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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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CRM Buyer's Guide: Take the Guesswork out of your CRM Purchase
sponsored by bpm'online
EBOOK: 55% of companies say that the success of their CRM initiative lies in defining the right set of requirements. Well, what exactly are those requirements? This buyer's guide helps to lay out your CRM decision-making roadmap, pointing out the key considerations while providing dos and don'ts as well as pro-tips.
Posted: 26 Aug 2016 | Published: 26 Aug 2016


Case Study: ESL Education Implements Easy-to-Use Advanced Analytics Tools
sponsored by zendesk (bime by)
CASE STUDY: This case study explores how ESL Education enabled more advanced analytics within their organization. Find out how they were able to mix data from multiple sources, connecting its CRM, accounting system, and its in-house tools. Plus, discover how they improved the user experience with simple, easy-to-use tools and enhanced data visualizations.
Posted: 26 Aug 2016 | Published: 26 Aug 2016

zendesk (bime by)

Case Study: Home Healthcare Company Drives Its Business and Improves Patient Care
sponsored by
RESOURCE: This IDC report analyzes the CRM tool one home healthcare provider implemented and how it improved patient tracking, enabled them to retain patients for repeat business and increased referral acceptance from 10% up to 75%.
Posted: 25 Aug 2016 | Published: 30 Apr 2015

Infor CRM Customers will keep coming back
sponsored by Infor
WHITE PAPER: If you already have a CRM solution, there's a good chance that you are not taking full advantage of it. Many CRM strategies are failing to meet their full potential. Access this infographic to discover how to patch the holes in your CRM strategy.
Posted: 24 Aug 2016 | Published: 24 Aug 2016


The Social Marketing Paradox: Why Brands Fail To Create Customer Relationships
sponsored by Lithium Technologies
WHITE PAPER: 80% of executives say customer engagement is the most important social metric, but this is a very limiting view of social marketing. Discover why so many brands are failing to build customer relationships through social media and learn about the 3 key attributes that social relationship tools must deliver.
Posted: 23 Aug 2016 | Published: 23 Aug 2016

Lithium Technologies

Step-By-Step CRM Data Analytics for Sales Teams
sponsored by Infor
WHITE PAPER: Metrics aren't answers; they are prompts for questions that probe statistics for deeper insight. Discover the simplest way to find the actionable insights hidden in your data analytics. Learn best practices and considerations for using metrics in analytics and see how to turn them into powerful tools.
Posted: 22 Aug 2016 | Published: 22 Aug 2016


Why CRM is Critical for Value-Selling
sponsored by Infor
WHITE PAPER: Today, salespeople have less control over the sales process than ever before. Discover ways to help salespeople continue to be a valuable part of a transaction with value-selling and CRM by collecting, analyzing, and sharing customer data.
Posted: 22 Aug 2016 | Published: 22 Aug 2016


Benchmark Your Omnichannel Customer Service Readiness
sponsored by Genesys
WEBCAST: Omnichannel customer service is the new norm in our mobile-first world. This webcast will help you determine where your omnichannel presence stands, where to go, and figure out how much value this adds to your business.
Posted: 22 Aug 2016 | Premiered: Sep 14, 2016


Computer Weekly – 23 August 2016: Odeon and UCI Cinemas Group adopts hybrid cloud strategy
sponsored by
EZINE: In this issue, we profile Odeon and UCI Cinemas Group's use of hybrid cloud as part of a digital transformation programme aimed at enhancing customer experience and staving off competition from on-demand streaming. We also look at the summertime game of musical chairs at the Government Digital Service, and at 50 years of business software.
Posted: 19 Aug 2016 | Published: 23 Aug 2016

Close the Customer Communication Gap: How to Use Notifications
sponsored by Twilio
WHITE PAPER: Learn how to keep customers informed and up-to-date with notifications, as well as why you need to incorporate them into your applications. Access this white paper now to discover how Uber and 4 other successful companies have used notifications to deliver superior customer experiences.
Posted: 19 Aug 2016 | Published: 19 Aug 2016


Location-Based Services Transforming Real-Time Sales and Marketing
sponsored by SearchCRM
EBOOK: Mobile location-based services offer a treasure trove of customer data, but companies must walk a fine line between sound marketing and personal privacy.
Posted: 18 Aug 2016 | Published: 16 Aug 2016


Make CRM stick Eight ways to increase CRM adoption in your organization
sponsored by Infor
WHITE PAPER: Are your employees actually utilizing your CRM solution or just checking the boxes to make it look good? Read this paper to learn the 8 ways you can increase CRM adoption across your organization to take full advantage of your CRM solution.
Posted: 18 Aug 2016 | Published: 18 Aug 2016


How to Build Marketplaces that Stand Out
sponsored by Twilio
WHITE PAPER: Communication is the foundation of a successful marketplace and establishing your deal frequency. Producers need to be connected to consumers and vice versa. Learn how to make the most of each customer interaction by increasing the effectiveness of communication on both the customer (app) and support (CRM) sides.
Posted: 16 Aug 2016 | Published: 16 Aug 2016


