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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Relying on Paper Processes? How to Upgrade Your Content to Stand Apart
sponsored by IBM
WHITE PAPER: 23% of companies still haven't achieved any paper-free processes. Is your company relying too much on outdated paper processes? Read this white paper to learn how to reduce your reliance on paper and speed up your processes to improve customer experience.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

IBM

The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
WHITE PAPER: Generic emails are a good way to alienate potential leads. Email marketing needs to be as engaging as possible in a market which bombards customers on a daily basis. Access this comphrensive guide to create the most engaging email marketing strategy possible.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

IBM Case & Data Capture for Banking
sponsored by IBM
WEBCAST: As banks focus more on enhancing customer experience, they need to accelerate processes be more responsive to customer needs. ECM allows banks to streamline data capture for key content processes, drive profitability and business flexibility. Check out this video to see how ECM allowed one bank to develop a richer customer experience.
Posted: 26 Jul 2016 | Premiered: Jul 22, 2015

IBM

Case & Capture for Government
sponsored by IBM
WEBCAST: Governments make it their mission to improve the quality of life for all of their citizens, in every aspect but case documents can pile up and become difficult to manage. Learn how document capture and case management allowed one agency to better serve their citizens.
Posted: 26 Jul 2016 | Premiered: Jul 22, 2015

IBM

Manufacturers Turn to Internet of Things to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: The Internet of Things (IoT) is coming. By 2020, experts expect the IoT to make 28 billion connections to the Internet. This white paper explores how investing in the right CRM solution can help manufacturers further enhance their IoT strategies, as well as support their customer-centric initiatives.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Infor

Building a Business Portfolio to be Customer-Centric: 3 Considerations
sponsored by Infor
WHITE PAPER: Is your business positioned to meet the new customer expectations and demands, and add services to your business portfolio? Access this white paper now to learn how you can best take advantage of CRM technology to grow your business portfolio and understand your customers.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Infor

Full-featured mobile CRM at your Fingertips
sponsored by Infor
DATA SHEET: Mobility is becoming the norm. Extending your CRM solution to smartphones and other mobile devices gives your field force a strong competitive advantage that can help drive revenue and enhance the customer experience. Learn about Infor's mobile CRM solution and their on-the-go benefits.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Infor

It's a Mobile World: Is Your Sales Team Equipped For Success?
sponsored by Infor
RESOURCE: 74% of sales organizations have already enabled mobile CRM access. Does your organization fit into that majority, or is it at risk for falling behind? Learn about the state of mobility today and the importance of mobile CRM access for your sales team.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Infor

CRM Cloud Brochure
sponsored by Infor
WHITE PAPER: What if you could combine the flexibility and rapid time-to-value of traditional SaaS solutions with the security and control of on-premise solutions? Read on to learn how to combine SaaS and on-premise CRM solutions and the myriad benefits this technology presents.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Infor

CRM Brochure: More Effective Interactions Lead to More Transactions
sponsored by Infor
BROCHURE: To ensure that customers remain with your business is to ensure coordination between each aspect of your business. Learn how CRM solutions boost workforce mobility and help provide actionable insights, what to look for in a solution, and more.
Posted: 07 Jul 2016 | Published: 07 Jul 2016

Infor

How manufacturers can use value selling to deliver great experiences at every touch point
sponsored by Infor
WHITE PAPER: 60% of B2B buyers said they spent more time researching purchases and 40% said they waited longer than they did the year before to contact a salesperson. Salespeople aren't just order takers yet! Read on to discover value selling and how CRM solutions give your salespeople the right tools for the job.
Posted: 07 Jul 2016 | Published: 30 Jun 2015

Infor

Turn Unstructured Email Information into Leads
sponsored by Infor
BROCHURE: There are many variables that go into turning leads into sales. Discover what X actually stands for and how it plugs into your CRM strategy. Learn just how easy CRM management can be and how making simple adjustments to your email strategy will improve your overall business efficiency.
Posted: 06 Jul 2016 | Published: 06 Jul 2016

Infor

Spotlight on CRM: Big River Communications Enhances Productivity, Customer Happiness
sponsored by Infor
CASE STUDY: In this case study, learn how Big River Communications delivered personalized service, expanded their customer base, and adopted an automated CRM system. What obstacles did they encounter along the way? Find out inside.
Posted: 06 Jul 2016 | Published: 06 Jul 2016

