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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM White Papers (View All Report Types)
1 - 25 of 678 Matches Previous Page  |  Next Page
Cold Calling is not Dead: Accelerate your Sales Performance
sponsored by Salesforce
WHITE PAPER: While new generations of sales reps may prefer digital communications, the buyers they target will likely respond faster to cold calling. Learn 5 tips to make cold calling a successful endeavor in your organization.
Posted: 27 Sep 2016 | Published: 27 Sep 2016

Salesforce

Putting Customer Service First
sponsored by ServiceNow
WHITE PAPER: Customer service is difficult to master, but this survey report offers insights from customer service leaders. Inside you will learn about common practices among these leaders and see how you can apply them within your organization.
Posted: 26 Sep 2016 | Published: 31 Aug 2016

ServiceNow

A Quick Guide To Modernizing Customer Service
sponsored by ServiceNow
WHITE PAPER: Many companies are struggling to increase customer loyalty because adopting a CRM tool to passively track issues is just the tip of the customer service iceberg. Explore a holistic approach that brings together people, workflows, and systems to deliver a superior customer experience.
Posted: 26 Sep 2016 | Published: 31 Aug 2016

ServiceNow

How to Provide Global Support for Customer Service
sponsored by Zendesk
WHITE PAPER: The "follow-the-sun" support model was created to satisfy customers, regardless of time or location. This white paper explores this model and the different ways that it can be achieved. Discover how to deliver anytime, anywhere service and get global, fast with support team best practices – regardless of the size of your company.
Posted: 21 Sep 2016 | Published: 21 Sep 2016

Zendesk

Your Guide to Getting Omnichannel Customer Service Right
sponsored by Zendesk
WHITE PAPER: A comprehensive view of your customers' transactions and behaviors can help you answer their questions, and maximize personalization through multiple channels. Access this resource for insight into omnichannel service strategies and imperatives.
Posted: 20 Sep 2016 | Published: 20 Sep 2016

Zendesk

4 Ways to Drive Service Innovation with the Internet of Things
sponsored by IBM
WHITE PAPER: Explore how organizations across multiple industries are using real-time insights to deliver better services to clients with an IoT approach to data collection and use. Uncover 4 ways to improve services with IoT and get real-world examples of how organizations from around the world are already using analytics to unlock the power of IoT data.
Posted: 19 Sep 2016 | Published: 31 Dec 2014

IBM

Modernize Your SAP Implementation — Make Real-Time Business a Reality
sponsored by Pure Storage
WHITE PAPER: Learn how businesses can extract data directly from SAP ERP, CRM, and SCM systems and analyze data in real-time, enabling business managers to quickly make data-driven decisions.
Posted: 12 Sep 2016 | Published: 12 Sep 2016

Pure Storage

Updating Marketing Technology as Part of Enterprise Digital Transformation
sponsored by SAP
WHITE PAPER: As organizations undergo a digital transformation to the 3rd Platform of computing, marketing technology is both ahead and behind the curve. This white paper outlines the enterprise marketing technology challenges in a 3rd Platform world and discusses how new and legacy technology can be combined to provide a true 360-degree view of the customer.
Posted: 12 Sep 2016 | Published: 30 Oct 2015

SAP

Redefining Brand Performance for the 21st-Century
sponsored by SAS
WHITE PAPER: This white paper explains how to most effectively gain insights into your brand's performance through a connected view of customer experience,competencies, commitment and customer insight. Gain ideas on how you can project a strong brand image focused on building your profit.
Posted: 09 Sep 2016 | Published: 09 Sep 2016

SAS

Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience
sponsored by SAS
WHITE PAPER: This white paper explores how you can identify the critical factors that detract from a customer experience as well as decide how to rebuild positive experiences by mapping the customer journey. Uncover the 7 best practices for delivering a better customer experience and get helpful advice on data management, metrics, and more.
Posted: 09 Sep 2016 | Published: 09 Sep 2016

SAS

Five Ways CRM Tools Improve Constituent Relationships
sponsored by Infor
WHITE PAPER: When it comes to customer relationships, engagement equals empowerment. Access this white paper to explore five ways CRM tools can help you improve the relationship you have with your customers.
Posted: 08 Sep 2016 | Published: 31 Dec 2015

