CRM Reports

TRANSCRIPT: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.

Posted: 29 Mar 2017 | Published: 29 Mar 2017

WEBCAST: Industry leaders TechTarget and Marketo outline the most common challenges of Account-Based Marketing (ABM) strategies and a set of practical practices for 2017.

Posted: 29 Mar 2017 | Premiered: Mar 29, 2017

EGUIDE: Creating an engaging and unified multichannel customer experience is a top priority, but many companies find themselves scrambling to adapt. In this expert e-guide, discover how to generate key customer insights in real-time and learn about 4 ways to create personalized experiences.

Posted: 28 Mar 2017 | Published: 21 Mar 2017

EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. Discover how to overcome hurdles when choosing the right sales tools and applications for your business.

Posted: 07 Mar 2017 | Published: 01 Mar 2017

EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.

Posted: 27 Feb 2017 | Published: 27 Feb 2017

EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.

Posted: 22 Feb 2017 | Published: 15 Feb 2017

EGUIDE: With Dynamics 365 integration, Microsoft has changed the game for other CRM systems, and transformed how companies buy cloud services. In this expert guide, learn what this change spells out for the future of cloud ERP and CRM systems, and how you can leverage it in your company.

Posted: 15 Feb 2017 | Published: 08 Feb 2017

EGUIDE: This e-guide explores 3 of the most prevalent features Microsoft Dynamics CRM has rolled out and how they will affect industries that rely on these technologies. We'll also use the healthcare industry as an example of how one feature, document generation, ties into CRM and what that means for healthcare professionals.

Posted: 26 Jan 2017 | Published: 24 Jan 2017

EBOOK: From cutting costs to guaranteeing a better customer service experience, contact center infrastructure updates can make a huge difference. In tis expert handbook, learn how to analyze, consider and choose the right contact center software for your organization.

Posted: 19 Jan 2017 | Published: 19 Jan 2017

EGUIDE: Providing a top class customer experience is the key to customer retention, yet, according to a Forrester survey, only 10% of companies plan to invest in multichannel support. This e-guide explains why a strong multichannel presence is a necessity and walks you through the steps to developing your own strategy.

Posted: 22 Dec 2016 | Published: 20 Dec 2016

EGUIDE: When you're looking to buy marketing automation software, going beyond the basics and considering new capabilities are critical. Discover the features and functionality you may need for more advanced capabilities. Also learn the additional considerations that you should take into account before deploying marketing software.

Posted: 22 Dec 2016 | Published: 22 Dec 2016

EGUIDE: Customers are demanding real-time customer service and contact centers are being forced to respond. Explore the pros and cons of 4 main communication channels, how to use customer data to your advantage, and how you can achieve multichannel customer service success.

Posted: 20 Dec 2016 | Published: 14 Dec 2016

EGUIDE: In this e-guide, we examine how sharing data between supply chain partners radically increases their chances of success when predicting customer demand. Find out how to boost data management from logistics to capacity planning, uncover tips for gathering supplemental data, and discover how CRM tools can improve supply chain management.

Posted: 16 Dec 2016 | Published: 14 Dec 2016

EGUIDE: In this expert e-guide, customer experience pro Scott Sachs, President of SJS Solutions LLC, examines the maturation of online video chat as an effective tool in contact centers. Discover tips for architecting personalized customer journeys, and learn how to address some of the challenges of video-based customer service.

Posted: 16 Dec 2016 | Published: 14 Dec 2016

EGUIDE: Today's customer service professionals need to be able to reach out on whatever platform the customer feels the most comfortable with. In this expert e-guide, discover some tips on how to manage successful omnichannel customer service, as well as strategies for employing data monitoring to handle potential problems directly.

Posted: 14 Dec 2016 | Published: 14 Dec 2016

EGUIDE: Integrating CRM with revamped WCM strategy is pushing WCM into a more prominent role as companies aim for highly personalized and targeted customer experiences. Learn about its evolving role, how many of your peers are planning to invest in WCM initiatives, and how WCM meets CRM.

Posted: 09 Dec 2016 | Published: 07 Dec 2016

EGUIDE: Sales now rely on metrics and data analytics to identify top prospects. Rethinking your sales and marketing is critical to developing a workable cloud strategy. In this guide, compare how 2 companies use different sales technologies to gain a competitive edge. Plus, learn how to transform your sales and marketing strategy for improved results.

Posted: 16 Nov 2016 | Published: 11 Nov 2016

EGUIDE: Customer relationship management (CRM) is one of the most important technologies to invest in during your digital transformation. Read on to learn about the nature of the cloud-based CRM market, how CRM helps knowledge management, and more.

Posted: 11 Nov 2016 | Published: 09 Nov 2016

EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.

Posted: 20 Oct 2016 | Published: 19 Oct 2016

EGUIDE: In this expert e-guide you'll find some helpful hints as to how you can identify the proper metrics needed to produce meaningful contact center KPI's. In addition, read 7 dos and don'ts of call center management to help you nourish your agent's best CRM practices.

Posted: 06 Oct 2016 | Published: 06 Oct 2016

EGUIDE: In this brief expert guide, explore the pros and cons of Salesforce Sales Cloud. Learn why some users praise Sales Cloud's usability and accuracy, while others mourn its mobile CRM capabilities.

Posted: 05 Oct 2016 | Published: 26 Sep 2016

EGUIDE: In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.

Posted: 29 Sep 2016 | Published: 28 Sep 2016

EBOOK: Today's companies are looking for new, unusual ways to reach their customers. Unsurprisingly, many of these enterprises are turning to one of the platforms generating the most data every day: Social media. In this guide on predictive marketing analytics and social media, examine how these 2 approaches can work together to shape business strategy.

Posted: 28 Sep 2016 | Published: 26 Sep 2016

EBOOK: Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.

Posted: 28 Sep 2016 | Published: 26 Sep 2016

EGUIDE: In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.

Posted: 01 Sep 2016 | Published: 31 Aug 2016