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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Payment Providers Comparison: Adyen vs. IBM vs. Worldline &More
sponsored by Adyen
RESEARCH CONTENT: Online retailers who fail to recognize and instill payments as a strategic enabler and differentiator in their digital transformation will fall behind their competitors. The challenge is finding the right tools for your business. Learn about the payment providers that matter most and how they compare.
Posted: 14 Aug 2017 | Published: 04 Nov 2016


Evolving Retail: How Digital Is Shaping the Future of Brick & Mortar in the U.S.
sponsored by Adyen
RESEARCH CONTENT: Giving customers a seamless unified experience means both in-store and online shopping will increase. In fact, in a national survey, it was found that 63% of consumer respondents said they'll shop more both in stores and digitally. In this research report, learn how retailers can keep up with unified commerce.
Posted: 14 Aug 2017 | Published: 14 Aug 2017


Top 5 Sales Processes: Spend Your Time Following Leads, Not Paperwork
sponsored by Nintex
WHITE PAPER: Discover how to adopt effective business process automation and reduce the number of tedious, paper-based tasks for sales teams. Uncover the top 5 sales processes that contribute to busy work and learn how to improve sales proposals, contract management and renewal, and more.
Posted: 14 Aug 2017 | Published: 14 Aug 2017

Nintex

What's Powering Digital Transformation?
sponsored by Commvault
RESOURCE: What is driving the era of digital transformation and how will it impact you? How are the experts defining the term? Access this infographic to learn about the key factors that CIOs are looking for in their transformation efforts.
Posted: 14 Aug 2017 | Published: 14 Aug 2017

Commvault

Customer Relationship Management 101
sponsored by Salesforce
EBOOK: In this e-book, explore CRM and discover 5 ways it helps you grow your business, 7 unmistakable signs that you need CRM, how Salesforce can help shape your CRM strategy, and more.
Posted: 11 Aug 2017 | Published: 11 Aug 2017

Salesforce

Overcoming Enterprise Unified Communications Challenges
sponsored by Vyopta
WEBCAST: This webinar explores the challenges Western Union encountered while transforming legacy technologies into a fresh, dynamic platform comprised of both old and new technologies. Explore challenges of enterprise UC, Western Union's path to success, and 4 key to overcoming problems.
Posted: 10 Aug 2017 | Premiered: Aug 10, 2017

Vyopta

A Computer Weekly Buyer's Guide to Customer Experience
sponsored by ComputerWeekly.com
EBOOK: Customer relationship management is a vital focus for many organisations. In this 13-page buyer's guide, Computer Weeklylooks at co-ordinating data for effective CRM, how to reduce the risk of Salesforce, and what to choose in CRM software.
Posted: 10 Aug 2017 | Published: 10 Aug 2017

TOPICS:  CRM | CRM Analytics
ComputerWeekly.com

The New Rules For Skills-Based Routing to Improve Your Customer Experience
sponsored by Mitel Networks Limited
VIDEO: Skills-based routing has been around for a long time, but now it has evolved to the point where it has become a key differentiator for contact centers looking to enhance their customer experiences. Learn how to redefine skills-based routing to filter interactions with customers via calls, email, web chat, and SMS.
Posted: 10 Aug 2017 | Premiered: 27 Jul 2017

Mitel Networks Limited

CRM and Digital Opportunities for Today's SMBs
sponsored by Salesforce
WHITE PAPER: This report, commissioned by Salesforce, aims to identify potential areas SMBs can improve when it comes to using CRM and digital technology. Learn how to create more targeted, personalized marketing strategies, orchestrate multichannel strategies, assess the potential financial benefits of CRM, and more.
Posted: 10 Aug 2017 | Published: 10 Aug 2017

Salesforce

30 Steps to WordPress SEO Mastery
sponsored by Liquid Web
WHITE PAPER: To help your enterprises' site stand out, rank higher in organic searches, and avoid missing out on traffic and revenue, you'll need to fine-tune your site. And a solid search-engine optimization (SEO) strategy may be how. Learn the top 10 SEO recommendations in 3 categories: Site content, structure, and workflow.
Posted: 08 Aug 2017 | Published: 08 Aug 2017

Liquid Web

The Importance of Communications in the Hospitality Industry
sponsored by Motorola, Inc.
WHITE PAPER: Some industries, such as hospitality, rely on high guest satisfaction and efficiency – all of which can be achieved with good communications. In this guide, learn how to use Motorola Solutions Team Communications, within the hospitality industry as an example, to improve communications.
Posted: 07 Aug 2017 | Published: 07 Aug 2017

Motorola, Inc.

