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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMWhite Papers (View All Report Types)
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Proactively Manage Service Levels - How to Improve Customer Experience, Avoid Penalties, Improve Performance, and Increase Agility
sponsored by Automic
WHITE PAPER: This whitepaper starts by exploring the challenges of meeting SLAs in this new world that we find ourselves in. It then goes on to highlight the critical capabilities needed to proactively manage SLAs and explains how the Automic Business Automation platform provides the capabilities.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

Automic

Big Data is Key to Responding to Customer Needs Instantly
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how a leading big data technology extracts vital information from a network and correlates it with more static information about the subscriber, so you can provide a better customer experience.
Posted: 26 Nov 2014 | Published: 26 Nov 2014

Hewlett-Packard Company

The Key to Unlocking What Your Customers Really Want
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out how the adoption of analytics can help companies better understand what their customers want, and promote upsell on new services.
Posted: 25 Nov 2014 | Published: 25 Nov 2014

Hewlett-Packard Company

How APIs Displace ESBs and SOA in the Enterprise
sponsored by Apigee
WHITE PAPER: Powering interactions via apps requires a new architecture. Companies today seek to leverage the latest forms of mobile and rich-client engagement to build new experiences. Enterprises must move from delivering web apps as the primary interaction channel to powering interactions across multiple interactive touch points.
Posted: 18 Nov 2014 | Published: 18 Nov 2014

Apigee

Mind Shift: Giving customers what they want, when they want it
sponsored by Infor
WHITE PAPER: What does it really take to deliver the most effective customer experiences these days? Consult the following white paper to learn about the top 7 constituents of an effective customer experience strategy.
Posted: 17 Nov 2014 | Published: 17 Nov 2014

Infor

Marketing Strategies for Highly Personalized Online Experiences
sponsored by Infor
WHITE PAPER: Find out why everyone is talking about personalization and uncover 5 strategies to achieve personalized online experiences.
Posted: 14 Nov 2014 | Published: 14 Nov 2014

Infor

Banks Thrive on Customizable, End-to-End Workflows for Improved Customer Experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access the following white paper to uncover how end-to-end information workflows can improve virtually every aspect of the customer experience, protect valuable information, streamline operations, and more.
Posted: 14 Nov 2014 | Published: 30 Nov 2012

Hewlett-Packard Limited

Are the Lights Still On? Meeting the Omni-Channel Marketing Challenge
sponsored by Infor
WHITE PAPER: Learn how an omni-channel marketing strategy can help you deliver an exceptional customer experience at all times.
Posted: 13 Nov 2014 | Published: 13 Nov 2014

Infor

5 Steps to Building a Customer Experience Driven Contact Center
sponsored by Genesys
WHITE PAPER: Download this eBook to learn how to orchestrate service delivery for important customer journeys, how you can empower agents with a 360 degree view of the customer across multiple channels, and find a simple and cost-effective route to delivering effortless omnichannel customer experiences.
Posted: 12 Nov 2014 | Published: 12 Nov 2014

Genesys

How Banks Can Exceed Customer Expectations
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how an end-to-end information workflow solution specifically designed for banking can help you exceed customer expectations.
Posted: 11 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

Banks Must Reinvent the Customer Experience to Meet New Demands
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how to give your bank a makeover that will accommodate the most recent customer demands.
Posted: 10 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

5 Tips to Immediately Improve Customer Service KPIs
sponsored by Genesys
WHITE PAPER: Download this tip sheet and see 5 things you can do now to improve efficiency, reduce response times and increase sales conversions for your contact center.
Posted: 04 Nov 2014 | Published: 04 Nov 2014

Genesys

The Shift to Digital Recurring Revenue
sponsored by Zuora, Inc
WHITE PAPER: Find out about the pros and cons of implementing a digital delivery model, as well as how it can improve your customer experience.
Posted: 31 Oct 2014 | Published: 31 Oct 2014

Zuora, Inc

Supply on Demand: Adapting to Change in Consumption and Delivery Models
sponsored by Zuora, Inc
WHITE PAPER: Uncover a complete list of results from a recent survey that dives deep into how businesses are responding new demands from customers.
Posted: 31 Oct 2014 | Published: 31 Dec 2013

Zuora, Inc

Accelerate Success in the Subscription Economy
sponsored by Zuora, Inc
WHITE PAPER: Find out what you should consider before adopting the subscription based model.
Posted: 30 Oct 2014 | Published: 31 Dec 2013

Zuora, Inc

What is Relationship Business Management?
sponsored by Zuora, Inc
WHITE PAPER: Find out the best way to move from ERP and CRM to your subscription model.
Posted: 30 Oct 2014 | Published: 30 Oct 2014

Zuora, Inc

How to Improve Call Center Service and Keep Costs Down
sponsored by Genesys
WHITE PAPER: A modern Workforce Management (WFM) solution enables organizations to better manage the customer journey across touchpoints, resulting in better customer experiences along the way.Download this tip sheet to learn how a WFM solution can support your cross-channel customer experiences while meeting SLAs and managing operating costs.
Posted: 29 Oct 2014 | Published: 29 Oct 2014

Genesys

9 Keys to Building a Successful Subscription Business
sponsored by Zuora, Inc
WHITE PAPER: Find out how a shift to the subscription economy can help you build lasting customer relationships and improve revenue.
Posted: 29 Oct 2014 | Published: 29 Oct 2014

Zuora, Inc

Mastering Your Subscription Pricing Game Plan
sponsored by Zuora, Inc
WHITE PAPER: Learn about the challenge of moving to a relationship-based subscription model and uncover the benefits of doing so.
Posted: 29 Oct 2014 | Published: 29 Oct 2014

Zuora, Inc

How Analytics Can Improve the Customer Experience
sponsored by Genesys
WHITE PAPER: Gain insight into today's multi-channel customer environment, including how to analyze customer conversations across both voice and text-based channels.
Posted: 28 Oct 2014 | Published: 28 Oct 2014

Genesys

The Hidden Secret to Great Customer Experience
sponsored by Genesys
WHITE PAPER: This white paper shows you how to turn these touchpoints, which too often negatively impact CX, into your competitive advantage. Learn the secrets of managing the entire customer journey and you'll be able to increase efficiency and boost your customer scores.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

3 Benefits of Focusing on Customer Experience
sponsored by Genesys
WHITE PAPER: This white paper discusses: Benefits of focusing on customer experience and customer journey, how you can overcome roadblocks to delivering great CX, and keys to success.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

Customer Experience: Delivering Better Long Term Results with Higher Customer Satisfaction
sponsored by NEC
WHITE PAPER: Find out how to deliver an exceptional customer experience so you can retain and gain customers, while improving customer profitability
Posted: 24 Oct 2014 | Published: 24 Oct 2014

NEC

Creating the Omnichannel Customer Experience
sponsored by [24]7 Customer Inc.
WHITE PAPER: Find out how leveraging big data, predictive analytics and real-time decision making can improve the customer experience in today's world of multi-platform, mobile and social consumers.
Posted: 23 Oct 2014 | Published: 23 Oct 2014

[24]7 Customer Inc.

Industry Experts Share Their Thoughts on the World of Customer Experience
sponsored by [24]7 Customer Inc.
WHITE PAPER: Find out what 5 pros have to say about their customer experience journey and find out how you can apply their best practices to your own.
Posted: 22 Oct 2014 | Published: 30 Sep 2014

[24]7 Customer Inc.
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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