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Customer Data Management Software White Papers (View All Report Types)
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Your Guide to Getting Omnichannel Customer Service Right
sponsored by Zendesk
WHITE PAPER: A comprehensive view of your customers' transactions and behaviors can help you answer their questions, and maximize personalization through multiple channels. Access this resource for insight into omnichannel service strategies and imperatives.
Posted: 20 Sep 2016 | Published: 20 Sep 2016

Zendesk

Updating Marketing Technology as Part of Enterprise Digital Transformation
sponsored by SAP
WHITE PAPER: As organizations undergo a digital transformation to the 3rd Platform of computing, marketing technology is both ahead and behind the curve. This white paper outlines the enterprise marketing technology challenges in a 3rd Platform world and discusses how new and legacy technology can be combined to provide a true 360-degree view of the customer.
Posted: 12 Sep 2016 | Published: 30 Oct 2015

SAP

Analytics and the Customer Journey: 7 Best Practices for Delivering a Better Customer Experience
sponsored by SAS
WHITE PAPER: This white paper explores how you can identify the critical factors that detract from a customer experience as well as decide how to rebuild positive experiences by mapping the customer journey. Uncover the 7 best practices for delivering a better customer experience and get helpful advice on data management, metrics, and more.
Posted: 09 Sep 2016 | Published: 09 Sep 2016

SAS

Five Ways CRM Tools Improve Constituent Relationships
sponsored by Infor
WHITE PAPER: When it comes to customer relationships, engagement equals empowerment. Access this white paper to explore five ways CRM tools can help you improve the relationship you have with your customers.
Posted: 08 Sep 2016 | Published: 31 Dec 2015

Infor

Optimizing Customer Interactions with Analytics
sponsored by SAS
WHITE PAPER: The following resource reveals the 5 types of customer data you should be collecting and analytics strategies that automate marketing campaigns, optimize customer engagement, and more.
Posted: 07 Sep 2016 | Published: 07 Sep 2016

SAS

Keep Them Coming Back: Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: The following is a comprehensive resource for building better customer loyalty, getting better insights about your customers, and more. Uncover various firsthand accounts of challenges and opportunities companies faced in their customer data journeys, complete with steps on how to improve.
Posted: 06 Sep 2016 | Published: 06 Sep 2016

SAS

Ultra-Fast Data Access Is The Key To Unleashing Full Big Data Potential
sponsored by SAP/Lenovo/Intel
WHITE PAPER: Researchers assert that we have entered the age of the customer -- a new era that the analytically challenged aren't prepared for. Learn what 100 surveyed IT decision-makers have to say about strategies and tools to help uncover customer insights, and how your organization can compete in the modern market.
Posted: 06 Sep 2016 | Published: 29 Jan 2016

SAP/Lenovo/Intel

Step-By-Step CRM Data Analytics for Sales Teams
sponsored by Infor
WHITE PAPER: Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

Infographic: Keeping Customers Happy
sponsored by NICE Systems, Inc
WHITE PAPER: Retaining existing customers is significantly more cost-efficient than marketing to new ones. Uncover best practices for realizing the benefits of retention from improved word-of-mouth to maximized ROI.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

How to Overcome Customer Experience Challenges with Key Best Practices
sponsored by NICE Systems, Inc
WHITE PAPER: Organizations often state that one of the main reasons their customer experience initiatives don't lead to action is because they lack clear direction. Learn how to overcome common customer experience challenges by leveraging three key necessary actions.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

NICE Systems, Inc

Why CRM is Critical for Value-Selling
sponsored by Infor
WHITE PAPER: Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.
Posted: 22 Aug 2016 | Published: 22 Aug 2016

Infor

Putting Context at the Center of Sales Success
sponsored by SAP
WHITE PAPER: To gain a thorough understanding of the challenges facing sales departments, a team of vendors and sales directors have unearthed sales leaders' insights and views on several issues. Uncover key details on the tension between targets and costs, changes within the sales funnel, and more.
Posted: 10 Aug 2016 | Published: 27 Nov 2015

