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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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How to Balance Conflicting Goals in CRM
sponsored by Microsoft
WHITE PAPER: This white paper discusses the importance of striking a balance between meeting customers' immediate needs, securing their long term loyalty of the brand, and the need to control the cost of operations. Uncover 5 common CRM approaches, and learn which one can help you overcome some of your core business challenges.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Delivering Effective CRM Today: A Look Into New, Dynamic Approaches
sponsored by Microsoft
WHITE PAPER: This white paper discusses dynamic approaches for delivering effective CRM for today's on-the-go, mobile lifestyles. Plus, learn how an organization used next-gen CRM to bring order to their disparate systems and data while driving better customer experiences.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Microsoft

Tesco.com Accelerates Development with Customer Analytics
sponsored by Splunk
CASE STUDY: This case study describes the customer analytics strategy that allowed Tesco.com to achieve application visibility and development acceleration. Learn how they achieved speedier problem identification and resolution, operational visibility across complex environments, and more.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Splunk

Shazam Uses Real-Time Insight to Drive Improved User Engagement and Revenue
sponsored by Splunk
CASE STUDY: Access this case study to discover the strategy that allowed Shazam to use real-time analytics on all of their mobile app data, saving them time and money in addition to providing them with benefits like overall improvements in key metrics, better understanding of campaign effectiveness, and more.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Splunk

UniCredit Delivers Omni-Channel Excellence With Real-Time Operational Insights
sponsored by Splunk
CASE STUDY: In this case study you will learn how UniCredit was able to achieve Real-time operational insights, simplified adherence to compliance requirements, proactive incident management, and more to give customers an enhanced online experience.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Splunk

CRM Integration: Boost Customer Retention and Tap into Hidden Opportunities
sponsored by Infor
WHITE PAPER: The culprit of weak customer retention is an outdated business model that focuses on products and services, not the needs of your loyal fan base. Access this infographic to learn how a better CRM strategy can lead to a higher customer renewal rate.
Posted: 18 Jan 2016 | Published: 18 Jan 2016

Infor

Buyer's Guide: Optimize Your Customer Engagement with CCM
sponsored by Kofax from Lexmark
WHITE PAPER: A customer communications management (CCM) solution helps you manage increasingly digital and diverse customer interaction. Access this informative resource to see an evaluation checklist that'll tell you the 7 core requirements to look for in a CCM solution.
Posted: 15 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

Operational Intelligence Supports Online Growth at JohnLewis.com
sponsored by Splunk
CASE STUDY: To maintain your reputation, you need a way to detect problems on your website before they damage the customer experience. This was the challenge facing John Lewis Partnership. Learn about the strategy that allowed them to improve troubleshooting, prevent revenue loss, and more.
Posted: 14 Jan 2016 | Published: 14 Jan 2016

Splunk

Case Study: How an Insurance Company Took Control of Customer Communication
sponsored by Kofax from Lexmark
CASE STUDY: Access this case study to learn how a major insurance company ensured their business agility by introducing a centralized customer communications platform that enabled them to manage both electronic and paper documents from a single point of control.
Posted: 14 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

Online domain maturity
sponsored by ComputerWeekly.com
ANALYST REPORT: Analysts Bob Tarzey and Clive Longbottom explain how organisations can provide a top-rate online experience for their customers
Posted: 13 Jan 2016 | Published: 14 Jan 2016

ComputerWeekly.com

CCM: Connecting Customers to a Deeper Conversation
sponsored by Kofax from Lexmark
WHITE PAPER: Customer communications management empowers you to easily engage with customers across multiple delivery channels. Access this helpful resource to learn more about passive and active multi-channeling and to discover the top 3 benefits of each approach.
Posted: 13 Jan 2016 | Published: 31 Dec 2015

Kofax from Lexmark

Building Your Brand Around Better Service
sponsored by Plantronics
WHITE PAPER: In this white paper you will explore the ways customer service centers can make small, incremental changes to deliver service quality that customers now demand. Discover how a shift to a customer-centric model can maintain these gains and help build your brand in the face of growing customer power, expectations, and scrutiny.
Posted: 13 Jan 2016 | Published: 31 Dec 2015

Plantronics

From Insight to Action: How Predictive Analytics Improves B2B Marketing Outcomes
sponsored by Radius
RESEARCH CONTENT: This study by Forrester describes a solution for marketers struggling to draw actionable insight from the data they have: predictive analytics. Access this resource to see how predictive analytics can transform your interaction with the market and enable you to deliver better business outcomes.
Posted: 13 Jan 2016 | Published: 31 Oct 2015

