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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Customer Analytics Solutions: How the Top 11 Providers Stack Up
sponsored by SAS
WHITE PAPER: This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.
Posted: 08 Apr 2016 | Published: 07 Mar 2016

SAS

Top 10 Call Center Technology Must Haves
sponsored by TechTarget
RESOURCE: Your input in our call center survey is critical in understanding top of mind challenges in CEM and call center management today. In our expert guide, Top 10 Call Center Technology Must-Haves you will learn how to deliver a great customer experience, create a customer experience strategy, and track the customer experience across all touch points.
Posted: 08 Apr 2016 | Published: 18 Mar 2014

TechTarget

Building the Business Case for a Service Desk
sponsored by LogicNow
WHITE PAPER: The old adage "Garbage In, Garbage Out" is exactly what you'll get if your service desk application isn't simple to use and simplicity is a key ingredient. Access this white paper to ensure the processes you have in place will achieve the level of success you are looking for with your MSP business.
Posted: 01 Apr 2016 | Published: 30 Dec 2015

LogicNow

Surveyed Organizations Reveal how they Benefit from Cloud-Based Office Apps
sponsored by Microsoft
WHITE PAPER: In this report, you'll uncover the potential benefits of using cloud-based versions of office applications. Learn how reporting and collaboration capabilities can help you improve customer relationships and decision-making, while lowering TCO.
Posted: 29 Mar 2016 | Published: 31 Dec 2015

Microsoft

Popular Technologies Enrich Customer Experience Strategies
sponsored by SearchCRM
EBOOK: This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
Posted: 25 Mar 2016 | Published: 15 Mar 2016

SearchCRM

Brand Loyalty in the Digital Age
sponsored by Axway
WHITE PAPER: Many organizations are moving to use APIs and SOA services to reach out to their customers on digital platforms. In this white paper, explore how you can leverage API technologies effectively, security considerations when using API, and more.
Posted: 24 Mar 2016 | Published: 24 Mar 2016

Axway

Enhance the Customer Experience with Advanced Analytics
sponsored by Microsoft
WHITE PAPER: No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.
Posted: 23 Mar 2016 | Published: 23 Mar 2016

Microsoft

NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform
sponsored by Gigya
CASE STUDY: This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Gigya

Achieving a Single Customer View: The Holy Grail for Marketers
sponsored by Gigya
WHITE PAPER: This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2014

Gigya

Market Overview: Customer Identity and Access Management Solutions
sponsored by Gigya
WHITE PAPER: How can you balance a seamless customer experience with a strong security strategy to protect customers' privacy? This Forrester report evaluates 7 customer identity and access management (CIAM) solution vendors, revealing the major strengths of each choice. Discover the key features to look for when deciding on a CIAM solution.
Posted: 21 Mar 2016 | Published: 04 Aug 2015

Gigya

Leverage Accurate and Current Customer Data with Social Login
sponsored by Gigya
WHITE PAPER: To offer targeted promotions, it's crucial to gain a comprehensive and current view of the customer. Discover a customer identity management platform that offers social media login, allowing users to quickly and easily register and empowering you to access the most up-to-date and accurate customer data.
Posted: 21 Mar 2016 | Published: 16 Sep 2015

Gigya

Case Study: ESI Media Leverages Customer Data to Drive Ad Revenue
sponsored by Gigya
CASE STUDY: This brief case study reveals the strategy that allowed a publishing company to capture, integrate, and segment customer data for more effective campaign use. Discover how customer identity management enabled them to increase their advertising ROI with higher-quality customer data.
Posted: 18 Mar 2016 | Published: 31 Dec 2015

Gigya

The Evolution of Consumer Identity: 5 Biggest Trends
sponsored by Gigya
WHITE PAPER: This resource reveals the 5 biggest trends currently influencing the customer identity and access management space. Learn how to prepare for upcoming developments regarding traditional usernames and passwords vs biometric authentication, regional data privacy regulations, IoT, and more.
Posted: 18 Mar 2016 | Published: 31 Dec 2015