Infor

Optimizing Customer Interactions with Analytics
sponsored by SAS
WHITE PAPER: The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.
Posted: 07 Sep 2016 | Published: 07 Sep 2016

SAS

Improving the Patient Experience: Portal Adoption Strategies that Work
sponsored by Medfusion
WHITE PAPER: A patient portal is of little value if patients aren't signing up. Access this exclusive resource to leverage 15 proven strategies to develop your portal adoption action plan. Additionally, view an essential checklist as you formulate your strategies.
Posted: 01 Sep 2016 | Published: 01 Sep 2016

Medfusion

The Power of the Patient Experience: 8 Ways to Increase Satisfaction
sponsored by Medfusion
WHITE PAPER: Learn 8 guidelines for engaging and activating your patient base to boost retention rates, bottom line, and—most importantly of all—patient satisfaction. You will learn how to deliver a mobile-friendly experience to your patients, properly advertise resources, and more.
Posted: 30 Aug 2016 | Published: 30 Aug 2016

Medfusion

Infor CRM Customers will keep coming back
sponsored by Infor
WHITE PAPER: If you already have a CRM solution, there's a good chance that you are not taking full advantage of it. Many CRM strategies are failing to meet their full potential. Access this infographic to discover how to patch the holes in your CRM strategy.
Posted: 24 Aug 2016 | Published: 24 Aug 2016

Infor

The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
sponsored by Lithium Technologies
WHITE PAPER: 80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.
Posted: 23 Aug 2016 | Published: 23 Aug 2016

Lithium Technologies

Step-By-Step CRM Data Analytics for Sales Teams
sponsored by Infor
WHITE PAPER: Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

Infographic: Keeping Customers Happy
sponsored by NICE Systems, Inc
WHITE PAPER: Retaining existing customers is significantly more cost-efficient than marketing to new ones. Uncover best practices for realizing the benefits of retention from improved word-of-mouth to maximized ROI.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

How to Overcome Customer Experience Challenges with Key Best Practices
sponsored by NICE Systems, Inc
WHITE PAPER: Organizations often state that one of the main reasons their customer experience initiatives don't lead to action is because they lack clear direction. Learn how to overcome common customer experience challenges by leveraging three key necessary actions.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Why CRM is Critical for Value-Selling
sponsored by Infor
WHITE PAPER: Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

How New Iterations of Analytics are Changing Business
sponsored by NICE Systems, Inc
WHITE PAPER: Companies are finding that agility and real-time decision-making are critical to satisfying customers. Discover ways advanced reporting tools can help determine customer behavior for better, more targeted customer experiences.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Analytics with No Limits: Real Time Responsiveness at the Speed of Thought
sponsored by NICE Systems, Inc
WHITE PAPER: Running up against data speed, accuracy, and accessibility challenges sounds daunting -- but it's not impossible. Discover ways to break through these barriers with automated, real-time and historical analytics tools.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Close the Customer Communication Gap: How to Use Notifications
sponsored by Twilio
WHITE PAPER: Learn how to keep customers informed and up-to-date with notifications, as well as why you need to incorporate them into your applications. Access this white paper now to discover how Uber and 4 other successful companies have used notifications to deliver superior customer experiences.
Posted: 19 Aug 2016 | Published: 19 Aug 2016

Twilio

Make CRM stick Eight ways to increase CRM adoption in your organization
sponsored by Infor
WHITE PAPER: Are your employees actually utilizing your CRM solution or just checking the boxes to make it look good? Read this paper to learn the 8 ways you can increase CRM adoption across your organization to take full advantage of your CRM solution.
Posted: 18 Aug 2016 | Published: 18 Aug 2016

Infor

How to Build Marketplaces that Stand Out
sponsored by Twilio
WHITE PAPER: Communication is the foundation of a successful marketplace and establishing your deal frequency. Producers need to be connected to consumers and vice versa. Learn how to make the most of each customer interaction by increasing the effectiveness of communication on both the customer (app) and support (CRM) sides.
Posted: 16 Aug 2016 | Published: 16 Aug 2016

Twilio
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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