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Customer Relationship Management Software White Papers (View All Report Types)
 
Rethink Marketing Automation: Build Brand Equity, Drive Demand & Expand Customer Relationships
sponsored by Act-On Software
WHITE PAPER: Is demand gen still the rockstar of marketing? Explore survey results to see if it's most responsible for producing marketing results. Learn how top performing organizations vs. laggards approach alignment, brand marketing, customer marketing, and demand gen.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

What Sales Should Really Expect from Marketing Automation
sponsored by Act-On Software
WHITE PAPER: This research report examines how marketing automation tools can overcome the top challenges sales reps face today. Learn what you can really expect from marketing automation software.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Act-On Software

Choosing the Perfect Customer Support App
sponsored by Desk.com (A Salesforce Company)
WHITE PAPER: This guide counts down four easy steps to help you cut through the market for customer support applications and identify the tool that meets your business needs.
Posted: 05 Mar 2014 | Published: 05 Mar 2014

Desk.com (A Salesforce Company)

Delivering a Seamless Experience Across Every Channel
sponsored by IBM
WHITE PAPER: This white paper reveals the results of a survey of over 500 e-commerce and e-business professionals, and provides key insights and best practices for improving customer experiences across all channels.
Posted: 15 Nov 2013 | Published: 31 May 2013

IBM

11 Steps to Successful Lead Nuturing
sponsored by LeadLife Solutions
WHITE PAPER: Access this insightful resource to discover the 11 steps to a successful lead nurturing program, so that you can maximize sales opportunities and build better customer relationships.
Posted: 10 Jul 2013 | Published: 10 Jul 2013

LeadLife Solutions

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

6 Hidden Secrets to Offering Exceptional Customer Service
sponsored by Salesforce.com
WHITE PAPER: The ability to provide exceptional customer service has quickly become a business differentiator. This resource counts down six secrets to customer service success – read on to learn more now.
Posted: 10 Oct 2013 | Published: 10 Oct 2013

Salesforce.com

Work Smarter. Sell Better. Win More.
sponsored by SAP America, Inc.
WHITE PAPER: Read this paper and learn how SAP Sales OnDemand provides the solution that sales people need to win in today’s environment.
Posted: 12 Apr 2012 | Published: 12 Apr 2012

SAP America, Inc.

Four Ways Predictive Marketing Can Drive Success for Financial Services
sponsored by Radius
WHITE PAPER: This white paper discusses 4 major ways that predictive analytics improves marketing for financial services, including outbound marketing, customer targeting, and more.
Posted: 27 Jan 2016 | Published: 27 Jan 2016

Radius

Create a Strong, Dynamic Customer Experience
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: This resource explores the changing e-commerce landscape, and investigates how developing an omni-channel environment can help you create a strong, dynamic customer experience.
Posted: 19 Dec 2013 | Published: 30 Nov 2012

Hewlett-Packard Enterprise
 
 
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