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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Buyer's Guide: Customer Experience Management
sponsored by ComputerWeekly.com
EBOOK: In this 13-page buyer's guide, ComputerWeekly looks at the challenge facing organizations in delivering an online experience to customers that goes far beyond just a website. Additionally, explore critical actions CIOs should undertake to improve customer experience.
Posted: 09 Jun 2015 | Published: 09 Jun 2015

ComputerWeekly.com

Computer Weekly – 9 June 2015: The file-sharing face-off: Box or Dropbox
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we look at the two most popular tools for cloud-based enterprise file sharing and assess the relative merits of Box and Dropbox. We talk to some of the early pioneers in developing smartwatch apps. And we find out why IT security spending is shifting from prevention to detection and response. Read the issue now.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

ComputerWeekly.com

Enhanced Consumer Engagement in CPG and Retail
sponsored by Hortonworks
RESOURCE: Discover how your organization can create a comprehensive customer view by combining intra-enterprise and external consumer insights to increase revenues and improve margins in this resource. Read now to learn more.
Posted: 08 Jun 2015 | Published: 08 Jun 2015

Hortonworks

Checklist: Considerations for the Best UX
sponsored by Melbourne IT
WHITE PAPER: Building an effective user experience combines both design and technology into a single interface that delivers the information visitors need, and steers them towards making a purchase. Consult this checklist to ensure that when building a new website, the user interface is properly aligned to deliver those goals.
Posted: 05 Jun 2015 | Published: 05 Jun 2015

Melbourne IT

Today's Customers Leverage Technology, and you Should Too
sponsored by Adobe EchoSign
WHITE PAPER: This white paper highlights integrated strategies as the key differentiator in leveraging customer relations to drive top-line revenue growth. Access this resource now to ensure your campaign approach is comprised of essential technologies.
Posted: 04 Jun 2015 | Published: 04 Jun 2015

Adobe EchoSign

The Future of the Contact Center: 7 Key Trends in 2015
sponsored by Five9
WEBCAST: In this webcast, Liz Osborn, VP of Product and Solution Marketing at Five9, discusses 7 key trends that are shaping the future of the contact center, from social engagement to OmniChannel capabilities. Watch now to access useful advice on maximizing the benefits of these trends within your organization.
Posted: 04 Jun 2015 | Premiered: Apr 2, 2015

Five9

Recognizing the Customer's Role in Incentive Compensation
sponsored by IBM
WHITE PAPER: This white paper highlights customer relations as the key differentiator in competitive advantage. Discover why many companies are adjusting their incentive compensation strategies as a result, with tools that present quantifiable benefits.
Posted: 03 Jun 2015 | Published: 29 Aug 2014

IBM

Your Complete CRM Handbook: Everything You Need to Know to Get Started
sponsored by Salesforce.com
EBOOK: Is it time for your organization to invest in a CRM solution? The contents of this e-book will help you to answer that question and provide you with the information you need to get started.
Posted: 03 Jun 2015 | Published: 03 Jun 2015

Salesforce.com

A Quick Peek at the Salesforce App
sponsored by Salesforce.com
WHITE PAPER: You've heard of Salesforce—but is it the right CRM solution for your organization? This resource provides an introduction to the benefits and capabilities of the Salesforce mobile app for those who are interested, but not quite ready for a free trial.
Posted: 03 Jun 2015 | Published: 03 Jun 2015

Salesforce.com

UC Performance Management with Full Network Visibility
sponsored by IR
WEBCAST: View this short video to learn how you can gain true end-to-end network visibility that allows you to performance manage all associate network and UC devices in real-time, even when multiple vendors are involved.
Posted: 02 Jun 2015 | Premiered: Jun 2, 2015

IR

Playtech case study: Predictive monitoring tools deliver game-changing uptime
sponsored by Hewlett-Packard Limited
WHITE PAPER: Read this white paper to see how automated, integrated monitoring tools helped Playtech monitor web applications predictively to further protect uptime, user experience, and revenue.
Posted: 02 Jun 2015 | Published: 31 Aug 2013

Hewlett-Packard Limited

A Step-by-Step Map to Reaching Prospects, Qualifying Leads, and Closing Deals
sponsored by Salesforce.com
RESOURCE: This infographic breaks the sales process down into three steps that will ultimately drive more sales for your organization. View now to access an extremely helpful and detailed roadmap to reaching more prospects, qualifying more leads, and closing more deals within your organization.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

