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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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Big Data: Delivering an Agile Infrastructure for Time-Critical Analytics in Telecom
sponsored by IBM
WHITE PAPER: This guide highlights the changes CSPs must make in order to develop a deeper understanding of customer preferences. Learn what it takes to improve business processes and increase your use of time-critical big data analytics.
Posted: 03 Sep 2015 | Published: 31 Oct 2013

IBM

Scaling Customer Support, Operations and Social Engagement
sponsored by Freshdesk Inc.
WHITE PAPER: This case study investigates how one company went from manually categorizing and answering dozens of customer emails per day to not only automating the process, but also making sure the right people were able to address high-priority customer queries.
Posted: 31 Aug 2015 | Published: 25 Aug 2015

Freshdesk Inc.

Case Study: CarrefourSA Opens a New Store Every Day to Reach its 750-Store Target
sponsored by IBM
WHITE PAPER: In this case study, you'll learn how one French retail group was able to automate and accelerate many of the repetitive processes required to set up business systems for a newly built store.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

IBM

How to Leverage Actionable Marketing Analytics
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief white paper invites you to examine powerful tools for marketers. Discover what it takes to tame data and develop insights, allowing you to seize new business opportunities.
Posted: 28 Aug 2015 | Published: 28 Aug 2015

TIBCO Software Inc.

Embracing Digital Technology to Deliver Better Business Outcomes
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: This report invites you to build a business case for your organization's transformation to a digitized customer experience strategy. Uncover methodologies that will initiate a personalized approach to your audience's journey.
Posted: 27 Aug 2015 | Published: 27 Aug 2015

Interactive Intelligence, Inc.

Mobility Applications: Improve Your Customer Experience and Contact Center
sponsored by Genesys
WHITE PAPER: This helpful resource reveals why now is the perfect time for contact centers to embrace the mobile channel. Read on to uncover specific strategies for organizations ready to improve contact centers' operational efficiency, customer engagement, and brand loyalty through mobile apps.
Posted: 26 Aug 2015 | Published: 31 Dec 2014

Genesys

Improving Customer Service with Twitter
sponsored by Freshdesk Inc.
WHITE PAPER: Twitter can provide business value but this is challenging to achieve if you don't know where to start. This white paper details how Twitter can be utilized in tandem with a helpdesk service to maximize efficiency in your customer interactions and promote your business.
Posted: 26 Aug 2015 | Published: 31 Dec 2011

Freshdesk Inc.

Helpdesk with Gmail Integration Scales with You
sponsored by Freshdesk Inc.
WHITE PAPER: This case study investigates how one company successfully adopted a helpdesk that integrated with the third-party providers they already utilized. Read on to learn more about how this company doubled their resolved support ticket rate to 100% after switching to an integrated helpdesk.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

Freshdesk Inc.

Case Study: Technopolis Implements a Winning Omni-Channel Retail Strategy
sponsored by IBM
WHITE PAPER: This brief case study demonstrates how to standardize online and instore retailing on a single platform. Access now and discover ways to deliver omni-channel optimization.
Posted: 26 Aug 2015 | Published: 26 Aug 2015

IBM

An Intuitive Helpdesk for You and Your Customers
sponsored by Freshdesk Inc.
WHITE PAPER: In this case study, you will see how one company tested and then integrated a helpdesk when their email ticketing system became too unwieldy. Read on to learn more how you could streamline your customer engagement processes with the right helpdesk.
Posted: 25 Aug 2015 | Published: 25 Aug 2015

Freshdesk Inc.

Customer Experience Analytics: How IT Can Help Improve the Customer Experience
sponsored by Splunk
WHITE PAPER: This guide features a real-life example of how one organization gained meaningful business insights by leveraging customer experience management with machine data. Learn how to create these insights and help your business grow revenue by improving user engagement.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Splunk

Trends 2015: The Future Of Customer Service
sponsored by Genesys
WHITE PAPER: This report summarizes the top 10 customer services trends that you need to pay attention to in order to build strong customer relationships in 2015.
Posted: 24 Aug 2015 | Published: 16 Dec 2014

Genesys

Intelligent Self-Service and Personalization: Rethink the Customer Experience
sponsored by Genesys
WHITE PAPER: In this guide, you'll learn how to equip your contact center with an integrated approach to self-assisted and proactive services that deliver on customer needs as well as revenue generation. Access now for helpful considerations on how to master this balancing act.
Posted: 24 Aug 2015 | Published: 31 Dec 2014

