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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Case Study: Document Management Service Purchases Scanners Built for Speed and Productivity
sponsored by Kodak
CASE STUDY: This case study showcases how one company's struggle with document management was alleviated with the purchase of scanners that perform at top speed and provide superior image quality. Access now to learn how outsourcing your scanning processes can increase your enterprise's overall productivity and improve customer confidence in your services.
Posted: 16 Nov 2015 | Published: 31 Jul 2015

Kodak

Case Study: Roofing Company Improves Customer Satisfaction with Cloud CRM
sponsored by Microsoft
VIDEO: This video highlights a cloud-based CRM software that allows organizations to manage customer relations efficiently and automates mundane tasks. Access now to see how this technology can ensure that your customers receive the experience they expect and increase overall customer satisfaction.
Posted: 10 Nov 2015 | Premiered: 10 Nov 2015

Microsoft

How to Know if Your Business is Ready for CRM SaaS
sponsored by Microsoft
WHITE PAPER: In this white paper, learn how to tackle specific CRM challenges and how SaaS options can help your organization adapt to changing customer expectations and behaviors.
Posted: 10 Nov 2015 | Published: 10 Nov 2015

Microsoft

How to Achieve Effective Selling and Make Data-Driven Decisions
sponsored by Microsoft
WHITE PAPER: This whitepaper offers a presentation detailing how to reach achieve effective selling with the help of a data insight tool. Learn how you can help your enterprise gain insight from your data to make data-driven decisions that will improve your client relationship management strategies.
Posted: 09 Nov 2015 | Published: 31 Dec 2014

Microsoft

Three Mobile Apps That Can Help You Win the Battle for Customer Mindshare
sponsored by IBM
WEBCAST: Watch this informative webcast and learn about a mobile platform designed to optimize mobile application experiences. You'll also discover a retail app designed to bridge physical and digital engagement.
Posted: 05 Nov 2015 | Premiered: Aug 27, 2015

IBM

Capitalize on Customer Insight and Expand your Business with Cloud
sponsored by IBM
VIDEO: Tune into this brief video to discover how SaaS can help deliver the customer insights you need to generate revenue from social, historical and operational data.
Posted: 04 Nov 2015 | Premiered: 22 Feb 2015

IBM

WEDI: The Consumer-Driven Mobile-First Healthcare of Tomorrow
sponsored by IBM
WHITE PAPER: This guide illustrates how trends in consumerization and technology are transforming healthcare, and outline key challenges and opportunities on the road ahead. Read on to learn more about the consumer-driven mobile-first healthcare of tomorrow.
Posted: 29 Oct 2015 | Published: 29 Oct 2015

IBM

Alabama Natural Gas Distributor Energizes Sales Force with OpenText
sponsored by OpenText
CASE STUDY: Discover how Alagasco was able to increase employee productivity and enhance service with a centralized content management system integrated with their SAP. Read on to learn if this solution could be right for your organization.
Posted: 29 Oct 2015 | Published: 31 Dec 2014

OpenText

Cheat Sheet: Easier App Integration with Microsoft Dynamics CRM
sponsored by Cloud Elements
WHITE PAPER: This white paper breaks down one of the most common CRM platforms – Microsoft Dynamics CRM – to help you make the application integration process easier.
Posted: 27 Oct 2015 | Published: 27 Oct 2015

Cloud Elements

Salesforce API Integration Cheat Sheet
sponsored by Cloud Elements
RESOURCE: This infographic is your "cheat sheet" to a successful Salesforce API integration. Rely on this quick guide to build an integration that can help the business access customers, accounts, contacts, leads, opportunities, and sales revenue data back in your app.
Posted: 27 Oct 2015 | Published: 27 Oct 2015

Cloud Elements

Birkenstock Customer Story
sponsored by OpenText
CASE STUDY: Discover what system allowed Birkenstock USA to increase efficiency, improve brand consistency and save time and money leading to headcount reallocation by accessing this exclusive case study now. Delve deeper into Birkenstocks asset management problem and learn if their solution could be right for your business.
Posted: 26 Oct 2015 | Published: 26 Oct 2015

OpenText

Cisco Collaboration Endpoints
sponsored by Global Knowledge
WHITE PAPER: This white paper provides you with product specifications and capabilities for Cisco's phone, desktop, and large screen immersive videoconferencing options.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Cisco Unified Collaboration Solutions Infrastructure Overview
sponsored by Global Knowledge
WHITE PAPER: Learn how Cisco Unified Collaboration infrastructure products can help you provide everything from call control which provides signaling and dial plan support to the expressway series providing firewall traversal for external access.
Posted: 21 Oct 2015 | Published: 21 Oct 2015

