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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Value Creation in a Digital Economy
sponsored by SAP
WHITE PAPER: In a world where every business must become a tech business, you won't want to miss this report on creating value in a digital business landscape. Learn how the rules have changed, how to evolve with disruptors, and ways to survive and thrive in the digital economy.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

Case Study: Empowering Customers with an Omni-Channel Contact Center
sponsored by Dimension Data
VIDEO: Explore how Reliance Securities leveraged integrated, omni-channel contact center tools that help them become more agile, responsive, and make better use of their agents' skills. Discover how this transition let them use the same number of agents to engage with more customers – without compromising customer satisfaction.
Posted: 03 May 2016 | Premiered: 15 Dec 2015

Dimension Data

Australian Digital Experience Report
sponsored by SAP
WHITE PAPER: This report explains why delivering engaging omnichannel experiences is an imperative for businesses today. Read on for case studies of companies that got it right, and how to improve customer loyalty and ultimately revenue.
Posted: 03 May 2016 | Published: 03 May 2016

SAP

5 Steps to a Successful IoT Journey
sponsored by Xively by LogMeIn
WHITE PAPER: Connected devices in themselves aren't enough to create business value. Without IoT-specific technical knowledge, companies risk creating gadgets that have temporary consumer appeal and short shelf lives. Discover 5 key steps to get the most value out of your IoT initiative.
Posted: 03 May 2016 | Published: 03 May 2016

Xively by LogMeIn

4 Ways to Get Marketing Automation Right the First Time
sponsored by Act-On Software
WHITE PAPER: Discover 4 steps you can take to guide an efficient implementation of your marketing automation solution. Ensure a positive launch and ongoing successes by choosing the right time to implement, avoiding the main cause of failure, and more.
Posted: 03 May 2016 | Published: 03 May 2016

Act-On Software

Lead Generation and Management for SMB Sales and Marketing
sponsored by Act-On Software
RESEARCH CONTENT: Take a look at the factors behind successful lead-gen strategies and tactics, with findings most pertinent to the SMB marketer and sales director. Uncover the 4 essential action items of marketers and sales teams that are intent on success.
Posted: 03 May 2016 | Published: 31 Dec 2014

Act-On Software

Case Study: Prosthetics Supplier Boosts Visibility into Sales Performance
sponsored by IBM
EGUIDE: Cascade Orthopedic Supply, a prosthetics supplier, needed timely insight into sales transactions to track which strategies successfully converted prospects into buyers. This expert e-guide reveals how Cascade provided their sales reps with up-to-the-minute updates on their quotas and goals, empowering them to boost their performance.
Posted: 02 May 2016 | Published: 28 Apr 2016

IBM

3,000 Australian Consumers Reveal what they Learned from 7,000 Digital Experiences
sponsored by SAP
WHITE PAPER: The pressure to out-digitize only increases brand expectations among audiences, regardless of industry. Learn now about ways you can capture data, harness its power in real-time, and use it to personalize the customer experience in strategies that go beyond CRM.
Posted: 02 May 2016 | Published: 02 May 2016

SAP

Dynamics CRM Online Deployed Quickly, Easily, and at a Low Cost
sponsored by TechData Corporation
WHITE PAPER: How can you get CRM deployments up and running fast? Learn how you can couple Dynamics CRM Online with a quick-start deployment tool to improve the value you can offer customers.
Posted: 02 May 2016 | Published: 02 May 2016

TechData Corporation

Forecast the Future of Sales
sponsored by SearchCRM
EBOOK: Sales reps can use predictive marketing analytics to identify which prospects will turn into the most ideal customers.
Posted: 02 May 2016 | Published: 29 Apr 2016

SearchCRM

Rethink Marketing Automation: Build Brand Equity, Drive Demand & Expand Customer Relationships
sponsored by Act-On Software
WHITE PAPER: Is demand gen still the rockstar of marketing? Explore survey results to see if it's most responsible for producing marketing results. Learn how top performing organizations vs. laggards approach alignment, brand marketing, customer marketing, and demand gen.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

Critical Links for Sales & Marketing Success
sponsored by Act-On Software
WHITE PAPER: This report demonstrates the clear relationship between marketing and sales alignment and revenue performance. Uncover the link between alignment and revenue by exploring how other organizations are using technology to meet their goals.
Posted: 02 May 2016 | Published: 02 May 2016

