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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Expert Tips for Social CRM Strategies
sponsored by Attensity
EGUIDE: The following expert e-guide explores how organizations can most effectively leverage the social media tools at their disposal – including Twitter, Facebook and Pinterest – to build a loyal customer base and keep one step ahead of the competition.
Posted: 29 Aug 2014 | Published: 29 Aug 2014

Attensity

Top 10 Ways to Use Help Desk to Build Your MSP Business
sponsored by N-able Technologies
WHITE PAPER: This informative resource provides 10 helpful suggestions for building a successful MSP business, starting with the help desk.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

N-able Technologies

Five Advantages of Mobile for Customer Service
sponsored by Salesforce
WHITE PAPER: Customers expect a seamless experience, regardless of where reps are located – making mobile more essential than ever. This whitepaper considers 5 reasons why mobile should be part of your service strategy.
Posted: 28 Aug 2014 | Published: 28 Aug 2014

Salesforce

CW Buyer's Guide to Business Process Automation
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Computer Weekly looks at how to facilitate and manage the growing role of workload automation in the enterprise in this 10-page buyer's guide.
Posted: 22 Aug 2014 | Published: 22 Aug 2014

ComputerWeekly.com

Kodak Group Brings Order and Efficiency Across Sales Teams with SaaS CPQ
sponsored by Oracle Corporation
CASE STUDY: In this case study, find out how Kodak leveraged a cloud-based configure, price, and quote (CPQ) software that integrated with existing Oracle CRM and SAP ERP systems, for a streamlined sales process.
Posted: 21 Aug 2014 | Published: 21 Aug 2014

Oracle Corporation

SaaS Configure, Price, and Quote (CPQ) for Streamlined Sales Cycles
sponsored by Oracle Corporation
WHITE PAPER: In this white paper, you'll learn about a Software-as-a-Service (SaaS) configure, price, quote (CPQ) technology that helps you streamline the entire opportunity-to-order process from product selection to pricing to approval workflows.
Posted: 21 Aug 2014 | Published: 21 Aug 2014

Oracle Corporation

Integrate Performance Management with CRM for Better Sales Results
sponsored by Oracle Corporation
RESEARCH CONTENT: In this report from Nucleus Research, learn how combining social collaboration, CRM, and performance management can help sales managers more effectively manage teams and optimize team performance.
Posted: 20 Aug 2014 | Published: 31 May 2013

Oracle Corporation

Smarter Selling: Empower Sales Teams with Analytics
sponsored by Oracle Corporation
ANALYST REPORT: In this report from the Harvard Business Review, learn how advanced analytics can give sales teams the intelligence needed to better identify opportunities and go beyond customer expectations.
Posted: 20 Aug 2014 | Published: 20 Aug 2014

Oracle Corporation

Improve Service with a Single View of the Customer
sponsored by Informatica
WHITE PAPER: Uncover the impact of cloud master data management (MDM) on CRM success, as well as the 5 stages of the customer lifecycle.
Posted: 20 Aug 2014 | Published: 30 Jun 2013

Informatica

Best Practices for Sales Performance Management
sponsored by Oracle Corporation
ANALYST REPORT: While many people assume sales reps are cutthroat and competitive with their own coworkers, recent research by the Aberdeen Group begs to differ. In this research report, explore the core competencies and technology enablers that Best-in-Class organizations rely on for superior sales performance.
Posted: 20 Aug 2014 | Published: 31 Jul 2013

Oracle Corporation

Old-Hat Technologies Put a Cap on Customer Care
sponsored by SearchCRM
EBOOK: Contact centers are struggling to stay on top of myriad communication channels. That's why contact center upgrades are on the minds of many.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

TOPICS:  CRM | CRM Analytics
SearchCRM

Make the Voice of the Customer Your Business Asset
sponsored by Attensity
WHITE PAPER: Access the following white paper to uncover the top 10 steps to improving your customer experience strategy. Learn what it takes to make the voice of the customer one of your greatest assets; including the technology to consider, focus points, and more.
Posted: 19 Aug 2014 | Published: 19 Aug 2014

