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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Customer Engagement In The Spotlight: 3 Pillars Of A High Quality Customer Experience
sponsored by Avaya
WHITE PAPER: Today's digital consumers demand a consistent experience across multiple touch points, both physical and digital. But high quality, seamless interaction depends on how well you build up the 3 pillars of customer experience. Inside, learn what those pillars are, and how to leverage them in order to provide an excellent customer experience.
Posted: 15 Mar 2017 | Published: 01 Nov 2016

Avaya

Keep A Leg-Up On The Competition By Creating User-Defined Experiences
sponsored by Avaya
PRODUCT OVERVIEW: Gartner predicted that by the end of 2016, 90% of companies would compete on customer experience. To gain a competitive edge, you need to create user-defined experiences. Inside, learn about Avaya Oceana, a next-generation customer engagement platform. Discover how this platform can deliver a unified multi-touch experience.
Posted: 14 Mar 2017 | Published: 21 Jun 2016

Avaya

10 Trends Impacting Your Contact Center & How to Profit From Them
sponsored by Mitel Networks Limited
WHITE PAPER: Engaged consumers buy 90% more, spend 60% more, and are 5x more likely to pledge loyalty. Creating an optimal experience will affect how your customers view your business. If you're successful, you'll earn their loyalty. If you're not, they're gone. Inside, discover 10 contact center trends to turn into loyalty-building, profitable opportunities.
Posted: 09 Mar 2017 | Published: 09 Mar 2017

Mitel Networks Limited

Improving Your Sales Performance with the Right Tools, Strategy
sponsored by Xactly
EGUIDE: The goal of any business is to have a successful sales department. In this expert e-guide, learn what you need to do to improve your sales strategy. First, discover how to overcome hurdles when choosing the right sales tools for your business. Then, learn about sales performance management (SPM) and planning in the context of corporate strategy.
Posted: 07 Mar 2017 | Published: 01 Mar 2017


Fast, Lean, and User-Friendly Master Data Management
sponsored by Triniti
VIDEO: Watch this brief video go beyond conventional master data management (MDM) by implementing a lean platform that simplifies the user experience, cuts costs, and integrates with ERP, PLM, and CRM systems by leveraging data in real time.
Posted: 06 Mar 2017 | Premiered: 21 Dec 2016

Triniti

Aberdeen Research Report: Managing The Customer Experience Across Multiple Channels
sponsored by OpenText
RESEARCH CONTENT: For many businesses, delivering consistent customer experiences across all channels remains a challenge. Inside this Aberdeen report, learn how aligning your business around the customer influences organizational success, and discover how top firms turn this challenge into a competitive advantage.
Posted: 06 Mar 2017 | Published: 01 Apr 2016

OpenText

How To Sell Your Compensation Plan To Your Sales Team
sponsored by Xactly
WEBCAST: After creating your compensation plan, you need to get your sales team sold on it – which is no easy feat. Typical plan launches include problems like a lack of standardization or ignoring diverse needs, which can make your sales team leary. Inside, learn best practices and tips to help motivate your sales teams on your new compensation plan.
Posted: 01 Mar 2017 | Premiered: Nov 9, 2016


2017 IT Priorities in the Middle East
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: Benchmark your IT spending plans with our in-depth study of IT spending priorities in the Middle East.
Posted: 01 Mar 2017 | Published: 01 Mar 2017

ComputerWeekly.com

Best Practices for Sales Compensation Planning
sponsored by Xactly
VIDEO: Sales compensation plans can have an enormous impact on growth – both in a good, or a bad, way. Your company needs to take a strategic approach when designing your plans. Learn how to prepare an effective sales compensation and incentives plan with the best practices inside.
Posted: 28 Feb 2017 | Premiered: 16 Jul 2016


Building a Winning Sales Management Strategy
sponsored by Xactly
EGUIDE: Companies that want to grow often focus on the wrong tactics in their sales management strategy. This can not only lead to missed opportunities, but also to a waning sales culture. In this expert e-guide, discover 4 myths about sales management strategy and 5 tactics that will help you strengthen your sales culture.
Posted: 27 Feb 2017 | Published: 27 Feb 2017


5 Tech Trends Redefining The Customer Experience
sponsored by Genesys
WHITE PAPER: The defined customer experience is always changing. With the growth of the digital era, it's important to shift your business in the right way – and interact with your customers the way they want. In this white paper, discover the 5 biggest tech trends that are redefining the customer experience, and learn how to harness them for your business.
Posted: 27 Feb 2017 | Published: 27 Feb 2017

Genesys

Case Study: How Atom Bank Used CEM To Become The UK's First All-Digital Bank
sponsored by Genesys
VIDEO: In the digital age, it's become necessary for businesses to constantly rework and reimagine how they interact with their customers. In this case study, learn how Atom Bank became the UK's first all-digital bank. Discover how customer experience technology was implemented to allow customers to communicate using voice, chat, email or social media.
Posted: 27 Feb 2017 | Premiered: 27 Feb 2017

