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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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How Effective Content Mangement Systems Attact and Keep Cusomters for Life
sponsored by Sitecore
WHITE PAPER: In this in-depth white paper, learn how to choose the best CMS for customer experience management. Understand this entity from the perspective of the marketer and developer.
Posted: 02 Mar 2015 | Published: 31 Dec 2014

Sitecore

Inventory Management: How the Right System Can Facilitate Dynamic Allocation with the Cloud
sponsored by GT Nexus
RESOURCE: In this brief solution overview learn more about how you can gain a complete picture of supply chain inventory by matching supply to demand and dynamically allocating inventory where it's needed the most.
Posted: 25 Feb 2015 | Published: 25 Feb 2015

GT Nexus

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

Predictive Analytics: Driving the Right Customer Interactions at the Right Time
sponsored by IBM
WHITE PAPER: This white paper explores how predictive analytics can drive customer intimacy by facilitating effective one-on-one interactions.
Posted: 20 Feb 2015 | Published: 31 May 2010

IBM

Shine a Light, Gain Customer Insight
sponsored by SearchCRM
EBOOK: Companies are using marketing automation systems and beacon technologies to gain more information about their customers.
Posted: 12 Feb 2015 | Published: 12 Feb 2015

TOPICS:  CRM | Marketing
SearchCRM

Cybersecurity Overview for CEOs and Boards
sponsored by LogRhythm, Inc.
WHITE PAPER: This valuable white paper gives detailed information about the security risks CEOs face and what they can do to ensure that their enterprise is being taken care of.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

LogRhythm, Inc.

CRM: Improve Customer Retention and Drive Sales
sponsored by ConnectWise
CASE STUDY: The following case study explores the CRM solution Fred IT used to consolidate its data sources and improve the visibility and sales functionality of their efforts. Read on to learn how this technology can benefit your business as well.
Posted: 02 Feb 2015 | Published: 02 Feb 2015

ConnectWise

Transfrm your Applications to Deliver a Superior Customer Experience
sponsored by Hewlett-Packard Company
RESOURCE: Access this informative brief to learn more about how you can develop in-demand applications that deliver superior experience in design, cloud integration, and application ecosystem modernization.
Posted: 30 Jan 2015 | Published: 31 May 2013

Hewlett-Packard Company

Improving Customer Relations through Managed Print Services
sponsored by Hewlett-Packard Limited
WHITE PAPER: In this white paper, explore a managed printing service platform and how it conolidates your fleet of devices and provides a centralized view into operations. Hear from organizations who use the platform today and see the performance and cost benefits you could enjoy as well.
Posted: 22 Jan 2015 | Published: 05 Feb 2014

Hewlett-Packard Limited

IBM helps TD Bank get social
sponsored by IBM
VIDEO: TD Bank recently implemented IBM Connections to facilitate instant social communication and collaboration between its employees who are spread across North America.
Posted: 22 Jan 2015 | Premiered: 22 Jan 2015

IBM

IDC Opinion – IBM Connect 2014 – Getting Even Smarter
sponsored by IBM
WHITE PAPER: This IDC Insight summarizes the key themes presented and announcements made at the IBM Connect 2014, an annual IBM customer and partner event held in Orlando, Florida.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

IBM

IBM ExperienceOne: Continuous engagement at Greenwheels
sponsored by IBM
VIDEO: This video demonstration examines how IBM ExperienceOne helps organizations attract, engage and maximize the lifetime value of customers by enriching the ways they access product information and interact with your company digitally.
Posted: 21 Jan 2015 | Premiered: 21 Jan 2015

IBM

Case Study: Performance Bike
sponsored by IBM
WHITE PAPER: This white paper examines how Performance Bicycle, a leading cycling product retailer based in North Carolina, created an interactive, centralized collection of employee knowledge seamlessly linked to its e-commerce site – enabling knowledgeable employees to share expertise with customers and visitors.
Posted: 21 Jan 2015 | Published: 21 Jan 2015

IBM

Demonstrating the ROI of IBM’s Exceptional Digital Experience Solutions
sponsored by IBM
WHITE PAPER: This whitepaper examines the results of an IDC study concerning the economic benefits of moving away from a homegrown solution or custom integration of multi-vendor components to a single-platform digital content delivery solution – specifically IBM's integrated Exceptional Digital Experience suite.
Posted: 20 Jan 2015 | Published: 20 Jan 2015

IBM

IBM Named a Leader in 2014 Gartner Magic Quadrant for Horizontal Portals
sponsored by IBM
WHITE PAPER: This report from Gartner takes a look at the horizon portal solution vendors you should be aware of, providing an in-depth breakdown of the pros and cons of each.
Posted: 20 Jan 2015 | Published: 01 Oct 2014

IBM

How to Manage Your Multichannel Digital Properties for Exceptional Customer Experiences
sponsored by IBM
WHITE PAPER: Access this technical resource to gain a deeper understanding of the management of digital assets.
Posted: 20 Jan 2015 | Published: 20 Jan 2015

IBM

6 Steps to Smashing Silos in Your Business
sponsored by Teradata
WHITE PAPER: This informative resource explains the steps that business leaders can take to prevent and break down silos within their organizations, particularly within marketing departments.
Posted: 16 Feb 2015 | Published: 16 Feb 2015

Teradata

Improving the Success of Your Enterprise's Email Marketing Campaigns
sponsored by Teradata
WHITE PAPER: This document outlines some of the standard best practices that can enhance email communications, including: segmentation, personalization, mobile optimization, and landing pages. It also includes mistakes to avoid to increase customer loyalty and nurture incoming leads.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

Email Deliverability: Getting to Your Customer’s Inbox
sponsored by Teradata
WHITE PAPER: This eBook provides informative statistics and practical tips for ensuring that the messages being sent by your business actually make it to your subscribers' inboxes.
Posted: 13 Feb 2015 | Published: 13 Feb 2015

Teradata

How Natural Language Capabilities for IVR can Increase Custumer Self-Service Satisfaction
sponsored by [24]7
RESOURCE: Access this concise resource to learn how to upgrade your traditional IVR system to a next generation one and increase customer satisfaction by making it simpler and faster for customer to self-serve.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

[24]7

The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER: This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Tangerine Case Study: A Growing Bank's Fruitful New Approach to Data Helps It Lead in Online Banking
sponsored by Microsoft
CASE STUDY: This brief case study discusses the analytics system Tangerine Bank implemented to pull actionable insights from customer feedback regarding online banking. Access now to see how this financial institution secured their footing and profitably navigated a brand change.
Posted: 26 Jan 2015 | Published: 26 Jan 2015

Microsoft

The Definitive Guide to Engaging Content Marketing
sponsored by Marketo
RESOURCE: This featured resource considers content marketing as a solution to help cut through the noise and capture client attention. Read on to find out the essentials of content marketing.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Marketo

bioMerieux Case Study Order Processing Automation
sponsored by Esker Inc.
CASE STUDY: To see what platform one company chose to implement to better organize, manage, and access their email and order data, read this informative case study.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

Esker Inc.
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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