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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Banks Must Reinvent the Customer Experience to Meet New Demands
sponsored by Hewlett-Packard Limited
WHITE PAPER: Find out how to give your bank a makeover that will accommodate the most recent customer demands.
Posted: 10 Nov 2014 | Published: 31 Mar 2014

Hewlett-Packard Limited

3 Benefits of Focusing on Customer Experience
sponsored by Genesys
WHITE PAPER: This white paper discusses: Benefits of focusing on customer experience and customer journey, how you can overcome roadblocks to delivering great CX, and keys to success.
Posted: 27 Oct 2014 | Published: 27 Oct 2014

Genesys

Enabling Modern Sales in the Cloud
sponsored by Oracle Corporation
VIDEO: This short video depicts a suite of innovative, cloud-based sales tools that can enable you to engage your customer earlier; close deals more often; and equip your team with the proper processes, tools, resources, and intelligence to increase revenue.
Posted: 17 Oct 2014 | Premiered: 17 Oct 2014

Oracle Corporation

Next-Generation Servers Improve Decision Support and Database Performance
sponsored by Dell, Inc. and Intel®
VIDEO: This video explores a next-generation server approach that was designed with data-intensive applications in mind.
Posted: 14 Oct 2014 | Premiered: 22 Sep 2014

Dell, Inc. and Intel®

4 Steps to Building a Unified Communications and Collaboration Infrastructure
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Virtual face time with customers theoretically means organizations can cut T&E budgets while keeping the wheels of commerce turning. But savvy IT decision makers know this is just half the story. The real power of UC&C isn't tactical; it's strategic.
Posted: 13 Oct 2014 | Published: 13 Oct 2014

Dell, Inc. and Intel®

The Social Dimension of Business Analytics: Extracting Value from Customer Feedback
sponsored by Information Builders
WHITE PAPER: The following informative white paper examines the biggest issues with conventional social media and BI tools and offers insight into a social media analytics platform that can improve the value of customer data, marketing approaches, and more.
Posted: 03 Oct 2014 | Published: 03 Oct 2014

Information Builders

Evolving Toward the Next Phase of Email
sponsored by IBM
WHITE PAPER: This white paper explores current email usage in the workplace, as well as corporate email's anticipated future, including a more cohesive user experience with integrated application functionality, social capabilities, and transparent accessibility.
Posted: 01 Oct 2014 | Published: 30 Jun 2014

IBM

Boost Flexibility to Traditional and Emerging Applications
sponsored by Dell, Inc. and Intel®
WHITE PAPER: Broad adoption of real-time analytics, cloud solutions, big data initiatives and virtualization is transforming the data center. View this solution brief to learn more about how data centers are evolving to improve performance and agility at any scale.
Posted: 19 Sep 2014 | Published: 19 Sep 2014

Dell, Inc. and Intel®

Frost & Sullivan: Market Insight—Measuring Cloud-Based Agent Performance
sponsored by Genesys
WHITE PAPER: Cloud deployment has become the preferred method for companies sourcing their CRM and contact center applications for inbound and outbound contact handling. This Market Insight examines the prospects for these applications and discusses when it might be appropriate for contact centers to complete the move into the cloud with hosted APO.
Posted: 17 Sep 2014 | Published: 17 Sep 2014

Genesys

Webcast -The Business Value of Creating Exceptional Digital Experiences-Findings from IDC
sponsored by IBM
WEBCAST: Tune into the following webcast to hear from Melissa Webster, Program Vice President of Content and Digital Media Technologies for IDC and Anthony Fiorot, WW Portals and Digital Experience Solution Sales Leader for IBM Software Group as they review the findings of IDC's recent analytical report on delivering exceptional customer experiences.
Posted: 16 Sep 2014 | Premiered: Sep 16, 2014

IBM

Exceptional Customer Experiences: One Platform for Every Communication Channel
sponsored by IBM
VIDEO: The following video demo highlights how a fictional company, Greenwell Financial, used IBM's Digital Experience platform to create market-leading customer experiences. Additionally, this demo explores new features coming in the platform such as renditions, new integrations, and more.
Posted: 16 Sep 2014 | Premiered: 16 Sep 2014

