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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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How In-App, Two-Way Mobile Messaging Builds Customer Loyalty
sponsored by Magnet
WHITE PAPER: In this white paper, explore the top 4 messaging features your mobile application should have in order to build customer loyalty.
Posted: 21 Dec 2015 | Published: 21 Dec 2015


Best Practices For Choosing CRM System Features
sponsored by Salesforce.com
EGUIDE: This e-guide examines key considerations when evaluating CRM tools, as well as insight into why one CRM expert chooses Salesforce over Microsoft Dynamics. Read on to learn more.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Salesforce.com

Is Your Sales Email Strategy Wasting or Maximizing Time?
sponsored by Microsoft
RESOURCE: This infographic reveals the best times for salespeople to send emails to potential customers. View now to see if your sales email strategy is wasting or maximizing time.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Microsoft

Save 4 Hours Per Week with this Sales Timesaving Tip
sponsored by Microsoft
RESOURCE: This infographic reveals a timesaving tip for sales professionals that can save 4 hours every week—valuable time that can be spent on making calls, building relationships, and closing deals.
Posted: 21 Dec 2015 | Published: 21 Dec 2015

Microsoft

Say No to Internet Time Wasters
sponsored by Microsoft
RESOURCE: In this infographic, uncover which social network top salespeople spend 6 hours per week on to boost sales. Discover the ways they leverage this network in order to crush their sales quota.
Posted: 18 Dec 2015 | Published: 18 Dec 2015

Microsoft

How to Power Sales Productivity
sponsored by Microsoft
RESOURCE: In this infographic, discover 5 real-world tips to increase sales productivity.
Posted: 18 Dec 2015 | Published: 18 Dec 2015

Microsoft

Salesforce Tricks for Admins by Admins
sponsored by Datto, Inc.
WHITE PAPER: In this white paper, Salesforce experts reveal best practices to help you get the most from this popular SaaS application. Read on to learn tips and tricks on profiles and permissions management, release management, and more.
Posted: 18 Dec 2015 | Published: 18 Dec 2015

Datto, Inc.

How to Use Metrics to Elevate Sales Team Performance
sponsored by Microsoft
WHITE PAPER: This white paper discusses common definitions for the SRP Matrix, a framework for firms to quickly identify their current sales performance and determine how to get ahead. Rely on this guide to establish consistent benchmarks that help to elevate your sales team performance and crush your sales quota.
Posted: 17 Dec 2015 | Published: 17 Dec 2015

Microsoft

A New Measure of Sales Success
sponsored by SearchCRM
EBOOK: This expert guide divulges essential information on how to use the newest sales tools for customer prospect generation; bolster sales forecasting with data modeling; use location-based apps; and more.
Posted: 17 Dec 2015 | Published: 10 Dec 2015

SearchCRM

Turn Social Sentiment into Opportunity with CRM and Analytics
sponsored by Microsoft
WHITE PAPER: In this guide, you'll uncover tips on how to reach customers at the point of influence with social marketing. Learn why social engagement plays a critical role in bridging the gap between your digital campaigns and the conversations they spark.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

A Guide for Driving Sales Leads: Social is for Closers
sponsored by Microsoft
WHITE PAPER: In 2012, social salespeople were 23% more successful at exceeding their quotas. Access this guide and learn how to emulate the best social salespeople by uncovering tips on boosting relationships, driving sales leads, and more.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Microsoft

7 Key Trends Driving Effectiveness in the Contact Center
sponsored by Avaya
WHITE PAPER: With the right goals set in place, contact centers have the potential to be profit centers. Read on and you'll learn how to make the business case for transforming the contact center by understanding seven key trends.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Avaya

Infographic: Improving Customer Experiences in the Omnichannel Age
sponsored by Avaya
WHITE PAPER: This infographic denotes clear steps toward unifying all of your touchpoints to deliver exceptional customer service. Learn how to give your audience a consistent journey regardless of where or how they interact with you.
Posted: 15 Dec 2015 | Published: 15 Dec 2015

Avaya

Sink or Sell: Your Guide to Modern Sales Survival
sponsored by Microsoft
WHITE PAPER: This resource offers insight to help your sales team deliver an optimal customer experience by adopting modern sales productivity technologies. Discover which tools can accomplish this task, and how the value of an integrated platform can help your salespeople increase customer loyalty.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Microsoft

7 Requirements For Effective Customer Experience Management
sponsored by Kofax, Inc.
WHITE PAPER: In this white paper, learn how communication management software (CCM) can optimize scheduled and ad-hoc customer communications. Additionally, see 7 questions to ask before adopting CCM.
Posted: 14 Dec 2015 | Published: 14 Dec 2015

Kofax, Inc.

