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CRM

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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Omni-channel Transforms Retail Transactions
sponsored by Toshiba
WHITE PAPER: Read this exclusive white paper now to find out the differences between omni-channel and multi-channel technologies, as well as which more is more highly recommended.
Posted: 05 May 2014 | Published: 31 Jan 2014

Toshiba

Marketing Automation Drives Sports Fan Engagement
sponsored by SAS
WHITE PAPER: The following white paper explores the 4 phases of successful CRM. Uncover why CRM needs to be addressed on multiple levels outside that of technology, what strategies you need to know to really get a handle on CRM, and more.
Posted: 05 May 2014 | Published: 30 Apr 2014

SAS

Pursuing Marketing Operations Excellence
sponsored by SAS
WHITE PAPER: The following white paper explores the current pressures facing marketers today and how my implementing a marketing operations management (MOM) system, marketers can begin to get a handle of the fluctuating market once more. Also learn about the best practices to use and much more.
Posted: 02 May 2014 | Published: 02 May 2014

SAS

Merchandising Moments of Influence
sponsored by IBM
WHITE PAPER: This informative resource that identifies some of the precursor moments that lead to merchandising success, including the customer, assortment, price, and more.
Posted: 01 May 2014 | Published: 31 Oct 2013

IBM

10 Key Ingredients for Successful Omnichannel CEM
sponsored by Toshiba
WHITE PAPER: Today's customers expect a seamless brand experience throughout the buying process -- whether they're accessing your website, mobile app, or visiting your physical location. Access this helpful white paper to get advice on creating a seamless customer experience across every channel. Specifically, discover 10 helpful tips for omnichannel success
Posted: 01 May 2014 | Published: 01 May 2014

Toshiba

CW Special report on Atos
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This 9 page special report, updated for 2014, gives you the facts on Atos, its strategy, products and services and financial performance.
Posted: 01 May 2014 | Published: 05 May 2014

ComputerWeekly.com

Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era Webinar
sponsored by IBM
WEBCAST: This webcast follows along with the PACE (pressures, actions, capabilities, and enablers) framework to better understand how organizations are optimizing merchandising to avoid pitfalls and achieve greater success.
Posted: 30 Apr 2014 | Premiered: Apr 30, 2014

IBM

Rethinking Omni-Channel Merchandise Optimization in the Connected-Customer Era
sponsored by IBM
EBOOK: In this informative e-book, 5 key steps are highlighted to address merchandise optimization in the connected-customer era. Read on to discover how these steps will connect and optimize your merchandising and marketing activities to secure customer loyalty and future repeat sales.
Posted: 29 Apr 2014 | Published: 29 Apr 2014

IBM

Navigating the New Identity Ecosystem
sponsored by Gigya
WHITE PAPER: The proliferation of mobile, social, and digital channels is causing customer data to rapidly accumulate in today's businesses. Such a large volume of social and identity data inevitably causes some compliance issues and management difficulties. Consult this guide to  learn how to overcome these challenges with the right tools.
Posted: 28 Apr 2014 | Published: 28 Apr 2014

Gigya

Take Your Customer Service On-The-Go
sponsored by Salesforce
WEBCAST: Watch this concise webcast now for a demo on how the Service Cloud tool works, and discover how your organization can benefit from implementation.
Posted: 28 Apr 2014 | Premiered: May 8, 2013

Salesforce

Successful Cross-Channel CEM: Tips and Best Practices
sponsored by SDL
EGUIDE: Read this expert e-guide now to uncover the 5 steps to successful customer engagement, and help ensure the safety of your organization's reputation.
Posted: 25 Apr 2014 | Published: 25 Apr 2014

SDL

Customers need your assistance – how you can help them faster
sponsored by Salesforce
WEBCAST: Watch this brief demo to discover how the Service Cloud tool can simplify the way to assist your customers.
Posted: 25 Apr 2014 | Premiered: May 8, 2013

Salesforce

Fuel Customer Service Agent's Productivity
sponsored by Salesforce
WEBCAST: Watch this brief webcast now to view a demo of the Service Cloud and uncover its key features to learn how you can improve customer service agent's productivity.
Posted: 24 Apr 2014 | Premiered: Feb 20, 2014

