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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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8 Best Practices to Enhance Consumer Experience & Payment Processing
sponsored by Adyen
WHITE PAPER: Optimizing payments has become key for merchants. Consumers expect swift simplicity and convenience when shopping online or on mobile. Discover 8 best practices to enhance customer experience, and optimize payment processing. Plus, uncover 3 steps to help you move forward with your payment optimization.
Posted: 20 Oct 2017 | Published: 18 Oct 2017


10 Tips to Thrive in the Subscription Economy
sponsored by Adyen
WHITE PAPER: Learn 10 tips to thrive in the subscription economy so that you can improve customer experiences and discover a payment platform designed to help you optimize growth across online, in-app, and in-store channels.
Posted: 18 Oct 2017 | Published: 18 Oct 2017


Optimize Business for Omni-Channel: 5 Best Practices
sponsored by Adyen
WHITE PAPER: The emergence of omni-channel is driving major restructuring as businesses seek to serve the omni-channel shopper, who is keen to buy whenever, wherever and however they want. Uncover examples of omni-channel initiatives and their actual impacts, payments-related best practices, and insights into what drives the emergence of omni-channel.
Posted: 17 Oct 2017 | Published: 17 Oct 2017


Survive Retail Spikes: How global Online Retailers Can Operate at Scale
sponsored by Amido
WHITE PAPER: Retail spikes are a reality: Black Friday, Christmas, Halloween. Too often, simply surviving the next spike dominates IT thinking for e-commerce leaders. Explore how forward-thinking businesses are addressing issues in their search to meet customer expectations and to build lasting advantage – without going from one spike to the next.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

Amido

How Major Brands Increased Campaign Revenue, Sell Additional Inventory with Ecommerce
sponsored by BigCommerce
WHITE PAPER: Enterprise brands earning more than $50 million a year are no longer strapped to expensive site launches to support businesses initiatives. Learn why major brands like Georgia-Pacific, Ben and Jerry's, Sony and many more put BigCommerce on their approved vendor list.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

BigCommerce

The Ecommerce Platform Showdown: SaaS vs. On-Premise
sponsored by BigCommerce
WHITE PAPER: If you're faced with an Ecommerce platform decision, you need to consider which platform is: Cost effective, easiest to integrate, customizable, easily updateable, and faster to implement. Learn about different Ecommerce platform options to choose the best for your company.
Posted: 16 Oct 2017 | Published: 16 Oct 2017

BigCommerce

Exxel Outdoors Sees Triple Digit Mobile Growth
sponsored by BigCommerce
WHITE PAPER: Exxel Outdoors, a sports and outdoors company, faced a problem: The headache of managing various content and ecommerce systems was weighing on their small team. In this case study, learn how Exxel Outdoors was able to manage their sites effectively and grow their mobile brand with an ecommerce platform.
Posted: 13 Oct 2017 | Published: 13 Oct 2017

BigCommerce

Meet Your Future Power Consumer: Generation Z
sponsored by Adyen
WHITE PAPER: Millennials are in the midst of their professional careers and have a steady income, making them a key shopping demographic. But there's another group poised to cause the next big shift in how we shop (and buy): Enter Generation Z. Discover this future power consumer, and how to give them what they want.
Posted: 13 Oct 2017 | Published: 13 Oct 2017


How Digital Genius Combined Machine & Human Intelligence to Give Customers A Better Experience
sponsored by Digital Genius
WHITE PAPER: How can artificial intelligence (AI) be integrated into customer service operations to bring the best of both worlds together? Learn how Digital Genius has launched AI on the Salesforce Service Cloud, enabling companies to easily combine human and machine intelligence to improve CX.
Posted: 10 Oct 2017 | Published: 10 Oct 2017

Digital Genius

Combine Machine and Human Intelligence for Better Customer Service
sponsored by Digital Genius
WHITE PAPER: How can you combine the best of human and machine intelligence to create outstanding customer experiences? Learn how you can unify the two to support customers across new communication channels, reduce time-to-solve tickets, and more.
Posted: 09 Oct 2017 | Published: 09 Oct 2017

Digital Genius

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Are your sales leaders strivers, followers, skeptics or drivers when it comes to the digital transformation of your sales department? Learn how (and why) top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Plus, learn how to get your teams on board for your own transformation journey.
Posted: 09 Oct 2017 | Published: 09 Oct 2017

Microsoft

How the IoT is Leading the Future of Field Service
sponsored by Microsoft
WHITE PAPER: Field service management teams want to keep costs down, while improving their customer service relationships. But reducing costs often hurt customer relationships. Learn how the IoT provides a way for field service organizations to reduce costs and increase efficiency (without sacrificing customer relationships).
Posted: 06 Oct 2017 | Published: 06 Oct 2017

Microsoft

How to Be a Customer Experience Leader
sponsored by West UC
WHITE PAPER: According to a Walker study, CX will overtake price and product as the key brand differentiator by 2020. So what can you do to up the ante and deliver a seamless CX across multiple channels? Use this infographic to uncover how to be a customer experience leader.
Posted: 03 Oct 2017 | Published: 03 Oct 2017

