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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMWhite Papers (View All Report Types)
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Deliver More Intelligent Chat
sponsored by 24/7 Customer, Inc
WHITE PAPER: Find out how predictive analytics and real-time modeling can help your business deliver more intelligent chat.
Posted: 17 Oct 2014 | Published: 17 Oct 2014

24/7 Customer, Inc

The Content Marketing Challenges – Exposed
sponsored by IBM
WHITE PAPER: Dive deep into the challenges and inefficiencies of today's marketing production cycle, and find out how marketers can take control of the entire content marketing process.
Posted: 16 Oct 2014 | Published: 31 Aug 2014

IBM

Providing the Foundation for an Omni-Channel Customer Experience
sponsored by IBM
WHITE PAPER: Find out how a complete omni-channel commerce solution can help your business develop the seamless experience customers demand.
Posted: 16 Oct 2014 | Published: 31 Jul 2013

IBM

4 Key factors in building a UC and Collaboration Infrastructure
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Virtual face time with customers theoretically means organizations can cut T&E budgets while keeping the wheels of commerce turning. But savvy IT decision makers know this is just half the story. The real power of UC&C isn't tactical; it's strategic.
Posted: 13 Oct 2014 | Published: 13 Oct 2014

Dell, Inc. and Intel®

SaaS Takes Center Stage
sponsored by IBM
WHITE PAPER: Software as a service (SaaS) continues to show an impressive growth cycle, delivering value across the enterprise.  Learn how subscription-based business applications are expected to make an even bigger impact in 2014 and beyond.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

IBM

IBM Executive Point of View: Transforming Your Business with Software as a Service
sponsored by IBM
WHITE PAPER: This white paper takes a look at the capabilities of a unified suite of SaaS solutions and their capabilities when it comes to meeting changing customer demands and driving innovation.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

IBM

Know every customer. Shape every customer experience
sponsored by Sitecore
WHITE PAPER: Check out the following brochure to uncover a customer experience management platform that has been designed to deal with the 8 main sections of commerce. Read on to learn how to deliver a better, personalized experience, improve marketing performance, satisfaction, and more.
Posted: 08 Oct 2014 | Published: 08 Oct 2014

Sitecore

The Social Dimension of Business Analytics: Extracting Value from Customer Feedback
sponsored by Information Builders
WHITE PAPER: The following informative white paper examines the biggest issues with conventional social media and BI tools and offers insight into a social media analytics platform that can improve the value of customer data, marketing approaches, and more.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Information Builders

The Integration and Automation Marketers Need to Win Customers for Life
sponsored by Sitecore
WHITE PAPER: Learn about a platform capable of creating a single view of the customer in a big data marketing repository, and, as a result, enabling marketers to form lasting bonds with their customers.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Sitecore

Evolving Toward the Next Phase of Email
sponsored by IBM
WHITE PAPER: This white paper explores current email usage in the workplace, as well as corporate email's anticipated future, including a more cohesive user experience with integrated application functionality, social capabilities, and transparent accessibility.
Posted: 01 Oct 2014 | Published: 30 Jun 2014

IBM

Getting There From Here: Moving Data Science Into the Boardroom
sponsored by SAS
WHITE PAPER: Learn how big data analytics can result in deeper customer insights, new business leads, and greater profit.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

SAS

Journey to the Cloud
sponsored by Five9
WHITE PAPER: Is your sales team identifying the best leads within the massive collection of opportunities? This white paper discusses how one company turned to a cloud-based solution to easily organize inbound leads to help identify the largest sales opportunities.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

Five9

Practical/Tactical: A Guide to Maximizing Agent Efficiency
sponsored by Five9
WHITE PAPER: 41% of contact centers deliberately sacrifice the customer experience to boost efficiency. View this white paper now to find out several ways to boost effectiveness without pushing the customer to the side.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

Five9

Social Customer Care: Steps to Success in 2014
sponsored by Five9
WHITE PAPER: Social media is changing the game of customer experience management (CEM). In this report, learn how top-performing companies are reaping the benefits of social CEM, and discover best practices for improving your company's social customer care programs.
Posted: 26 Sep 2014 | Published: 31 Aug 2014

Five9

Reach, Converse, Close: Automated Assisted Dialing Comes of Age
sponsored by Five9
WHITE PAPER: In this report from the Aberdeen Group, get a comprehensive look at how automated assisted dialing (AAD) is improving the effectiveness of phone conversations and boosting the sales pipeline.
Posted: 26 Sep 2014 | Published: 31 May 2014

Five9

Contact Center Report: Calming Customer Rage in the Modern Service Era
sponsored by Five9
WHITE PAPER: Customer expectations of service are higher than ever before, and they have little patience to deal with sub-par levels of support. So how do you avoid angry customers, and calm the customer rage if it occurs? Find out in this contact center report.
Posted: 26 Sep 2014 | Published: 30 Nov 2013

Five9

Big Digital Data, Analytic Visualization and the Opportunity of Digital Intelligence
sponsored by SAS
WHITE PAPER: Find out how analytics can help you revolutionize your digital marketing strategy.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
sponsored by Five9
WHITE PAPER: Learn how customer engagement analytics can help your company achieve success in customer experience management (CEM).
Posted: 23 Sep 2014 | Published: 31 May 2014

Five9

Lessons from the Leading Edge of Customer Experience Management
sponsored by SAS
WHITE PAPER: Find out what you should know about providing a high quality customer experience across all channels.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

Digital Approaches for Improving the Customer Experience
sponsored by SAS
WHITE PAPER: Find out your company can turn raw data into analytical insight and data-driven actions so you can revolutionize your customer experience in order to meet today's standards
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

New Advanced Servers Deliver IT Flexibility to Your Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Broad adoption of real-time analytics, cloud solutions, big data initiatives and virtualization is transforming the data center. View this solution brief to learn more about how data centers are evolving to improve performance and agility at any scale.
Posted: 19 Sep 2014 | Published: 19 Sep 2014

Dell, Inc. and Intel®

The Business Value of Creating Exceptional Digital Experiences
sponsored by IBM
WHITE PAPER: A digital experience platform enables a company to define and deliver consistent cross-channel experiences via the growing number of digital customer touch points to customers, partners, and employees. IDC recently undertook a Business Value ROI study to assess the economic impact of moving away from a homegrown solution.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

IBM

Cloud-Based Agent Performance Optimization Applications: The Last Great Shift to the Cloud
sponsored by Genesys
WHITE PAPER: Cloud deployment has become the preferred method for companies sourcing their CRM and contact center applications for inbound and outbound contact handling. This Market Insight examines the prospects for these applications and discusses when it might be appropriate for contact centers to complete the move into the cloud with hosted APO.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Gartner Report: Predicts 2014: Customer Support and the Engaged Enterprise
sponsored by Genesys
WHITE PAPER: As customer experience is being elevated to a top-executive commitment, the customer engagement center/contact center is uniquely positioned to be at the epicenter of the customer experience revolution. Get this research note on Gartner predictions for 2014 and beyond.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

2014 Gartner MarketScope for IVR Systems and Enterprise Voice Portals
sponsored by Genesys
WHITE PAPER: Cloud, omni-channel and mobility are revitalizing the interactive voice response (IVR) market. Leading IVR vendors have offers that can satisfy most requirements. The challenge lies in finding a cost-effective IVR platform that will satisfy your specific requirements for improving customer experience and optimizing new IVR investments.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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