Customer Experience Management in the New Era of Mobility

Customer Experience Management in the New Era of Mobility

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Mobile has higher customer expectations than any other channel, and a poor-performing mobile application could mean a loss of customers. As a result, businesses need to focus on the customer experience and delivering a seamless user experience for mobile web, native, and hybrid applications.

In this informative white paper, learn why a solid mobile customer experience management (CEM) strategy is necessary to deliver high quality, high performing mobile apps. Discover the tools that can help you deliver stellar mobile customer experiences, as well as:

  • Gain visibility into user information
  • Accelerate app time-to-market
  • Increase conversion rates and revenues
Vendor:
IBM
Posted:
05 Jun 2013
Published:
24 Aug 2012
Format:
PDF
Length:
4 Page(s)
Type:
White Paper
Language:
English
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