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Customer Data Management Software White Papers (View All Report Types)
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Customer Analytics Enrich Customer Journey Design
sponsored by IBM
WHITE PAPER: It's challenging to transform massive amounts of diverse customer information into actionable insights. Uncover key insights from a survey conducted with over 1000 global executives about customer analytics. Discover how you can proactively guide marketers and sales reps to drive revenue, shorten time to value, and more.
Posted: 27 May 2016 | Published: 27 May 2016

IBM

Frost & Sullivan—When CRM Meets the Contact Center
sponsored by Genesys
WHITE PAPER: Access this informative white paper to learn more about the benefits of integrating your CRM 360 degree customer records with your contact center to boost customer satisfaction and loyalty.
Posted: 18 May 2016 | Published: 18 May 2016

Genesys

Quickly Convert Sales Data into Insight, Identify Patterns, and Resolve Problems
sponsored by Oracle Corporation
WHITE PAPER: How can you quickly figure out what causes dips in sales performance? Discover a cost-effective strategy that can help you efficiently extract insight with data visualization. Learn how you can quickly load your own data, leverage gold-standard corporate data, use predictive modeling, and more.
Posted: 09 May 2016 | Published: 09 Sep 2015

Oracle Corporation

4 Ways to Get Closer to What your Customers Want
sponsored by Infor
WHITE PAPER: This brief resource invites you to disrupt the "cheaper is better" mentality by leveraging the most innovative of today's available tools. Uncover ways to make your manufacturing strategy better for stakeholders.
Posted: 09 May 2016 | Published: 09 May 2016

Infor

Can Your Commerce Data Talk to You Like a Trusted Business Advisor?
sponsored by IBM
WHITE PAPER: How can retailers efficiently manage diverse data sources and massive volumes of data? In this resource, explore how predictive analytics and cognitive technologies can help businesses create highly personalized customer interactions, boost ROI, and more.
Posted: 05 May 2016 | Published: 30 Nov 2015

IBM

Service Excellence Innovation in the Digital Age
sponsored by Oracle Corporation
WHITE PAPER: Exceptional customer experiences are essential to building brand loyalty and increasing revenue. Learn how your organization can harness the power of the Internet of Things to connect with your customers.
Posted: 05 May 2016 | Published: 05 May 2016

Oracle Corporation

Value Creation in a Digital Economy
sponsored by SAP
WHITE PAPER: In a world where every business must become a tech business, you won't want to miss this report on creating value in a digital business landscape. Learn how the rules have changed, how to evolve with disruptors, and ways to survive and thrive in the digital economy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: This report explains why delivering engaging omnichannel experiences is an imperative for businesses today. Read on for case studies of companies that got it right, and how to improve customer loyalty and ultimately revenue.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: The pressure to out-digitize only increases brand expectations among audiences, regardless of industry. Learn now about ways you can capture data, harness its power in real-time, and use it to personalize the customer experience in strategies that go beyond CRM.
Posted: 02 May 2016 | Published: 02 May 2016

SAP

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: Effective sales analytics requires more than forecast reports from a CRM platform. Access this "Do's and Don'ts" guide to learn why analyzing additional data sources (from finance, marketing, etc.) can help you improve accuracy and insight into sales performance.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM

Put The Business Strategy Back In Your Data Management Business Case
sponsored by Microsoft
WHITE PAPER: This report describes which stakeholders architects should engage with to gather the information they'll need to push forward a data-driven business model. Uncover how to incorporate business strategy into your data strategies, and most importantly, how to make the business case for a data management agenda.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

The Internet of Things: Marketing’s Opportunities and Challenges
sponsored by SAS
WHITE PAPER: In this white paper, you'll uncover an analytics approach that addresses the challenges of IoT-driven marketing. Learn now about ways you can make decisions regarding customers with significant events by using IoT data as it occurs.
Posted: 10 Apr 2016 | Published: 08 Apr 2016

SAS

Red Hat Integrates Enterprise Systems for a Holistic View of Customers
sponsored by Red Hat
WHITE PAPER: This case study shows how Red Hat was able to automatically update customer data across systems without resorting to manual intervention. Learn how this was possible through a data integration platform using open source, cloud-enabled technologies.
Posted: 04 Apr 2016 | Published: 04 Apr 2016

Red Hat

The Importance of Data Quality for CRM
sponsored by Trillium Software
WHITE PAPER: This white paper discusses how you can overcome customer data challenges in your CRM systems by improving data quality processes, and unlock potential benefits, like: increased revenue per customer, reduced errors in operational systems, and more.
Posted: 28 Mar 2016 | Published: 28 Mar 2016

Trillium Software

Sales Wave Analytics: Pull Actionable Insights from Sales Cloud Data
sponsored by Salesforce.com
WHITE PAPER: In this white paper, explore how cloud-based analytics can allow your whole sales team—managers, representatives, and operations—to delve deep into sales data to make smarter decisions, close more deals, edge out competitors.
Posted: 18 Mar 2016 | Published: 18 Mar 2016

Salesforce.com

Unifying Critical Data to Formulate Customer Insights
sponsored by IBM
WHITE PAPER: Many organizations find it difficult to combine data from systems like CRM and ERP with inputs from LOB applications which can affect the quality of service they provide their customers. Discover how master data management can help your organization unify and manage data to foster insights that help generate a holistic view of the customer.
Posted: 17 Mar 2016 | Published: 17 Mar 2016

IBM

Enhance Your 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

IBM

Empower Customers with Personalized Dashboards and Interactive Reports
sponsored by OpenText
WHITE PAPER: Giving your audience the ability to personalize and share customized analytics and dashboards on a compelling app is critical to competitive advantage. Access this executive brief and learn ways to increase user productivity, satisfaction, and independence from IT.
Posted: 11 Mar 2016 | Published: 11 Mar 2016

OpenText

Omni-Channel Retail Execution Platforms for Now and the Future
sponsored by Telecity
WHITE PAPER: Download this white paper to define the why, what, who, and how of building omni-channel retail execution platforms. Discover what will enable your retail organization to provide customers their next "best experience."
Posted: 11 Mar 2016 | Published: 31 Dec 2015


Are You Customer-Centric? Why Manufacturers Are Adding Services
sponsored by Infor
WHITE PAPER: Make sure your company is positioned to meet the customer expectations and demands that will result from offering new services. Read on and learn ways to capture the data needed to truly understand what services add value for customers.
Posted: 26 Feb 2016 | Published: 26 Feb 2016

Infor

From Valuable to Vital: Why Companies Are Getting Serious About Social Media
sponsored by Infor
WHITE PAPER: What was once considered a novelty limited to personal use has transformed and been exploited by business. Learn tips on building a social business strategy, and uncover ways to generate value with it in this white paper.
Posted: 24 Feb 2016 | Published: 24 Feb 2016

Infor

The State of Customer Experience in Financial Services
sponsored by Infor
WHITE PAPER: This white paper explores the gap between intimate interactions at banking institutions and "always on" digital channels. Learn ways to close it with data and analytics, content management, social media marketing, and more.
Posted: 23 Feb 2016 | Published: 23 Feb 2016

Infor
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