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Customer Data Management Software White Papers (View All Report Types)
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Are You Ready For The Next Step In Your Omnichannel Evolution?
sponsored by Hewlett Packard Enterprise
WHITE PAPER: An e-commerce system alone won't get you to omnichannel success. Learn 4 reasons why Magento e-commerce platform is only one piece of your omnichannel puzzle – and how Netsuite can be combined to elevate your enterprise.
Posted: 18 Aug 2017 | Published: 18 Aug 2017

Hewlett Packard Enterprise

Streamline Authentication with Voice Biometrics to Improve Contact Center Customer Experiences
sponsored by NICE Systems, Inc
WHITE PAPER: Discover how voice biometrics (VB) streamlines your entire customer authentication system, improves contact center efficiency, enhances security for sensitive customer data, and creates better overall customer experiences.
Posted: 04 Aug 2017 | Published: 04 Aug 2017

NICE Systems, Inc

Create Real-Time Analytics for Consumer Packaged Goods and Retail
sponsored by TIBCO Software Inc.
WHITE PAPER: Discover how to use an enterprise-class analytics platform with tools for both predictive and event-driven analytics to help both business and technical users explore data to create interactive dashboards, increase profitability through brand and category management, optimize supply chains, and more.
Posted: 03 Aug 2017 | Published: 27 Jan 2016

TIBCO Software Inc.

Turning Customer Insight into Action
sponsored by TIBCO Software Inc.
WHITE PAPER: Nowadays, you need to be able to look both backwards and forwards in terms of your data. Simply looking for historical trends isn't enough anymore; you also need tools that enable you to perform real-time, predictive analytics. Learn how to use an enterprise insight platform to generate key customer insights and create data-driven actions.
Posted: 03 Aug 2017 | Published: 23 May 2017

TIBCO Software Inc.

5 Ways to Ensure a Consistent Customer Experience
sponsored by Infor
WHITE PAPER: Customers are constantly inundated with marketing messages across every channel, so to rise above the noise you'll need abundant customer data, excellent marketing technology, and savvy message alignment. Uncover 5 ways to ensure that your brand delivers a consistent, tailored customer experience.
Posted: 31 Jul 2017 | Published: 31 Jul 2017

Infor

The Connected Customer: The Why Behind the Internet of Things
sponsored by SAS
WHITE PAPER: The Internet of Things (IoT) provides customer-centric organizations with a unique opportunity to connect to key clients and improve service outcomes. But to do so, businesses must contextualize IoT data and analytics. Learn how to translate IoT analytics into customer value.
Posted: 13 Jun 2017 | Published: 13 Jun 2017

SAS

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Drive Deeper Customer Insight To Enrich Policyholder Interactions
sponsored by IBM
WHITE PAPER: This white paper explores how insurers can attract and retain customers in an age when they have more options than ever before. Learn how to adopt a cognitive approach to understanding customers and use machine-learning and analytics to improve customer data management.
Posted: 30 May 2017 | Published: 31 Oct 2016

IBM

Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

Personalize the Member Experience to Deepen Member Engagement
sponsored by Infogix
WHITE PAPER: Personalization is the key to success in today's consumer-motivated setting. But in the health care industry, personalization is expected at a challengingly high level. Learn about how to build member engagement through personalization and data analytics, using the health care industry as an example.
Posted: 11 May 2017 | Published: 11 May 2017

Infogix

Understand The Power Of The Data Management Platform (DMP)
sponsored by Cxense
WHITE PAPER: Managing and putting data to work is one of the biggest challenges publishers face in the digital age. Data is black gold for publishers, but they require both technology and know-how to refine it – which is why using a data management platform (DMP) can help. Inside, learn how to deploy and successfully use a DMP to be more audience-data savvy.
Posted: 10 May 2017 | Published: 10 May 2017

Cxense

How to Create Compelling CX with Online Personalization
sponsored by Cxense
WHITE PAPER: In an environment where 62% of customers prefer to receive offers and promotions based on previous experiences, learn how to influence purchasing decisions for your demanding audience.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

