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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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How Tech Firms Must Use Customer Service for Conversions
sponsored by Oracle Corporation
RESOURCE: Access this brief infographic to learn more about how tech firms' customer service is falling behind. Read on to learn how tech firms measure up to other industries in customer service and discover strengths and opportunities for improvement within the tech industry.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Customer Service for Customer Advocacy in Retail
sponsored by Oracle Corporation
RESOURCE: Access this brief infographic to learn more about how retailers are overestimating their customer service programs. See how retailer's customer service stacks up against other industries and learn about potential threats where competitors can outpace retailers in customer service.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Why Manufacturing Firms Must Improve Customer Service
sponsored by Oracle Corporation
RESOURCE: Explore this brief infographic to measure manufacturing's success versus other industries in modern customer service implementations. Learn about manufacturing's strengths and weaknesses, and where there is room for manufacturers to come out ahead in customer service.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

How Finance Companies Lose Out With Bad Customer Service
sponsored by Oracle Corporation
RESOURCE: In this brief resource you can get a concise overview of state of customer service in the financial services industry with raw facts and figures. Learn about omni-channel service in the financial industry and see how financial services stack up against other industries in customer service capabilities.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Oracle Corporation

Five Customer Imperatives to Strengthen Customer Relationships
sponsored by IBM
WHITE PAPER: This white paper discusses a specific set of best practices your organization can follow in order to ensure that your company maximizes the value of your customer data and sustains higher levels of revenues and profits.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

IBM

Top 10 Questions to Ask Your Cobrowse Vendor
sponsored by Oracle Corporation
WHITE PAPER: What do you need to know before selecting an online customer service option? Access this helpful white paper ot get 10 questions you should ask your Cobrowse vender to determine whether a web based customer service solution is right for you.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

The Art and Science of Delighting Customers
sponsored by Google
WHITE PAPER: This resource from Google for Work compiles a number of case studies that illuminate how technology is driving leadership in modern businesses including Thrillist Media Group, Trulia, and U.S. Cellular.
Posted: 10 Mar 2015 | Published: 10 Mar 2015

Google

Redefining Customer Loyalty: Using Psychology for Better Customer Service.
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Organizations are investing in business models to more effectively engage with digital consumers at every touch point in the consumer experience lifecycle. Access this in-depth white paper to learn more about the way in which organizations are redefining their standards of customer loyalty in the modern era.
Posted: 10 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation UK Ltd

Setting the pace: empowering innovation for TSYS Managed Services (TMS) EMEA
sponsored by Dimension Data
WHITE PAPER: This resource examines the current challenge of financial services organizations and how many are overcoming these challenges by outsourcing their contact center needs. Click through to learn more about the opportunity of contact center-as-a-service.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Dimension Data

7 Signs You Need Advanced Analytics for Salesforce (or any CRM)
sponsored by Birst
WHITE PAPER: This resource discusses the seven warning signs that you may be making reporting and analytics more difficult for your sales team, making them less productive for your business. If any of them are true for you, it may be time to look into an advanced sales analytics tool.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Birst

The Top 10 Benefits of Cobrowse Technology
sponsored by Oracle Corporation
WHITE PAPER: How can you learn more about the benefits of collaborative customer service tools?Access this informative white paper to get 10 benefits you could gain by employing collaborative customer service software. Read now to find out if this collaborative CRM software could be right for your business.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation

Why Tech Firms Must Translate Service Into Sales
sponsored by Oracle Corporation
RESOURCE: Customers demand not only great products at great prices but also great service and support--But how can you provide this? Access this concise resource to learn more about why high tech firms aren't translating great service into great sales and what can be done to change this.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Oracle Corporation

Good Digital Media is Evolutionary, Not Revolutionary
sponsored by The Pulse Network
WEBCAST: In this webcast, an expert on digital media discusses the process needed to create agile digital media programs.
Posted: 09 Mar 2015 | Premiered: Apr 15, 2014

The Pulse Network

Frost & Sullivan—When CRM Meets the Contact Center
sponsored by Genesys
WHITE PAPER: Access this informative white paper to learn more about the benefits of integrating your CRM 360 degree customer records with your contact center to boost customer satisfaction and loyalty.
Posted: 09 Mar 2015 | Published: 31 Dec 2014