How to Build Marketplaces that Users Trust
sponsored by Twilio
WHITE PAPER: Unless you're connecting your consumers and products and services seamlessly, any attempt to attract, engage and retain them to transact on your marketplace will likely fail. With examples from Airbnb, Uber and a few others, dig into how you can establish trust with your customers via improving your communication strategies.
Posted: 16 Aug 2016 | Published: 16 Aug 2016


Demonstrations: Deliver Superior Customer Interactions
sponsored by IBM
RESOURCE CENTER: Good customer service means real-time engagement and a coordinated response. Access these demonstrations to learn how to effectively engage with and respond to customers, accelerate onboarding, cut costs and improve service, and how to handle customer complaints—before they become public.
Posted: 15 Aug 2016 | Published: 22 Jul 2016


Simplify Your Operations to Deliver Quality Web Experiences
sponsored by Akamai
WHITE PAPER: Delivering web experiences that meet growing customer expectations while also keeping sites and services simple for end users is difficult. Learn how you can foster collaboration across your teams, provide quality customer experiences, and overcome IT complexities by leveraging APIs and highly available apps.
Posted: 11 Aug 2016 | Published: 30 Jun 2016


The Key to Improving Customer Experience and Decreasing Disloyalty
sponsored by [24]7 Customer, Inc.
WHITE PAPER: Providing customers with a "delightful" experience has become a focus for business differentiation. It's garnered a lot of attention, but is it actually worthwhile? Discover the key to improving customer loyalty and 8 questions that are essential to decreasing disloyalty through reducing customer effort.
Posted: 10 Aug 2016 | Published: 10 Aug 2016

[24]7 Customer, Inc.

Putting Context at the Center of Sales Success
sponsored by SAP
WHITE PAPER: To gain a thorough understanding of the challenges facing sales departments, a team of vendors and sales directors have unearthed sales leaders' insights and views on several issues. Uncover key details on the tension between targets and costs, changes within the sales funnel, and more.
Posted: 10 Aug 2016 | Published: 27 Nov 2015


Benefit from Automated Services Without Sacrificing Customer Experience Using Enterprise Intelligent Assistants (EIAs)
sponsored by [24]7 Customer, Inc.
RESOURCE: Enterprise intelligent assistants (EIAs) are growing in popularity but do you have the knowledge that you need to choose the right one? In this Opus Research report, learn 8 core characteristics of highly successful EIAs. Discover how you can benefit from automated services without sacrificing quality customer experience.
Posted: 09 Aug 2016 | Published: 31 Aug 2015

[24]7 Customer, Inc.

How to optimize APIs, apps and sites to please mobile customers
sponsored by Akamai
WHITE PAPER: While mobility provides amazing opportunities for business growth, the rapid rate of mobile adoption represents unprecedented challenges in mobile delivery. In this e-book, learn about challenges in mobile delivery and how to master them by optimizing for fast APIs, mobile apps, and mobile sites.
Posted: 09 Aug 2016 | Published: 29 Apr 2016


Cloud-based IT-as-a-Service: Providers, SLAs, and More
sponsored by Catchpoint Systems Inc.
WHITE PAPER: This white paper explores ITaaS providers, SLAs and more. Examine the keys to an ITaaS business, what reporting and analysis in the cloud can do to your business performance and revenue, and 5 reasons your SaaS business should monitor behind the firewall.
Posted: 08 Aug 2016 | Published: 08 Aug 2016

Catchpoint Systems Inc.

Honeywell Success Story: Performance Management with Real-Time Analytics
sponsored by Catchpoint Systems Inc.
CASE STUDY: This case study explores how Honeywell isolated poorly-performing components, ensured online content delivery, and guaranteed performance of individual internal apps and products using digital performance analytics.
Posted: 05 Aug 2016 | Published: 05 Aug 2016

Catchpoint Systems Inc.

Social Media Monitoring Long on Promise, Short on Results
sponsored by SearchContentManagement
EBOOK: Every company knows that social media holds great insight into customer desires, but many are failing. This handbook on social media monitoring identifies some of the difficulties and provides suggestions on converting raw data into actionable information to successfully engage audiences, identify prospects and enhance brand awareness.
Posted: 03 Aug 2016 | Published: 04 Aug 2016


Data Sheet: Uncover Complex Issues & Optimize the Customer Experience
sponsored by Catchpoint Systems Inc.
DATA SHEET: Website and application user experience is the diff¬erence between success and failure in digital business, making it more critical than ever to measure and analyze real user experience. Access this data sheet to learn how continuous customer experience monitoring drives results and revenue.
Posted: 03 Aug 2016 | Published: 03 Aug 2016

Catchpoint Systems Inc.

How an Entertainment Company Improved Marketing with Advanced Analytics
sponsored by Intel Corporation
VIDEO: This brief video explores how Caesars Entertainment, a large and geographically diverse casino company, handled the influx of large unstructured data types. Find out how they updated their analytics strategy to adapt to changing customer needs, create stronger marketing campaigns, and improve overall customer experiences.
Posted: 26 Aug 2016 | Premiered: 26 Aug 2016

Intel Corporation
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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