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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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The Next Wave of Intelligent Applications
sponsored by IBM
WHITE PAPER: This white paper highlights machine learning as the next breakthrough to assist in good decision-making. Learn ways to enable your team to do highly iterative analysis that scales to large volumes of data.
Posted: 02 Jul 2015 | Published: 30 Jun 2015

IBM

Measure, Analyze and Manage: Optimizing Marketing Results with Business Analytics
sponsored by Cortell
WHITE PAPER: This white paper relieves marketing pressures by providing insight into marketing analytics. Unwind and discover how to engage the multichannel customer, create more successful campaigns, and more.
Posted: 30 Jun 2015 | Published: 30 Apr 2014

Cortell

Unsubscribe best practices guide: How to Decrease Database Churn and Strengthen Your Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this white paper you'll go behind the scenes of the unsubscribe process to learn why it matters and how you can use it to strengthen your marketing program.
Posted: 30 Jun 2015 | Published: 30 Jun 2015

Silverpop Systems Inc. an IBM Company

How a CRM Solution Helps Small Businesses
sponsored by Salesforce.com
WHITE PAPER: Is there a secret sauce to success? For small businesses looking to break-through, it's called "customer relationship management" or CRM. This e-book will introduce you to the basics of CRM.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Salesforce.com

How a Mobile CRM Makes You More Successful
sponsored by Salesforce.com
WHITE PAPER: The best CRM solutions go beyond basic functionality and deliver cutting edge features that make the companies that use them more efficient, more effective, and more successful. Chief among these cutting edge features is mobile functionality.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Salesforce.com

How a CRM Helps Your Business Grow
sponsored by Salesforce.com
WHITE PAPER: Business may begin with a handshake — but once the customer relationship begins, your challenge is to maintain it. The right CRM will help you build deeper, more meaningful relationships with your customers while you build and scale your business.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Salesforce.com

Does your Organization Suffer from Attrition?
sponsored by Cortell
WHITE PAPER: Attrition spells out revenue loss. This brief white paper demonstrates how to pinpoint students on the verge of leaving, using predictive tools. Discover how to retain your students using several data requirements for forecasting purposes.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Cortell

Deciding Which CRM Solution is Right For You
sponsored by Salesforce.com
WHITE PAPER: This e-book can help you determine which type of CRM system is right for your business.
Posted: 26 Jun 2015 | Published: 31 Dec 2014

Salesforce.com

The 2015 Digital Transformation Roadmap
sponsored by The Pulse Network
WHITE PAPER: This guide lays out four essential steps to collaborative content creation. From changing your attitude to motivating with data, learn how to better service your customers and your own company.
Posted: 23 Jun 2015 | Published: 23 Jun 2015

The Pulse Network

The Customer-Experience Mandate: Build Lasting Engagement with Better Websites
sponsored by Rackspace
WHITE PAPER: The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.
Posted: 21 Jun 2015 | Published: 31 Dec 2014

Rackspace

How Mobile Engagement Is Reinventing Brick and Mortar Retail
sponsored by Honeywell
WHITE PAPER: This white paper describes how the effective use of mobile engagement can increase sales and customer satisfaction at your brick-and-mortar retail stores.
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Honeywell

Why Marketing Should Be Personal
sponsored by Adobe EchoSign
WHITE PAPER: This white paper reveals eight facets of leveraging personalization in your marketing strategy. Discover how to make intelligent use of customer data in a way that is not intrusive to your audience.
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Adobe EchoSign

Utilizing Customer IAM to Better Enable and Protect Your Organization
sponsored by CA Technologies.
WHITE PAPER: This white paper explores customer identity and access management (CIAM) and how to enable and secure multiple channels of customer interaction.
Posted: 15 Jun 2015 | Published: 16 Jul 2014

CA Technologies.

Data Security Research Report: Understanding Risks and Impacts on Customer Behavior
sponsored by Honeywell
WHITE PAPER: This report reveals just how heavily the threat of cybercrime weighs on consumers, and what they're doing as a result of it. Read on to discover what growing cybercrime means for your business, and how you can pacify consumer concerns.
Posted: 12 Jun 2015 | Published: 31 Dec 2014

Honeywell

Why Traditional ESPs Aren't Cutting It for Email Marketers
sponsored by Adobe EchoSign
WHITE PAPER: The information in the following white paper is derived from more than 260 surveyed email marketers. Learn current email service provider (ESP) methods from industry professionals, in addition to their challenges with existing email programs.
Posted: 12 Jun 2015 | Published: 12 Jun 2015

Adobe EchoSign

Top Analysis Tips and Tricks for 2015
sponsored by Adobe EchoSign
WHITE PAPER: The authors of this guide have scoured the digital marketing landscape to conduct interviews with leading professionals. Uncover perspective on the top analytics trends of 2015, with topics such as mobile measurement, predictive analytics, and more.
Posted: 12 Jun 2015 | Published: 12 Jun 2015

Adobe EchoSign

The Future of Email Marketing
sponsored by Adobe EchoSign
WHITE PAPER: This brief report, with findings from Forrester, is your email marketing playbook. Learn how to refine your efforts when challenged with email accessibility across all channels and devices, in turn influencing customers through valuable ongoing brand interactions.
Posted: 11 Jun 2015 | Published: 11 Jun 2015

Adobe EchoSign

Improving App Delivery with DevOps and Agile
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper explains how DevOps transforms the application lifecycle and offers a framework to better meet the needs of your business stakeholders and end users.
Posted: 11 Jun 2015 | Published: 25 Apr 2014

Hewlett-Packard Company

IAM: Delivering Secure, New Business Services in a Multi-Channel Customer Environment
sponsored by CA Technologies.
WHITE PAPER: This white paper explores 13 requirements to leverage multi-channel IAM to convert customers and protect their sensitive data.
Posted: 11 Jun 2015 | Published: 04 Dec 2014

CA Technologies.

The Importance of Website Performance: Everything You Need to Know
sponsored by Melbourne IT
WHITE PAPER: In order to improve conversion rates and profitability, businesses need to invest sufficient resources to ensure that their website is efficient, quick and uses technology intelligently to deliver an outstanding customer experience both now and into the future. Find out how it's done in the following white paper.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

Melbourne IT

Five Ways Small Businesses Are Powering Growth with Marketing Automation
sponsored by Salesforce.com
WHITE PAPER: In this resource, you'll discover 5 use cases in which marketing automation enabled small business marketers to do more with less.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Salesforce.com

Ten Tips for Accelerating Your Pipeline
sponsored by Salesforce.com
WHITE PAPER: This white paper describes 10 ways that marketing automation can help you to shorten the length of your sales cycle—without investing any additional time or resources.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Salesforce.com

Checklist: Considerations for the Best UX
sponsored by Melbourne IT
WHITE PAPER: Building an effective user experience combines both design and technology into a single interface that delivers the information visitors need, and steers them towards making a purchase. Consult this checklist to ensure that when building a new website, the user interface is properly aligned to deliver those goals.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Melbourne IT

Today's Customers Leverage Technology, and you Should Too
sponsored by Adobe EchoSign
WHITE PAPER: This white paper highlights integrated strategies as the key differentiator in leveraging customer relations to drive top-line revenue growth. Access this resource now to ensure your campaign approach is comprised of essential technologies.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

Adobe EchoSign

Recognizing the Customer's Role in Incentive Compensation
sponsored by IBM
WHITE PAPER: This white paper highlights customer relations as the key differentiator in competitive advantage. Discover why many companies are adjusting their incentive compensation strategies as a result, with tools that present quantifiable benefits.
Posted: 03 Jun 2015 | Published: 29 Aug 2014

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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