Genesys

5 Steps to Building a Customer Experience-Driven Contact Center
sponsored by Genesys
WHITE PAPER: This white paper illustrates how organizations are overcoming modern customer experience hurdles to earn customers' satisfaction and long-term loyalty. Read on to uncover 5 important steps to building a customer experience-driven contact center.
Posted: 24 Aug 2015 | Published: 31 Dec 2014

Genesys

Tip Sheet: Building the Business Case for an Omnichannel Contact Center
sponsored by Genesys
WHITE PAPER: Download this tip sheet to learn eleven metrics for building your business case for omnichannel customer service.
Posted: 24 Aug 2015 | Published: 24 Aug 2015

Genesys

The Complete Guide to Choosing an Online Help Desk
sponsored by Freshdesk Inc.
WHITE PAPER: This white paper walks through each stage of the decision making process for choosing the right online helpdesk.
Posted: 18 Aug 2015 | Published: 18 Aug 2015

Freshdesk Inc.

The Customer Experience: the Journey from Good to Great
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: In this paper we pose and respond to a series of questions to guide you through the journey of providing a better customer experience.
Posted: 17 Aug 2015 | Published: 17 Aug 2015

Interactive Intelligence, Inc.

The Gap Between what Customers Want & What Businesses are Doing
sponsored by Interactive Intelligence, Inc.
WHITE PAPER: There is a gap between what customers want and what businesses are doing. Continue on to access this infographic and learn about several common misconceptions and how businesses can learn to more accurately address customer concerns.
Posted: 17 Aug 2015 | Published: 17 Aug 2015

Interactive Intelligence, Inc.

How Multichannel Analytics Can Translate the Voice of the Customer into Business Intelligence
sponsored by Calabrio, Inc.
WHITE PAPER: Making sense of voice of the customer data is fundamental to thesuccess of the contact center. Thanks to advances in multichannelanalytics systems, forward-thinking contact centers are unlocking theinsight from customer interactions and swiftly becoming the nervecenter for business intelligence.
Posted: 15 Aug 2015 | Published: 15 Aug 2015

Calabrio, Inc.

How Speech Analytics Helps You Take Charge of Compliance and Liability
sponsored by Calabrio, Inc.
WHITE PAPER: The two aims of this paper are to alert readers to the federal level regulations and liability exposures that most directly impact the activities of modern contact centers and explain how speech analytics can help monitor compliance and reduce the risk of liability exposures.
Posted: 15 Aug 2015 | Published: 15 Aug 2015

Calabrio, Inc.

Three Tips for Measuring Voice in the Sea of Big Data
sponsored by Calabrio, Inc.
WHITE PAPER: An often overlooked resource for understanding the true voice of the customer is the contact center. In this helpful resource learn how the data being gathered from customers should be shared across multiple departments – product development, marketing, sales and manufacturing. Read on to learn three expert tips.
Posted: 15 Aug 2015 | Published: 15 Aug 2015

Calabrio, Inc.

Improve Customer Experience Through the Contact Center
sponsored by Calabrio, Inc.
WHITE PAPER: In this white paper you will learn why the best way to improve the customer experience is through service. Access this resource now to discover why 63% of consumers say customer experience is the most important factor in their choice of brand.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Calabrio, Inc.

Improve Customer Loyalty Through the Contact Center
sponsored by Calabrio, Inc.
WHITE PAPER: This white paper outlines how the contact center can play a valuable role to play in customer retention. Read now to discover how your contact center can provide a wealth of information in the quest to drive customer loyalty.
Posted: 13 Aug 2015 | Published: 13 Aug 2015

Calabrio, Inc.

Case Study: New CRM Saves Time and Improves Efficiency
sponsored by Microsoft
WHITE PAPER: In this case study, Tyroo Media describes how it overhauled its slow and complex CRM solution to obtain a more comprehensive and scalable one.
Posted: 11 Aug 2015 | Published: 22 Feb 2015

Microsoft

2015 Gartner Report: Critical Capabilities for Contact Center Infrastructure
sponsored by Genesys
WHITE PAPER: This must-read report presents an easy-to-follow strategy for choosing the right contact center platform to deliver sustainable and competitive customer experiences.
Posted: 11 Aug 2015 | Published: 18 May 2015

Genesys
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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