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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
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Salesforce CRM and FinancialForce PSA
sponsored by FinancialForce
WHITE PAPER: Discover how you can integrate Salesforce and FinalForce into your greater business processes. Discover how combining these service applications with your ERP system can yield amazing results.
Posted: 24 Apr 2015 | Published: 31 Dec 2013

FinancialForce

Case study: How the Cloud Improved One Organization's Contact Center
sponsored by 8x8, Inc.
WHITE PAPER: In this case study, discover how a travel agency transitioned to a cloud-based contact center model and what benefits they enjoyed.
Posted: 22 Apr 2015 | Published: 28 Feb 2014

8x8, Inc.

Three Ways to Measure Address Quality
sponsored by Informatica
WHITE PAPER: In this informative white paper discover how your organization can shore up the health of your business intelligence, customer service, and data strategies by learning the top 3 indicators of address accuracy. Discover the benefits your business can receive by proactively correcting your address databases today.
Posted: 22 Apr 2015 | Published: 22 Apr 2015

Informatica

The Travel Industry’s Journey to Customer Satisfaction
sponsored by Mashery
WHITE PAPER: This resource explores how good API management can enhance the customer experience across the travel industry, creating a seamless experience for customers while allowing companies to maintain control over their data.
Posted: 21 Apr 2015 | Published: 31 Jul 2014

Mashery

How Condé Nast Delivered the Ultimate Digital Experiences
sponsored by New Relic
WHITE PAPER: This case study explores the strategies used by Conde Nast to monitor the performance of their digital content. Discover how their use of application performance management tools gave Conde Nast staff more control and visibility into their platform and content.
Posted: 21 Apr 2015 | Published: 31 Dec 2014

New Relic

Give digital a business focus
sponsored by Hewlett-Packard Limited
WHITE PAPER: Businesses need a way to consolidate this data to unify communications and deliver a seamless experience across multiple channels.For many organizations, the solution lies in outsourcing. Discover if outsourcing is right to manage your multichannel communications data in this informative white paper.
Posted: 21 Apr 2015 | Published: 31 Mar 2014

Hewlett-Packard Limited

Take Action on Customer Insights
sponsored by Hewlett-Packard Limited
WHITE PAPER: With analytics, companies can capture, analyze and provide insights to respond to customers in real time through social media channels. Read this white paper to discover the importance of a solid customer analytics strategy.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Case Study: How a Global HR Firm Met Its Contact Center Needs
sponsored by 8x8, Inc.
WHITE PAPER: In this case study, discover how implementing virtual contact centers solved a global firm's contact center issues.
Posted: 20 Apr 2015 | Published: 30 Nov 2013

8x8, Inc.

Unravel and evolve customer communications
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper your CIO can gain the tools necessary to creative effective communications that will drive sales. Learn basic CCM rules like: keep it simple, make it all about the customer, go from passive to active, and more.
Posted: 20 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Limited

The Simple Reason You May Be Losing Repeat Business to Your Competitors
sponsored by 8x8, Inc.
WHITE PAPER: In service industries where customers care about exactly whom they work with, you could be losing customers if they can't immediately reach the last employee who helped them. Access this resource to learn how your business can ensure that when a customer is ready to buy, they're able to reach the correct person at that critical moment of decision.
Posted: 17 Apr 2015 | Published: 09 Oct 2014

8x8, Inc.

Success Won't Drive Itself When Google Impacts Insurance
sponsored by GMC Software
WHITE PAPER: In this exclusive white paper discover how Google's search engine success is leading them to price auto insurance online more accurately than traditional insurers. Learn how your organization can compete with their success and uncover strategies you can implement to remain competitive.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Communicating in the New Age of the Digital Banker
sponsored by GMC Software
WHITE PAPER: In this white paper discover how your bank can devise a plan to cater to connected customers. Find new ways to communicate in the modern world including mobile, multichannel, and more.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Transform support from cost centers to sales channels
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper uncover how your organization can drive revenue through your customer experience channels to transform support centers into sales channels.
Posted: 17 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Cloud-Based Contact Center Technology: 8 Critical Questions to Ask
sponsored by 8x8, Inc.
WHITE PAPER: This guide explores 8 critical criteria for choosing a cloud-based contact center solution. Read on to learn vital questions to ask providers in order to avoid common pitfalls.
Posted: 16 Apr 2015 | Published: 31 Dec 2014

8x8, Inc.

