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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Create a Strong, Dynamic Customer Experience
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.
Posted: 19 Dec 2013 | Published: 30 Nov 2012

Hewlett-Packard Limited

Consumerisation and BYOD Purchasing Intentions Europe 2013
sponsored by ComputerWeekly.com
RESEARCH CONTENT: This exclusive Computer Weekly/TechTarget research reveals European organisations plans for BYOD and Consumerisation of IT.
Posted: 19 Dec 2013 | Published: 19 Dec 2013

ComputerWeekly.com

Omnichannel Shoppers Trendagram
sponsored by Hewlett-Packard Limited
WHITE PAPER: This brief infographic takes a by-the-numbers look at omnichannel shopping trends, customer expectations, and the key opportunities that are emerging for retailers.
Posted: 18 Dec 2013 | Published: 31 Aug 2013

Hewlett-Packard Limited

Big Job: Understanding the 'Omni-consumer'
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource explains how a predictive analytics strategy can help you navigate customer engagement and handle omnichannel operational challenges.
Posted: 18 Dec 2013 | Published: 31 Jul 2013

Hewlett-Packard Limited

Delivering omni-channel shopping - Using information management and analytics in consumer industries and retail
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource examines the data-oriented trends affecting consumer industries and retailers, and evaluates next-generation analytics strategies that are driving success.
Posted: 17 Dec 2013 | Published: 28 Feb 2013

Hewlett-Packard Limited

Taking control of the customer experience in retail banking
sponsored by Hewlett-Packard Limited
WEBCAST: This on-demand webcast examines the value of customer-centricity in retail banking, and offers key insights to help you take control of the customer experience.
Posted: 17 Dec 2013 | Premiered: Nov 12, 2013

Hewlett-Packard Limited

Keys for successful social and digital CRM initiatives
sponsored by Oracle Corporation UK Ltd
EGUIDE: In this expert e-guide, SearchCRM.com's Albert McKeon sits down with Gartner analyst Adam Sarner as he reveals the keys for an effective social CRM initiative. Also inside, find a real-world example of a successful digital CRM adoption at Walt Disney World.
Posted: 16 Dec 2013 | Published: 16 Dec 2013

Oracle Corporation UK Ltd

Knowledge Management: 5 Steps to Getting It Right the First Time
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This eBook sets out 5 simple steps for optimizing customer service and support with an effective, best-practice-led knowledge management initiative.
Posted: 03 Dec 2013 | Published: 30 Sep 2012

Oracle Corporation UK Ltd

Big data and analytics for a holistic customer journey
sponsored by IBM
WHITE PAPER: In the modern business world, customer experience is everything. To re-align your customer-engagement initiatives around this new reality, you will need a clear roadmap for where to start and how to proceed. Access this white paper today for discussion and case studies on how you can use big data analytics to enhance experience.
Posted: 25 Nov 2013 | Published: 31 Aug 2013

IBM

Gartner: What CIOs should know about cloud‑based customer service
sponsored by ComputerWeekly.com
ANALYST BRIEF: IT leaders and managers of customer support need to understand the limits of cloud-based CRM customer service and support software solutions, writes Michael Maoz, vice-president and distinguished analyst at Gartner.
Posted: 25 Nov 2013 | Published: 25 Nov 2013

ComputerWeekly.com

Manufacturing Insights: How ERP Fuels Better Customer Experiences
sponsored by Epicor Software Corporation
WHITE PAPER: Access this analyst report today to learn how customer experience excellence is becoming a business differentiator in the world of manufacturing, and discover how modern ERP can support better experiences.
Posted: 20 Nov 2013 | Published: 31 May 2013

Epicor Software Corporation

Improve SalesPerformance, Optimize the Customer Experience: Sales Strategy Brief
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: This white paper explores customer experiences throughout the selling process, how sales must adapt in the age of the customer, and ways to improve sales performance that will positively impact the customer experience.
Posted: 19 Nov 2013 | Published: 31 Dec 2012

Oracle Corporation UK Ltd

Mobile CRM for Optimal Sales Performance
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: To support today's sales people, organizations need customer relationship management (CRM) mobility solutions, providing secure access to critical information both on and offline. Access this white paper today to learn more about the ways in which mobility can be leveraged in order to improve business.
Posted: 19 Nov 2013 | Published: 31 Dec 2012