How to Increase Your Conversion Rates with Website and App Personalization
sponsored by Cxense
WHITE PAPER: Today, e-commerce retailers need to address the immediate feelings and goals of their followers. Learn how fusing real time data with conventional data from CRM tools set off personalization algorithms to deliver better one-to-one experiences.
Posted: 04 May 2017 | Published: 04 May 2017

Cxense

2017 CRM Customer Service Tech Predictions
sponsored by Zendesk
WHITE PAPER: Analytics. Machine Learning. AI. Assess Gartner's predictions for customer service and support tools in 2017 – which ones are actually working?
Posted: 23 Apr 2017 | Published: 07 Nov 2016

Zendesk

Predict Customer Behavior With the Power of Big Data
sponsored by [24]7
WHITE PAPER: How do you delve down into data to discern customer behavior patterns and discover what content will provide focused and personalized experiences? Explore how to leverage big data and predictive analytics to turn customer data into critical opportunities in order to enhance decision-making and architect a truly unique, positive customer journey.
Posted: 28 Mar 2017 | Published: 28 Mar 2017

[24]7

Connect Your Data Across Every Team, Vendor, and Touchpoint in Real Time
sponsored by Tealium
WHITE PAPER: Learn about an integrated approach to collecting and managing customer data, and making it available in real time. Learn about benefits that can help you gain a deeper understanding of customer behavior.
Posted: 22 Mar 2017 | Published: 22 Mar 2017

Tealium

Increase Campaign Effectiveness, Maximize Existing Customer Relationships, and Lower Attrition
sponsored by Tealium
WHITE PAPER: Real-time data focuses on influencing visitor activity, leading to conversion, retention and loyalty. Explore capabilities of real-time data management tools that can help you take action to increase revenue.
Posted: 21 Mar 2017 | Published: 21 Mar 2017

Tealium

The Disruptive Power of SAP HANA
sponsored by IBM
WHITE PAPER: SAP HANA and S/4HANA are key enablers of a quick, easy, flexible handling of data. Learn how to define and meet customer needs with this approach.
Posted: 27 Feb 2017 | Published: 27 Feb 2017

IBM

While Retailers Face Disruption, High-Performers Offer a Blueprint for Growth
sponsored by Salesforce.com
WHITE PAPER: The following report is based on a survey of 300 executives in the retail industry. Discover the steps high-performers are taking to focus on geographic expansion, strategic partnerships, and new formats to drive growth.
Posted: 20 Feb 2017 | Published: 20 Feb 2017

Salesforce.com

Delivering Analytically Injected Digital Personalization for Online and Offline Data
sponsored by SAS
WHITE PAPER: This white paper outlines SAS solutions and architectural considerations for providing web content personalization. Learn how you can collect clickstream data in the cloud to better analyze customer browsing behavior for more targeted personalization.
Posted: 15 Nov 2016 | Published: 15 Nov 2016

SAS

8 Ways to Increase Conversions with Call Tracking
sponsored by Twilio
WHITE PAPER: If a customer clicks on an ad but calls the store to make a purchase, how can you track conversion rates? Learn how call tracking is helping advertisers use phone numbers to match online clicks with offline purchasing behavior.
Posted: 11 May 2017 | Published: 11 May 2017

Twilio

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com

Transamerica: Using Deeper Customer Insight to Personalize Customer Solutions
sponsored by Cloudera
WHITE PAPER: Transamerica has millions of customers. Access this case study to learn how the financial services leader delivered personalized experiences by better understanding their customers with analytics.
Posted: 08 Feb 2017 | Published: 08 Feb 2017

Cloudera

Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges
sponsored by SAP
WHITE PAPER: Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.
Posted: 14 Oct 2016 | Published: 30 Sep 2016

SAP

Wholesale: SMBs are Using Technology to Sharpen Business Practices, Improve Customer Engagement
sponsored by SAP
WHITE PAPER: The Internet of Things (IoT) can offer new insights and provide more value to customers and consumers. Learn more ways disruptive technology can help you engage your audience and maintain your competitive advantage by reading this report.
Posted: 13 Oct 2016 | Published: 13 Oct 2016

SAP
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