Small Data, Everyday Analytics, and the Power of Thinking Fast
sponsored by OpenText
WHITE PAPER: Access this resource for help with your customer analytics strategy. Learn how to be more accessible, understandable, and actionable for everyday tasks with small data.
Posted: 15 Apr 2015 | Published: 08 Apr 2014

OpenText

Customer Analytics: Turn Big Data into Big Value
sponsored by OpenText
WHITE PAPER: The following white paper features customer analytics recommendations that go beyond making assumptions by looking at past data. Click through to discover integrated analytics solutions that optimise marketing efforts and accurately forecast profits.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

OpenText

Delivering multichannel customer communication without replacing legacy systems
sponsored by GMC Software
WHITE PAPER: Learn why your organization should upgrade your legacy CCM application to offer multichannel communication capabilities to deliver a seamless experience to your customers at any touch point. Read this valuable white paper to uncover more about legacy software adaption and how you can save money.
Posted: 15 Apr 2015 | Published: 31 Dec 2013

GMC Software

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: Management in need of strong market research techniques will find this resource invaluable for ROI purposes. Discover how VOC software produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. Learn how the right software addresses operational process improvements for common issues.
Posted: 10 Apr 2015 | Published: 30 Apr 2014

IBM

Driving Better Business Performance With a Practical Data Strategy
sponsored by Information Builders
WHITE PAPER: Access this white paper to ease your data pressures, and discover how to manage and use data strategically. Learn the elements that constitute a good data solution, including good organization and governing.
Posted: 08 Apr 2015 | Published: 31 Dec 2014

Information Builders

Embedding Business Analytics to Improve Your Applications Value Proposition
sponsored by Information Builders
WHITE PAPER: Access this white paper and understand how to incorporate market-leading analytics into your application. Discover how it helps you improve your value proposition and drive new revenue, while maximizing big data sources such as sales, inventory, and marketing.
Posted: 08 Apr 2015 | Published: 31 Jan 2014

Information Builders

Use Analytics to Engage the Empowered Customer
sponsored by Hewlett-Packard Limited
WHITE PAPER: Access this content-packed white paper to understand how analytics services provide an end-to-end solution that offers rapid time-to-value for chief marketing officers and sales leaders. Read on and achieve new, profitable customers.
Posted: 03 Apr 2015 | Published: 30 May 2014

Hewlett-Packard Limited

20 Customer Driven Do’s and Don’ts for Smart SAP Upgrades
sponsored by Panaya, Inc.
WHITE PAPER: Discover ways that you can upgrade your SAP software easily and seamlessly to provide the best end user experience for your organization. Read this white paper to get 20 customer driven do's and don'ts for smart SAP upgrades.
Posted: 03 Apr 2015 | Published: 03 Apr 2015

Panaya, Inc.

How to Transform Digital Customer Experiences for the Connected Customer
sponsored by Genesys
WHITE PAPER: In this thought-provoking report, Brian Solis, a digital analyst and futurist, identifies the gaps and closes the loop in digital transformation.
Posted: 03 Apr 2015 | Published: 10 Mar 2015

Genesys

The Benefits of Modernizing Your Contact Center
sponsored by Genesys
WHITE PAPER: This white paper is a must-read for CIOs looking to justify the investment needed to modernize their contact center technology platform, discussing the business drivers, technology benefits, cost benefits, and more.
Posted: 03 Apr 2015 | Published: 05 Nov 2014

Genesys
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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