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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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S2K Enterprise for Distribution
sponsored by VAI, Vormittag Associates, Inc.
WHITE PAPER: Read this white paper to learn how distributors can leverage tools for financial management, warehouse management, order processing, CRM, and much more. Discover how end-to-end integration can make you nimbler, enabling better customer service, as well as improved internal organization and security.
Posted: 01 Jul 2016 | Published: 01 Jul 2016


Why CRM is critical for value-selling
sponsored by Infor
WHITE PAPER: 53% of what drives B2B customer purchasing decisions today is a sales person's ability to teach the customer something new or provide valuable insight, but empowered customers don't value sales people anymore. Read on to clarify what value-selling actually is, how it pays off, and learn how company-wide CRM supports it.
Posted: 01 Jul 2016 | Published: 31 Jul 2015

Infor

Financial Services: Creating the Connected Customer Experience
sponsored by Avaya TSG
WHITE PAPER: Success in the financial services industry means creating a connected customer experience in every interaction, in every part of the institution. This guide walks you through each step and the different roles to be played in creating connected customers.
Posted: 30 Jun 2016 | Published: 30 Jun 2016

Avaya TSG

Customer Engagement Solutions
sponsored by Avaya CenturyLink
WHITE PAPER: Customer engagement is the central ingredient to successful customer retention rates. Read on to discover about the three pillars of customer engagement and how to derive maximum value from every customer interaction.
Posted: 29 Jun 2016 | Published: 31 Dec 2015

Avaya CenturyLink

Infor CRM for industrial manufacturing
sponsored by Infor
WHITE PAPER: Industrial manufacturers are struggling to maintain profit and achieve any significant growth. This CRM solution designed for industrial manufacturers enables you to identify key data trends and deliver the best products and services possible.
Posted: 29 Jun 2016 | Published: 29 Jun 2016

Infor

7 Things You Didn't Know Were Possible with Self Service and Automation
sponsored by Avaya CenturyLink
WHITE PAPER: New paradigms of self service and automation have emerged that make it essential for you to stay current with your customer service strategy. Uncover key information about these paradigms and learn 7 things you didn't know were possible.
Posted: 28 Jun 2016 | Published: 31 Dec 2015

Avaya CenturyLink

Why CRM is the key to getting customers to renew and spend more money with you
sponsored by Infor
WHITE PAPER: It's time to take another look at your CRM solution. It's common knowledge that increasing customer retention significantly boosts profit. Implementing CRM to its full potential can help you build longer, more profitable customer relationships. Read on to discover what you can do better.
Posted: 28 Jun 2016 | Published: 31 Dec 2015

Infor

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: 76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.
Posted: 27 Jun 2016 | Published: 27 Jun 2016

SAP

How to generate high quality leads sustainably in the German market
sponsored by NetPress
WHITE PAPER: The German market holds very lucrative potential, especially when it comes to IT, but it requires a cautious approach that is very different from US and UK sales tactics. Read on to learn six key "dos and don'ts" for content marketing in the German market.
Posted: 22 Jun 2016 | Published: 22 Jun 2016

NetPress

BUILD THE FOUNDATION FOR GREAT CUSTOMER EXPERIENCES
sponsored by Tribridge
WHITE PAPER: Learn how to overcome the build-up of siloed, on-premise, channel-specific tools to deliver smooth customer experiences. Discover what all great customer experiences must be, customer experience breaks and remedies, how to find long-term solutions, and best practices for consistently delivering great experiences.
Posted: 22 Jun 2016 | Published: 22 Jun 2016

Tribridge

Customer Engagement: From Interactions to Relationships
sponsored by Avaya
WHITE PAPER: Improving customer experiences has replaced operational efficiency gains as the top objective in customer care executives' agendas. This Aberdeen report details how "best-in-class" firms are achieving greater customer retention and annual growth as a result. Discover more in the report now.
Posted: 20 Jun 2016 | Published: 31 Mar 2015

Avaya

Service On-Demand: Diving into the Future of Customer Service
sponsored by Genesys
WHITE PAPER: Discover in this report the on-demand, omnichannel customer self-service model your organization should consider when accommodating consumers in the APAC region. Read on to additionally discover 4 next steps for on-demand leaders, advising to embrace disruption and the new age of customer self-service.
Posted: 20 Jun 2016 | Published: 20 Jun 2016

