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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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First Transit Transforms the Backbone of Their Fleet with SCM
sponsored by Infor
VIDEO: Tune into this video to discover how to optimize resource and labor utilization, improve inventory and shipping accuracy, respond faster to changing market conditions with an open architecture SCM platform. Learn how to gain the visibility you need to deliver the perfect order every time.
Posted: 20 Jul 2016 | Premiered: 20 Jul 2016

Infor

Up-To-Date Integrated Business Platform: YouGov Achieves Significant Growth
sponsored by NetSuite
CASE STUDY: In this case study, learn how YouGov, an international market research firm, was able to leverage an integrated business software suite successfully, giving them the latest ERP features without losing customization. Access now to learn how you can achieve a complete view of your business too.
Posted: 19 Jul 2016 | Published: 19 Jul 2016

NetSuite

One Integrated Solution Vs. Software Silos
sponsored by NetSuite
RESOURCE: Data is often fragmented and scattered across different databases and applications, making it difficult and time-consuming to tie multiple sources of data together. Access this comparison guide to discover how a single, integrated software suite provides you with the key business data you need for a unified view of your customers.
Posted: 18 Jul 2016 | Published: 18 Jul 2016

NetSuite

How an Integrated Business Platform Helped Lucy Locket Grow its Online Business to 50% of its Revenue
sponsored by NetSuite
CASE STUDY: This case study examines how an integrated business platform helped Lucy Locket grow its online business to 50% of its revenue. Discover how the cloud can help you easily manage finance, inventory, e-commerce, and CRM with real-time reporting and seamless scalability.
Posted: 18 Jul 2016 | Published: 18 Jul 2016

NetSuite

Case Study: Learn How EcoBox Shipping Supplies Co. Grew Its Business by 500%
sponsored by NetSuite
CASE STUDY: Learn how EcoBox, a distributor of moving boxes and shipping supplies, were able to expand business capabilities while keeping costs low, and the benefits they gained. Do you want to build efficiency into your own workload, prevent process delays, and improve visibility? Read this case study for ideas on how to get started.
Posted: 18 Jul 2016 | Published: 18 Jul 2016

NetSuite

A Buyer's Guide to ERP Business Management Software
sponsored by NetSuite
WHITE PAPER: The definitions and implementations for ERP seem to vary from one site to the next. These differences, however, underscore the flexibility that can make an ERP system a powerful business management tool. This ERP buyer's guide compares solutions, and weighs the benefits of on-premise vs. cloud ERP.
Posted: 18 Jul 2016 | Published: 31 Dec 2015

NetSuite

Tame Complexity in B2B Commerce
sponsored by UXC Oxygen
WHITE PAPER: The key to effective B2B commerce is to make it incredibly easy for customers to find, learn about, and purchase products -- but that's just on the surface. Discover ways to make B2B commerce profitable by having the right systems in place behind the scenes.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Case Study: Streamlining Customer Service in Dental Care
sponsored by Avaya TSG
WHITE PAPER: This case study examines the strategies one chain of dental practices adopted to streamline its patient service processes, including automated call redirection, reduced call center staff and phone lines, and more.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

Avaya TSG

Build and Manage Highly Personalized Customer Experiences
sponsored by UXC Oxygen
WHITE PAPER: Customers are looking for high-quality, relevant content within tailored, contextual experiences based on their available customer data. Discover fully-integrated strategies and learn to build these experiences into seamless, cohesive omni-channel experiences.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

UXC Oxygen

Healthcare Case Study: Improving Customer Experience and Cost-Efficiency
sponsored by Avaya TSG
WHITE PAPER: In this case study, learn about a global pharmaceutical company improved its customer service and the productivity of its contact center while also achieving significant cost savings in communications.
Posted: 14 Jul 2016 | Published: 31 Dec 2015

Avaya TSG

Integrating with Salesforce Health Cloud
sponsored by Salesforce.com
WHITE PAPER: Providers must build personalized, engaging relationships with each patient in order to succeed in today's healthcare industry. Learn how you can bridge the gap between data silos by integrating your EHR with a patient relationship manager in the cloud.
Posted: 14 Jul 2016 | Published: 14 Jul 2016

Salesforce.com

Deliver Contextual Customer Experiences and Join the Digital Evolution
sponsored by UXC Oxygen
WHITE PAPER: 22% of CEOs believe that business model change dictates the next big thing. Discover why delivering a contextual customer experience is key to meeting new expectations and thriving in the new era, and learn how to integrate all digital and physical touch points for a seamless customer experience.
Posted: 13 Jul 2016 | Published: 13 Jul 2016

UXC Oxygen

Predictive Marketing Analytics Removes the Guesswork
sponsored by SearchCRM
EBOOK: Predictive marketing can eliminate the guesswork in the highly competitive marketplace and improve the customer journey on the road to increased sales.
Posted: 13 Jul 2016 | Published: 19 Jul 2016

