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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Moneyball: Using Advanced Account Insights for Effective ABM Activation
sponsored by TechTarget
WEBCAST: Join TechTarget, Engagio and special guest Beth McCullough from WhiteHat Security on 8/10 as we share how to develop & activate account insights to drive deep digital consideration and sales enablement.
Posted: 17 Jul 2017 | Premiered: Jul 17, 2017

TechTarget

How Market Leaders are Delivering Exceptional Customer Experiences by Mobilizing Legacy Apps
sponsored by Capriza
WHITE PAPER: This white paper explores how to reach customers and engage them with fast, mobile, immediate apps and transactions. Learn how to mobilize your existing apps and legacy systems by finding out how innovative companies like Target and DirecTV rapidly created unique mobile apps for their businesses with little to no code.
Posted: 14 Jul 2017 | Published: 14 Jul 2017

Capriza

Mobile is a Secret Weapon for Lubrizol's Digital Transformation
sponsored by Capriza
WEBCAST: This webcast explores how Lubrizol – a leading provider of specialty chemicals – found a way to take even complex legacy apps like those for ERP and CRM mobile. Discover how they enabled their development teams to mobilize critical apps like SAP and build native micro apps fast with a simple UI.
Posted: 13 Jul 2017 | Premiered: Jul 13, 2017

Capriza

Increasing Retail Brick-and-Mortar Traffic With Innovative Digital Signage
sponsored by TechData - LG
WHITE PAPER: Read on to learn how digital signs are improving the customer experience by communicating with customers' mobile devices, creating sharper displays with pixel-by-pixel control, improve customer interaction near products, and much more.
Posted: 11 Jul 2017 | Published: 11 Jul 2017

TechData - LG

Supporting Retail In The Age Of The Connected Consumer
sponsored by Getronics
WHITE PAPER: Advancing technologies are giving customers more power than ever, leading the age of the "connected customer." So how do you turn these technologies into support for the retail industry? Access this brochure for 6 keys to retail technology success, as well as testimony from businesses that have put this tech to the test.
Posted: 28 Jun 2017 | Published: 28 Jun 2017

Getronics

Accelerate App Development with a Lifecycle of Service and Support
sponsored by Getronics
WHITE PAPER: When it comes to managing apps, every organization has the same goals: to drive down cost and complexity, to stop paying for licenses that are never used, to accelerate the provision of new apps without compromising security, etc. Discover how app services help you engineer new apps, re-platform for mobile, and more.
Posted: 26 Jun 2017 | Published: 26 Jun 2017

Getronics

How Teams Can Simplify Collaboration to Increase Productivity
sponsored by Salesforce.com
EBOOK: Explore how to update inefficient collaboration for the faster-paced, modern workplace. Learn how to take teams out of their siloes and close productivity gaps with a unified, cloud-based platform that consolidates collaboration and CRM tools for both desktop and mobile.
Posted: 26 Jun 2017 | Published: 26 Jun 2017

Salesforce.com

5 Must Do's to Shift to Modern Commerce Now
sponsored by Pros Inc.
DATA SHEET: Today's B2B buyers are all about self-service. But there are steps you must take in order to ensure a smooth transition to modern commerce. In this infographic, learn the 5 must-do's to shift to modern commerce.
Posted: 22 Jun 2017 | Published: 22 Jun 2017

Pros Inc.

Keeping Up With Modern Commerce: Ensure Your CRM Is Up-To-Task
sponsored by Pros Inc.
WHITE PAPER: With modern commerce, it's more vital than ever for businesses to meet changing B2B buying expectations, and continue to keep up their customer relationship to attain growth goals and remain viable. Uncover more about modern commerce, including how it's defined, why business leaders should pay attention, and what it entails.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Pros Inc.

Omnichannel Strategies and APIs: Redefine Your Customer Relationships
sponsored by MuleSoft
WHITE PAPER: New channels and new ways of interacting with customers emerge rapidly – meaning that creating omnichannel strategies is a key to future-proofing your business, not just a differentiator for the here and now. Explore how an API-led approach helps you deliver successful omnichannel customer experiences.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

MuleSoft

The Public Sector Guide to Social Media Strategy and Policy
sponsored by Smarsh
RESOURCE: This guide outlines some practical steps you can take to develop a social media strategy and policy to help gain the maximum value from your online efforts.
Posted: 15 Jun 2017 | Published: 15 Jun 2017

Smarsh

Call Center Vendor Technology: Comparison Report
sponsored by Genesys
RESEARCH CONTENT: Contact center vendors are expanding to deliver omnichannel technology and enhance cloud delivery capabilities. In this vendor comparison report, learn how to evaluate different vendors' technology offerings, and their ability to deliver in relevant regions worldwide.
Posted: 15 Jun 2017 | Published: 17 May 2016

