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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Capitalize on the Power of Analytics for Retail
sponsored by IBM
WHITE PAPER: This white paper describes the benefits that you can experience with retail analytics, including personalized shopping experience, optimized merchandising and supply chains, and operational excellence. Discover a tool that can help you anticipate future behaviors and optimize customer interactions.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

IBM

Predictive Analytics: How To Anticipate Your Customer's Needs
sponsored by IBM
RESOURCE: In our hyper-connected, socially networked marketplace, customer expectations are more important than ever.In this resource discover how you can tap into customer insights and leverage buyer sentiment with predictive analytic tools.
Posted: 25 Jan 2016 | Published: 25 Jan 2016

IBM

4 Steps to Evolve Your Customer Service Strategy
sponsored by Microsoft
WHITE PAPER: This white paper shows you how to craft a customer service strategy that can help you to empower agents, build great experiences, and manage a daunting amount of channels. Uncover 4 steps to effectively evolve your customer service approach.
Posted: 25 Jan 2016 | Published: 30 Nov 2015

Microsoft

Amore Pacific
sponsored by IBM
CASE STUDY: Access this case study to discover how AmorePacific was able to harness the power of statistical analysis and predictive modeling to tailor messages and improve customer retention with their existing database information.
Posted: 22 Jan 2016 | Published: 31 Dec 2014

IBM

Stepping Up to the Challenge: CMO Insights from the Global C-suite Study
sponsored by IBM
RESEARCH CONTENT: Discover how CMOs are wielding more power in the boardroom, and having positive effects on the bottom line with proactive (and modern) customer experience management strategies.
Posted: 22 Jan 2016 | Published: 31 Dec 2014

IBM

Changing Gears: With a Shift Toward Social, GM Uses New Channels to Talk With (Not at) Customers
sponsored by Oracle Corporation
JOURNAL ARTICLE: This informative article discusses Oracle's social relationship management cloud service that allows enterprises to evaluate customer sentiment from social interactions. Read now to see how GM was able to benefit from social exchanges with customers and improve their overall customer service with Oracle's platform.
Posted: 22 Jan 2016 | Published: 31 Aug 2015

Oracle Corporation

Forbes Article: Customer Service Is The New Marketing
sponsored by Oracle Corporation
RESOURCE: CX is shorthand for "customer experience." But why should you care about CX? Access this resource to discover how customer experience can become a major agent of change in any organization. Read on to learn how your organization can create exceptional customer experiences that can supplement your existing marketing strategies.
Posted: 22 Jan 2016 | Published: 20 Aug 2015

Oracle Corporation

Benchmarking Enterprise Maturity for Social Customer Service
sponsored by Oracle Corporation
WHITE PAPER: This resource describes the challenges that impede integration of social media with the rest of your contact center and explains how to conquer them by using a social customer service maturity model as a tool to assess contact capabilities. Identify your maturity level and learn how to progress to a higher level for optimal customer satisfaction.
Posted: 22 Jan 2016 | Published: 10 Apr 2015

Oracle Corporation

Hug Your Haters: A Conversation About Social Customer Service With Jay Baer
sponsored by Oracle Corporation
JOURNAL ARTICLE: This exclusive interview with best-selling author and CEO of Convince & Convert, Jay Baer, discusses how social customer service will change the future of business. Read on to see why providing engaging social customer service is key to maintaining current customer relationships and gaining new ones.
Posted: 22 Jan 2016 | Published: 30 Sep 2015

Oracle Corporation

The Socially Enabled Enterprise: Study Results
sponsored by Oracle Corporation
WHITE PAPER: Uncover key characteristics of socially enabled enterprises in this research report by downloading it now. Read on to discover how you can transform your business to reap the benefits of social engagement.
Posted: 22 Jan 2016 | Published: 31 Dec 2014

Oracle Corporation

Socially Enabling Businesses Across the Globe
sponsored by Oracle Corporation
WHITE PAPER: Today, social is the new business norm. But unlike in the past, numerous siloed social solutions won't cut it anymore. In this resource, learn how you can properly integrate social into your business to improve customer experience management strategies, and collaboration across departments.
Posted: 22 Jan 2016 | Published: 31 Dec 2014