Salesforce.com

Is Poor Voice Quality Undermining Your Contact Center's Performance?
sponsored by IR
WHITE PAPER: This resource explores the true consequences of poor voice quality for contact center agents, customers, and the business as a whole.
Posted: 01 Jun 2015 | Published: 31 Dec 2014

IR

Computer Weekly – 2 June 2015: Google's big data vision
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we examine Google's 11-year big data journey from MapReduce to Cloud Bigtable. We look at the role of mobile technology in helping to join up health and social care. And John Lewis IT director Paul Coby talks about creating an omni-channel retailer. Read the issue now.
Posted: 01 Jun 2015 | Published: 01 Jun 2015

ComputerWeekly.com

Mobile CRM Case Study: Siemens Adopts a Cloud-based Contact Center
sponsored by Five9
VIDEO: n this brief video, an employee of Siemens Shared Services describes the benefits his organization enjoys from a cloud-based contact center.
Posted: 01 Jun 2015 | Premiered: 22 Dec 2014

Five9

Solving Contact Center Crises Before they Happen
sponsored by IR
WHITE PAPER: This white paper explores how to detect and solve contact center problems before they affect customers.
Posted: 29 May 2015 | Published: 17 Dec 2014

IR

The Future of Sales: Insights From 14 Thought Leaders
sponsored by Salesforce.com
EBOOK: What do the next 5 years hold for the sales profession? In this resource, 14 of the industry's foremost thought leaders answer this pressing question. Read on to uncover these experts' valuable predictions, insights, and suggestions.
Posted: 29 May 2015 | Published: 29 May 2015

Salesforce.com

Ensuring Contact Center Performance
sponsored by IR
WHITE PAPER: Due to overwhelming demand for this live webcast, we're making the slides available for you to download now if you missed out on the presentation. Access the slides now to learn how you can ensure your call center maintains the level of performance you need to succeed.
Posted: 29 May 2015 | Published: 31 Mar 2015

IR

Do You Fit the Profile That Wins More Sales?
sponsored by Salesforce.com
EBOOK: There are 5 main ways that salespeople behave with customers, and groundbreaking research has just discovered that one profile crushes quota more than any other. Access this e-book today to reveal the surprising answer, and to learn 3 key steps to growing effective sales reps within your company.
Posted: 29 May 2015 | Published: 29 May 2015

Salesforce.com

7 Tips to Accelerate Sales Performance
sponsored by Salesforce.com
EBOOK: Access this e-book to get some great tips on preparing for a sales call.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

130 Sales Tips for 2015 from Salesforce
sponsored by Salesforce.com
EBOOK: This e-book rounds up 130 of the best sales tips for success in 2015 and beyond. Read on to absorb experts' wisdom on a variety of topics, from productivity and sales culture to prospecting and cold calling.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

E-book Title: The Multichannel MandateChapter 2 Title: Make Mobile, Social Channels Work
sponsored by SearchCRM
EBOOK: Companies won't reap the benefits of a multichannel business if they don't marry their technology wish lists with a strategy that works for them.
Posted: 28 May 2015 | Published: 28 May 2015

SearchCRM

10 Advantages of a Mobile Sales Team
sponsored by Salesforce.com
WHITE PAPER: In this informative resource, you'll uncover what today's sales teams actually look like. Read on to learn the top 10 advantages of a mobile sales team.
Posted: 28 May 2015 | Published: 31 Dec 2014

Salesforce.com

Case Study: Travel Agency Builds Business and Cuts Costs with the Right VDI
sponsored by VMware
WHITE PAPER: In this white paper, discover how a travel agency found an easily-deployable VDI solution that enabled them simplify IT management while streamlining business.
Posted: 27 May 2015 | Published: 31 Dec 2010

VMware

What Happens When a Contact Center's Communication Systems Fail 72 Hours Before Black Friday?
sponsored by IR
CASE STUDY: 72 hours before Black Friday, one organization's critical communication systems began to fail and business continuity systems crashed. Access this case study to find out what happened; why the outages occurred in the first place; and how to prevent a similar catastrophe within your organization.
Posted: 27 May 2015 | Published: 31 Dec 2014

IR
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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