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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Advancing Your Digital Marketing Strategy with Webtrends Analytics
sponsored by WebTrends
WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics.
Posted: 18 Apr 2013 | Published: 18 Apr 2013

WebTrends

Online Testing for Site Optimization: 101
sponsored by WebTrends
WHITE PAPER: Web site optimization can drastically help your business increase conversion rates and bring in revenue, but it is not a simple process. Turn to this informative white paper to learn about the different types and strengths of online testing for site optimization, and determine which process is most effective for your organization.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Ensuring Success with On-site Testing and Targeting
sponsored by WebTrends
WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes.
Posted: 16 Apr 2013 | Published: 16 Apr 2013

WebTrends

Improve sales cycles with mobile technology
sponsored by Adobe EchoSign
EGUIDE: Consult this expert e-guide to learn more about how tablets and mobile devices are affecting the enterprise. Tablets for business and sales departments have led to higher close rates and better engagement with customers. This resource outlines how you can implement the right mobile strategy to provide faster and more effective sales cycles.
Posted: 15 Apr 2013 | Published: 15 Apr 2013

Adobe EchoSign

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Taking Control with Marketing Optimization
sponsored by WebTrends
WHITE PAPER: Customers today are asking for an engaging, personalized web experience that pulls them in, and your business needs to deliver. Access this white paper to discover the business case for creating personalized web experiences, and discover how marketers are listening to consumers in order to optimize digital marketing strategies.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Nine Real-World Results from Testing and Targeting
sponsored by WebTrends
WHITE PAPER: In today's wired world, you must make sure your website is optimized for optimal ROI and sales.  Check out this white paper to learn about the business case of web site optimization, and learn from nine brief success stories of businesses across all sectors.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

Landing Page Optimization: Best Practices to Lift Conversion
sponsored by WebTrends
WHITE PAPER: Your landing page is the first thing customers see when interacting with your brand online, and whether or not they are drawn into your site can make or break your campaign. Check out this white paper to learn best practices for landing page optimization, compare strategies for page testing, and more.
Posted: 11 Apr 2013 | Published: 31 Jan 2013

WebTrends

The Case for Big Data and Analytics in Retail: Unlocking Hidden Opportunities
sponsored by Hewlett-Packard Company
WHITE PAPER: More and more information hidden in big data lies beyond a retailer's information management assets- residing in social data, customer data, market data and supplier data. Access this exclusive resource to discover how to tap into these valuable insights.
Posted: 10 Apr 2013 | Published: 10 Apr 2013

Hewlett-Packard Company

Improve your response: HP Enterprise Cloud Services for SAP CRM Rapid Deployment Solutions
sponsored by Hewlett-Packard Company
PRODUCT OVERVIEW: In today's market, the most profitable businesses are those that have the agility and scalability required to respond to customer's changing needs. Their secret to success? The right CRM tools. Read on to learn about one pay-as-you-go CRM tool designed to provide you with all the key CRM features in a cost-effective package.
Posted: 10 Apr 2013 | Published: 10 Apr 2013

Hewlett-Packard Company

Anticipate, engage and deliver exceptional web experiences
sponsored by IBM
WHITE PAPER: View this white paper to learn more about how social business is growing. It is becoming a major component of business strategies and reflects the way businesses manage both customers and information. Learn how you can help your customers and employees with better social business by reading this resource now.
Posted: 09 Apr 2013 | Published: 09 Apr 2013

IBM

Introducing Social Business for the Mid-Market
sponsored by IBM
WHITE PAPER: Consult this resource to learn more about the insight Aberdeen research discovered by studying 229 mid-sized companies. They looked to uncover if there were specific characteristics that made companies more interested in using social business.
Posted: 09 Apr 2013 | Published: 09 Apr 2013

IBM

Big Data Means All Your Data: Integration is Key
sponsored by TIBCO Software Inc.
WEBCAST: Join Mike Gualtieri, Principal Analyst at Forrester, for this webcast exploring the importance of integration in your big data initiatives. Gain insight on the 3 key big data management activities you  need to consider, important technologies, how to overcome key integration challenges, and more.
Posted: 08 Apr 2013 | Premiered: Apr 8, 2013

TIBCO Software Inc.