Act-On Software

Global Contact Center Benchmarking Report 2016
sponsored by Dimension Data
WHITE PAPER: Explore this global benchmarking report to uncover trends and statistics for contact centers in 2016, as well as tips on delivering a better customer experience.
Posted: 29 Apr 2016 | Published: 29 Apr 2016

Dimension Data

Video Case Study: AXA Assistance
sponsored by Pros.
VIDEO: Discover which turn-key CRM platform helped emergency response organisation AXA systems enhance the B2C side of their business with a new pricing engine by watching this short customer testimonial now.
Posted: 28 Apr 2016 | Premiered: 01 Apr 2016

Pros.

7-Eleven Cuts Campaign Lead Times by 80%, Optimizes Customer Experience
sponsored by Splunk
CASE STUDY: Discover in this case study how 7-Eleven overcame their manual data analysis and operational burdens, delivering a comprehensive overview of all internal data and analyzing the performance at every point-of-sale to optimize customer experience. Read on to experience an 80% reduction in lead time for promotional campaigns.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Splunk

Case Study: How Hipcamp Uses Event Data to Drive Growth
sponsored by Looker
CASE STUDY: Hipcamp, an online travel company, needed a more effective way to manage significant volumes of varied data to gain insights into customer behavior and business performance. Discover how a dynamic data discovery platform empowered them to manage every aspect of their business and fuel the company's growth.
Posted: 28 Apr 2016 | Published: 28 Apr 2016

Looker

Data Quality Challenges Hindering Your CRM Initiatives
sponsored by Trillium Software
WHITE PAPER: This white paper explores the top data challenges of CRM. Discover ideas on how you can address poor data quality to help ensure the success of your CRM initiatives.
Posted: 26 Apr 2016 | Published: 31 Dec 2015

Trillium Software

Trends 2016 The Future Of Customer Service
sponsored by Genesys
WHITE PAPER: This report summarizes the top 10 customer service trends for 2016 that application development and delivery (AD&D) pros supporting customer service operations must pay attention to in order to deliver customer service excellence.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Genesys

Navigating The Data Quality Challenges of CRM
sponsored by Trillium Software
WHITE PAPER: This white paper examines why data quality is essential to effective CRM initiatives and provides ideas on how you can achieve customer data integrity.
Posted: 25 Apr 2016 | Published: 25 Apr 2016

Trillium Software

The Do's and Don'ts of Effective Sales Analytics
sponsored by QlikTech Australia Pty Ltd
WHITE PAPER: Effective sales analytics requires more than forecast reports from a CRM platform. Access this "Do's and Don'ts" guide to learn why analyzing additional data sources (from finance, marketing, etc.) can help you improve accuracy and insight into sales performance.
Posted: 22 Apr 2016 | Published: 22 Apr 2016

QlikTech Australia Pty Ltd

Retailers Experiment with Office 365
sponsored by Microsoft
WHITE PAPER: Analysts looked at how Office 365 helps retailers modernize both their business processes and customer relationship management. Discover how the cloud-based suite impacted retailers financially and organizationally.
Posted: 21 Apr 2016 | Published: 29 Jan 2016

Microsoft

White Paper : Price Erosion Challenges for Technology Companies
sponsored by Pros.
WHITE PAPER: The lack of a disciplined price-setting approach greatly increases the risk for an acceleration of price erosion for tech organizations. Download this white paper now to uncover how your business can raise revenue while protecting market share by using pricing technology.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

White Paper : How to Go from “Good” to “Great”with Pricing Software
sponsored by Pros.
WHITE PAPER: Because of the complex nature of pricing management, software platforms that can help your organization achieve sustained profitability are essential. Discover the 4 critical capabilities of pricing software by downloading this white paper now.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM

Improving Cash Flow and Customer Service with e-invoicing
sponsored by Netsend
WHITE PAPER: It's critical to invoice quickly and accurately, encouraging prompt payment to bring cash into the business. But many enterprises still use inefficient processes that rely on print and postage, creating inconveniences for customers. Discover how e-invoicing can improve free cash flow and optimize the customer experience.
Posted: 20 Apr 2016 | Published: 31 Oct 2015

Netsend
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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