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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Digital Customer Experience Success Stories
sponsored by Mitel Networks Limited
CASE STUDY: Customers demand outstanding convenient service on any platform. Discover how other businesses are catering to their needs by downloading this case study now.
Posted: 25 Mar 2016 | Published: 25 Mar 2016

Mitel Networks Limited

10 Tech Tools to Improve The Customer Experience
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper examines tech tools your contact center can use in order to boost productivity, ensure resiliency, and improve efficiency. Uncover 10 features to add to your contact center strategies.
Posted: 25 Mar 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Popular Technologies Enrich Customer Experience Strategies
sponsored by SearchCRM
EBOOK: This expert e-book looks at modern changes in customer experience management. Access to explore mobile and social CRM's increasingly dominant and multidimensional role in customer engagement, as well as ways to transform customer data from disparate digital sources into more personalized messaging.
Posted: 25 Mar 2016 | Published: 15 Mar 2016

SearchCRM

Brand Loyalty in the Digital Age
sponsored by Axway
WHITE PAPER: In this challenging landscape discover how you can drive customer engagement and promote brand loyalty by using API management technologies. Download this white paper now to learn how you can deliver omnichannel engagement while ensuring security for corporate IT systems.
Posted: 24 Mar 2016 | Published: 24 Mar 2016

Axway

Drive Sales Productivity and Customer Engagement in the Cloud
sponsored by Oracle Corporation
WEBCAST: This brief webcast discusses how cloud content and process can improve sales performance, shorten sales cycles, and improve customer engagement. We reveal how cloud tools can transform sales productivity and customer engagement in your enterprise, and ultimately drive revenue.
Posted: 23 Mar 2016 | Premiered: Mar 15, 2016

Oracle Corporation

4 Steps to Create Targeted, Personalized, and Timely Marketing Messaging
sponsored by IBM
RESOURCE: Many companies struggle to create personalized, timely offers out of consumer data. This resource explains how you can maximize the value of customer information with a consumer data management and marketing analytics platform. Discover how you can improve the customer experience and boost your market share.
Posted: 23 Mar 2016 | Published: 31 May 2015

IBM

Enhance the Customer Experience with Advanced Analytics
sponsored by Microsoft
WHITE PAPER: No one has time to organize massive volumes of customer data to find the most relevant information. This resource reveals how advanced analytics can empower you to forecast demand more accurately, create more targeted and effective marketing campaigns, and more.
Posted: 23 Mar 2016 | Published: 23 Mar 2016

Microsoft

Customer Identity Management: Generate Quality Leads with Automated Onboarding
sponsored by Gigya
CASE STUDY: Access this brief case study to learn how an educational website increased their average weekly subscribers with an automated onboarding process. Discover how they were able to update identity and behavioral data in near real-time and segment users into relevant email campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2015

Gigya

NewsLifeMedia Builds Digital Relationships with Customer Identity Management Platform
sponsored by Gigya
CASE STUDY: This brief case study describes the customer identity management strategy that allowed a media publishing company to gain a deeper understanding into their 15 million users. Learn how they were able to capture customer data more easily, tailor marketing campaigns to customers' interests, improve customer retention, and more.
Posted: 22 Mar 2016 | Published: 22 Mar 2016

Gigya

Achieving a Single Customer View: The Holy Grail for Marketers
sponsored by Gigya
WHITE PAPER: This resource explains how you can transform disorganized, chaotic customer data into a single, complete view of your customers, allowing you to offer more personalized experiences in marketing campaigns.
Posted: 22 Mar 2016 | Published: 31 Dec 2014

Gigya

Market Overview: Customer Identity and Access Management Solutions
sponsored by Gigya
WHITE PAPER: How can you balance a seamless customer experience with a strong security strategy to protect customers' privacy? This Forrester report evaluates 7 customer identity and access management (CIAM) solution vendors, revealing the major strengths of each choice. Discover the key features to look for when deciding on a CIAM solution.
Posted: 21 Mar 2016 | Published: 04 Aug 2015

Gigya

Leverage Accurate and Current Customer Data with Social Login
sponsored by Gigya
WHITE PAPER: To offer targeted promotions, it's crucial to gain a comprehensive and current view of the customer. Discover a customer identity management platform that offers social media login, allowing users to quickly and easily register and empowering you to access the most up-to-date and accurate customer data.
Posted: 21 Mar 2016 | Published: 16 Sep 2015

