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Customer Data Management SoftwareWhite Papers (View All Report Types)
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Sales Intelligence: Best-in-Class Strategies
sponsored by Salesforce - Data.com
WHITE PAPER: This survey-based research examines how sales organizations leverage customer data to improve sales effectiveness.
Posted: 18 Apr 2014 | Published: 31 Aug 2013

Salesforce - Data.com

2013 Trends to Watch: Customer Experience and Interaction
sponsored by Oracle Corporation
WHITE PAPER: This report looks at some of the important changes in the customer experience and interaction market, detailing how technologies are evolving to meet new consumer demands, and provides recommendations for both enterprises and vendors.
Posted: 16 Apr 2014 | Published: 31 Oct 2012

Oracle Corporation

Three Tips for Measuring Voice in the Sea of Big Data
sponsored by Calabrio, Inc.
WHITE PAPER: This resource explores why the contact center has remained a highly untapped source of customer insight, explains how recent advances are giving organizations the power to analyze voice interactions, and counts down three essential success factors that you should consider.
Posted: 03 Apr 2014 | Published: 03 Apr 2014

Calabrio, Inc.

Choosing the Right Master Data Management Solution for Your Organization
sponsored by Informatica
WHITE PAPER: Learn about the 10 essential MDM requirements which will allow you to address both your current and future business needs, and quickly reap the returns from your MDM initiative.
Posted: 26 Mar 2014 | Published: 31 Dec 2013

Informatica

Personalized Marketing and Web Analytics
sponsored by IBM
WHITE PAPER: In this white paper, uncover the gold mine that lies within behavioral data, identify the specific nuggets to mine, and learn how to leverage behavior data to increase marketing returns at every stage of the customer life cycle, both online and offline.
Posted: 01 Mar 2014 | Published: 28 Feb 2013

IBM

Marketing: Connecting with the Chief Executive Customer
sponsored by IBM
WHITE PAPER: In this paper, learn about the Smarter Commerce approach to marketing performance and profitability. Inside, discover the five steps to personalized and profitable marketing and better understand how to succeed in an ever-changing digital world.
Posted: 28 Feb 2014 | Published: 28 Feb 2014

IBM

Virgin Atlantic Customer Case Study
sponsored by IBM
WHITE PAPER: In this white paper, find out how Virgin Atlantic increased its online booking by seven percent via deep insights into customer usage patterns using market-leading analytics software. Inside, learn how you, too, can grow your market share by increasing sales through its e-commerce.
Posted: 19 Feb 2014 | Published: 31 Mar 2013

IBM

Delivering omni-channel shopping
sponsored by Hewlett-Packard Limited
WHITE PAPER: This resource introduces a data management and analytics approach that gives you the power to harness customer information to improve experiences and meet constantly changing consumer expectations.
Posted: 06 Feb 2014 | Published: 06 Feb 2014

Hewlett-Packard Limited

Social Media Meets Analytics: A Roadmap to Customer Insight
sponsored by Oracle Corporation
WHITE PAPER: The following white paper details an approach to social media that integrates social media and existing consumer information to create a 360-degree view of the customer.
Posted: 05 Nov 2013 | Published: 05 Nov 2013

Oracle Corporation

Transforming customer service with business analytics
sponsored by IBM
WHITE PAPER: This paper describes how business analytics can help customer service departments acquire the information and capabilities to move from being centers that solely field complaints to being a competitive resource that enhances customer experience.
Posted: 29 Aug 2013 | Published: 29 Aug 2013

IBM

7 Awesome Video Strategies to Skyrocket Customer Engagement, Conversion and Acquisition
sponsored by Limelight Networks, Inc.
WHITE PAPER: Customer engagement, conversion and acquisition are important to the success of your company. Unfortunately, people don't always have the time to read everything you write. How can you remedy this? Learn how video can drive engagement to your business by reading this resource now.
Posted: 26 Aug 2013 | Published: 26 Aug 2013

Limelight Networks, Inc.

