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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Delivering Analytically Injected Digital Personalization for Online and Offline Data
sponsored by SAS
WHITE PAPER: This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.
Posted: 15 Nov 2016 | Published: 15 Nov 2016

SAS

CRM Trends 2016: ASEAN
sponsored by ComputerWeekly.com
EGUIDE: There's no doubt the future of customer relationship management (CRM) lies in the cloud. This e-guide takes you inside some the organisations in South-East Asia and the rest of APAC who are turning to the cloud to improve their customer service and engagement.
Posted: 14 Nov 2016 | Published: 15 Nov 2016

ComputerWeekly.com

The Value of Cloud ERP to Your Business
sponsored by NetSuite
WHITE PAPER: Finding the right ERP strategy is critical because it helps perform and improve critical functions like automating core business operations, improving financial compliance, enhancing customer service, and more. Access this buyer's guide to help decide if on-premise ERP is right for your needs or if it's time to consider migrating to the cloud.
Posted: 13 Oct 2016 | Published: 31 Dec 2015

NetSuite

Geospatial intelligence on the move
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
Posted: 04 Oct 2016 | Published: 04 Oct 2016

ComputerWeekly.com

Predictive Analytics Foretells Consumer Wants on Social Media
sponsored by IBM
EBOOK: Today's companies are looking for new, unusual ways to reach their customers. Unsurprisingly, many of these enterprises are turning to one of the platforms generating the most data every day: Social media. In this guide on predictive marketing analytics and social media, examine how these 2 approaches can work together to shape business strategy.
Posted: 28 Sep 2016 | Published: 26 Sep 2016

IBM

Case Study: How Honda France Consolidated Their BI Platforms
sponsored by Yellowfin
CASE STUDY: This case study explains how Honda France found a web-based program that was hassle-free and allowed them to spend less time worrying about collecting analytics. Learn how they adopted a program which is accessible from mobile devices, merged seamlessly with their existing CRM platform, cut the cost of their existing BI capabilities, and more.
Posted: 16 Sep 2016 | Published: 16 Sep 2016

Yellowfin

How A Good Sales Strategy Can Convert Prospects Into Customers
sponsored by Oracle Corporation UK Ltd
EGUIDE: Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.
Posted: 16 Nov 2016 | Published: 11 Nov 2016

Oracle Corporation UK Ltd

Cloud-based CRM's Market and Capabilities
sponsored by Oracle Corporation UK Ltd
EGUIDE: Customer relationship management (CRM) is one of the most important technologies to invest in during your digital transformation. Read on to learn about the nature of the cloud-based CRM market, how CRM helps knowledge management, and more.
Posted: 11 Nov 2016 | Published: 09 Nov 2016

Oracle Corporation UK Ltd

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

Digital Business: 5 Tech Trends Changing Everything
sponsored by SAP
EBOOK: To help you create a competitive digital business framework, this e-book explores the 5 key pillars of a digital strategy. Find out how these 5 factors impact successful strategies and discover an integrated cloud platform that boosts data management, mobile, collaboration, and analytic capabilities.
Posted: 17 Oct 2016 | Published: 31 Jan 2016

SAP

Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges
sponsored by SAP
WHITE PAPER: Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.
Posted: 14 Oct 2016 | Published: 30 Sep 2016

SAP

Wholesale: SMBs are Using Technology to Sharpen Business Practices, Improve Customer Engagement
sponsored by SAP
WHITE PAPER: The Internet of Things (IoT) can offer new insights and provide more value to customers and consumers. Learn more ways disruptive technology can help you engage your audience and maintain your competitive advantage by reading this report.
Posted: 13 Oct 2016 | Published: 13 Oct 2016

SAP

IDC: How Retailers Can Drive Revenue, Efficiency, and Loyalty with Smart Adoption of Advanced Technology
sponsored by SAP
WHITE PAPER: The digital transformation of retail is changing the buying, sourcing, merchandising, and sales strategies of our in-store past. Learn what your competitors are doing to expand their omni-channel reach, and uncover new ways to approach these changes.
Posted: 12 Oct 2016 | Published: 30 Sep 2016