Global Knowledge

Gain New Insights and Enhance Consumer Engagements
sponsored by IBM
WHITE PAPER: Access this white paper and discover ways to capitalize on consumer data to drive desired business outcomes and increase marketing ROI.
Posted: 20 Oct 2015 | Published: 29 May 2015

IBM

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: In a recent study an analyst team gathered 100+ metrics from 1,500+ sales executives on the challenges facing their sales teams, why those problems exist, and most important, how they are successfully reengineering their teams to overcome those challenges. Access this white paper to uncover the results of this survey.
Posted: 20 Oct 2015 | Published: 20 Oct 2015

Microsoft

Elie Tahari Combines Fashion Savvy with Powerful Analytics
sponsored by IBM
CASE STUDY: Access this case study to learn how one major fashion label unified their data silos, allowing them to make better decisions on which products to ship to each store, which items to order from suppliers, and much more.
Posted: 19 Oct 2015 | Published: 30 Apr 2014

IBM

Generate Actionable Insights with Retail Analytics
sponsored by IBM
WHITE PAPER: In the following white paper, learn how to pair retail data with retail analytics to generate new insights, all while creating capabilities that focus on improving shopper marketing and retail merchandising efforts. Access now and learn how to help drive better business outcomes.
Posted: 19 Oct 2015 | Published: 19 Oct 2015

IBM

How Leading Retailers Improve the Customer Experience
sponsored by IBM
WHITE PAPER: This report explains the best practices of retailers that outperform their peers. Learn how leading retailers optimize the customer experience by using analytics to inform merchandising activities as well as to make better marketing, sales, and sourcing decisions.
Posted: 19 Oct 2015 | Published: 31 Jul 2013

IBM

Personalized, Customer Engagement with Predictive Customer Intelligence
sponsored by IBM
WHITE PAPER: In this white paper, learn how to leverage predictive customer intelligence tools that can enable you to create seamless, consistent customer experiences across channels and brands.
Posted: 19 Oct 2015 | Published: 19 Oct 2015

IBM

The Value of Customer-Centric Merchandising
sponsored by IBM
WHITE PAPER: This white paper presents a customer-centric merchandising strategy that encompasses assortment planning, customer and product attribute management, and pricing and promotion strategy. Learn how you can place the customer at the center of this entire process.
Posted: 16 Oct 2015 | Published: 29 Jul 2011

IBM

Creating World Class Supply Chain Commerce Platform to Connect and Collaborate
sponsored by IBM
WHITE PAPER: Lenovo was acutely aware of an increasing demand for transparency and simplicity in the order process and sought to improve its supply chain. Discover how they were able to go beyond just simplifying their order process to align their entire supply chain and help ensure complete customer satisfaction.
Posted: 14 Oct 2015 | Published: 31 Mar 2012

IBM

How to Build a World-Class Sales Organization
sponsored by Microsoft
WHITE PAPER: In this white paper, see the results of a study of over 1,500 sales executives that gathered metrics comparing top, middle, and bottom tier companies on sales performance, sales processes, sales technology usage, and more. Additionally, learn about sales optimization and how to implement a CRM option for sustained sales growth.
Posted: 14 Oct 2015 | Published: 14 Oct 2015

Microsoft

Cactus Uses Map to Think Local and Grow Jackson Hole Revenue
sponsored by Sysomos
CASE STUDY: This brief case study considers how one winter vacation destination was able to leverage smart marketing software to become a year-long resort. Access now for a look into the tools they used, the successes they saw, and how they were able to bolster their revenues.
Posted: 12 Nov 2015 | Published: 12 Nov 2015

Sysomos

The Multichannel Mandate Chapter 2 Title: Make Mobile, Social Channels Work
sponsored by SearchCRM
EBOOK: Companies won't reap the benefits of a multichannel business if they don't marry their technology wish lists with a strategy that works for them.
Posted: 28 Oct 2015 | Published: 28 Oct 2015

SearchCRM

Why Creating Closer Customer Relationships Depends on Master Data Management
sponsored by TIBCO Software Inc.
WHITE PAPER: This dynamic terrain is rocky, but it also holds enormous potential. The following white paper reveals what strategies you need to achieve close customer relationships and increased loyalty.
Posted: 16 Oct 2015 | Published: 16 Oct 2015

TIBCO Software Inc.
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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