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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Performance Improvement In The Contact Centre
sponsored by Cisco
WHITE PAPER: Find out how you can improve customer satisfaction, become more competitive and reduce the cost of acquiring and retaining loyal customers by investing more money in contact center technologies.
Posted: 17 Jun 2014 | Published: 31 Dec 2013

Cisco

How to Create a Customer Service Process that Enhances Your Bottom Line
sponsored by Salesforce
EBOOK: Uncover the reality of customer behavior to enhance your revenue and increase your customer satisfaction in this e-book.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Salesforce

Differentiate your CRM with Cloud-based Customer Service
sponsored by Salesforce
WHITE PAPER: In this booklet, we'll show you what the #1 customer service application, Service Cloud, looks like and how to use the features.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Salesforce

20 Customer Service Practices
sponsored by Salesforce
EBOOK: We surveyed feedback from our customers, product experts and thought leaders to come up with 20 best practices for outstanding customer service. Now we're going to share them with you.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Salesforce

How-To Guide: Top Ways to Optimize Your Contact Center Investment
sponsored by Cisco
WHITE PAPER: Find out what you need to know to ensure your contact center runs to the best of its ability.
Posted: 16 Jun 2014 | Published: 31 Dec 2013

Cisco

Hexaware Technologies - IT Services Firm Tackles Global CRM Project, Succeeds with Expert Developer Support
sponsored by Microsoft India
CASE STUDY: This case study explains how one organization was able to ensure the proper development and implementation of their global CRM solution based on Microsoft Dynamics CRM by leveraging expert developer support.
Posted: 16 Jun 2014 | Published: 29 Oct 2010

Microsoft India

Contact Center Manager Survey Report
sponsored by Cisco
WHITE PAPER: In this survey report, 175 contact center pros gave their time to respond to 10 questions on what the contact center of tomorrow might look like.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Cisco

Godrej & Boyce - New CRM Solution Empowers Employees, Improves Efficiency and Revenues
sponsored by Microsoft India
WHITE PAPER: This case study tells how one manufacturing company was able to automate and shorten the sales cycle and improve both efficiency and customer loyalty with Microsoft Dynamics CRM 2011 software.
Posted: 16 Jun 2014 | Published: 30 Aug 2013

Microsoft India

Successful Customer Experience Calls for Customer Insight
sponsored by Sitecore
WHITE PAPER: Find out how learning more about what your customers want can boost your customer loyalty rates.
Posted: 12 Jun 2014 | Published: 30 Apr 2014

Sitecore

6 Secrets to Offering Exceptional Customer Service
sponsored by Salesforce
WHITE PAPER: There is always room for improvement in serving your customers.  In a poll, only 7% of customer experiences exceeded their expectations.  In this eBook, we'll show how your customers, employees and brand can come together to earn a "customer for life." Download now.
Posted: 12 Jun 2014 | Published: 12 Jun 2014

Salesforce

Strategies for Integrating CRM and Cloud ERP
sponsored by SearchCRM
EBOOK: In this e-guide, Maxcer and other industry experts examine how companies can prepare for cloud integration, and provide a useful step-by-step guide on how to integrate ERP.
Posted: 06 Jun 2014 | Published: 06 Jun 2014

SearchCRM

4 Leading Factors Influencing Current Call Center Outsourcing Trends
sponsored by Salesforce
PRESENTATION TRANSCRIPT: Discover the 4 leading factors influencing current call center outsourcing trends.
Posted: 06 Jun 2014 | Published: 06 Jun 2014

Salesforce

Should You Outsource Your Call Center?
sponsored by Salesforce
PRESENTATION TRANSCRIPT: Find out why so many organizations are outsourcing call centers, and why it makes good business sense to do so.
Posted: 06 Jun 2014 | Published: 06 Jun 2014

Salesforce

Mind the Gap! Embracing Enterprise Mobility Management
sponsored by Code42
WEBCAST: This whitepaper exploress specific mobile challenges, such as implementation of MDM and MAM for thousands of users, and shares his real-world perspective.
Posted: 06 Jun 2014 | Premiered: Sep 12, 2013

Code42

Self-Service Performance Analytics Creates Greater Customer Engagement
sponsored by Genesys
WHITE PAPER: This white paper illustrates how to leverage analytics and business intelligence (BI) to gauge channel success and the performance of self-service options in the contact center. Discover how BI analytics embedded into IVR enables you to improve customer experiences, eliminate frustrations, and optimize your interaction processes.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

Genesys

Preserve Customer Experience Consistency and Loyalty in a Multi-Sourced Contact Center
sponsored by Genesys
WHITE PAPER: Many organizations are taking a multi-sourcing approach to contact center services, but it doesn't come without its risks -- what should you look out for? Find out in this white paper, and learn how you can avoid the perils of lackluster service and disappointing cost savings with a common hosted contact center platform.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

Genesys

IT's New World: Understanding Today's Empowered Employee
sponsored by Code42
WEBCAST: IT pros grappling with IT consumerization and BYOD will want to join sought-after speaker and author Phil Simon as he kicks off our educational series in this one-hour video.
Posted: 05 Jun 2014 | Premiered: Jul 19, 2013

Code42

Home-Shopping Network Gets Closer to Customers with Real-Time Insights
sponsored by SAP
CASE STUDY: Find out how in-memory computing and predictive analytics tools have helped one home-shopping network offer a personalized experience and solve costly issues in real-time.
Posted: 05 Jun 2014 | Published: 31 Jan 2014

SAP

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

How to Achieve a Well-Oiled Contact Center
sponsored by Salesforce
PRESENTATION TRANSCRIPT: Uncover key applicable contact center optimization tips so you can create happy customers, and continue to do business with them in the future.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

Salesforce

Providing Top-Notch Customer Service in a Social & Mobile World
sponsored by Salesforce
PRESENTATION TRANSCRIPT: Find out how you can form lasting bonds with your customers, gain their trust and ensure your company's positive reputation remains intact in this social and mobile era.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

Salesforce

Automating Customer Contact Centers to Gain Agility and Analytic Insights
sponsored by Genesys
WHITE PAPER: This informative white paper explores the components, advantages, and use cases for a virtual contact center. It also includes a checklist of 9 must-have virtual contact center features, so you know what to look for when evaluating a technology.
Posted: 04 Jun 2014 | Published: 04 Jun 2014

Genesys

Real-Time Insights to Forge Deeper Relationships with Your Customers
sponsored by SAP
WHITE PAPER: Uncover the key features of the SAP Customer Engagement Intelligence application, so you can form valuable relationships with your customers.
Posted: 04 Jun 2014 | Published: 04 Jun 2014

SAP

How to Give a Killer Presentation: Lessons from TED
sponsored by Citrix Online Go To Meeting
WHITE PAPER: In this article, TED's curator describes the process that TED uses to prepare speakers for their presentations- suggestions that are instrumental for presentations in any setting.
Posted: 04 Jun 2014 | Published: 30 Jun 2013

Citrix Online Go To Meeting

Multichannel Contact Centers: Metrics and Realities
sponsored by Five9
EGUIDE: This expert e-guide discusses the new multichannel realities of the contact center and explores how technologies have started to reflect these changes, as well as tips for benchmarking these new metrics. While there is no agreed-upon industry standard for call center metrics, you can review 11 of the most important ones inside.
Posted: 03 Jun 2014 | Published: 03 Jun 2014

Five9
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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