Salesforce

Outsmart the Competition with Service Cloud
sponsored by Salesforce
WEBCAST: Why is mobile customer service essential? Find out in this brief demo of a tool putting CRM in the hands of marketing and sales professionals – from anywhere, anytime.
Posted: 24 Apr 2014 | Premiered: May 29, 2013

Salesforce

Customer experience consistency key to successful CRM
sponsored by TechTarget
RESOURCE: Customer service plays an integral role in business continuity, but in order to provide optimal customer satisfaction you need to access customer information and that takes integration, and a solid security plan. Take this brief survey and gain access to this guide showcasing a new realm of customer service that reaches far beyond the call center.
Posted: 18 Apr 2014 | Published: 18 Apr 2014

TechTarget

Kick Your CRM Data Quality Up a Notch
sponsored by Salesforce Data.com
RESEARCH CONTENT: Data quality continues to be one of the greatest challenges for successful CRM efforts. Read this report to learn what Nucleus Research discovered through interviews with Data.com customers, and the benefits that were realized by having access to rich, reliable and relevant data directly within Salesforce.
Posted: 17 Apr 2014 | Published: 31 May 2013

Salesforce Data.com

5 tips to improve outbound sales
sponsored by Salesforce Data.com
EBOOK: This eBook from Data.com and LinkedIn Sales Solutions - "5 Ways to Improve Outbound Sales Performance" - includes great methods to gain higher quality sales leads, using an approach designed to help you go from being a seller to a trusted advisor.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

Salesforce Data.com

Guide to growth: Identify business growth drivers and develop a plan
sponsored by Salesforce Data.com
WHITE PAPER: Growing your business depends largely on knowing your customers -- and that requires having the right data, people, and processes in place. To begin the path to sustainable business growth, check out this extensive guide for businesses of all sizes -- from startup to enterprise.
Posted: 17 Apr 2014 | Published: 17 Apr 2014

Salesforce Data.com

7 Reasons Leading Companies Manage their APIs in the Cloud
sponsored by Mashery
WHITE PAPER: Discover 7 reasons why leading companies manage their APIs in the cloud and gain the opportunity to expand your company's relationships with customers in new, ultra-relevant contexts.
Posted: 14 Apr 2014 | Published: 31 Dec 2013

Mashery

Marketing Automation Software Buying Considerations
sponsored by Act On
EGUIDE: In this exclusive e-guide, explore the major issues organizations face during the search for marketing automation tools, and get expert advice for marketers before rolling out multichannel marketing automation software.
Posted: 01 May 2014 | Published: 01 May 2014

Act On

3-2-1 Contact: The Call Center in a Multichannel World
sponsored by SearchCRM
EBOOK: Learn how mobile apps are changing how agents interact with customers -- and how some companies are integrating mobile CRM with the contact center.
Posted: 17 Apr 2014 | Published: 18 Apr 2014

SearchCRM

Forging a CEM Strategy That Can Power Commerce
sponsored by SearchCRM
EBOOK: With a seemingly exhaustive number of methods to communicate -- not to mention an expected $280 billion in U.S. e-commerce sales in 2015 -- contact center technology today requires a new approach.
Posted: 17 Apr 2014 | Published: 22 Apr 2014

SearchCRM

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

Social Media in Government: 5 Key Considerations
sponsored by Hootsuite
WHITE PAPER: Government agencies have begun to follow private-sector companies in leveraging social media, but may still have questions regarding the tools, processes, and organizational changes required to make social media work. This informative resource details the five top considerations for government agencies looking to deploy social media strategies.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite

Social Media Education: The New Edge for Success
sponsored by Hootsuite
WHITE PAPER: Did you know that according to a report by the McKinsey Global Institute, business can unlock up to $1.3 trillion in business value by leveraging social technologies?  However, if your company isn't armed with the right knowledge, tools, and skill set, those financial (and other CRM) benefits will be out of reach.
Posted: 15 Apr 2014 | Published: 15 Apr 2014

Hootsuite
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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