Attensity

Reboot Your Organization For Modern Marketing
sponsored by Box
WHITE PAPER: The following report will intends to introduce CMOs to the concept of a marketing operating system—an organizational framework that will enable CMOs to develop more flexible and more customer-aware marketing teams.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

Box

Build for Change – the Risk of Customerpocalypse
sponsored by ComputerWeekly.com
BOOK: The enterprise must focus on how it engages customers and responds to their expectations, or face Customerpocalypse, writes Alan Trefler, in this extract from his book Build for Change.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

ComputerWeekly.com

Leverage ERP for Sales and Operations Planning
sponsored by IFS
WHITE PAPER: Learn about S&OP and how your organization should leverage it to track the efforts of sales and operations over time.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

IFS

Unified Power Produces More Professional Quotes in Less than 30 Days
sponsored by Quosal
CASE STUDY: Unified Power sells through several channels and needed to create quotes and proposals that had a consistent, professional look and feel, whether they came from inside sales, manufacturing partners or independent sales reps. Read this case study to find out how they achieved those goals.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

Quosal

E-book: Top 10 Reasons You Need Quote and Proposal Automation
sponsored by Quosal
EBOOK: Do your sales quotes and proposals take too long to create, get stuck in internal approval or contain inaccuracies? This ebook dives into the top ten reasons that companies like yours choose to automate this critical part of the sales process.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

Quosal

Multi-Channel Marketing – Delivering Big on Next-Gen Customer Experience
sponsored by Infor
WHITE PAPER: Learn about the multi-channel marketing approach and how it can help your business deliver a top-notch next-gen customer experience.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

Infor

From Campaigns to Engagement: Moving Past the Status Quo
sponsored by Infor
WHITE PAPER: Find out why organizations need to adopt various forms of communication and content for each and every decision stage and channel in order to fuel revenue growth and customer satisfaction
Posted: 06 Aug 2014 | Published: 06 Aug 2014

Infor

Sales Acceleration: Speed Up Your Sales Cycle With Quosal eBook
sponsored by Quosal
EBOOK: Slow sales process? It's time to speed it up! Accelerate your sales with quote and proposal automation from Quosal. With key features designed to revolutionize your sales process, Quosal can free your sales team from administrative burdens, and help them become sales superstars.
Posted: 05 Aug 2014 | Published: 05 Aug 2014

Quosal

Giving Customers What They Want, When They Want It
sponsored by Infor
WHITE PAPER: Find out which key characteristics collectively create the most effective customer experience.
Posted: 05 Aug 2014 | Published: 05 Aug 2014

Infor

Omni-Channel Customer Care
sponsored by Infor
WHITE PAPER: Learn how an omni-channel customer experience management (CEM) program can help your company accommodate changing buyer needs.
Posted: 04 Aug 2014 | Published: 31 Oct 2013

Infor

Applying Social Business: Create Exceptional Digital Experiences
sponsored by IBM
RESOURCE: Customers today expect to interact with your brand anywhere, at any time -- and from any device. It's thus essential to create compelling customer experiences to differentiate your business form the rest of the pack. This infographic illustrates how one vendor fulfills three main components of engaging customer experiences.
Posted: 04 Aug 2014 | Published: 04 Aug 2014

IBM

Banks Embrace Technology to Enhance the Customer Experience
sponsored by Perceptive Software
RESOURCE: Learn how omnichannel technology – which is a combination of channels delivered in person and virtually to create a unified, seamless customer experience –can be utilized to enhance the customer experience.
Posted: 30 Jul 2014 | Published: 24 Jun 2014

Perceptive Software

Tackling the Challenges of ITSM
sponsored by FrontRange Solutions Inc.
VIDEO: Discover 4 major challenges that are associated with ITSM and how a hybrid solution can tackle them effectively.
Posted: 29 Jul 2014 | Premiered: 02 Jan 2013

FrontRange Solutions Inc.
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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