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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Global Contact Center Benchmarking Report 2016
sponsored by Dimension Data
WHITE PAPER: Explore this global benchmarking report to uncover trends and statistics for contact centers in 2016, as well as tips on delivering a better customer experience.
Posted: 29 Apr 2016 | Published: 29 Apr 2016

Dimension Data

Video Case Study: AXA Assistance
sponsored by Pros.
VIDEO: Discover which turn-key CRM platform helped emergency response organisation AXA systems enhance the B2C side of their business with a new pricing engine by watching this short customer testimonial now.
Posted: 28 Apr 2016 | Premiered: 01 Apr 2016

Pros.

Case Study: How Hipcamp Uses Event Data to Drive Growth
sponsored by Looker
CASE STUDY: Hipcamp, an online travel company, needed a more effective way to manage significant volumes of varied data to gain insights into customer behavior and business performance. Discover how a dynamic data discovery platform empowered them to manage every aspect of their business and fuel the company's growth.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Looker

Video Case Study: Saint-Gobain Glassolutions
sponsored by Pros.
VIDEO: Discover how one vendor helped French multinational construction materials manufacturer, Saint-Gobain, provide instant price quotes and delivery times on products purchased online. Learn how your organisation can deliver similar results by watching this short video now.
Posted: 27 Apr 2016 | Premiered: 27 Apr 2016

Pros.

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Trends 2016 The Future Of Customer Service
sponsored by Genesys
WHITE PAPER: This report summarizes the top 10 customer service trends for 2016 that application development and delivery (AD&D) pros supporting customer service operations must pay attention to in order to deliver customer service excellence.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Genesys

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: Effective sales analytics requires more than forecast reports from a CRM platform. Access this "Do's and Don'ts" guide to learn why analyzing additional data sources (from finance, marketing, etc.) can help you improve accuracy and insight into sales performance.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

Retailers Experiment with Office 365
sponsored by Microsoft
WHITE PAPER: Analysts looked at how Office 365 helps retailers modernize both their business processes and customer relationship management. Discover how the cloud-based suite impacted retailers financially and organizationally.
Posted: 21 Apr 2016 | Published: 29 Jan 2016

Microsoft

White Paper : Price Erosion Challenges for Technology Companies
sponsored by Pros.
WHITE PAPER: The lack of a disciplined price-setting approach greatly increases the risk for an acceleration of price erosion for tech organizations. Download this white paper now to uncover how your business can raise revenue while protecting market share by using pricing technology.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

White Paper : How to Go from “Good” to “Great” with Pricing Software
sponsored by Pros.
WHITE PAPER: Because of the complex nature of pricing management, software platforms that can help your organization achieve sustained profitability are essential. Discover the 4 critical capabilities of pricing software by downloading this white paper now.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM

Improving Cash Flow and Customer Service with e-invoicing
sponsored by Netsend
WHITE PAPER: It's critical to invoice quickly and accurately, encouraging prompt payment to bring cash into the business. But many enterprises still use inefficient processes that rely on print and postage, creating inconveniences for customers. Discover how e-invoicing can improve free cash flow and optimize the customer experience.
Posted: 20 Apr 2016 | Published: 31 Oct 2015

Netsend

Industrial Equipment Supplier Integrates CRM Software into Existing Systems
sponsored by Pros.
WEBCAST: Discover how your organisation can benefit from top notch CRM tools that integrate with your existing salesforce technology by watching this short video.
Posted: 19 Apr 2016 | Premiered: Apr 19, 2016

Pros.

Turn Your CRM Investment into a Revenue and Profit Engine
sponsored by Pros.
WHITE PAPER: This brief resource provides a quick snapshot into a CPQ automation strategy that can boost your sales productivity and profitability, ultimately turning your CRM investment into a revenue and profit engine.
Posted: 19 Apr 2016 | Published: 19 Apr 2016

Pros.

How to choose the right CRM tools to purchase
sponsored by ComputerWeekly.com
RESOURCE: A lot rides on choosing the right CRM tools for your organization. Use our exclusive guide to get the right information to assist you in making the best choice when making a buying decision.
Posted: 18 Apr 2016 | Published: 10 Nov 2014

ComputerWeekly.com

Optimize Pricing Through Real-Time Integrated Forecasting
sponsored by Pros.
WHITE PAPER: This case study explores how an automotive manufacturer optimized pricing through real-time integrated forecasting to assure maximum margin and profit improvement.
Posted: 18 Apr 2016 | Published: 31 Dec 2013

Pros.

Self-Service 2016: Is It Time to Appoint an Omnichannel Guru?
sponsored by Genesys
WEBCAST: Discover how omnichannel customer engagement will change the way you offer self-service and interact with your customers. Learn about Irish telecom company eir's journey to delivering a great customer experience through personalization.
Posted: 15 Apr 2016 | Premiered: May 4, 2016

Genesys

Evangelizing Clean Data in CRMs
sponsored by Trillium Software
EGUIDE: This e-guide discusses the importance of maintaining clean data in CRM systems and highlights how Salesforce has implemented a new user interface that enables efficient sharing and managing of data. Read on and see how the right tools can help you successfully maintain your customer data.
Posted: 15 Apr 2016 | Published: 08 Apr 2016

Trillium Software

Modernization in Today's Contact Centers
sponsored by Mitel Networks Limited
EGUIDE: This 3-part essential guide evaluates hosted contact centers, employee social networks, and the viability of SIP and the cloud as potential upgrades so you can proceed confidently when faced with the prospect of modernization.
Posted: 15 Apr 2016 | Published: 08 Apr 2016

Mitel Networks Limited

Profiting from CRM Deployments in the Cloud
sponsored by Microsoft
WHITE PAPER: This white paper highlights a set of easy-to-deploy cloud CRM products, services and enablement tools that can help you improve your total value proposition.
Posted: 13 Apr 2016 | Published: 13 Apr 2016

Microsoft

Case Study Video: Red Funnel
sponsored by Mitel Networks Limited
WEBCAST: In this brief video, learn how Red Funnel adapted to customer desires to communicate with them across social, SMS, and more. Discover the technology they leveraged to get the job done, and the benefits they experienced as a result, including: increased staff productivity, a 16% decrease in customer complaints, and more.
Posted: 13 Apr 2016 | Premiered: Apr 7, 2016

Mitel Networks Limited

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

Positioning Your Hospitality Cloud to Deliver the Next-Generation Hotel Guest Experience
sponsored by Mitel Networks Limited
WHITE PAPER: Discover in this paper how to leverage the power of the cloud to integrate your existing voice services with hospitality applications and workflows, in order to revolutionize the way you manage operations and staff.
Posted: 12 Apr 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Operational Intelligence Supporting Online Growth at John Lewis
sponsored by Splunk
CASE STUDY: Prominent retailer John Lewis needed to improve operational intelligence to maintain their reputation for exceptional customer service. Discover what software enabled them to improve visibility with real time operational insights.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Splunk
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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