SearchCRM

Mining Data for a Personalized Customer Experience
sponsored by UXC Oxygen
WHITE PAPER: Discover ways contextual marketing offers the ability to gain insights into each customer's motivations and intent, and how you can leverage these insights to deliver highly targeted and individualized experiences in real time.
Posted: 12 Jul 2016 | Published: 12 Jul 2016

UXC Oxygen

Deploy a Truly Omnichannel Strategy
sponsored by UXC Oxygen
WHITE PAPER: For many companies, making the digital transformation is a huge undertaking. Learn how to be smart with your time and resources as you fully integrate the customer journey across web, mobile, and social channels.
Posted: 11 Jul 2016 | Published: 11 Jul 2016

UXC Oxygen

Creating the Perfect Commerce Experience for the Omni-Channel Customer
sponsored by UXC Oxygen
WHITE PAPER: Customer loyalty is dependent on a brand's ability to deliver a consistent, compelling customer experience regardless of purchase path. Explore actionable strategies for uniting the customer experience for increased loyalty and repeat sales.
Posted: 11 Jul 2016 | Published: 11 Jul 2016

UXC Oxygen

Driving Customer Loyalty through Network Service Quality
sponsored by IBM
WHITE PAPER: Communication service providers (CSPs) are searching for CEM solutions that take advantage of the link between network service quality and customer loyalty. Read on to learn about the principles of next-generation CEM architecture and what that means for CSPs.
Posted: 08 Jul 2016 | Published: 31 Mar 2015

IBM

CRM Brochure: More Effective Interactions Lead to More Transactions
sponsored by Infor
BROCHURE: To ensure that customers remain with your business is to ensure coordination between each aspect of your business. Learn how CRM solutions boost workforce mobility and help provide actionable insights, what to look for in a solution, and more.
Posted: 07 Jul 2016 | Published: 07 Jul 2016

Infor

How manufacturers can use value selling to deliver great experiences at every touch point
sponsored by Infor
WHITE PAPER: 60% of B2B buyers said they spent more time researching purchases and 40% said they waited longer than they did the year before to contact a salesperson. Salespeople aren't just order takers yet! Read on to discover value selling and how CRM solutions give your salespeople the right tools for the job.
Posted: 07 Jul 2016 | Published: 30 Jun 2015

Infor

How to Actively Manage Customer Experience with True Proactive Care
sponsored by IBM
WHITE PAPER: Proactive customer care seeks to settle customer complaints before the customer can take direct action. This may sound both ideal and unachievable, but with the wealth of data recently made available to us, proactive engagement looks to is the next step in customer care's evolution. In this white paper, learn what it means to be truly proactive.
Posted: 07 Jul 2016 | Published: 30 Sep 2015

IBM

GoPro: Be a Hero with Big Data and Tableau
sponsored by Tableau Software
WEBCAST: Wrangling the right data is often cumbersome when it comes to vast data landscapes. Data is much easier to collect than it is to analyze, unless you have the right tools. Learn how GoPro has come to use an array of tools to extract the most value possible from their data and drive CRM performance insights.
Posted: 07 Jul 2016 | Premiered: Jul 7, 2016

Tableau Software

Turn Unstructured Email Information into Leads
sponsored by Infor
BROCHURE: There are many variables that go into turning leads into sales. Discover what X actually stands for and how it plugs into your CRM strategy. Learn just how easy CRM management can be and how making simple adjustments to your email strategy will improve your overall business efficiency.
Posted: 06 Jul 2016 | Published: 06 Jul 2016

Infor

Spotlight on CRM: Big River Communications Enhances Productivity, Customer Happiness
sponsored by Infor
CASE STUDY: In this case study, learn how Big River Communications delivered personalized service, expanded their customer base, and adopted an automated CRM system. What obstacles did they encounter along the way? Find out inside.
Posted: 06 Jul 2016 | Published: 06 Jul 2016

Infor

A Guide to Patient Interaction
sponsored by Avaya TSG
WHITE PAPER: Discover how to enhance the patient experience by automating routine processes and expanding patient interaction outside the hospital. Access now and learn the benefits of proactive outreach, both pretreatment and post-discharge, including fewer preventable readmissions, reduced costs, and more.
Posted: 06 Jul 2016 | Published: 31 Dec 2015

Avaya TSG

Improving Customer Service with Knowledge Management Systems
sponsored by Salesforce.com
EGUIDE: Customer service is a battleground on which many companies fight to gain competitive edge. Access an exclusive Q&A with Larry Robinson, Senior VP of Product Management for the Service Cloud, and learn how to create solid customer experience and agent productivity using a knowledge management system.
Posted: 20 Jul 2016 | Published: 19 Jul 2016

Salesforce.com
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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