Microsoft catches up with iPad support for Dynamics CRM
sponsored by ComputerWeekly.com
ANALYST REPORT: Nucleus Research assesses Microsoft's long-awaited announcement for iPad support and new Yammer capabilities for Dynamics CRM.
Posted: 05 Apr 2013 | Published: 05 Apr 2013

ComputerWeekly.com

Integration in the Age of the Customer
sponsored by TIBCO Software Inc.
WEBCAST: In this on demand webinar explore the impact of cloud initiatives and new customer relationships on integration strategy. Continue on to learn what you should take into account when preparing your integration initiatives.
Posted: 05 Apr 2013 | Premiered: Feb 28, 2013

TIBCO Software Inc.

Winning the Customer Service Battle... In the Cloud
sponsored by Siemens Enterprise Communications
WHITE PAPER: Poor customer service is a costly business practice. The time to differentiate your customer service strategy is now – and the cloud can help. View now to learn about cloud contact centers and how they can benefit your business.
Posted: 04 Apr 2013 | Published: 04 Apr 2013

Siemens Enterprise Communications

The secrets of effective Web content management: Best (and worst) practices
sponsored by Adobe Systems, Inc.
EBOOK: For WCM deployments to be effective, companies need to plan carefully and manage implementations properly. Access this expert handbook to dig into the key  issues involved in setting up, developing and managing effective WCM initiatives.
Posted: 03 Apr 2013 | Published: 03 Apr 2013

Adobe Systems, Inc.

Video: Evolving to Social Intelligence
sponsored by Hewlett-Packard Company
VIDEO: This brief video offers insight into how traditional CRM and traditional intelligence prototype customers based on transactions, but leave out the important aspect of social intelligence. Find out how connecting social and enterprise intelligence will give you a more complete view of the customer.
Posted: 02 Apr 2013 | Premiered: 02 Apr 2013

Hewlett-Packard Company

Challenges Around Developing Mobile Enterprise Applications
sponsored by Hewlett-Packard Company
PRESENTATION TRANSCRIPT: This presentation transcript examines the key drivers behind the mobile trend from an enterprise perspective and looks to how it will evolve in the next few years. Access this resource to examine the challenges surrounding the development of mobile enterprise applications.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

Hewlett-Packard Company

Informatica PowerCenter to Salesforce ODBC Integration
sponsored by Progress DataDirect
WHITE PAPER: This tutorial introduces a data connectivity platform that allows you to migrate, replicate, cleanse, and synchronize Salesforce customer relationship management (CRM) data. Find step-by-step configuration instructions that let you successfully integrate your CRM data – read on to learn more now.
Posted: 02 Apr 2013 | Published: 31 May 2012

Progress DataDirect

Making the most of customer data: CRM analytics
sponsored by SearchCRM
WHITE PAPER: View this white paper to unlock the power behind CRM analytics. It explains how you can develop a view of the customer by analyzing social media data. Find out how to make the most of tweets and Facebook postings by reading this resource now.
Posted: 02 Apr 2013 | Published: 02 Apr 2013

SearchCRM

Drive social intelligence to engage with customers in ways that were previously impossible.
sponsored by Hewlett-Packard Company
RESOURCE: It's now possible to leverage social intelligence by combining insight from your customers' social media behavior with the classic customer intelligence from conventional marketing and CRM. Access this helpful resource to start on the path to gain the full potential of social intelligence.
Posted: 01 Apr 2013 | Published: 01 Apr 2013

Hewlett-Packard Company

Agile, Secure, Reliable: World Class Customer Service in the Cloud
sponsored by Oracle Corporation UK Ltd
EBOOK: Delivering top-notch service on a budget and tight deadlines is a challenge for even the most successful organizations, so many companies are moving to the cloud for CRM initiatives. Check out this informative e-book from Oracle to discover the business benefits and IT advantages of CRM in the cloud, a platform for implementation, and more.
Posted: 17 Apr 2013 | Published: 17 Apr 2013

Oracle Corporation UK Ltd

‘A Little Extra Service’ Raises Customer Satisfaction and Lowers Costs
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Customers today hate calling representatives on the phone - they want answers fast, online, and easy to access. Check out this white paper to learn how your company can go the extra mile in CRM to drive customer satisfaction and save money with initiatives in web self-service, live chat, email management, and more.
Posted: 17 Apr 2013 | Published: 17 Apr 2013

Oracle Corporation UK Ltd

The A to Z of Mobile Workforce Scheduling Optimization
sponsored by ClickSoftware
WHITE PAPER: This resource offers key advice and recommendations for strategically choosing and implementing an effective mobile workforce scheduling optimization strategy. Continue reading to learn all you need to know to realize workforce scheduling success today.
Posted: 04 Apr 2013 | Published: 31 Dec 2011

ClickSoftware
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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