IBM

Frost & Sullivan—Cloud-Based Approach to Modernizing Your Contact Center
sponsored by Genesys
WHITE PAPER: Cloud-based solutions can be tightly integrated with other applications, ensuring that all points of contact work together to deliver a truly differentiating customer experience. This whitepaper outlines the benefits of moving to a cloud-based contact center model.
Posted: 16 Sep 2014 | Published: 16 Sep 2014

Genesys

Frost & Sullivan—Selecting a Cloud-Based Contact Center Solution
sponsored by Genesys
WHITE PAPER: Genesys has acquired assets to bypass the long R&D process required to build from scratch, yet skillfully planned a phased integration to provide customers with cloud functionality they need quickly. Frost & Sullivan is pleased to present Genesys with the 2014 Cloud Contact Center Solutions Company of the Year Award.
Posted: 12 Sep 2014 | Published: 12 Sep 2014

Genesys

Everyone to Everyone Economy: Preparing for a Very Different Tomorrow
sponsored by IBM
WHITE PAPER: There is a paradigm shift from customer-centricity towards an everyone-to-everyone (E2E) economy. This informative research dives into this new E2E world, describing what companies can expect from the future and what they can do today to prepare.
Posted: 12 Sep 2014 | Published: 31 Dec 2013

IBM

A New Measure to Sales Success
sponsored by TechTarget
RESOURCE: Companies today seek to learn all they can about their customers—their preferences, their buying patterns. New technology can help, but such sought-after insight won't come easy. In our guide—A New Measure of Sales Success—our experts provide insight on new sales tools, geolocation technology, and data modeling.
Posted: 08 Sep 2014 | Published: 18 Mar 2014

TechTarget

Top 10 Ways to Use Help Desk to Build Your MSP Business
sponsored by N-able Technologies
WHITE PAPER: This informative resource provides 10 helpful suggestions for building a successful MSP business, starting with the help desk.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

N-able Technologies

CW Buyer's Guide to Business Process Automation
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Computer Weekly looks at how to facilitate and manage the growing role of workload automation in the enterprise in this 10-page buyer's guide.
Posted: 22 Aug 2014 | Published: 22 Aug 2014

ComputerWeekly.com

Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

Leverage ERP for Sales and Operations Planning
sponsored by IFS
WHITE PAPER: Learn about S&OP and how your organization should leverage it to track the efforts of sales and operations over time.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

IFS

Infographic: New Expectations for Customer Service Workers
sponsored by IBM
RESOURCE: This infographic offers insight into the new expectations for customer service representatives and retail workers in order to better connect with customers and provide richer experiences.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IBM

New expectations for a new era: HR insights from the Global C-suite Study
sponsored by IBM
WHITE PAPER: The customer is more empowered than ever before, and the workforce needs to adapt to their increasing demands -- is your business ready? In this analysis of a 2013 C-suite study, discover what steps companies are taking to create a workforce that succeeds in today's customer-driven world.
Posted: 07 Aug 2014 | Published: 31 Mar 2014

IBM

Tackling the Challenges of ITSM
sponsored by FrontRange Solutions Inc.
VIDEO: Discover 4 major challenges that are associated with ITSM and how a hybrid solution can tackle them effectively.
Posted: 29 Jul 2014 | Premiered: 02 Jan 2013

FrontRange Solutions Inc.

Take Advantage of Multi-Channel to Improve CEM
sponsored by Five9
EGUIDE: In this expert e-guide, explore the benefits and business drivers of integrating your data across all channels. Discover what tools and strategies you'll need to achieve a truly integrated, cross-channel customer experience.
Posted: 10 Oct 2014 | Published: 10 Oct 2014

Five9

Putting Customers on the Map With Geolocation Apps
sponsored by SearchCRM
EBOOK: Geolocation mobile apps are giving companies new insights about customers: where they are at any given time. But this ability spooks many.
Posted: 02 Sep 2014 | Published: 02 Sep 2014

TOPICS:  CRM
SearchCRM

Old-Hat Technologies Put a Cap on Customer Care
sponsored by SearchCRM
EBOOK: Contact centers are struggling to stay on top of myriad communication channels. That's why contact center upgrades are on the minds of many. In this three-part guide, veteran IT reporters cover infrastructure trends, strategies and technologies.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

SearchCRM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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