Oracle Corporation

Delivering on the Promise of the Social Business
sponsored by Oracle Corporation
WHITE PAPER: This paper aims to illustrate the value of social business transformation, how to understand social business maturity, as well as how leaders can plan and prioritize for continued success, scale, and maturation. Read on to learn more.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

Oracle Corporation

Acquire, Grow & Retain Customers
sponsored by IBM
WHITE PAPER: Tap into how you can gain a holistic view of your customers for more informed decision-making with a robust big data and analytics engine. Plus, get advice on how you can eliminate uncertainty about your data, and better identify potential customers and bring them into the fold.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

IBM

CRM Analytics: How to Make the Most of Customer Data
sponsored by SearchCRM
EBOOK: This expert e-book delves into the power behind CRM analytics in helping you to make the most of your customer data. You'll also uncover why companies shy away from analyzing social media data, as well as how companies can make the most of the stacks of tweets and Facebook postings.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

SearchCRM

How Close Tracking Against Services Contracts Can Increase Profitability
sponsored by Sage (UK) Limited
WHITE PAPER: Access this white paper now to learn how you can increase customer satisfaction and boost profitability with service contract tracking.
Posted: 22 Jan 2016 | Published: 22 Jan 2016

Sage (UK) Limited

Social Selling Guide: Using Social Media to Drive Sales
sponsored by Microsoft
WHITE PAPER: This white paper is your guide to implementing a social selling strategy in your organization. You'll explore how social media is impacting the selling lifecycle, discover the pros and cons of becoming a social seller, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

How to Turn Leads into Sales in the Digital Era
sponsored by Microsoft
WHITE PAPER: This best practice guide takes a closer look at the role of analytics in helping the modern salesperson do their job successfully. Explore sales analytics best practices, learn how to use KPIs to stay on track, and more.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Microsoft

Stay Connected With Customers, Wherever They Roam
sponsored by SearchCRM
EBOOK: In this expert e-book, consultant Steve Robins explains how mobile location-based services work, the benefits of using them and the potential risks. You'll also discover how retailer Nordstrom has adopted sensor-based beacon technology to better assist in-store customers.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

SearchCRM

10 Tips for CRM Data Quality Success
sponsored by Trillium Software
WHITE PAPER: This e-book highlights how to initiate a data quality project and maintain it over time in support of your ongoing CRM efforts. Uncover 10 tips for CRM data quality success.
Posted: 21 Jan 2016 | Published: 21 Jan 2016

Trillium Software

7 Requirements For Effective Customer Communication Management
sponsored by Kofax from Lexmark
WHITE PAPER: You need a customer communications management (CCM) approach that aligns with the customer's need for on-demand communication. This resource provides a seven-point checklist to help you choose the right CCM strategy for your business.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Kofax from Lexmark

Using Analytics to Drive Sales Performance
sponsored by Microsoft
WHITE PAPER: This comprehensive report provides expert commentary about the pros, cons, and requirements for implementing sales analytics into your organization. Learn the crucial steps to take and the mistakes to avoid with analytics in order to empower sales teams and transform your organization.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Microsoft

5 Ways Wholesale Distributors Can Succeed with the Millennial Generation
sponsored by Infor
WHITE PAPER: This resource features a checklist of five tactics that can help you prepare your business to succeed with the next generation of customers, partners and employees. Access now and you'll also unlock the details and benefits of each tactic.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

Infor

How to Provide Efficient & Exceptional Service
sponsored by ConnectWise
WHITE PAPER: In this white paper, learn 8 best practices that can empower your team to deliver exceptional services to your customers, including: treat everything as a ticket, automate service workflows, leverage remote monitoring, and 5 more.
Posted: 20 Jan 2016 | Published: 20 Jan 2016

ConnectWise

The Struggle to Make Multichannel Singular
sponsored by SearchCRM
EBOOK: This expert e-book explores the steps specialty outdoor retailer Rock/Creek Outfitters took to integrate customer data from various data silos. You'll also learn how public media station WGBH shifted company culture in order to effectively bridge data silos to benefit the customer.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

SearchCRM

The Social Media Guide: Practical Tips to Drive Sales
sponsored by Microsoft
WHITE PAPER: This white paper is the salesperson's complete guide to social media selling strategies that make a meaningful impact on customers. Discover what it means to be a social seller, best practices to make the sale, and more.
Posted: 19 Jan 2016 | Published: 19 Jan 2016

Microsoft
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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