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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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Turning Social Sentiment into Opportunity
sponsored by Microsoft
WHITE PAPER: This humorous white paper explores social listening for marketing. Discover how quantifiable metrics reveal the ways your products, promotions, and marketing messages are resonating with your target audiences.
Posted: 02 Oct 2015 | Published: 02 Oct 2015


How the Cloud can Drive up Customer Engagement and Let Staff work more Flexibly
sponsored by IP Solutions
WHITE PAPER: In this white paper, you'll learn how the cloud can bring the contact center to your employees and let customers choose when, how and where they want to contact you. Find out how it also allows you to acquire new technologies and channels.
Posted: 30 Sep 2015 | Published: 30 Sep 2015

IP Solutions

Mass Adoption of the Internet of Things Will Create New Opportunities and Challenges for Enterprises
sponsored by Covisint
WHITE PAPER: In this report, top analysts reveal details on the adoption and direction of IoT. Read on and discover how IT leaders can develop successful IoT strategies and deliver value across the enterprise with this technology.
Posted: 30 Sep 2015 | Published: 27 Feb 2015

Boosting E-Commerce Revenue with a Website Leveraging a Technology Stack
sponsored by Oracle & Intel
WHITE PAPER: Agilent, a market leader in life sciences, diagnostics, and applied chemicals switched to an entirely new platform when its dated e-commerce website no longer functioned properly. This white paper describes the benefits of the platform Agilent chose, including 99.9% uptime.
Posted: 25 Sep 2015 | Published: 25 Sep 2015

Oracle & Intel

Sales Management Strategies: Leading from the Trenches
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: In this expert e-guide, Lauren Horwitz interview Russ Hearl, VP of Global Sales at DoubleDutch, who leads his sales team by example—and has the results to prove that it works. Learn how DoubleDutch grew 200% year over year after implementing more efficient sales practices.
Posted: 25 Sep 2015 | Published: 25 Sep 2015

Oracle Corporation UK Ltd

The Five Drivers of the Successful Modern Sales Force
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This helpful guide provides 5 drivers of a successful modern sales force. Read on to see how these drivers can help you sell more and sell better in the new age of customer service.
Posted: 24 Sep 2015 | Published: 31 Dec 2014

Oracle Corporation UK Ltd

Top Trends Shaping Customer Communications Archiving
sponsored by EMC
WHITE PAPER: This expert white paper explores the advantages of moving to a next-generation customer communications archiving solution, and offers best practices for a successful deployment.
Posted: 24 Sep 2015 | Published: 24 Sep 2015


Enabling Businesses to Acquire and Retain Customers as the Digital World Turns
sponsored by Hewlett-Packard Company
WHITE PAPER: This white paper highlights technology spending trends from polled IT organizations. Access this resource and discover why so many CIOs believe improved data analytics for BI and customer insight should drive technology spending.
Posted: 22 Sep 2015 | Published: 30 Jan 2015

Hewlett-Packard Company

How to Get (and Stay!) Ahead of the Mobile Consumer with 5 Tips
sponsored by Harte Hanks
WHITE PAPER: This article talks about ways you can keep up with your mobile audience and deliver an optimal customer experience despite disruptions. Get insights on five useful topics ranging from customer data to compelling content.
Posted: 18 Sep 2015 | Published: 12 Aug 2015

Harte Hanks

Building the Business Case for Contact Center Modernization
sponsored by Genesys
WHITE PAPER: A contact center makeover significantly increases your revenue and reduces your costs; but justifying the investment can be tough. Download this white paper to learn how to build a business case for contact center modernization in your organization.
Posted: 18 Sep 2015 | Published: 18 Sep 2015


Improving the Customer Connection: Grow your Business, Customer Satisfaction and Loyalty with a Customer-Centric Marketing Approach
sponsored by Hewlett-Packard Company
WHITE PAPER: The following white paper explains how a thoughtful CRM and BI strategy can assist organizations in their efforts to determine customers' needs as well as personalize outreach initiatives.
Posted: 18 Sep 2015 | Published: 18 Sep 2015

Hewlett-Packard Company

The Impact of Store Networks and WiFi on Customer Experience
sponsored by Earthlink.
WHITE PAPER: This 2015 research study on mobile customer experience examines the survey of over 100 retailers regarding their readiness in key WAN, wireless, and security initiatives. Read on here to identify the impact of WiFi and associate mobile on retailers.
Posted: 18 Sep 2015 | Published: 18 Sep 2015


Driving Service Efficiency and Customer Engagement with In-Store WiFi
sponsored by Earthlink.
WHITE PAPER: This white paper explores the benefits of retail organizations offering customers reliable WiFi and floor personnel armed with tablets and appropriate apps to provide superior customer experience and convenience. Continue reading to learn the 4 challenges of WiFi customer engagement and how to overcome them.
Posted: 17 Sep 2015 | Published: 29 Jul 2015