SAP

Manage Your Contact Center For More Meaningful KPI's
sponsored by Genesys
EGUIDE: In this expert e-guide you'll find some helpful hints as to how you can identify the proper metrics needed to produce meaningful contact center KPI's. In addition, read 7 dos and don'ts of call center management to help you nourish your agent's best CRM practices.
Posted: 06 Oct 2016 | Published: 06 Oct 2016

Genesys

Key Pros and Cons of Salesforce Sales Cloud
sponsored by Salesforce
EGUIDE: In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.
Posted: 05 Oct 2016 | Published: 26 Sep 2016

Salesforce

What to Expect from the Salesforce Sales Cloud Platform
sponsored by Salesforce
EGUIDE: In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.
Posted: 29 Sep 2016 | Published: 28 Sep 2016

Salesforce

Data Analytics Maps Positive Customer Journeys
sponsored by SearchCRM
EBOOK: Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
Posted: 28 Sep 2016 | Published: 26 Sep 2016

SearchCRM

Customer Experience Analytics: Delivering More Personalized Customer Service
sponsored by zendesk (bime by)
EGUIDE: In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.
Posted: 01 Sep 2016 | Published: 31 Aug 2016

zendesk (bime by)

CRM Survival Guide
sponsored by bpm'online
EGUIDE: As with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.
Posted: 31 Aug 2016 | Published: 29 Aug 2016

bpm'online

How to Determine the Best CRM Software for Your Organization
sponsored by bpm'online
EGUIDE: It's no secret that CRM enables you to better serve your customers, thus boosting retention rates. However, you need to ensure that the CRM tool you invest in is the best fit for your organization. In this expert guide, compare features and functionalities of 11 leading market vendors, and receive an overview of the latest CRM trends.
Posted: 30 Aug 2016 | Published: 29 Aug 2016

bpm'online

Salesforce Marketing Cloud Takes Customers Personally
sponsored by Salesforce.com
EBOOK: Amid the noise of burgeoning channels of communication, Salesforce's marketing automation platform helps companies address customer needs more personally.
Posted: 30 Aug 2016 | Published: 29 Aug 2016

Salesforce.com

How an Entertainment Company Improved Marketing with Advanced Analytics
sponsored by Intel Corporation
VIDEO: This brief video explores how Caesars Entertainment, a large and geographically diverse casino company, handled the influx of large unstructured data types. Find out how they updated their analytics strategy to adapt to changing customer needs, create stronger marketing campaigns, and improve overall customer experiences.
Posted: 26 Aug 2016 | Premiered: 26 Aug 2016

Intel Corporation

Benchmark Your Omnichannel Customer Service Readiness
sponsored by Genesys
WEBCAST: Omnichannel customer service is the new norm in our mobile-first world. This webcast will help you determine where your omnichannel presence stands, where to go, and figure out how much value this adds to your business.
Posted: 22 Aug 2016 | Premiered: Sep 14, 2016

Genesys

Computer Weekly – 23 August 2016: Odeon and UCI Cinemas Group adopts hybrid cloud strategy
sponsored by ComputerWeekly.com
EZINE: In this issue, we profile Odeon and UCI Cinemas Group's use of hybrid cloud as part of a digital transformation programme aimed at enhancing customer experience and staving off competition from on-demand streaming. We also look at the summertime game of musical chairs at the Government Digital Service, and at 50 years of business software.
Posted: 19 Aug 2016 | Published: 23 Aug 2016

ComputerWeekly.com

Location-Based Services Transforming Real-Time Sales and Marketing
sponsored by SearchCRM
EBOOK: Mobile location-based services offer a treasure trove of customer data, but companies must walk a fine line between sound marketing and personal privacy.
Posted: 18 Aug 2016 | Published: 16 Aug 2016

SearchCRM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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