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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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White Paper : How to Go from “Good” to “Great”with Pricing Software
sponsored by Pros.
WHITE PAPER: Because of the complex nature of pricing management, software platforms that can help your organization achieve sustained profitability are essential. Discover the 4 critical capabilities of pricing software by downloading this white paper now.
Posted: 21 Apr 2016 | Published: 21 Apr 2016

Pros.

CGT Research Paper: Transforming Consumer Products with Advanced Analytics
sponsored by IBM
WHITE PAPER: For the consumer product industry, it's critical to unlock a deeper understanding of customers' behaviors and interests to optimize products and distribution channels. This resource reveals key insights from a survey conducted among consumer product companies about the benefits and challenges they've experienced with advanced analytics.
Posted: 20 Apr 2016 | Published: 20 Apr 2016

IBM

Improving Cash Flow and Customer Service with e-invoicing
sponsored by Netsend
WHITE PAPER: It's critical to invoice quickly and accurately, encouraging prompt payment to bring cash into the business. But many enterprises still use inefficient processes that rely on print and postage, creating inconveniences for customers. Discover how e-invoicing can improve free cash flow and optimize the customer experience.
Posted: 20 Apr 2016 | Published: 31 Oct 2015

Netsend

Industrial Equipment Supplier Integrates CRM Software into Existing Systems
sponsored by Pros.
WEBCAST: Discover how your organisation can benefit from top notch CRM tools that integrate with your existing salesforce technology by watching this short video.
Posted: 19 Apr 2016 | Premiered: Apr 19, 2016

Pros.

Turn Your CRM Investment into a Revenue and Profit Engine
sponsored by Pros.
WHITE PAPER: This brief resource provides a quick snapshot into a CPQ automation strategy that can boost your sales productivity and profitability, ultimately turning your CRM investment into a revenue and profit engine.
Posted: 19 Apr 2016 | Published: 19 Apr 2016

Pros.

How to choose the right CRM tools to purchase
sponsored by ComputerWeekly.com
RESOURCE: A lot rides on choosing the right CRM tools for your organization. Use our exclusive guide to get the right information to assist you in making the best choice when making a buying decision.
Posted: 18 Apr 2016 | Published: 10 Nov 2014

ComputerWeekly.com

Optimize Pricing Through Real-Time Integrated Forecasting
sponsored by Pros.
WHITE PAPER: This case study explores how an automotive manufacturer optimized pricing through real-time integrated forecasting to assure maximum margin and profit improvement.
Posted: 18 Apr 2016 | Published: 31 Dec 2013

Pros.

Self-Service 2016: Is It Time to Appoint an Omnichannel Guru?
sponsored by Genesys
WEBCAST: Discover how omnichannel customer engagement will change the way you offer self-service and interact with your customers. Learn about Irish telecom company eir's journey to delivering a great customer experience through personalization.
Posted: 15 Apr 2016 | Premiered: May 4, 2016

Genesys

Evangelizing Clean Data in CRMs
sponsored by Trillium Software
EGUIDE: This e-guide discusses the importance of maintaining clean data in CRM systems and highlights how Salesforce has implemented a new user interface that enables efficient sharing and managing of data. Read on and see how the right tools can help you successfully maintain your customer data.
Posted: 15 Apr 2016 | Published: 08 Apr 2016

Trillium Software

Modernization in Today's Contact Centers
sponsored by Mitel Networks Limited
EGUIDE: This 3-part essential guide evaluates hosted contact centers, employee social networks, and the viability of SIP and the cloud as potential upgrades so you can proceed confidently when faced with the prospect of modernization.
Posted: 15 Apr 2016 | Published: 08 Apr 2016

Mitel Networks Limited

Profiting from CRM Deployments in the Cloud
sponsored by Microsoft
WHITE PAPER: This white paper highlights a set of easy-to-deploy cloud CRM products, services and enablement tools that can help you improve your total value proposition.
Posted: 13 Apr 2016 | Published: 13 Apr 2016

Microsoft

Case Study Video: Red Funnel
sponsored by Mitel Networks Limited
WEBCAST: In this brief video, learn how Red Funnel adapted to customer desires to communicate with them across social, SMS, and more. Discover the technology they leveraged to get the job done, and the benefits they experienced as a result, including: increased staff productivity, a 16% decrease in customer complaints, and more.
Posted: 13 Apr 2016 | Premiered: Apr 7, 2016