Genesys

3 Ways Your Service Desk Can Increase Business Trust with Agile
sponsored by Cherwell
MICROSITE: Service desks are losing their good reputation, being seen as slow and unhelpful. Read on to learn about the three keys to building business trust with your service desk utilizing Agile methodology.
Posted: 13 Jun 2017 | Published: 17 Oct 2016

Cherwell

Datasheet: SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Learn how SAP Hybris Commerce Cloud can help your business become omnichannel, deliver contextual customer experiences, and unify customer processes.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

Product Demo: Quip – Cloud-Based Content Collaboration Platform
sponsored by Salesforce.com
VIDEO: To make better decisions for your customers and clientele, you need a platform that opens the doors to collaboration. In this product demo, learn about Quip by Salesforce – a cloud-based living content, CRM and collaboration tool.
Posted: 12 Jun 2017 | Premiered: 08 Jun 2017

Salesforce.com

Digital Trends Reshaping the Buying Experience
sponsored by SAP Hybris
WHITE PAPER: Forrester has found that 75% of B2B buyers prefer to self-educate rather than speak to a sales representative. Uncover more stats, trends, and technologies reshaping the buying experience and what you can do to leverage new tools.
Posted: 12 Jun 2017 | Published: 12 Jun 2017

SAP Hybris

CRM Suites For Midsize Organizations
sponsored by SAP Hybris
WHITE PAPER: Large CRM vendors increasingly offer broader and deeper capabilities that increase their complexity. Still, some vendors are delivering modern interfaces and mobile-first strategies that address specific business problems. Which tools truly work in an enterprise setting? Learn how Forrester has rated 11 CRM vendors.
Posted: 12 Jun 2017 | Published: 21 Nov 2016

SAP Hybris

Creating a Connected Customer Experience: Best Practices & Industry Analysis Report
sponsored by MuleSoft
RESEARCH CONTENT: Customer experience is more important than ever. Increasing numbers of businesses see customer experience as the key battleground, where fortunes can be made or lost. In this research report, discover a number of best practices and barriers to consider when connecting your customer experience to deliver a seamless experience.
Posted: 09 Jun 2017 | Published: 09 Jun 2017

MuleSoft

Vendor Analysis for Multichannel Customer Engagement Tools
sponsored by SAP Hybris
WHITE PAPER: Forrester has assessed 22 vendors that offer machine learning, personalization, and ad tech features designed to help marketers interact with their audience. Uncover which 5 capabilities companies should look for to make the decision-making process smoother.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

SAP Hybris

Infographic: Europe Media Consumption Study Results
sponsored by ComputerWeekly.com
DATA SHEET: TechTarget has surveyed 730 IT professionals in Europe on their media consumption habits. Check out the key results on this infographic.
Posted: 08 Jun 2017 | Published: 08 Jun 2017

ComputerWeekly.com

The Microsoft Reseller's Guide to Quotes and Sales Proposals
sponsored by ConnectWise
WHITE PAPER: For Microsoft resellers, losing the deal may not be a question of the money, but how effective the proposal is. Learn 5 steps for building winning sales proposals, to optimize your proposal success rate and your business.
Posted: 07 Jun 2017 | Published: 07 Jun 2017

ConnectWise

11 Hot E-Commerce Vendors And How They Stack Up
sponsored by SAP Hybris
WHITE PAPER: In this Forrester Research report, learn why firms are investing in e-commerce technology that supports full spectrum selling, personalized digital customer experiences, data-driven merchant tools, and more.
Posted: 06 Jun 2017 | Published: 24 Mar 2017

SAP Hybris

Critical Capabilities for E-Commerce Platforms
sponsored by SAP Hybris
WHITE PAPER: 30% of e-commerce sites will integrate technology from more than 15 vendors to deliver a digital experience by 2018. Learn which capabilities are critical for B2C and B2B organizations delivering a personalized customer experience across channels.
Posted: 06 Jun 2017 | Published: 06 Jun 2017

SAP Hybris

A Computer Weekly Buyer's Guide to SAP Hana Deployment
sponsored by ComputerWeekly.com
EBOOK: SAP's Hana in-memory data platform promises to transform business processes. In this 11-page buyer's guide, Computer Weekly looks at how Hana is changing traditional SAP architecture, how it has streamlined customer services for one business, and why there is confusion over Hana implementation.
Posted: 06 Jun 2017 | Published: 09 May 2017

ComputerWeekly.com

Population Health Management: A Look at Essential Tools
sponsored by Salesforce.com
EGUIDE: With population health management tools, one size does not fit all. That's why it's important to include a mix of technologies, including HIEs, CRM, and data analytics. In this e-guide, Jitendra Barmecha, senior vice president and CIO at St. Barnabas Health System, explains how his organization benefits from this technology mix.
Posted: 23 Jun 2017 | Published: 23 Jun 2017

Salesforce.com
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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