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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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How Banca Carige Improved Customer Service
sponsored by IBM
CASE STUDY: Find out how an analytics environment and a new mobile banking service helped an Italian bank franchise better serve their customers.
Posted: 07 Jul 2014 | Published: 30 Apr 2014

IBM

Strategizing to Differentiate: 4 Steps to Virtualize your Contact Center
sponsored by Genesys
WHITE PAPER: Good customer service has become strategically important for companies, yet at the same time, many customer service professionals need to do more with less. Creating a virtual Contact Center environment allows companies to achieve both goals.
Posted: 07 Jul 2014 | Published: 03 Jul 2014

Genesys

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

Retail Needs to Embrace the Mobile Revolution
sponsored by Toshiba
WHITE PAPER: Find out how retailers are accommodating the consumers migration to a mobile-first world.
Posted: 03 Jul 2014 | Published: 03 Jul 2014

Toshiba

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Successfully Balance Service and Cost with Workload Management
sponsored by Genesys
ANALYST REPORT: BPM, CRM, and contact center management applications aren't designed to manage manual work or dynamically adjust priorities based on incoming requests. In this Frost & Sullivan white paper, learn how an Enterprise Workload Management Solution complements existing systems to overcome these issues for reduced costs and improved customer service.
Posted: 02 Jul 2014 | Published: 31 May 2013

Genesys

Almerys Uses Talend Data Services to Offer Better Quality of Service to its Customers
sponsored by Talend
CASE STUDY: Find out how an integrated infrastructure platform increased performance and productivity for Almerys.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Talend

Taking on Challenges with Award Winning Workload Management
sponsored by Genesys
ANALYST REPORT: Based on Frost & Sullivan's recent analysis of the workload management market, Genesys won the 2013 Global Frost and Sullivan award for Technology Innovation in Workload Management.
Posted: 01 Jul 2014 | Published: 31 Dec 2013

Genesys

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys

A New Style of IT: The Dawn of a New Normal
sponsored by Hewlett-Packard Company
WHITE PAPER: Uncover the key findings from research conducted by Gartner to expose what digital business means for companies, and how to enhance the customer experience to thrive in the digital era.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Hewlett-Packard Company

Lead Management Services Infographic: Client Results and Benefits
sponsored by Invenio Marketing
RESOURCE: Companies that specialize in lead generation and sales services can help you get the high number and high quality of leads that you require. View this infographic to explore the benefits that telecom clients are realizing from sales and lead generation services.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Invenio Marketing

Top 5 Steps to a World Class Contact Centre
sponsored by Genesys
WHITE PAPER: In this expert resource you'll find five key steps to keep in mind when building a world-class contact centre in today's rapidly changing customer landscape.
Posted: 30 Jun 2014 | Published: 31 Dec 2013

Genesys

Staying Competitive and Profitable – Essentials for Customer Experience Success
sponsored by Genesys
WHITE PAPER: This white paper discusses the importance of focusing on the customer experience journey, explores why companies don't get the customer journey right, and discusses how leading companies provide great customer experiences.
Posted: 30 Jun 2014 | Published: 30 Jun 2014

Genesys

Meeting Demands, Exceeding Expectations: The Future of Workload Management
sponsored by Genesys
WHITE PAPER: Customers expect a great end-to-end experience, whether work is accomplished in the enterprise or in the back office, it's all part of the Customer Service Value Chain. Is your enterprise meeting this expectation? What about in the future?
Posted: 30 Jun 2014 | Published: 26 Jun 2014

Genesys

6 Quick Tips For Warmer Leads and Shortened Sales Cycles
sponsored by Invenio Marketing
WHITE PAPER: Nearly every company -- both B2B and B2C -- has room to improve when it comes to the sales cycle. No matter how you'd like to improve the sales process, this white paper can help you with six tips to generate more qualified leads and close more sales.
Posted: 25 Jun 2014 | Published: 25 Jun 2014

Invenio Marketing

How to Create a Customer Service Process that Enhances Your Bottom Line
sponsored by Salesforce
EBOOK: Uncover the reality of customer behavior to enhance your revenue and increase your customer satisfaction in this e-book.
Posted: 16 Jun 2014 | Published: 16 Jun 2014

Salesforce

Deepening Customer Experience: Analyzing, Optimizing and Integrating CEM
sponsored by KANA
EGUIDE: "It's difficult to have a single view of the customer because of all the forms of communication," says Donna Fluss of DMG Consulting. As customer experience management (CEM) spans multiple departments and tools, optimizing CEM can be a complex and daunting task. Fortunately, this expert e-guide serves as a roadmap to CEM transformation.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

KANA

Social Login 101
sponsored by Gigya
WHITE PAPER: View this white paper to learn why social login -- with permission-based access to first-party identity data -- is the better option for getting the kind of information that creates relevant cross-channel experiences. Read now to explore the basics of social login, best practices, and benefits for consumers and businesses.
Posted: 27 Jun 2014 | Published: 27 Jun 2014

Gigya

The Knowledge Base of the Future: Five Cutting-Edge Ideas You Can Implement Now
sponsored by KANA
WHITE PAPER: Building a reliable, extensive knowledge base is essential for delivering relevant, efficient customer experiences. It helps employees access information faster and enables customers to serve themselves. View this white paper to uncover five cutting-edge ideas to help you build a next-gen knowledge base.
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

Omni-Channel Customer Service Demands the Intelligent Contact Center
sponsored by KANA
WHITE PAPER: In order to respond to changing customer expectations, contact centers must evolve to an omni-channel, context-aware platform. In this white paper, get an in-depth look at the demands placed on the modern contact center, and the strategies and tools you can leverage to optimize customer interactions
Posted: 26 Jun 2014 | Published: 26 Jun 2014

KANA

How a Top E-Commerce Strategy Leads to Strong Sales
sponsored by ZeroLag Communications Inc.
EGUIDE: In this e-guide, Brian K. Walker of Forrester and other experts provide six key factors that can make or break a customer's shopping experience and, ultimately, an e-commerce business.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

ZeroLag Communications Inc.

Best Practices for Knowledge Management
sponsored by KANA
WHITE PAPER: Implementing a knowledge management program in the contact center can improve the efficiency and quality of your services, optimize customer experience, reduce agent training costs, and increase job satisfaction. In this white paper, explore best practices for successful knowledge management implementation in the contact center.
Posted: 24 Jun 2014 | Published: 24 Jun 2014

KANA

Optimizing Magneto E-commerce Sites for Increased Sales and Customer Satisfaction
sponsored by ZeroLag Communications Inc.
WHITE PAPER: Find out which platform is capable of maximizing the performance of your e-commerce web site, increasing sales and improving customer satisfaction.
Posted: 20 Jun 2014 | Published: 20 Jun 2014

ZeroLag Communications Inc.

Case Study: Manufacturing Company Increases Business, Reduces Cost
sponsored by Microsoft India
CASE STUDY: This case study tells the story of how one organization was able to improve lead management and business prospects while reducing the sales cycle with a new CRM solution.
Posted: 18 Jun 2014 | Published: 31 May 2012

Microsoft India

Performance Improvement In The Contact Centre
sponsored by Cisco
WHITE PAPER: Find out how you can improve customer satisfaction, become more competitive and reduce the cost of acquiring and retaining loyal customers by investing more money in contact center technologies.
Posted: 17 Jun 2014 | Published: 31 Dec 2013

Cisco
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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