Genesys

Empowered Customers Expect More: Oracle vs. Salesforce
sponsored by Oracle Corporation
WHITE PAPER: In this helpful resource, two customer service platforms—Oracle and Salesforce—go toe-to-toe in a comparison of 10 key capabilities for outstanding customer service.
Posted: 09 Mar 2015 | Published: 09 Mar 2015

Oracle Corporation

When Business is the App, The App is the Business. Volume 1
sponsored by Maas360 by IBM
WHITE PAPER: Access this guide to explore the appification of the enterprise, including IT's role as the great enabler of app-led employee productivity and collaboration, enterprise growth and customer engagement.
Posted: 07 Mar 2015 | Published: 07 Mar 2015

Maas360 by IBM

Lean Data Management is the quickest path to better SAP Master Data
sponsored by Winshuttle, LLC
VIDEO: How can you find a better way to manage the master data in your ERP system?Discover a new strategy for managing master ERP data by accessing this short video. Learn how you can use resource you already have to make changes that are fast, accurate and auditable.
Posted: 06 Mar 2015 | Premiered: 06 Mar 2015

Winshuttle, LLC

Catching up to Modern Customer Support in Manufacturing
sponsored by Oracle Corporation
WHITE PAPER: Great products and competitive prices are no longer enough, customers demand personalized, responsive, customer service and support with access via digital channels like online forums to share product/service ideas. Access this concise executive summary to learn the benefits of using Oracle cloud products to modernize your customer service.
Posted: 06 Mar 2015 | Published: 06 Mar 2015

Oracle Corporation

Oracle Service Cloud: Excellent Service for Financial Firms
sponsored by Oracle Corporation
WHITE PAPER: Access this exclusive executive summary to learn how your financial services business can provide excellent service without a complete view of the customer. Read on to learn the challenges facing your industry, and how you can work to achieve a seamless customer experience.
Posted: 06 Mar 2015 | Published: 06 Mar 2015

Oracle Corporation

Solve the Customer Service Gap: Expectations Versus Delivery
sponsored by Oracle Corporation
WHITE PAPER: Learn more about this disconnect between what organizations think they're delivering and what customers expect. Read now to get tips from modern communications providers on how to close this gap, and determine potential solutions for your organization.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

Delivering Positive Multi-Channel Customer Experiences
sponsored by Teradata
EGUIDE: This e-guide offers top CEM trends to watch for, as well as 6 customer engagement strategies that ensure seamless results. Learn how to use the customer voice to define multichannel engagement.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Teradata

10 Ways to Give Customers A Prime Online Experience
sponsored by Sitecore
ANALYST REPORT: This analyst report rigorously assesses 10 vendors' web content management solutions to help you to select the best fit for your business' needs, ensuring that your customers get the experience that they deserve.
Posted: 05 Mar 2015 | Published: 29 Jan 2015

Sitecore

Are You Outpacing Your Executive Peers in Customer Service?
sponsored by Oracle Corporation
ANALYST REPORT: Access this in-depth white paper to learn more about common ways your organization could be overestimating the efficacy of your current customer service strategy and how you can spice up your CRM to reach more customers more effectively.
Posted: 05 Mar 2015 | Published: 05 Mar 2015

Oracle Corporation

Good Service, Happy Customers: Oracle Cloud Customer Service and Support
sponsored by Oracle Corporation
VIDEO: Watch this quick video to learn more about the benefits of using Oracle customer service and support platforms to deliver impeccable customer experiences that drive sales and increase revenue with the ease of cloud technology.
Posted: 04 Mar 2015 | Premiered: 28 Sep 2012

Oracle Corporation

Delivering the Ultimate Cross-Channel Experience
sponsored by Oracle Corporation
WHITE PAPER: Explore this concise fact sheet which details the features of Oracle's cross-channel customer experience platform, boasting potential benefits like increased customer loyalty, empowered customers who self-serve, reduced incident handling time, and more.
Posted: 04 Mar 2015 | Published: 31 Dec 2014

Oracle Corporation
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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