Gigya

Case Study: ESI Media Leverages Customer Data to Drive Ad Revenue
sponsored by Gigya
CASE STUDY: This brief case study reveals the strategy that allowed a publishing company to capture, integrate, and segment customer data for more effective campaign use. Discover how customer identity management enabled them to increase their advertising ROI with higher-quality customer data.
Posted: 18 Mar 2016 | Published: 31 Dec 2015

Gigya

The Evolution of Consumer Identity: 5 Biggest Trends
sponsored by Gigya
WHITE PAPER: This resource reveals the 5 biggest trends currently influencing the customer identity and access management space. Learn how to prepare for upcoming developments regarding traditional usernames and passwords vs biometric authentication, regional data privacy regulations, IoT, and more.
Posted: 18 Mar 2016 | Published: 31 Dec 2015

Gigya

Making Big Data Smaller to Deliver Valuable Insights
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data strategy that allowed a purchase intelligence provider to help advertisers reach new customers and more accurately measure their marketing ROI. Discover how you can dramatically reduce the amount of time spent on data analysis.
Posted: 17 Mar 2016 | Premiered: 19 Oct 2015

Hewlett-Packard Enterprise

BlaBlaCar Drives the Sharing Economy with Big Data Analytics
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data analytics platform that empowered a ridesharing service to improve the user experience and test new product features. Discover how this strategy accelerates analysis of large amounts of data to produce actionable insights faster.
Posted: 17 Mar 2016 | Premiered: 17 Mar 2016

Hewlett-Packard Enterprise

Unifying Critical Data to Formulate Customer Insights
sponsored by IBM
WHITE PAPER: Many organizations find it difficult to combine data from systems like CRM and ERP with inputs from LOB applications which can affect the quality of service they provide their customers. Discover how master data management can help your organization unify and manage data to foster insights that help generate a holistic view of the customer.
Posted: 17 Mar 2016 | Published: 17 Mar 2016

IBM

Why Identity is at the Heart of the IoT
sponsored by Gigya
WHITE PAPER: This resource describes how a well-designed customer identity and access management (cIAM) strategy can unlock the true capabilities of the IoT. Discover use cases that demonstrate how cIAM can offer secure, personalized user experiences with connected products.
Posted: 16 Mar 2016 | Published: 31 Dec 2015

Gigya

Social's Shift to Service: Why Customer Service Engagement is the New Marketing
sponsored by Oracle Corporation
WHITE PAPER: How can your business take advantage of consumer's social usage to provide outstanding service? In this white paper you will discover how an increased social media consciousness can help your organization effectively engage with customers to meet their complex expectations.
Posted: 16 Mar 2016 | Published: 16 Mar 2016

Oracle Corporation

Super Bowl 50: The Social Story
sponsored by Oracle Corporation
WHITE PAPER: How can your brand galvanize your campaigns with meaningful messages and unique second screen activations? Click through now to discover the powerful bond between social media and sports that your brand should be leveraging to drive engagement.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

Oracle Corporation

Enhance Your 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: In this white paper you will learn how to use big data to build an integrated, more personalized approach to marketing, business strategies, customer service and more.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

IBM

6 Questions To Ask A Social Platform Vendor Before Signing A Contract
sponsored by Oracle Corporation
WHITE PAPER: You've probably noticed the abundance of social relationship management tools on the market today. From long-established companies to fresh start-ups, the space is saturated with solutions for pretty much everything. Download this white paper now to learn what social relationship management platform is right for your business.
Posted: 15 Mar 2016 | Published: 15 Mar 2016

Oracle Corporation

Case Study: Mobile Game Developer Adopts Analytics Platform to Improve User Experiences
sponsored by Hewlett-Packard Enterprise
CASE STUDY: This brief case study describes the analytics strategy that allowed a mobile gaming company to reduce time spent on queries from two to four hours to minutes or seconds. Discover how they were able to improve the customer experience, deploy the analytics platform in the cloud, and more.
Posted: 15 Mar 2016 | Published: 30 Nov 2015

Hewlett-Packard Enterprise

Real-time Data Analytics Improves the Customer Experience
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: Access this brief resource to learn about a strategy to analyze billions of rows of customer data and return results in seconds. Discover how this approach can improve the user experience, reduce customer churn, and more.
Posted: 14 Mar 2016 | Published: 31 Dec 2015

Hewlett-Packard Enterprise

Case Study: Analytics for Big Customer Data
sponsored by IBM
WHITE PAPER: This case study describes the analytics strategy that allowed an insurance company to rapidly analyze large amounts of raw information to gain a better understanding of customer behavior and needs. Discover how they experienced benefits like increased client revenue, stronger customer loyalty, and a reduction in sales and canvassing costs.
Posted: 14 Mar 2016 | Published: 25 Jan 2015

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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