West UC

Successful Marketing Initiatives: Measuring Quality Over Quantity
sponsored by Sitecore
WHITE PAPER: In the marketing world, it should be quality over quantity. In this white paper, learn how to measure quality with customer engagement value, accelerate your market effectiveness with CRM analytics, and uncover 5 examples of how to improve marketing effectiveness and customer engagement.
Posted: 02 Oct 2017 | Published: 02 Oct 2017

Sitecore

3 Ways Customer Service Technology Can Elevate Your Brick-and-Mortar Store
sponsored by Vonage
WHITE PAPER: Most customers today don't want to deal with the hassles of visiting a brick-and-mortar store: Long wait lines, products that aren't available and difficult comparisons are not on their to-do lists. Learn 3 ways customer service technology can elevate your brick-and-mortar store, so your customers will use their keys instead of their laptops.
Posted: 29 Sep 2017 | Published: 28 Aug 2017

Vonage

Improve Your CX: 10 Personalization Tactics
sponsored by Sitecore
WHITE PAPER: Personalizing customer experiences is a powerful marketing tactic – it can improve loyalty, drive results across customer engagement channels – but not as many marketers use this tactic as you might think. Discover 10 simple tactics that can help you deliver personalized CX across channels.
Posted: 29 Sep 2017 | Published: 29 Sep 2017

Sitecore

Crushing The 5 Barriers To Business Growth
sponsored by Oracle and NetSuite
WHITE PAPER: Growing pains are all too common in a business world where a bigger business means stricter demands for speed, agility, and flexibility. Discover how to overcome 5 core challenges that accompany business growth.
Posted: 27 Sep 2017 | Published: 27 Sep 2017

Oracle and NetSuite

NetSuite for Software and Internet Companies
sponsored by Oracle and NetSuite
WHITE PAPER: Examine the cloud-based NetSuite business software platform. From financials to customer interactions, find out how you can simplify business management and enable continuous customer lifecycle engagement, intuitive dashboards and BI metrics, and more.
Posted: 27 Sep 2017 | Published: 27 Sep 2017

Oracle and NetSuite

Busting The Top 10 Myths Of Omnichannel Customer Engagement
sponsored by Genesys
WHITE PAPER: Think about the technologies you use for customer engagement—what your customers expect today, and what they'll demand tomorrow. You'll need a platform that meets those demands. Learn why omnichannel customer engagement is your best choice for delivering exceptional CX. Plus, uncover the truth behind 10 common omnichannel myths.
Posted: 21 Sep 2017 | Published: 21 Sep 2017

Genesys

5 Tech Trends That Redefine the Customer Experience
sponsored by Genesys
WHITE PAPER: In today's digitally-connected world, customers have access to information across a wide variety of channels – it's up to your organization to stand out from the crowd. Learn 5 major technology trends that are redefining the customer experience, and how you can leverage them in your company.
Posted: 21 Sep 2017 | Published: 21 Sep 2017

Genesys

5 Key Features To Look For In A CX Platform
sponsored by Genesys
WHITE PAPER: Many contact center tools today deploy siloed interaction channels, in which each customer interaction is managed in isolation' – this is a poor approach to CX. Explore 5 critical capabilities you'll need in your CX platform to take your customers to the next level of customer engagement.
Posted: 20 Sep 2017 | Published: 20 Sep 2017

Genesys

A 5 Minute Guide to Cognitive Search for Customer Support
sponsored by Attivio, Inc.
WHITE PAPER: Explore the basics of a cognitive search platform – from natural language processing to robust security and big data analytics – and find out how cognitive search apps can help contact centers revitalize customer interactions and self-service.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Attivio, Inc.

Creating An Omnichannel Experience For Your Customers
sponsored by Genesys
WHITE PAPER: Consumer behavior is rapidly changing in today's always-on digital world ... and according to an Aberdeen Report; companies with an omnichannel program see 25% annual growth in revenue and a lower volume of customer complaints. Learn how to create an omnichannel contact center experience for your customers.
Posted: 19 Sep 2017 | Published: 19 Sep 2017

Genesys

Transforming B2B Customer Engagement and Collaboration
sponsored by Bluescape
WHITE PAPER: Learn about a new approach to B2B customer engagement that emphasizes collaboration. Plus, discover a cloud-based, visual collaboration platform that helps you connect with your customers wherever they are.
Posted: 15 Sep 2017 | Published: 15 Sep 2017

Bluescape

7 Steps for Delivering Next-Generation Digital Customer Service
sponsored by Genesys
WHITE PAPER: According to Altimeter Group, 88% of businesses are currently undergoing a digital transformation, and 42% are investing in new digital channels to more effectively serve clients. That means companies understand the urgent need to create engaging digital experiences. Discover7 steps to delivering next-gen digital customer service.
Posted: 14 Sep 2017 | Published: 14 Sep 2017

Genesys
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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