Genesys

Vodafone GmbH Enhanced Customer Experience Across Channels
sponsored by Genesys
CASE STUDY: Mobile phone network company, Vodafone GmbH, knew they needed to enhance their customer service. Previously, their communication channels operated in silos that caused customer frustration. Discover how Vodafone GmbH was able to accomplish this goal, and also enable a high-quality mobile app for their customers.
Posted: 23 Feb 2017 | Published: 23 Feb 2017

Genesys

Why Omnichannel Customer Engagement Is No Longer Optional
sponsored by Genesys
WHITE PAPER: Only a mere 7% of customers are extremely satisfied that brands provide a seamless, integrated customer experience across all channels, and omnichannel engagement nearly triples customer retentions. Judging by the numbers, omnichannel is no longer optional. Read this report to uncover how you can integrate omnichannel into your CRM system.
Posted: 23 Feb 2017 | Published: 23 Feb 2017

Genesys

How Retailer Marks and Spencer Is Raising The Bar In Customer Service With Omnichannel Technology
sponsored by Genesys
VIDEO: Most customers today expect that companies will perform well across all available channels. But the reality is that some companies may rate highly with customers with one channel, while lacking in another. Inside, learn how leading retailer Marks and Spencer is using an omnichannel engagement platform to help raise their customer experience bar.
Posted: 23 Feb 2017 | Premiered: 23 Feb 2017

Genesys

Strategic Marketing Software Boosts Inbound Marketing Tactics
sponsored by SearchCRM
EBOOK: Marketers know that their very tools and strategies have to change in the era of inbound marketing. In this expert handbook, learn about tools necessary for a successful marketing software strategy, what to buy, and how to think about those software purchases in the context of your existing infrastructure and operations.
Posted: 22 Feb 2017 | Published: 15 Feb 2017

SearchCRM

Strategic Planning Tools for Contact Centers
sponsored by Genesys
WHITE PAPER: This white paper explores how to leverage contact center strategic planning tools to predict performance more accurately and provide comprehensive what-if analysis capabilities. Discover how to get key answers to tough operational questions so that you can react to change faster and with more agility.
Posted: 22 Feb 2017 | Published: 22 Feb 2017

Genesys

When Every Touchpoint is a Transaction: How Retail Brands Can Adapt to the New Customer Journey
sponsored by Salesforce.com
WHITE PAPER: This report discusses trends and best practices for engaging and selling to customers on the channel of their choice. Learn what leading tech brands, such as Pinterest, are doing to reach fast-growing social media and mobile users.
Posted: 22 Feb 2017 | Published: 22 Feb 2017

Salesforce.com

Bridging The Gap Between Sales & Finance
sponsored by Xactly
WHITE PAPER: Imagine a company where sales and finance agree on everything – it's not a thought so far removed. The key to bridging the infamous divide between these two departments is technology. In this white paper, uncover 7 reasons why finance needs to get a better grip on sales incentive compensation to wield it to your company's advantage.
Posted: 17 Feb 2017 | Published: 17 Feb 2017


7 Emerging Trends That Are Changing Manufacturing
sponsored by Microsoft
WHITE PAPER: In today's fast-paced global economy, manufacturers are facing demands like never before. In order to thrive, manufacturers must deliver excellence by accelerating product introductions, creating more agile shop floors, and improving order fulfillment. Inside, explore 7 emerging manufacturing trends, and learn how to deliver excellence every time.
Posted: 16 Feb 2017 | Published: 16 Feb 2017

Microsoft

Report: Understanding The New Customer Landscape in Retail
sponsored by Salesforce.com
RESEARCH CONTENT: With seemingly unlimited access and knowledge, consumers control the terms of retailer engagement. Retailers need to effectively extend their brand experience to reach customers wherever they may be. This report explores the trends, attitudes and technologies shaping the customer landscape, and a 6-part roadmap to help you achieve CEM success.
Posted: 16 Feb 2017 | Published: 16 Feb 2017

Salesforce.com

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: Customer engagement is an integral part of a successful organization. And with that known knowledge, top-performing sales organizations are prioritizing digital transformation to unlock greater revenue growth. Read about how to digitally transform your sales organization successfully.
Posted: 15 Feb 2017 | Published: 15 Feb 2017

Microsoft

Digital Transformation: Risks, Benefits, and 5 Critical Success Factors
sponsored by Microsoft
WHITE PAPER: Digital transformation is a key to innovation and the discovery of new business opportunities. The "why" of digital transformation seems obvious, but "how" is less clear. Inside, Ray Wang, principal analyst, founder, and chairman of Constellation Research explains the impact of digital transformation on business processes and 5 keys to success.
Posted: 15 Feb 2017 | Published: 15 Feb 2017

Microsoft

How to Leverage Data to Acquire and Retain Customers
sponsored by HPE and Intel®
WHITE PAPER: This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.
Posted: 10 Feb 2017 | Published: 31 Dec 2015

HPE and Intel®

Microsoft Dynamics 365: Changing the CRM, ERP Cloud Game
sponsored by Microsoft
EGUIDE: With Dynamics 365 integration, Microsoft has changed the game for other CRM systems, and transformed how companies buy cloud services. In this expert guide, learn what this change spells out for the future of cloud ERP and CRM systems, and how you can leverage it in your company.
Posted: 15 Feb 2017 | Published: 08 Feb 2017

TOPICS:  CRM
Microsoft
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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