality, wearables, and more.
Posted: 10 May 2016 | Published: 06 May 2016

IBM

How to Improve Visibility into Sales Performance
sponsored by IBM
EGUIDE: In this expert e-guide, learn real-world strategies for understanding sales performance and making improvements to drive revenue. You'll discover how a prosthetics supplier gained up-to-the-minute updates on quotas and goals to drive better sales performance.
Posted: 09 May 2016 | Published: 28 Apr 2016

IBM

The Sales Funnel Takes a New Shape
sponsored by SearchCRM
EBOOK: Sales reps and marketing teams are well versed in the sales funnel, but do you really know how to exploit it? This 3-part handbook can help sales teams that feel they have hit a rut – or are approaching one – rethink the sales funnel.
Posted: 05 May 2016 | Published: 05 May 2016

SearchCRM

Prosthetics Supplier Boosts Visibility into Sales Performance
sponsored by IBM
EGUIDE: This expert e-guide reveals how a prosthetics supplier provided their sales reps with up-to-the-minute updates on their quotas and goals, empowering them to boost their performance. Discover how you can improve visibility and react to trends as they happen.
Posted: 02 May 2016 | Published: 28 Apr 2016

IBM

Case Study: SofTrek Boosts Customer Satisfaction with Embedded BI
sponsored by TIBCO Software Inc.
CASE STUDY: A software provider needed to quickly and seamlessly embed business intelligence capabilities into their CRM app. This case study discusses the strategy that empowered the company to provide improved workflow and usability and faster results for their users.
Posted: 07 Apr 2016 | Published: 31 Dec 2014

TIBCO Software Inc.

Case Study: Analytics for Big Customer Data
sponsored by IBM
WHITE PAPER: This case study describes the analytics strategy that allowed an insurance company to rapidly analyze large amounts of raw information to gain a better understanding of customer behavior and needs. Discover how they experienced benefits like increased client revenue, stronger customer loyalty, and a reduction in sales and canvassing costs.
Posted: 14 Mar 2016 | Published: 25 Jan 2015

IBM

Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers
sponsored by IBM
CASE STUDY: This brief case study describes the analytics strategy that enabled a natural gas and energy supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service.
Posted: 14 Mar 2016 | Published: 06 Oct 2014

IBM

CRM System vs. Spreadsheets for Managing Client Information
sponsored by Insightly
EGUIDE: This expert e-guide discusses why Prosound, a consulting company that focuses on improving customer phone experience, traded in their spreadsheets for a CRM system with mobile integration. Plus, learn the questions you need to ask yourself before implementing a CRM system.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

Aligning CRM Metrics with Business Goals
sponsored by Insightly
EGUIDE: This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

Reaching New Heights in Omnichannel Customer Service
sponsored by Zendesk
EGUIDE: This e-guide offers expert advice for creating a successful omnichannel customer experience by utilizing a unified user interface (UI), service clouds, self-service tools, and more. You'll also learn how to implement a unified contact record for customer interactions so that you can create a consistent, satisfying experience for your customers.
Posted: 02 Mar 2016 | Published: 26 Feb 2016

Zendesk

As Multichannel Intensifies, Call Centers Get a Wake Up Call
sponsored by Zendesk
EGUIDE: The multi-channel mandate is forcing contact centers to make dramatic changes. From tools to knowledge, get expert advice to ensure your agents are fully prepared for any customer request, with tools such as customer listening posts, so that they can provide satisfying customer service.
Posted: 02 Mar 2016 | Published: 26 Feb 2016

Zendesk
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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