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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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The Travel Industry’s Journey to Customer Satisfaction
sponsored by Mashery
WHITE PAPER: This resource explores how good API management can enhance the customer experience across the travel industry, creating a seamless experience for customers while allowing companies to maintain control over their data.
Posted: 21 Apr 2015 | Published: 31 Jul 2014

Mashery

How Condé Nast Delivered the Ultimate Digital Experiences
sponsored by New Relic
WHITE PAPER: This case study explores the strategies used by Conde Nast to monitor the performance of their digital content. Discover how their use of application performance management tools gave Conde Nast staff more control and visibility into their platform and content.
Posted: 21 Apr 2015 | Published: 31 Dec 2014

New Relic

Give digital a business focus
sponsored by Hewlett-Packard Limited
WHITE PAPER: Businesses need a way to consolidate this data to unify communications and deliver a seamless experience across multiple channels.For many organizations, the solution lies in outsourcing. Discover if outsourcing is right to manage your multichannel communications data in this informative white paper.
Posted: 21 Apr 2015 | Published: 31 Mar 2014

Hewlett-Packard Limited

Is Your Mid-Sized Contact Center Ready for the Cloud?
sponsored by 8x8, Inc.
WEBCAST: This webcast explores the business benefits of deploying a mid-sized contact center in the cloud, including improvements in company profit and revenue and long-term customer satisfaction.
Posted: 21 Apr 2015 | Premiered: Dec 22, 2014

8x8, Inc.

Take Action on Customer Insights
sponsored by Hewlett-Packard Limited
WHITE PAPER: With analytics, companies can capture, analyze and provide insights to respond to customers in real time through social media channels. Read this white paper to discover the importance of a solid customer analytics strategy.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Case Study: How a Global HR Firm Met Its Contact Center Needs
sponsored by 8x8, Inc.
WHITE PAPER: In this case study, discover how implementing virtual contact centers solved a global firm's contact center issues.
Posted: 20 Apr 2015 | Published: 30 Nov 2013

8x8, Inc.

Virtual Contact Centers: Your Contact Center in the Cloud
sponsored by 8x8, Inc.
VIDEO: Virtual contact centers are emerging to make contact center efficiency easier. This brief video explains how.
Posted: 20 Apr 2015 | Premiered: 20 Sep 2014

8x8, Inc.

Unravel and evolve customer communications
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper your CIO can gain the tools necessary to creative effective communications that will drive sales. Learn basic CCM rules like: keep it simple, make it all about the customer, go from passive to active, and more.
Posted: 20 Apr 2015 | Published: 30 Apr 2014

Hewlett-Packard Limited

Delivering Collaboration and Engagement at a Massive Scale
sponsored by D2L Corporation
WHITE PAPER: Access this informative white paper to discover how one teacher gave masses of online students the individualized attention they were seeking through efficient collaboration and engagement initiatives.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

D2L Corporation

How to Deliver Highly Engaging Interdisciplinary Collaboration
sponsored by D2L Corporation
WHITE PAPER: This white paper features a case study in which Central Pennsylvania's Community College leveraged collaboration and teamwork challenges with emerging technologies. Discover the benefits of an effective collaborative strategy for higher learning.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

D2L Corporation

Integrating Accessibility: A Learning Solution Overview
sponsored by D2L Corporation
WHITE PAPER: Access this informative white paper now to learn how this small university stepped up to make online learning available for all of their students. Discover how an accessibility platform will help you reduce the need for administrative and tech support.
Posted: 20 Apr 2015 | Published: 31 Dec 2014

D2L Corporation

The Simple Reason You May Be Losing Repeat Business to Your Competitors
sponsored by 8x8, Inc.
WHITE PAPER: In service industries where customers care about exactly whom they work with, you could be losing customers if they can't immediately reach the last employee who helped them. Access this resource to learn how your business can ensure that when a customer is ready to buy, they're able to reach the correct person at that critical moment of decision.
Posted: 17 Apr 2015 | Published: 09 Oct 2014

8x8, Inc.