Infor

Step-By-Step CRM Data Analytics for Sales Teams
sponsored by Infor
EBOOK: Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.
Posted: 05 Jul 2016 | Published: 30 Jun 2015

Infor

CRM Strategies That Will Keep Customers Coming Back
sponsored by Infor
RESOURCE: If you already have a CRM solution, there's a good chance that you are not taking full advantage of it. Many CRM strategies are failing to meet their full potential. Access this infographic to discover how to patch the holes in your CRM strategy.
Posted: 05 Jul 2016 | Published: 30 Jun 2015

Infor

Make CRM Stick: 8 Ways to Increase CRM Adoption in Your Organization
sponsored by Infor
WHITE PAPER: Are your employees actually utilizing your CRM solution or just checking the boxes to make it look good? Read this paper to learn the 8 ways you can increase CRM adoption across your organization to take full advantage of your CRM solution.
Posted: 05 Jul 2016 | Published: 27 Feb 2015

Infor

CRM Helps Maintain High Levels of Customer Satisfaction
sponsored by Infor
CASE STUDY: Organization is the key to success in every industry. Learn how CRM enabled one company to keep employees and projects organized and up-to-date to improve overall business performance and deliver high levels of customer satisfaction.
Posted: 01 Jul 2016 | Published: 30 Jan 2015

Infor

A Guide to Choosing the Right ECM Tools for Your Business
sponsored by IBM
EGUIDE: ECM tools should be a cornerstone in your enterprise information toolkit, but there are many variables in play, and choosing the right platform requires consideration of your industry, objectives, existing software and in-house resources. In this e-guide, we explain the criteria you should use to evaluate and select ECM tools.
Posted: 26 Jul 2016 | Published: 21 Jul 2016

IBM

Service Cloud Brings Intuitive UI to Customer Service and Support
sponsored by Salesforce.com
EGUIDE: Call center agents need to be able to access customer account information, but historically they have struggled to do so. In this guide, explore how Service Cloud can help you streamline your agents' access to critical customer information, and how the platform's UI and Lightning development architecture play large roles in that.
Posted: 21 Jul 2016 | Published: 19 Jul 2016

Salesforce.com

Improving Customer Service with Knowledge Management Systems
sponsored by Salesforce.com
EGUIDE: Customer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.
Posted: 20 Jul 2016 | Published: 19 Jul 2016

Salesforce.com

Cloud-Based Business Management Software Guidebook
sponsored by Dell Boomi
EBOOK: This white paper explains how you can get the real-time access to synchronized customer data you need. Discover a cloud-based business management software suite that enables companies to manage core business operations in a single, integrated system, including ERP and CRM.
Posted: 19 Jul 2016 | Published: 19 Jul 2016

Dell Boomi

Case Study: Streamlining Customer Service in Dental Care
sponsored by Avaya TSG
WHITE PAPER: This case study examines the strategies one chain of dental practices adopted to streamline its patient service processes, including automated call redirection, reduced call center staff and phone lines, and more.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

Avaya TSG

Healthcare Case Study: Improving Customer Experience and Cost-Efficiency
sponsored by Avaya TSG
WHITE PAPER: In this case study, learn about a global pharmaceutical company improved its customer service and the productivity of its contact center while also achieving significant cost savings in communications.
Posted: 14 Jul 2016 | Published: 31 Dec 2015

Avaya TSG

Predictive Marketing Analytics Removes the Guesswork
sponsored by SearchCRM
EBOOK: Predictive marketing can eliminate the guesswork in the highly competitive marketplace and improve the customer journey on the road to increased sales.
Posted: 13 Jul 2016 | Published: 19 Jul 2016

SearchCRM

A Guide to Patient Interaction
sponsored by Avaya TSG
WHITE PAPER: Discover how to enhance the patient experience by automating routine processes and expanding patient interaction outside the hospital. Access now and learn the benefits of proactive outreach, both pretreatment and post-discharge, including fewer preventable readmissions, reduced costs, and more.
Posted: 06 Jul 2016 | Published: 31 Dec 2015

Avaya TSG
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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