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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
1 - 25 of 665 Matches Previous Page  |  Next Page
Keeping Up With Modern Commerce: Ensure Your CRM Is Up-To-Task
sponsored by Pros Inc.
WHITE PAPER: With modern commerce, it's more vital than ever for businesses to meet changing B2B buying expectations, and continue to keep up their customer relationship to attain growth goals and remain viable. Uncover more about modern commerce, including how it's defined, why business leaders should pay attention, and what it entails.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Pros Inc.

Omnichannel Strategies and APIs: Redefine Your Customer Relationships
sponsored by MuleSoft
WHITE PAPER: New channels and new ways of interacting with customers emerge rapidly – meaning that creating omnichannel strategies is a key to future-proofing your business, not just a differentiator for the here and now. Explore how an API-led approach helps you deliver successful omnichannel customer experiences.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

MuleSoft

Transforming Workforce Technology Is The Key To Improving Customer Experience
sponsored by Dell India
WHITE PAPER: This Forrester report examines how employee experience, customer experience, and revenue growth are inextricably linked. Read on to leverage employee-facing technologies to improve customer experiences, evaluate the impact of legacy apps on employees, and provide infrastructure support for mobile and SaaS.
Posted: 16 Jun 2017 | Published: 16 Jun 2017

Dell India

Datasheet: SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

Digital Trends Reshaping the Buying Experience
sponsored by SAP Hybris
WHITE PAPER: Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

CRM Suites For Midsize Organizations
sponsored by SAP Hybris
WHITE PAPER: Large CRM vendors increasingly offer broader and deeper capabilities that increase their complexity. Still, some vendors are delivering modern interfaces and mobile-first strategies that address specific business problems. Which tools truly work in an enterprise setting? Learn how Forrester has rated 11 CRM vendors.
Posted: 12 Jun 2017 | Published: 21 Nov 2016

SAP Hybris

Vendor Analysis for Multichannel Customer Engagement Tools
sponsored by SAP Hybris
WHITE PAPER: Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

The Microsoft Reseller's Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: For Microsoft resellers, losing the deal may not be a question of the money, but how effective the proposal is. Learn 5 steps for building winning sales proposals, to optimize your proposal success rate and your business.
Posted: 07 Jun 2017 | Published: 07 Jun 2017

ConnectWise

11 Hot E-Commerce Vendors And How They Stack Up
sponsored by SAP Hybris
WHITE PAPER: In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.
Posted: 06 Jun 2017 | Published: 24 Mar 2017

SAP Hybris

Critical Capabilities for E-Commerce Platforms
sponsored by SAP Hybris
WHITE PAPER: 30% of e-commerce sites will integrate technology from more than 15 vendors to deliver a digital experience by 2018. Learn which capabilities are critical for B2C and B2B organizations delivering a personalized customer experience across channels.
Posted: 06 Jun 2017 | Published: 06 Jun 2017

SAP Hybris

Transforming The Member Experience Starting With Your Contact Center
sponsored by Salesforce
WHITE PAPER: What does it take to turn patients into happy members of your health plan for life? In this white paper, uncover the building blocks of an effective call center strategy in order to make the most of your customer relationships.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

How CRM is Opening Senior Care to New Frontiers
sponsored by Salesforce
WHITE PAPER: In this resource, uncover 3 major trends shaking up the healthcare industry and how you can leverage customer relationship management (CRM) to stay ahead of them.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

The Age of the Patient: How CRM Guides Providers in this New Era of Healthcare
sponsored by Salesforce
WHITE PAPER: The shift toward value-based reimbursement and advances in CRM technology has created an opportunity to transform the patient experience. In this e-book, uncover how you can engage your patients and maintain relationships to improve satisfaction in this "Age of the Patient."
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

Reasons Why Executives Choose SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Find out why more executives at both small and large organizations are choosing SAP Hybris Commerce Cloud for their private cloud-based, integrated commerce, CRM, and content management strategies.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Customer Engagement Takes the Spotlight
sponsored by Avaya
WHITE PAPER: Your organization must connect users seamlessly across physical and digital touchpoints. Learn about the 3 pillars of customer experience management and how to digitally transform your customers' experience using Avaya Customer Engagement.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Avaya

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Enhance Customer Engagement for Increased Loyalty and Retention
sponsored by Avaya
WHITE PAPER: Few of the enterprises undergoing digital transformation have actually mapped their customers' journeys as a way of guiding strategies. Learn how to enhance your contact center with a more complete view of your customer's activities.
Posted: 30 May 2017 | Published: 30 May 2017

Avaya

To Keep the Customer, Keep the Customer Connected
sponsored by OpenText
WHITE PAPER: Forrester reports that 63% of respondents generate their highest revenue from existing customers, emphasizing the importance of customer retention. Learn how to strengthen your personalization strategy on different channels to create lasting customer relationships.
Posted: 30 May 2017 | Published: 30 May 2017

OpenText

Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.
Posted: 26 May 2017 | Published: 26 May 2017

SAS

The Business Impact of Artificial Intelligence (AI)
sponsored by [24]7
WHITE PAPER: According to recent Forrester Research, robots will take 24.7 million jobs by 2027, but create 14.9 million new jobs in the same period. No doubt that artificial intelligence (AI) will impact jobs globally more than any other technology in our lifetime – so what should we do about it? Learn how AI will impact your business.
Posted: 25 May 2017 | Published: 25 May 2017

[24]7

The Retailer's Blueprint For Success: Enabling Great Customer Experiences
sponsored by NetSuite
WHITE PAPER: Today, the consumer is in the driver's seat. They expect information and products from multiple channels at any time – leading retail and commerce to adopt omnichannel approaches to CX. Inside, learn the challenges retailers are up against, 5 pillars of building a unified CX, and receive an overview of NetSuite's business system.
Posted: 23 May 2017 | Published: 23 May 2017

NetSuite

Social Impact, Accelerated: How Your Nonprofit's Back Office Can Change The World
sponsored by NetSuite
WHITE PAPER: For most organizations, having a system that runs their business properly is essential for success. For nonprofit organizations, it's even more crucial. Inside, learn how nonprofits can use NetSuite, a cloud ERP and CEM technology, to tackle challenges including the "starvation cycle," properly handling donations and partnerships, and more.
Posted: 22 May 2017 | Published: 22 May 2017

NetSuite

Beyond the Cubicle: Life in the Digital Workspace
sponsored by Citrix
WHITE PAPER: Virtual work is having a meaningful impact on the way employees do their jobs and deliver value to their organizations. With a secure, integrated digital workspace, IT can help organizations provide better customer service, securely accommodate contract and mobile workers, and drive a competitive advantage. Download the eBook to learn more.
Posted: 19 May 2017 | Published: 19 May 2017

Citrix

The 7 Types of Sales Representatives & Which Performs Best
sponsored by LogMeIn, Inc.
WHITE PAPER: What are the qualities of a successful customer representative? In this short research report summary, discover the 7 different profiles of reps, and learn which profile is most likely to be hired, and which has been identified as the best performer.
Posted: 12 May 2017 | Published: 12 May 2017

LogMeIn, Inc.

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: This white paper examines the top driver behind improved customer engagement: digital transformation. Find out why top-performing sales organizations are increasing their revenues by prioritizing technology as they form new and evolving relationships with their customers.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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