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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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Automotive Retail - OpenLegacy gives customer service representatives at Delek Motors 3600 view of their customers
sponsored by Open Legacy
WHITE PAPER: Read this white paper to find out how a CRM system enabled Delek Motors to save time and improve productivity through a streamlined user interface and how Delek increased its conversion rate through effective lead management and marketing.
Posted: 28 May 2015 | Published: 31 Jan 2015

Open Legacy

When Hot Leads Go Cold: Three Pitfalls to Avoid
sponsored by Conversica
WHITE PAPER: This resource discusses 3 common pitfalls that render sales reps ineffective in truly engaging customers. Read on to learn what your business needs to do to avoid missing critical sales opportunities due to outdated strategies.
Posted: 28 May 2015 | Published: 28 May 2015

Conversica

10 Advantages of a Mobile Sales Team
sponsored by Salesforce.com
WHITE PAPER: In this informative resource, you'll uncover what today's sales teams actually look like. Read on to learn the top 10 advantages of a mobile sales team.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

Case Study: Travel Agency Builds Business and Cuts Costs with the Right VDI
sponsored by VMware
WHITE PAPER: In this white paper, discover how a travel agency found an easily-deployable VDI solution that enabled them simplify IT management while streamlining business.
Posted: 27 May 2015 | Published: 31 Dec 2010

VMware

The Knowledge Base of the Future :Five Cutting-Edge Ideas You Can Implement Now
sponsored by Verint Systems
WHITE PAPER: Access this white paper to get 5 cutting edge ideas you can implement now to build a CRM-focused knowledge base.
Posted: 27 May 2015 | Published: 31 Dec 2014

Verint Systems

3 Easy Steps to Automating Your Sales Cycle
sponsored by Salesforce.com
WHITE PAPER: This resource explains how you can better understand, streamline, and automate your sales process with a CRM solution customized to meet your team's needs.
Posted: 26 May 2015 | Published: 26 May 2015

Salesforce.com

Rethinking Your Approach to Mobile Business
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Access this white paper to learn about the IDEA cycle approach to embracing a mobile mindset.
Posted: 26 May 2015 | Published: 24 Jan 2014

Dell, Inc. and Intel®

The Role of APIs in Media & Entertainment
sponsored by Apigee
WHITE PAPER: This resource discusses the imperative of delivering the right experience to the right device at the right time in today's rapidly changing digital landscape. Read on to explore 4 ways in which APIs are enabling media/entertainment companies to satisfy customers and stay ahead of the competition.
Posted: 26 May 2015 | Published: 26 May 2015

Apigee

Simplify Customer Service with 360-Degree View of the Customer
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can work to simplify your customer service applications with a 360-degree view of the customer. Learn how your employees can have access to transaction, interaction, and profile information in a single place to pick up customer conversations where they left off.
Posted: 26 May 2015 | Published: 31 Dec 2014

Verint Systems

Delivering Customized Experiences in Travel and Hospitality
sponsored by Apigee
WHITE PAPER: This eBook discusses the new agility required to win the business of travelers. Read on to learn how to develop a broader digital strategy to engage customers, partners, and employees; personalize their interaction with your organization and brand; and outshine your competitors.
Posted: 26 May 2015 | Published: 26 May 2015

Apigee

Join the Social Sales Revolution
sponsored by PGi
WHITE PAPER: New technology can be revolutionary in the right hands, but it can also deluge an under-skilled sales team. This guide explores the current state of customer relations, and offers a 5 step program to improving social sales techniques. Discover how to create honest, authentic relationships through better access to information.
Posted: 24 May 2015 | Published: 15 May 2015

PGi

Multi-Channel Customer Experience: The Next Battleground for Mid-Size Businesses
sponsored by Genesys
WHITE PAPER: This resource provides the information that mid-size organizations need as they consider making the jump to a multi-channel contact center, including key drivers and challenges; what to look for in a vendor partner; proven tips for success; and more.
Posted: 22 May 2015 | Published: 22 May 2015

Genesys

Realizing the Value of Contextual Knowledge: Four Capabilities to Achieve Success
sponsored by Verint Systems
WHITE PAPER: Discover how your organization can gain critical benefits for gains and productivity in the fields of customer service and cost reduction.
Posted: 22 May 2015 | Published: 22 May 2015

Verint Systems

Fast Data: Better Customer Experience, Reduced Churn, and Revenue Perks
sponsored by TIBCO Software Inc.
WHITE PAPER: This brief case study highlights fast data and its ability to disrupt competition. Discover what it means to make changes quickly and predictably, and how integration unlocks this potential.
Posted: 21 May 2015 | Published: 21 May 2015

TIBCO Software Inc.