SAP

Business Customer Strategies for a Complex World
sponsored by UXC Oxygen
WHITE PAPER: Taming complexities behind the customer journey requires your consolidation of each model, channel, and market. Discover ways to make your commerce channels profitable by having the right infrastructure in place.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Build and Manage Highly Personalized Customer Experiences
sponsored by UXC Oxygen
WHITE PAPER: Customers are looking for high-quality, relevant content within tailored, contextual experiences based on their available customer data. Discover fully-integrated strategies and learn to build these experiences into seamless, cohesive omni-channel experiences.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Deliver Contextual Customer Experiences and Join the Digital Evolution
sponsored by UXC Oxygen
WHITE PAPER: 22% of CEOs believe that business model change dictates the next big thing. Discover why delivering a contextual customer experience is key to meeting new expectations and thriving in the new era, and learn how to integrate all digital and physical touch points for a seamless customer experience.
Posted: 13 Jul 2016 | Published: 13 Jul 2016

UXC Oxygen

Mining Data for a Personalized Customer Experience
sponsored by UXC Oxygen
WHITE PAPER: Contextual marketing can help gain insight into motivations and intent on every channel through every user. Explore how you can leverage these insights to deliver highly targeted customer experiences in real time.
Posted: 12 Jul 2016 | Published: 12 Jul 2016

UXC Oxygen

Spotlight Opens Up New Web Channels
sponsored by UXC Oxygen
WHITE PAPER: While assessing potential e-commerce solutions, Spotlight Pty Ltd faced a number of key considerations. Learn how the home goods company implemented a multi-site / multi-brand customer experience that helped them generate more revenue.
Posted: 28 Jun 2016 | Published: 28 Jun 2016

UXC Oxygen

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: 76% of satisfied customers demonstrate brand loyalty. In this report, learn more about how Australian consumer preferences are shifting towards digital channels, and what you can do to close the gap between expectations and delivery.
Posted: 27 Jun 2016 | Published: 27 Jun 2016

SAP

Retailers Get Personal: Using Analytics to Deliver Profitable Customer Experiences
sponsored by Oracle Corporation
WHITE PAPER: Retailers know their challenge isn't just gathering more data, but optimizing the use of the data they currently have. Explore ways to improve everything from supply chain management to the customer experience by leveraging actionable insights.
Posted: 24 Jun 2016 | Published: 24 Jun 2016

Oracle Corporation

Utilities are Getting 'Smarter' About Using Big Data
sponsored by Oracle Corporation
WHITE PAPER: Utilities companies that develop a collaborative culture are better able to apply analytics to new uses and new kinds of data. Explore ways utilities companies are using data to exercise increasing control over energy usage and costs, provide personalized customer service, and better equip call center reps to resolve issues quickly.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

Oracle Corporation

Strengthen Customer Relationships Through Data
sponsored by Oracle Corporation
WHITE PAPER: Consolidating different relationships into a comprehensive view is a key way to fully leverage big data and analytics tools. Discover ways to determine customer behavior, as well as how to shape marketing materials and offers based on a complete understanding of the customer.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

Oracle Corporation

Timing is Everything: How Companies are Using Data to Make Customers Happier
sponsored by Oracle Corporation
WHITE PAPER: Personalization is the reason a coffee enthusiast can receive a coupon as they pass their local cafe during their morning commute. Explore ways to become more customer-centric when you analyze customer data for one-on-one marketing.
Posted: 21 Jun 2016 | Published: 21 Jun 2016

Oracle Corporation

4 Ways to Get Closer to What your Customers Want
sponsored by Infor
WHITE PAPER: This brief resource invites you to disrupt the "cheaper is better" mentality by leveraging the most innovative of today's available tools. Uncover ways to make your manufacturing strategy better for stakeholders.
Posted: 09 May 2016 | Published: 09 May 2016

Infor

Value Creation in a Digital Economy
sponsored by SAP
WHITE PAPER: In a world where every business must become a tech business, you won't want to miss this report on creating value in a digital business landscape. Learn how the rules have changed, how to evolve with disruptors, and ways to survive and thrive in the digital economy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: A recent study found that Australian's mobile and social customers want a digital experience that is "cohesive, available, and respectful." Learn how to deliver an optimal digital experience when you ensure alignment across all channels and personalize the customer experience.
Posted: 02 May 2016 | Published: 02 May 2016

SAP
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