The Total Economic Impact of Online CRM Tools
sponsored by Microsoft
WHITE PAPER: Access this report now to learn which CRM tools delivered on cost savings, improved sales, and increased agility. Inside, you'll uncover the benefits of online versus on-premises platforms.
Posted: 14 Dec 2015 | Published: 27 Mar 2014

Microsoft

Digital Transformation: Accelerate the pace of change to the "Digital Enterprise"
sponsored by Avaya
WHITE PAPER: By 2027, it is predicted that 75% of non-digital enterprises will be shifted out or die entirely. Read on for a strategy to accelerate the pace of change by leveraging several technologies.
Posted: 10 Dec 2015 | Published: 30 Jan 2015

Avaya

Dutch Insurance Company Takes Control of Customer Service to Save Their Business
sponsored by Kofax, Inc.
CASE STUDY: Access this case study now to discover the solution that helped independent Dutch insurance company de Goudse transform the once complex and time-consuming process of document management into a straightforward, standardized way of managing customer communications.
Posted: 10 Dec 2015 | Published: 10 Dec 2015

Kofax, Inc.

Case study - SPARDA Bank Improves Cross-Selling Through Social Collaboration
sponsored by IBM
CASE STUDY: This case study reveals how SPARDA Bank adopted a set of CRM social collaboration tools so that their employees could better understand each other, their products, and their customers. Discover how social collaboration can help your business deliver greater customer satisfaction, better cross-selling, up-selling, and more.
Posted: 09 Dec 2015 | Published: 09 Dec 2015

IBM

Optimize Multi-Channel Customer Engagement
sponsored by Kofax, Inc.
WHITE PAPER: It's more important than ever for companies to understand their customers' communication channel preferences and to effectively manage communication across all touch points. Discover how adopting a customer communications management solution can help your business meet customer communication demands.
Posted: 09 Dec 2015 | Published: 09 Dec 2015

Kofax, Inc.

Communicate through Multiple Channels for Greater Engagement and Retention
sponsored by Kofax, Inc.
EBOOK: Discover why adopting a CCM solution with passive and active multi-channel communication empowers your business to engage with your customers across multiple delivery channels and with minimal effort.
Posted: 08 Dec 2015 | Published: 08 Dec 2015

Kofax, Inc.

Identify Must-Haves to Land the Best CRM Tool
sponsored by SearchCRM
EBOOK: This exclusive buyer's guide details the essentials for acquiring the best CRM tool. Download now to explore features and other areas to consider in a CRM tool that will help with your purchasing decisions and how the future of your organization could impact these decisions.
Posted: 07 Dec 2015 | Published: 07 Dec 2015

TOPICS:  CRM | Marketing
SearchCRM

Cater to Tech Savvy Customers with By Going Digital Inside and Digital Outside
sponsored by OpenText
WHITE PAPER: Access this white paper to discover how you can transform customer experience an operational excellence by incorporating customer centricity in to digital inside. Click through now to learn more about how you can create exceptional customer experiences with digital outside and inside your orgnaizaiton.
Posted: 04 Dec 2015 | Published: 04 Dec 2015

OpenText

Technologies, Strategies & Best Practices for Today's CEM
sponsored by TechTarget
RESOURCE: Customer experience management is a growing part of customer relationship management, fueled by new technologies and social media. Access our e-guide, CEM Best Practices: Optimize Customer Relations & Increase Profit for advice on best practices and strategies to optimize your CEM so you can keep up with your consumers.
Posted: 30 Nov 2015 | Published: 30 Nov 2015

TechTarget

CRM & Manufacturing: Working Hand in Glove
sponsored by Microsoft
WHITE PAPER: This white paper introduces a Sales Transformation Pyramid (STP) model, a step-by-step methodology for effecting a positive transformation in your company's sales performance. Access this framework to learn how you can optimize your enterprise's sales performance and refine your internal processes, communication, and agility.
Posted: 24 Nov 2015 | Published: 24 Nov 2015

Microsoft
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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