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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Intelligent Information: Improving the Customer Experience - AIIM White Paper
sponsored by Kodak
WHITE PAPER: View this research report to learn why transactional improvements such as better process automation to speed up processes and reduce costs are important, but a coordinated and consistent customer experience is seen as a major competitive factor.
Posted: 16 May 2014 | Published: 31 Dec 2013

Kodak

IBM Executive Point of View: Transforming Your Business with Software as a Service
sponsored by IBM
WHITE PAPER: This white paper takes a look at the capabilities of a unified suite of SaaS solutions and their capabilities when it comes to meeting changing customer demands and driving innovation.
Posted: 16 May 2014 | Published: 28 Feb 2013

IBM

FIDM Improves Digital Experience with Portals Powered by IBM
sponsored by IBM
CASE STUDY: This case study describes how one college was able to develop 3 portals to provide integrated communications and collaboration as well as mobility of applications for a wide variety of users, improving the overall digital experience.
Posted: 16 May 2014 | Published: 31 Dec 2013

IBM

Creating Intelligent Customer Service Experiences
sponsored by Kodak
WHITE PAPER: This informative resource paves a path to profitable customer relations for your organization and offers 5 key recommendations for creating amazing customer experiences.
Posted: 14 May 2014 | Published: 31 Jan 2014

Kodak

Cloud Services for Every Business Process
sponsored by NEC Corporation of America
WEBCAST: Watch this concise video now to discover the numerous cloud services one leading vendor offers, and how those services can help your organization make the most out of cloud implementation.
Posted: 09 May 2014 | Premiered: May 9, 2014

NEC Corporation of America

CW Special report on Atos
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 9 page special report, updated for 2014, gives you the facts on Atos, its strategy, products and services and financial performance.
Posted: 01 May 2014 | Published: 05 May 2014

ComputerWeekly.com

Improve Customer Experience through Personalization
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett-Packard Company

Customer experience consistency key to successful CRM
sponsored by TechTarget
RESOURCE: Customer service plays an integral role in business continuity, but in order to provide optimal customer satisfaction you need to access customer information and that takes integration, and a solid security plan. Take this brief survey and gain access to this guide showcasing a new realm of customer service that reaches far beyond the call center.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

TechTarget

BNP Paribas Personalizes Services Across All Channels
sponsored by IBM
WHITE PAPER: In this white paper, learn how BNP Paribas leveraged master data management (MDM) software to create a single data repository, so they can easily access and manage data shared across systems, resulting in more personalized offers for customers, faster time-to-market for products, increased flexibility, and much more.
Posted: 17 Apr 2014 | Published: 30 Nov 2012

IBM

3-2-1 Contact: The Call Center in a Multichannel World
sponsored by SearchCRM
EBOOK: Learn how mobile apps are changing how agents interact with customers -- and how some companies are integrating mobile CRM with the contact center.
Posted: 17 Apr 2014 | Published: 18 Apr 2014

SearchCRM

Forging a CEM Strategy That Can Power Commerce
sponsored by SearchCRM
EBOOK: With a seemingly exhaustive number of methods to communicate -- not to mention an expected $280 billion in U.S. e-commerce sales in 2015 -- contact center technology today requires a new approach.
Posted: 17 Apr 2014 | Published: 22 Apr 2014

SearchCRM

7 Reasons Leading Companies Manage their APIs in the Cloud
sponsored by Intel® Services
WHITE PAPER: Discover 7 reasons why leading companies manage their APIs in the cloud and gain the opportunity to expand your company's relationships with customers in new, ultra-relevant contexts.
Posted: 14 Apr 2014 | Published: 31 Dec 2013

Intel® Services

SYSPRO Espresso - Mobile Solution
sponsored by SYSPRO
WHITE PAPER: This white paper introduces a mobile application platform that gives you the power to manage your business at any time, from any location, and on any popular mobile device.
Posted: 10 Apr 2014 | Published: 31 Dec 2013

SYSPRO

Mobile Checkout: Controlling Shrink With Self-Scanning
sponsored by Toshiba
WHITE PAPER: While mobile self-scanning technology helps retailers improve the shopping experience, many businesses worry about the impact mobility will have on shrink. In this informative white paper, learn how to combine technical, operational, and psychological deterrents to reap the benefits of mobile shopping while also minimizing shrink concerns.
Posted: 13 May 2014 | Published: 13 May 2014

Toshiba

Case Study: KFC POS System Serves Great Service
sponsored by Toshiba
CASE STUDY: KFC, the global fast food chain, was upgrading to a new software platform, and they needed to upgrade its existing point-of-sale (POS) equipment that would support the new software regulations. In this brief case study, find out which POS system KFC ultimately chose, and discover the benefits they experienced from the hardware upgrade.
Posted: 09 May 2014 | Published: 31 Dec 2013

Toshiba

Revamp Retail Transactions with Omni-Channel Technology
sponsored by Toshiba
WHITE PAPER: Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
Posted: 05 May 2014 | Published: 31 Jan 2014

Toshiba

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On

Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era
sponsored by IBM
EBOOK: In this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.
Posted: 29 Apr 2014 | Published: 29 Apr 2014

IBM

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Social Media in Government: 5 Key Considerations
sponsored by Hootsuite
WHITE PAPER: Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

Social Media Education: The New Edge for Success
sponsored by Hootsuite
WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On

Best Practices for a Lead Management Strategy
sponsored by Act On
WHITE PAPER: Well-executed, lead management strategies can produce significant savings, reduce time spent in the funnel, and bring sales and marketing into closer concert -- so what constitutes a solid lead management strategy?
Posted: 11 Apr 2014 | Published: 31 Dec 2013

Act On

Turning Insight Into Action: The Journey to Social Media Intelligence
sponsored by Hootsuite
WHITE PAPER: Social media is rife with valuable information about your customers, your brand, and your competitors that can help you generate sales, foster better customer relationships, and improve marketing campaigns. But those benefits are only achievable if you know how to properly transform social media data into actual insight.
Posted: 11 Apr 2014 | Published: 11 Apr 2014

Hootsuite
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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