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Customer Data Management Software White Papers (View All Report Types)
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Value Creation in a Digital Economy
sponsored by SAP
WHITE PAPER: In a world every business must become a tech business, you won't want to miss this report on the digitized consumer. Learn how the rules have changed, how to evolve with disruptors, and ways to survive and thrive in the digital economy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: This report explains why delivering engaging omnichannel experiences is an imperative for businesses today. Read on for case studies of companies that got it right, and how to improve customer loyalty and ultimately revenue.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: The pressure to out-digitize only increases brand expectations among audiences, regardless of industry. Learn now about ways you can capture data, harness its power in real-time, and use it to personalize the customer experience in strategies that go beyond CRM.
Posted: 02 May 2016 | Published: 02 May 2016

SAP

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: As market leaders have discovered, effective sales analytics are much more than running forecast reports from a CRM platform. Access this brief guide to explore ways connecting CRM and additional data sources can help you.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

How Customer Identity Management Helps Marketers Take Control of Their Data
sponsored by Gigya
WHITE PAPER: Many marketers aren't in control of their customer data, relying on third-party data brokers or waiting on IT to run reports. Customer identity management can empower you to more efficiently capture and organize data into complete user profiles, easily create segments and reports, and offer customized customer journeys.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

Travel Industry: How to Drive Customer Acquisition and Retention with Personalized, Seamless Experiences
sponsored by Gigya
WHITE PAPER: Legacy technologies built for employee identities aren't effective at transforming customer data into actionable insight. Discover how a purpose-built customer identity and access management platform can help travel companies capture, manage, and leverage customer data across digital channels to drive greater customer engagement and loyalty.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

eCommerce: Benefits of Customer Identity and Access Management
sponsored by Gigya
WHITE PAPER: While eCommerce platforms help enterprises build dynamic digital marketplaces, they aren't ideal for managing customer data. Discover how a specialized customer identity and access management platform can empower you to collect more customer data, build rich customer profiles, create personalized recommendations to drive conversions, and more.
Posted: 21 Apr 2016 | Published: 31 Dec 2015

Gigya

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM

5 Ways Airports Can Improve Customer Experiences and Drive Revenue
sponsored by Gigya
WHITE PAPER: In the airport industry, customers are likely to expect inconvenience and impersonal interactions. Learn 5 ways airports can create personal experiences and drive revenue by getting a deeper insight into customers' interests and behaviors.
Posted: 15 Apr 2016 | Published: 15 Apr 2016

Gigya

Put The Business Strategy Back In Your Data Management Business Case
sponsored by Microsoft
WHITE PAPER: This report describes which stakeholders architects should engage with to gather the information they'll need to push forward a data-driven business model. Uncover how to incorporate business strategy into your data strategies, and most importantly, how to make the business case for a data management agenda.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

The Internet of Things: Marketing’s Opportunities and Challenges
sponsored by SAS
WHITE PAPER: In this white paper, you'll uncover an analytics approach that addresses the challenges of IoT-driven marketing. Learn now about ways you can make decisions regarding customers with significant events by using IoT data as it occurs.
Posted: 10 Apr 2016 | Published: 08 Apr 2016

SAS

Red Hat Integrates Enterprise Systems for a Holistic View of Customers
sponsored by Red Hat
WHITE PAPER: This case study shows how Red Hat was able to automatically update customer data across systems without resorting to manual intervention. Learn how this was possible through a data integration platform using open source, cloud-enabled technologies.
Posted: 04 Apr 2016 | Published: 04 Apr 2016

Red Hat

The Importance of Data Quality for CRM
sponsored by Trillium Software
WHITE PAPER: This white paper discusses how you can overcome customer data challenges in your CRM systems by improving data quality processes, and unlock potential benefits, like: increased revenue per customer, reduced errors in operational systems, and more.
Posted: 28 Mar 2016 | Published: 28 Mar 2016

Trillium Software

Unifying Critical Data to Formulate Customer Insights
sponsored by IBM
WHITE PAPER: Many organizations find it difficult to combine data from systems like CRM and ERP with inputs from LOB applications which can affect the quality of service they provide their customers. Discover how master data management can help your organization unify and manage data to foster insights that help generate a holistic view of the customer.
Posted: 17 Mar 2016 | Published: 17 Mar 2016

IBM

Enhance Your 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

IBM

Your Apps, Their Data: Customer-Facing Competitive Advantage
sponsored by OpenText
WHITE PAPER: Giving your audience the ability to personalize and share customized analytics and dashboards on a compelling app is critical to competitive advantage. Access this executive brief and learn ways to increase user productivity, satisfaction, and independence from IT.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

OpenText

Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

Advanced Analytics for your CRM needs
sponsored by Infogix
WHITE PAPER: Access this white paper now to discover how analytics can effectively predict customer behavior to allow your business to better leverage revenue streams, increase marketing efficiency and proactively manage risk.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infogix

Customer Lifecycle Management: How to Manage Opportunity and Risk throughout the Customer Lifecycle
sponsored by Infogix
WHITE PAPER: Access this white paper to learn how one tool can help your business use analytics to leverage clean-trustworthy data in real-time conditions.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infogix

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor

Optimize Your Workforce for the Omnichannel Revolution
sponsored by Genesys
WHITE PAPER: Where are your customers and what are they doing? Download this white paper now to learn more about the omnichannel revolution. Read on to discover how you can optimize your workforce to effectively serve customers on any channel.
Posted: 18 Feb 2016 | Published: 31 Dec 2015

Genesys

CRM Success Stories: Pandora Jewelry LLC
sponsored by Microsoft
WHITE PAPER: This case study reveals how Pandora implemented a globally connected, collaborative environment to quickly adapt and respond to the needs of its expanding customer base and enabled employees with self-service access to crucial customer data. Discover how you can similarly achieve customer focus.
Posted: 08 Jan 2016 | Published: 06 Nov 2015

Microsoft
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