Gigya

Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015

Gigya

Why Your Legacy Call Center's "End-Of-Life" Doesn't Mean the End for You
sponsored by Genesys
WEBCAST: This webcast explores why it's time to replace your existing legacy call center and offers expert tips for doing so. Uncover considerations on delivering an omnichannel experience.
Posted: 09 Mar 2016 | Premiered: Mar 30, 2016

Genesys

Case Study: SofTrek Boosts Customer Satisfaction with Embedded BI
sponsored by TIBCO Software Inc.
CASE STUDY: A software provider needed to quickly and seamlessly embed business intelligence capabilities into their CRM app. This case study discusses the strategy that empowered the company to provide improved workflow and usability and faster results for their users.
Posted: 07 Apr 2016 | Published: 31 Dec 2014

TIBCO Software Inc.

Case Study: Analytics for Big Customer Data
sponsored by IBM
WHITE PAPER: This case study describes the analytics strategy that allowed an insurance company to rapidly analyze large amounts of raw information to gain a better understanding of customer behavior and needs. Discover how they experienced benefits like increased client revenue, stronger customer loyalty, and a reduction in sales and canvassing costs.
Posted: 14 Mar 2016 | Published: 25 Jan 2015

IBM

Case Study: Analytics Strategy Empowers Natural Gas and Energy Supplier to Retain and Attract Customers
sponsored by IBM
CASE STUDY: This brief case study describes the analytics strategy that enabled a natural gas and energy supplier to minimize customer attrition and attract new customers. Discover how a customer-loyalty index and early warning indicators allowed them to reach out to unhappy customers with new offers and better customer service.
Posted: 14 Mar 2016 | Published: 06 Oct 2014

IBM

CRM System vs. Spreadsheets for Managing Client Information
sponsored by Insightly
EGUIDE: This expert e-guide discusses why Prosound, a consulting company that focuses on improving customer phone experience, traded in their spreadsheets for a CRM system with mobile integration. Plus, learn the questions you need to ask yourself before implementing a CRM system.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

Aligning CRM Metrics with Business Goals
sponsored by Insightly
EGUIDE: This exclusive e-guide unveils the latest best practices for aligning CRM metrics with business goals. You'll learn expert tips on leveraging metrics for Salesforce and the call center, as well as uncover the importance of keeping metrics to a minimum.
Posted: 07 Mar 2016 | Published: 03 Mar 2016

Insightly

Reaching New Heights in Omnichannel Customer Service
sponsored by Zendesk
EGUIDE: This e-guide offers expert advice for creating a successful omnichannel customer experience by utilizing a unified user interface (UI), service clouds, self-service tools, and more. You'll also learn how to implement a unified contact record for customer interactions so that you can create a consistent, satisfying experience for your customers.
Posted: 02 Mar 2016 | Published: 26 Feb 2016

Zendesk

As Multichannel Intensifies, Call Centers Get a Wake Up Call
sponsored by Zendesk
EGUIDE: The multi-channel mandate is forcing contact centers to make dramatic changes. From tools to knowledge, get expert advice to ensure your agents are fully prepared for any customer request, with tools such as customer listening posts, so that they can provide satisfying customer service.
Posted: 02 Mar 2016 | Published: 26 Feb 2016

Zendesk

Geolocation and Mobile BPM: Benefits & Challenges
sponsored by HERE
EGUIDE: In this expert e-guide, Steve Weissman discusses the benefits that geolocation brings to mobile business process management. Learn how geolocation enables you to make customer service more specific and targeted and enhances business intelligence with geodata.
Posted: 01 Mar 2016 | Published: 25 Feb 2016

HERE

Location-Based Apps and CRM: Convenience vs Privacy Concerns
sponsored by HERE
EGUIDE: This expert e-guide explains the current landscape of the taxi-hailing application market (think Uber) and examines how location-based mobile apps are revolutionizing customer relationship management in hospitality, insurance, and retail with a big emphasis on the customer privacy concern.
Posted: 01 Mar 2016 | Published: 25 Feb 2016

HERE
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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