Mitel Networks Limited

Tesco.com Accelerates Development Through Deep Understanding of Customer Behavior
sponsored by Splunk
CASE STUDY: British grocery and general merchandise retailer Tesco wanted to better track and understand customer behaviors on their website Tesco.com. They turned to one platform to help them improve customer satisfaction and reduce revenue loss. Learn more now.
Posted: 12 Apr 2016 | Published: 12 Apr 2016

Splunk

Positioning Your Hospitality Cloud to Deliver the Next-Generation Hotel Guest Experience
sponsored by Mitel Networks Limited
WHITE PAPER: Discover in this paper how to leverage the power of the cloud to integrate your existing voice services with hospitality applications and workflows, in order to revolutionize the way you manage operations and staff.
Posted: 12 Apr 2016 | Published: 31 Dec 2015

Mitel Networks Limited

Global State of Multichannel Customer Service Report
sponsored by Microsoft
WHITE PAPER: This global report shows that, on average, consumers regularly use at least 4 different channels when interacting with a brand or organization for customer-related questions and issues. Download now to tap into other insights.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

Operational Intelligence Supporting Online Growth at John Lewis
sponsored by Splunk
CASE STUDY: Prominent retailer John Lewis needed to improve operational intelligence to maintain their reputation for exceptional customer service. Discover what software enabled them to improve visibility with real time operational insights.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Splunk

10 Customer Service Trends to Watch in 2016
sponsored by Microsoft
WHITE PAPER: In this white paper, well-known customer service thought leaders, advocates, authors and speakers reveal the 10 CRM technology trends they believe will impact every brand and organization in 2016.
Posted: 11 Apr 2016 | Published: 11 Apr 2016

Microsoft

Getting More With Self-Service and Knowledge Management
sponsored by Microsoft
WHITE PAPER: Download this white paper to learn self-service and knowledge management strategies that can help you deliver an excellent customer experience on all channels – social media, web, voice, and mobile/web apps.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

Microsoft

Customer Intelligence in the Era of Data-Driven Marketing
sponsored by SAS
WHITE PAPER: This white paper discusses how to improve your customer intelligence with real-time data analytics that can enable quicker response to customer needs. Discover how a centralized marketing analytics platform can enable your enterprise to implement true "data-driven" marketing and gain invaluable insight into what your customers want.
Posted: 08 Apr 2016 | Published: 31 Dec 2015

SAS

Customer Analytics Solutions: How the Top 11 Providers Stack Up
sponsored by SAS
WHITE PAPER: This report evaluates significant customer analytics providers, including Adobe, IBM, SAP, SAS, and more, based on product fit, customer success, and client demand. Access now and discover which solution is the right fit for your enterprise so that you can better understand your customers and meet their needs and expectations.
Posted: 08 Apr 2016 | Published: 07 Mar 2016

SAS

Top 10 Call Center Technology Must Haves
sponsored by TechTarget
RESOURCE: Your input in our call center survey is critical in understanding top of mind challenges in CEM and call center management today. In our expert guide, Top 10 Call Center Technology Must-Haves you will learn how to deliver a great customer experience, create a customer experience strategy, and track the customer experience across all touch points.
Posted: 08 Apr 2016 | Published: 18 Mar 2014

TechTarget

Case Study: SofTrek Boosts Customer Satisfaction with Embedded BI
sponsored by TIBCO Software Inc.
CASE STUDY: A software provider needed to quickly and seamlessly embed business intelligence capabilities into their CRM app. This case study discusses the strategy that empowered the company to provide improved workflow and usability and faster results for their users.
Posted: 07 Apr 2016 | Published: 31 Dec 2014

TIBCO Software Inc.

Contact Center Refresh Better Handles High Call Volume
sponsored by Mitel Networks Limited
CASE STUDY: This case study outlines how a transport logistics company updated their contact center to handle up to 40,000 calls per hour and streamline customer service.
Posted: 07 Apr 2016 | Published: 31 Dec 2013

Mitel Networks Limited

5 Contact Center Trends You Need to Know
sponsored by Mitel Networks Limited
WHITE PAPER: This white paper reveals contact center trends to help you stay competitive in your industry and enable quality customer experiences. Uncover the top 5 ways the contact center is changing.
Posted: 06 Apr 2016 | Published: 31 Dec 2015

Mitel Networks Limited

How to Drive Revenue and Increase Loyalty Through Customer Experience
sponsored by Mitel Networks Limited
RESOURCE: How are millennials changing the way you should provide customer service? Access this article now find out.
Posted: 06 Apr 2016 | Published: 03 Sep 2015

Mitel Networks Limited
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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