Smarter Contact Centers Using In-Memory Data Grids
sponsored by Red Hat
WHITE PAPER: Access this white paper to explore the challenges faced by the CSP contact center staff in responding to subscribers' calls and how in-memory data grids can help streamline and speed up the process.
Posted: 21 May 2015 | Published: 31 Dec 2014

Red Hat

A Strategic Approach to Customer Engagement Optimization
sponsored by Verint Systems
WHITE PAPER: Access this white paper to learn how your organization can optimize your customer engagement over multiple channels, to gain benefits like increased customer loyalty, enhanced performance and revenue, reduced risk and operating costs, and more.
Posted: 21 May 2015 | Published: 31 Dec 2014

Verint Systems

Case Study: Meeting Today's Business Needs with Big Data
sponsored by TIBCO Software Inc.
WHITE PAPER: In this white paper, you'll find the story of how one major shipping enterprise used big data to dramatically improve its business, increase its insight into day-to-day operations, and enhance customer service capabilities.
Posted: 20 May 2015 | Published: 25 Feb 2015

TIBCO Software Inc.

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: To learn more about how your organization can integrate VOC tools into your operations access this informative white paper. Learn how your business can boost customer satisfaction and drive sales with a greater knowledge of your customers' needs and wants.
Posted: 20 May 2015 | Published: 31 Dec 2014

IBM

Managing Enterprise Applications Workloads in the Cloud
sponsored by IBM
WHITE PAPER: Read this white paper to explore the different types of cloud engagements for application environments. Learn about the benefits and limitations the cloud involves, and the pain points faced when deploying ERP and CRM in cloud environments.
Posted: 20 May 2015 | Published: 20 May 2015

IBM

Location Services: All About Advanced Mapping
sponsored by HERE
WHITE PAPER: This informative white paper provides insights on a powerful next step in digitization. Discover essential user benefits of a cloud-based mapping platform.
Posted: 14 May 2015 | Published: 31 Dec 2014

HERE

High Quality Networking for the Digital World
sponsored by Limelight Networks, Inc.
WHITE PAPER: Access this white paper to learn how a purpose-built network can ensure excelling quality and experience regardless of public internet capacity and vulnerability concerns.
Posted: 14 May 2015 | Published: 27 Feb 2015

Limelight Networks, Inc.

From transactions to relationships: Connecting with a transitioning shopper
sponsored by IBM
WHITE PAPER: Access this exclusive white paper to learn how organizations are fostering relationships through customer experience to promote stickiness. Discover how your business can boost sales drive revenue with top notch customer service across media channels.
Posted: 13 May 2015 | Published: 31 May 2013

IBM

Maturity model: User-driven Marketing: Based on best practices from leading marketers over the last 4 years
sponsored by BlueConic
WHITE PAPER: Access this white paper to gain insight from organizations who have successfully implemented a user-driven marketing strategy. Discover the steps they took towards success and use their journeys as a benchmark for your current plans and developments.
Posted: 13 May 2015 | Published: 13 May 2015

BlueConic

Case Study: How Easy Taxi Delivered Better User Experiences
sponsored by HERE
WHITE PAPER: This brief case study presents map-related challenges faced by rideshare app companies and their customers. Discover features that enable these companies with a reliable mapping strategy, along with their inherent benefits
Posted: 13 May 2015 | Published: 13 May 2015

HERE

Seize The Mobile Moment: Field Service Mobility Solutions Improve Customer Experience
sponsored by Hewlett-Packard Limited and Intel ®
WHITE PAPER: Access this white paper to learn how mobile experts are taking a holistic approach to mobility by enhancing security, leveraging data analytics and using cloud-based services to deliver differentiated mobile experiences.
Posted: 12 May 2015 | Published: 30 Jan 2015

Hewlett-Packard Limited and Intel ®
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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