Radius

Bring Your Own Data
sponsored by Qlik
WHITE PAPER: This resource explores ways to adapt to the transition of bringing in your own external data to foster smarter decision-making. Read now to see examples of how external data can help fulfill your BI needs and to learn about tools that can optimize the results you'll gain with insightful external data.
Posted: 12 Jan 2016 | Published: 31 Dec 2015

Qlik

Business Intelligence Teams Need to Change with the Times
sponsored by Qlik
WHITE PAPER: BI projects are not perceived as living up to increasing expectations. Access this resource provided by Gartner to learn the four steps that BI and analytics teams must follow in order to respond to disruptive changes in the industry.
Posted: 12 Jan 2016 | Published: 03 Feb 2015

Qlik

Noise in the Customer Service Center
sponsored by Plantronics
WHITE PAPER: In this white paper learn why background noises are lowering productivity, increasing stress, and headaches. Discover how you can mitigate the effects of noise in your organization's contact center.
Posted: 12 Jan 2016 | Published: 12 Jan 2016

Plantronics

Generating Insights at the LOB
sponsored by Qlik
RESEARCH CONTENT: Access this resource to learn where effective modern analysts work in forward-thinking organizations and what tools these analysts use in order to transform data into line of business insight.
Posted: 12 Jan 2016 | Published: 31 Aug 2014

Qlik

CRM Success Stories: Pandora Jewelry LLC
sponsored by Microsoft
WHITE PAPER: This case study reveals how Pandora implemented a globally connected, collaborative environment to quickly adapt and respond to the needs of its expanding customer base and enabled employees with self-service access to crucial customer data. Discover how you can similarly achieve customer focus.
Posted: 08 Jan 2016 | Published: 06 Nov 2015

Microsoft

CRM Success Stories: Amway Korea
sponsored by Microsoft
WHITE PAPER: Access this infographic and learn how Amway Korea improved service quality and better decision-making by enabling employees with an integrated CRM strategy. Learn how their approach can help you remain competitive and ensure customer satisfaction.
Posted: 08 Jan 2016 | Published: 10 May 2015

Microsoft

CRM Success Stories: Shell Card Services
sponsored by Microsoft
WHITE PAPER: By bringing its CRM approach up to speed, Shell enhanced sales and revenue growth. Access this infographic and learn how you can achieve similar benefits.
Posted: 08 Jan 2016 | Published: 25 Jun 2015

Microsoft

Self-Service CRM Success Stories: Metro Bank
sponsored by Microsoft
WHITE PAPER: CEO Craig Donaldson can attest firsthand how self-service CRM not only helped his colleagues engage people, but also helped Metro Bank stand out in the financial services industry for its exceptional customer focus. Learn how Metro Bank delivered a consistent customer journey and turned customers into fans.
Posted: 08 Jan 2016 | Published: 23 Jun 2015

Microsoft

CRM Stories: Rogerseller
sponsored by Microsoft
RESOURCE: In this resource, Rogerseller's Geraldine Smallacombe illustrates how she was able to give her customers a more dynamic journey. Access now and learn how to achieve a social presence that engages customers and gauges sentiment, in-depth knowledge of preferences and profiles that results in better targeting, and more.
Posted: 07 Jan 2016 | Published: 24 Jun 2015

Microsoft

CRM Stories: Servcorp
sponsored by Microsoft
VIDEO: This brief video features a case study in which Servcorp enables its worldwide sales teams to access customer data through a single point of entry. Tune in and learn how to reach this goal within your organization.
Posted: 07 Jan 2016 | Premiered: 24 Jun 2015

Microsoft

Global CRM: Grant Thornton Fosters Collaboration, Drives Sales, and Impresses Clients
sponsored by Microsoft
CASE STUDY: This case study outlines the global CRM strategy an accounting organization used that allowed them to experience a 450% jump in the number of sales opportunities tracked by their system. Learn how to use CRM to foster collaboration, drive sales, and impress clients.
Posted: 07 Jan 2016 | Published: 25 Jun 2015

Microsoft

Improving Multichannel Marketing with Optimization
sponsored by SAS
WHITE PAPER: In the following white paper, learn about the importance of effective multichannel marketing. Inside, uncover various barriers to marketing success and most importantly, learn about the seven steps you can take to optimize your marketing strategies. Access now and get started on the right path to more effective and profitable market tactics.
Posted: 06 Jan 2016 | Published: 06 Jan 2016

SAS
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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