Oracle Corporation UK Ltd

Simplify Sales Environments with the Web Commerce Pattern of the IBM PureApplication System
sponsored by IBM
VIDEO: Watch this brief video today to learn of a commerce pattern platform that allows organizations to quickly deploy commerce infrastructures and adjust capacity easily to accommodate peak usage. Learn how creating a highly stable environment will ensure optimal resource usage and minimize downtime to provide the best possible customer experience.
Posted: 14 Nov 2013 | Premiered: 21 May 2013

IBM

Scribe Online Integration Services Datasheet
sponsored by Scribe Software Corporation
WHITE PAPER: View this helpful resource to learn how a cloud "integration-as-a-service" model can help you easily integrate customer data throughout all your related enterprise applications, so you always have the up-to-date, accurate information you need to make business decisions and close deals.
Posted: 18 Dec 2013 | Published: 18 Dec 2013

Scribe Software Corporation

Analytics that drive high impact customer-focused enterprises
sponsored by IBM
WEBCAST: Join Rebecca Wormleighton, Product Marketing Manager, IBM, in this webcast as she artfully explains how to successfully leverage analytics across your customer service organization to build a customer focused enterprise.
Posted: 13 Dec 2013 | Premiered: Dec 13, 2013

IBM

To Pump up Data Volume, Connect Customer Channels
sponsored by SearchCRM
EGUIDE: In this chapter of our e-book series Improving the Customer Experience Through Technology, CRM professionals explain what it takes to maintain a single view of a customer's history and contact information, how multichannel organizations keep all that data in order -- and how they keep it from falling into the wrong hands.
Posted: 10 Dec 2013 | Published: 10 Dec 2013

SearchCRM

Big Data Success Stories: Practical Approaches For Achieving Results
sponsored by IBM
CASE STUDY: This comprehensive resource collects a number of big data success stories. Read on now to discover how organizations such as Barnes & Noble, Harvard Medical School, and macys.com realized the full potential of big data and drove profitability and growth.
Posted: 05 Dec 2013 | Published: 31 Oct 2012

IBM

Digital Transformation: Getting in Shape for the Digital World
sponsored by Apigee Europe LTD
WHITE PAPER: Mobile devices are drastically changing the way businesses interact with customers, employees, and partners. As a result, companies need to create user experiences that are specially designed for mobile devices -- in other words, add a "digital dimension" to their interactions.
Posted: 26 Nov 2013 | Published: 26 Nov 2013

Apigee Europe LTD

Small businesses compete in e-commerce with same day shipping
sponsored by IBM
EGUIDE: Access this expert e-guide to uncover a solution to customer demand for same-day-shipping and how CRM has changed the entire customer experience.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

IBM

From Disney to dishwashers: Digital CRM to change customer experience
sponsored by IBM
EGUIDE: Access this expert e-guide to uncover how CRM has changed the entire customer experience and how this kind of technology can truly benefit your organization.
Posted: 22 Nov 2013 | Published: 22 Nov 2013

IBM

Case Study: Customer and Channel Insight Shapes Business Decisions
sponsored by Aria
CASE STUDY: This brief case study reveals how the right billing system enabled communications provider IMN to meet the needs of sales growth by supporting enterprise-wide billing and customer management.
Posted: 21 Nov 2013 | Published: 31 Dec 2012

Aria

Delivering a seamless experience across every channel
sponsored by IBM
WHITE PAPER: This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals, and provides key insights and best practices for improving customer experiences across all channels.
Posted: 15 Nov 2013 | Published: 31 May 2013

IBM

Big Data: Delivering an Agile Infrastructure for Time-Critical Analytics in Telecommunications
sponsored by IBM
WHITE PAPER: This resource examines how big data analytics is helping communications service providers (CSPs) to better understand customer behaviors, drive customer loyalty, and improve experiences. Inside, discover an enterprise-grade infrastructure designed for big data workloads.
Posted: 15 Nov 2013 | Published: 31 Oct 2013

IBM

The Business of Social Business
sponsored by IBM
WHITE PAPER: The following white paper outlines many of the challenges associated with social media and how to overcome them. Gain expert advice on how companies today are utilizing social media to their advantage.
Posted: 15 Nov 2013 | Published: 15 Nov 2013

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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