Exceptional Customer Experience: The New Supply Chain Management Focus
sponsored by IBM
WHITE PAPER: Take a look at this white paper to assess your own customer experience delivery capabilities using a Supply Chain Maturity Model. Follow a three-stage roadmap to transform your supply chain into one that enables the delivery of exceptional customer experiences in an operationally efficient and cost effective manner.
Posted: 13 Aug 2013 | Published: 13 Aug 2013

IBM

Supply chain: Delivering a superior customer experience through an optimized supply chain
sponsored by IBM
WHITE PAPER: This comprehensive resource describes a leading vendors approach to putting the customer at the center of all buy, market, sell and service functions, enabling supply chain leaders to make strides in answering key challenges of minimizing cost and risk and adapting to demand variability.
Posted: 13 Aug 2013 | Published: 30 Apr 2013

IBM

How to Optimize the Supply Chain
sponsored by IBM
WHITE PAPER: Today's complex global supply chains are full of uncertainty. In order to restore supply chain stability, companies are looking for ways to optimize their global supply chain operations to execute a better customer value strategy. View this resource to learn how to reduce supply chain costs and many other improvements.
Posted: 13 Aug 2013 | Published: 13 Aug 2013

IBM

Analytics: The real-world use of big data - How innovative enterprises in the midmarket extract value from uncertain data
sponsored by IBM
WHITE PAPER: While big data means many things to many people, there's no arguing that today it's a business imperative. Recent research findings show that midsize organizations are just as likely to be using big data technologies to tap into data sources and get closer to their customers.
Posted: 15 Jul 2013 | Published: 15 Jul 2013

IBM

The Essential Guide to Choosing a Web Analytics and Online Marketing Solution
sponsored by IBM
WHITE PAPER: Web analytics has become to foundation of all successful marketing efforts.  Your analytics and marketing platform and vendor can shape your business success.  This easy-to-use guide includes checklists and tips to help you select the best solution to meet your needs.
Posted: 12 Oct 2012 | Published: 31 Mar 2011

IBM

Power Up Your Gaming Analytics in Days
sponsored by Treasure Data
WHITE PAPER: This brief resource examines how many industries, like the video gaming industry, can use big data analytics to capture and analyze customer behavioral data in order to respond to customer demands and deliver better experiences.
Posted: 07 Jan 2014 | Published: 07 Jan 2014

Treasure Data

How to Improve Customer Experience with Real-time Operational Intelligence
sponsored by Vitria Technology, Inc.
WHITE PAPER: View this resource to learn more about obtaining a real-time view of customer experience. With operational intelligence (OI), a real time data analytics solution, gives executives visibility into business processes enabling more insightful decisions.
Posted: 30 Sep 2013 | Published: 30 Sep 2013

Vitria Technology, Inc.

Transform your business with Software as a Service
sponsored by IBM
WHITE PAPER: Becoming a customer-centric organization that fosters innovation and collaboration requires a new way of thinking and operating. Companies equipped with the tools and vision to embrace that change today will be positioned for greatness. Find out how to develop a collaborative business by reading this resource now.
Posted: 26 Sep 2013 | Published: 26 Sep 2013

IBM

Improve data quality: The power of crowdsourcing
sponsored by CrowdFlower, Inc.
WHITE PAPER: This resource examines how improving data quality leads to marketing and selling success, and introduces a crowdsourcing strategy that can help you get there.
Posted: 11 Sep 2013 | Published: 12 Jun 2013

CrowdFlower, Inc.

Operational Guide to Implementing Lean in Distribution
sponsored by Epicor Software Corporation
WHITE PAPER: Consult this resource to learn how you can unlock profitability, growth and customer employee satisfaction for distributors. It outlines easy-to-understand concepts that can be applied by any size distributor. Find out how to reduce assest, improve customer demand and satisfaction by reading this resource now.
Posted: 12 Jun 2013 | Published: 12 Jun 2013

Epicor Software Corporation

Customer Experience Management in the New Era of Mobility
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how your business can obtain higher revenues, lower costs and higher customer satisfaction. Mobility provides businesses with the opportunity to provide customers with unique value. It gives customers a channel to interact with their preferred companies.
Posted: 05 Jun 2013 | Published: 24 Aug 2012

IBM

CRM Analytics: Making the Most of Salesforce data to increase sales efficiency
sponsored by SearchCRM
WHITE PAPER: View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

SearchCRM

A Success Model for CRM Integration, And How to Avoid the Most Common Mistake
sponsored by Scribe Software Corporation
WHITE PAPER: As more companies begin to implement customer relationship management (CRM) applications, many struggle with common integration challenges. This paper offers a three step success model for CRM integration projects. Read on to learn the characteristics, implementation requirements, benefits, data replication and process integration.
Posted: 22 Aug 2012 | Published: 01 May 2011

Scribe Software Corporation

The Business Case for Integrated ERP
sponsored by Scribe Software Corporation
WHITE PAPER: It's critical that your ERP software is integrated and can talk to other business applications and systems. Those who embrace ERP integration will reap lower operation costs, increased customer satisfaction, and a lot of saved time. Read this paper to learn how integrating your ERP software will impact your company's operations and work flow.
Posted: 22 Aug 2012 | Published: 01 Apr 2011

Scribe Software Corporation
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