Success Won't Drive Itself When Google Impacts Insurance
sponsored by GMC Software
WHITE PAPER: In this exclusive white paper discover how Google's search engine success is leading them to price auto insurance online more accurately than traditional insurers. Learn how your organization can compete with their success and uncover strategies you can implement to remain competitive.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Communicating in the New Age of the Digital Banker
sponsored by GMC Software
WHITE PAPER: In this white paper discover how your bank can devise a plan to cater to connected customers. Find new ways to communicate in the modern world including mobile, multichannel, and more.
Posted: 17 Apr 2015 | Published: 17 Apr 2015

GMC Software

Transform support from cost centers to sales channels
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper uncover how your organization can drive revenue through your customer experience channels to transform support centers into sales channels.
Posted: 17 Apr 2015 | Published: 31 Dec 2014

Hewlett-Packard Limited

Cloud-Based Contact Center Technology: 8 Critical Questions to Ask
sponsored by 8x8, Inc.
WHITE PAPER: This guide explores 8 critical criteria for choosing a cloud-based contact center solution. Read on to learn vital questions to ask providers in order to avoid common pitfalls.
Posted: 16 Apr 2015 | Published: 31 Dec 2014

8x8, Inc.

Top Customer Communications Management Software Vendors Compared
sponsored by GMC Software
RESOURCE: Access this Gartner research study to compare the top CCM software on the market today based on features that matter to your organization. Discover the strengths and cautions of popular brands like Adobe, HP, Oracle, and more.
Posted: 16 Apr 2015 | Published: 25 Nov 2014

GMC Software

Case Study: Insurer raises the bar on CCM
sponsored by GMC Software
CASE STUDY: In this exclusive case study, pick up tips and tricks for your organization in your journey to transition your legacy CCM software to a new system. Discover how one North American insurance agency was able to achieve outstanding customer service.
Posted: 16 Apr 2015 | Published: 31 Dec 2014

GMC Software

Small Data, Everyday Analytics, and the Power of Thinking Fast
sponsored by OpenText
WHITE PAPER: Access this resource for help with your customer analytics strategy. Learn how to be more accessible, understandable, and actionable for everyday tasks with small data.
Posted: 15 Apr 2015 | Published: 08 Apr 2014

OpenText

Customer Analytics: Turn Big Data into Big Value
sponsored by OpenText
WHITE PAPER: The following white paper features customer analytics recommendations that go beyond making assumptions by looking at past data. Click through to discover integrated analytics solutions that optimise marketing efforts and accurately forecast profits.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

OpenText

Delivering multichannel customer communication without replacing legacy systems
sponsored by GMC Software
WHITE PAPER: Learn why your organization should upgrade your legacy CCM application to offer multichannel communication capabilities to deliver a seamless experience to your customers at any touch point. Read this valuable white paper to uncover more about legacy software adaption and how you can save money.
Posted: 15 Apr 2015 | Published: 31 Dec 2013

GMC Software

How to Make Money or Save Money With Data and Analytics
sponsored by Information Builders
WHITE PAPER: Find the answer to your organisation's ROI woes in this helpful resource, which discusses the value of data monetisation. Explore ways to make money from your data, in addition to strategies on leveraging information to save funds.
Posted: 15 Apr 2015 | Published: 15 Apr 2015

Information Builders

How Will Digital Transformation and the New Style of IT Impact Your Business?
sponsored by Hewlett-Packard Limited
VIDEO: In this video, Paul Evans, an expert on application transformation at HP, explains the keys to keeping pace with growing end user expectations for instantaneous, relevant, and robust customer experiences.
Posted: 15 Apr 2015 | Premiered: 30 Dec 2014

Hewlett-Packard Limited

GMC Is A Leader Among Document Output For Customer Communications Management Vendors
sponsored by GMC Software
RESOURCE: To explore this report and compare document output for customer communications management vendors across 26 criteria access this brief resource now. Discover what vendor has the right platform to boost customer satisfaction for your organization.
Posted: 15 Apr 2015 | Published: 31 Dec 2014

GMC Software

Operationalizing Voice of the Customer: How Top Performers Create Actionable Insights
sponsored by IBM
WHITE PAPER: Management in need of strong market research techniques will find this resource invaluable for ROI purposes. Discover how VOC software produces a detailed set of customer wants and needs that is prioritized by company objectives or strategic goals. Learn how the right software addresses operational process improvements for common issues.
Posted: 10 Apr 2015 | Published: 30 Apr 2014

IBM
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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