Genesys

Setting up a solid payment foundation
sponsored by CyberSource
WHITE PAPER: Are you making it too hard for your customers to pay for items online? Enabling seamless payment processes can lead to customer retention, loyalty and spending. Discover key factors in payment success with the ability to offer multiple payment options on multiple devices.
Posted: 16 Jun 2016 | Published: 16 Jun 2016

CyberSource

10 Ways An Omnichannel Engagement Center Helps You Deliver Next-Generation Customer Experience
sponsored by Genesys
WHITE PAPER: Firms are increasingly building true engagement based on integrating customer experience with existing systems. Explore 10 ways to support all channels and touchpoints, and scale to any number of consumers, geographies, and agents.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Genesys

Trends: The Future of Customer Service
sponsored by Genesys
WHITE PAPER: Today's customer expectations for easy, effective, and personal service are shaping customer service technology priorities. Explore this summary of the top 10 customer service trends that application development and delivery (AD&D) pros must pay attention to.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Genesys

Five Tips for Mastering Digital Customer Service
sponsored by Genesys
WHITE PAPER: As contact center engagement reaches critical mass, customers now expect the same level of service from digital and voice interactions. Discover ways to provide a seamless experience as your audience navigates across multiple channels.
Posted: 10 Jun 2016 | Published: 10 Jun 2016

Genesys

How to Build a Modern, Cloud-Enabled Sales Experience
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Explore how you can build a modern sales experience using innovative cloud and mobile tools. Plus, learn how you can drive efficiency, gain insights, and make better decisions across financial services, communication, high tech and manufacturing, and consumer goods.
Posted: 07 Jun 2016 | Published: 31 Dec 2015

Oracle Corporation UK Ltd

Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by HPE and Intel®
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 03 Jun 2016 | Published: 03 Jun 2016

HPE and Intel®

25 Tips and Tricks For Amazing Customer Service
sponsored by Salesforce.com
WHITE PAPER: Learn how to provide a tailored customer experience that today's sophisticated tech-savvy customers have come to expect. From boosting agent productivity to enabling a premier self-service experience that won't bust your budget, view now and get the top 25 tips guaranteed to help transform your team into a world-class service organization.
Posted: 27 May 2016 | Published: 27 May 2016

Salesforce.com

Best Practices for Transforming the Customer Experience with Connected Field Service
sponsored by Salesforce.com
WHITE PAPER: Managing field service presents unique challenges that require a complete customer view to resolve: siloed teams out in the field, poor resource allocation, lack of mobile support, and lack of integration with CRM all raise the difficulty level. Find out how to resolve these pain points so you can deliver the ultimate customer experience.
Posted: 27 May 2016 | Published: 27 May 2016

Salesforce.com

How to Jumpstart Your Journey to the Cloud
sponsored by Salesforce.com
WHITE PAPER: More than ever, businesses can harness the power of data to connect with each customer throughout the entire customer lifecycle. It's just a matter of leveraging the right technology to help you get there. Keep reading to find out how on-premise legacy solutions are holding you back and why now's the right time to move to the cloud.
Posted: 27 May 2016 | Published: 27 May 2016

Salesforce.com

Using Modern Technology to Reinforce Classic Sales Disciplines
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: It's harder to engage with customers now that they have access to your products and services upfront. How can your sales team re-engage with informed, empowered customers? Learn how modern technology and tactics can help you improve sales productivity, drive stronger revenues, and more.
Posted: 24 May 2016 | Published: 24 May 2016

Oracle Corporation UK Ltd

Construct a Smarter Sales Organization with CPQ
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Learn how adopting modern CPQ can help you construct a smarter sales organization. Uncover 5 key ways this strategy can help your business.
Posted: 23 May 2016 | Published: 23 May 2016

Oracle Corporation UK Ltd

The Science Behind Sales Performance
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Examine how using detailed, real-time insight into sales performance can help you hit and exceed revenue targets in fiercely competitive markets. Learn how this analytical approach can help you get the right coverage for the right territories, align individual targets with top-level strategy, and more.
Posted: 18 May 2016 | Published: 18 May 2016

Oracle Corporation UK Ltd

Step-by-Step Guide to Website Localization
sponsored by Transifex
WHITE PAPER: Although localization for websites has become significantly easier in the past few years, there still isn't a one-size-fits-all solution. Access a step-by-step guide for website localization in order to deliver optimal experiences for your target audiences.
Posted: 16 May 2016 | Published: 16 May 2016

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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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