Skullcandy Blasts Performance with Flash Storage: A Case Study
sponsored by Pure Storage
WHITE PAPER: In this case study, you will learn how you can free your data center space previously occupied by several legacy disk arrays with flash storage, much like Skullcandy. Read on here to find out how to improve the speed and reliability of your organization with this storage solution, as well as scale customer analytics.
Posted: 14 Sep 2015 | Published: 14 Sep 2015

Pure Storage

Productivity Moments: Easy Approval Processes on Any Device
sponsored by Sitrion
WHITE PAPER: This helpful resource explores 5 smart methods for reducing the burden of daily, inefficient approval processes. Read on to learn how to enable smarter, faster decision-making and optimize employee productivity across your organization.
Posted: 11 Sep 2015 | Published: 11 Sep 2015


Best Practices for Chat Deployments
sponsored by Oracle Corporation
WHITE PAPER: This guide explores multiple best practices for successful chat deployments that can lead the way to a customizable solution for your enterprise. Read on to learn how fine-tuning your chat deployment can increase both customer satisfaction and loyalty, and ultimately increase revenue.
Posted: 10 Sep 2015 | Published: 30 Sep 2013

Oracle Corporation

Give Customers a Choice! Why Organizations Need to Allow Their Customers to Make Their Own Decisions
sponsored by Oracle Corporation
WHITE PAPER: This discussion with Bill Solomon, Vice President of Customer Care for Vonage, describes how leveraging a consistent knowledge base can make it easier to provide specific needs-based knowledge to customers, ultimately allowing them to turn to self-service. Read on to learn how this can both improve your customers' experience and reduce your costs.
Posted: 10 Sep 2015 | Published: 17 Jul 2014

Oracle Corporation

How to Deliver Effective Social Customer Service
sponsored by Oracle Corporation
WHITE PAPER: In this discussion, Scott Landry, Vice President of Global Customer Support at Akamai Technologies, highlights the numerous ways companies can communicate with customers via social media. Read more to learn how you can utilize social media as an effective channel to deliver quality customer support.
Posted: 10 Sep 2015 | Published: 01 Jul 2014

Oracle Corporation

Roadmap to Modern Customer Service
sponsored by Oracle Corporation
WHITE PAPER: This informative document explains what steps to take to ensure success during the three different stages of customer service maturity. Read on to learn how implementing this framework can help you acquire and retain more customers and ultimately drive revenue.
Posted: 10 Sep 2015 | Published: 27 Mar 2014

Oracle Corporation

5 Reasons for Sales Teams to Embrace the Power of Analytics
sponsored by
WHITE PAPER: This e-book outlines the top five reasons why analytics is poised to transform sales. Read now for tips on keeping your team ahead when you get critical business data right where sales actually happen.
Posted: 10 Sep 2015 | Published: 10 Sep 2015

The Customer Experience: the Journey from Good to Great
sponsored by SearchCRM
WHITE PAPER: In this paper we pose and respond to a series of questions to guide you through the journey of providing a better customer experience.
Posted: 09 Sep 2015 | Published: 17 Aug 2015


SMBs: All-In-One Contact Centers For Today's Customer Experience Initiatives
sponsored by Genesys
WHITE PAPER: This resource explains how a prepackaged modern contact center solution can enable small and mid-sized businesses to deliver enterprise-class customer service at a reasonable TCO. Read on to learn the 4 success factors that your business needs to keep in mind as you search for a scalable, cost-effective contact center.
Posted: 09 Sep 2015 | Published: 31 Dec 2014


Automating Customer Contact Centers to Gain Agility and Analytic Insights
sponsored by Genesys
WHITE PAPER: This informative resource explains how a VCC can enable greater mobility in your organization. Read on to access 7 key advantages and 6 vital benefits of VCCs; a checklist of best-in-class VCC features; 3 use cases for VCCs; and more.
Posted: 09 Sep 2015 | Published: 31 Dec 2014


Boosting Customer Loyalty and Bottom Line Results Putting Customer Experience First in Your Contact Center
sponsored by Genesys
WHITE PAPER: This white paper will outline how your organization can improve customer service by improving Customer experience management, to track, oversee, and organize interactions across all touch points and channels between each customer and the organization. Read now to learn more.
Posted: 08 Sep 2015 | Published: 31 Dec 2014


Strategies for Customer Experience Management
sponsored by Harte Hanks
WHITE PAPER: In this white paper you will learn how to use data more effectively to create and maintain customer engagement. Access now to discover 4 CEM strategies for outstanding customer relations.
Posted: 04 Sep 2015 | Published: 04 Sep 2015

Harte Hanks
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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