Transforming Workforce Technology is the Key to Improving Customer Experience
sponsored by Dell EMC and Intel®
WHITE PAPER: This Forrester report explores how to leverage employee-facing technologies to improve customer experiences. Uncover key findings about workforce experiences across Asia Pacific and Japan (APJ) to learn how everything from legacy apps to mobile and SaaS impact the employee experience.
Posted: 18 Jul 2017 | Published: 18 Jul 2017

Dell EMC and Intel®

How Market Leaders are Delivering Exceptional Customer Experiences by Mobilizing Legacy Apps
sponsored by Capriza
WHITE PAPER: This white paper explores how to reach customers and engage them with fast, mobile, immediate apps and transactions. Learn how to mobilize your existing apps and legacy systems by finding out how innovative companies like Target and DirecTV rapidly created unique mobile apps for their businesses with little to no code.
Posted: 14 Jul 2017 | Published: 14 Jul 2017

Capriza

Mobile is a Secret Weapon for Lubrizol's Digital Transformation
sponsored by Capriza
WEBCAST: This webcast explores how Lubrizol – a leading provider of specialty chemicals – found a way to take even complex legacy apps like those for ERP and CRM mobile. Discover how they enabled their development teams to mobilize critical apps like SAP and build native micro apps fast with a simple UI.
Posted: 13 Jul 2017 | Premiered: Jul 13, 2017

Capriza

Increasing Retail Brick-and-Mortar Traffic With Innovative Digital Signage
sponsored by TechData - LG
WHITE PAPER: Read on to learn how digital signs are improving the customer experience by communicating with customers' mobile devices, creating sharper displays with pixel-by-pixel control, improve customer interaction near products, and much more.
Posted: 11 Jul 2017 | Published: 11 Jul 2017

TechData - LG

Omnichannel Strategies and APIs: Redefine Your Customer Relationships
sponsored by MuleSoft
WHITE PAPER: New channels and new ways of interacting with customers emerge rapidly – meaning that creating omnichannel strategies is a key to future-proofing your business, not just a differentiator for the here and now. Explore how an API-led approach helps you deliver successful omnichannel customer experiences.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

MuleSoft

The Public Sector Guide to Social Media Strategy and Policy
sponsored by Smarsh
RESOURCE: This guide outlines some practical steps you can take to develop a social media strategy and policy to help gain the maximum value from your online efforts.
Posted: 15 Jun 2017 | Published: 15 Jun 2017

Smarsh

Call Center Vendor Technology: Comparison Report
sponsored by Genesys
RESEARCH CONTENT: Contact center vendors are expanding to deliver omnichannel technology and enhance cloud delivery capabilities. In this vendor comparison report, learn how to evaluate different vendors' technology offerings, and their ability to deliver in relevant regions worldwide.
Posted: 15 Jun 2017 | Published: 17 May 2016

Genesys

3 Ways Your Service Desk Can Increase Business Trust with Agile
sponsored by Cherwell
MICROSITE: Service desks are losing their good reputation, being seen as slow and unhelpful. Read on to learn about the three keys to building business trust with your service desk utilizing Agile methodology.
Posted: 13 Jun 2017 | Published: 17 Oct 2016

Cherwell

Datasheet: SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

Digital Trends Reshaping the Buying Experience
sponsored by SAP Hybris
WHITE PAPER: Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

CRM Suites For Midsize Organizations
sponsored by SAP Hybris
WHITE PAPER: Large CRM vendors increasingly offer broader and deeper capabilities that increase their complexity. Still, some vendors are delivering modern interfaces and mobile-first strategies that address specific business problems. Which tools truly work in an enterprise setting? Learn how Forrester has rated 11 CRM vendors.
Posted: 12 Jun 2017 | Published: 21 Nov 2016

SAP Hybris

Creating a Connected Customer Experience: Best Practices & Industry Analysis Report
sponsored by MuleSoft
RESEARCH CONTENT: Customer experience is more important than ever. Increasing numbers of businesses see customer experience as the key battleground, where fortunes can be made or lost. In this research report, discover a number of best practices and barriers to consider when connecting your customer experience to deliver a seamless experience.
Posted: 09 Jun 2017 | Published: 09 Jun 2017

MuleSoft

How CPQ is Changing: AI, Machine Learning and More
sponsored by Pros Inc.
EGUIDE: The configure price quote (CPQ) technology market is consolidating – but its importance in speeding up front-office processes and enhancing the customer experience continues to grow. In this e-guide, learn how CPQ is evolving within the changing market.
Posted: 26 Jul 2017 | Published: 24 Jul 2017

Pros Inc.

Population Health Management: A Look at Essential Tools
sponsored by Salesforce.com
EGUIDE: With population health management tools, one size does not fit all. That's why it's important to include a mix of technologies, including HIEs, CRM, and data analytics. In this e-guide, Jitendra Barmecha, senior vice president and CIO at St. Barnabas Health System, explains how his organization benefits from this technology mix.
Posted: 23 Jun 2017 | Published: 23 Jun 2017

Salesforce.com
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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