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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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8 Expert Tips for Thriving in Today's Data-Driven Marketing Landscape
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn 8 tips from experts on how to gain proficiency in data-driven markets and encourage revenue through relationships built on relevant interactive messaging.
Posted: 09 Feb 2015 | Published: 31 Dec 2014

Silverpop Systems Inc. an IBM Company

Cyber Security Oversight for CEOs and Boards
sponsored by LogRhythm, Inc.
WHITE PAPER: This valuable white paper gives detailed information about the security risks CEOs face and what they can do to ensure that their enterprise is being taken care of.
Posted: 09 Feb 2015 | Published: 09 Feb 2015

LogRhythm, Inc.

How Mobile Technology Can Protect Your Customers From Fraud
sponsored by IPL
WHITE PAPER: Access this concise resource to learn more about how you can cater to the "Facebook generation" by using mobile technology to keep their financial information safe from phishing, identity theft, and other types of fraud.
Posted: 09 Feb 2015 | Published: 31 Dec 2013

IPL

Next generation of PowerEdge accelerates ERP, CRM, and database workloads
sponsored by Dell, Inc.
VIDEO: Watch this video to discover the innovations that accelerate your ERP, CRM or database workloads.
Posted: 06 Feb 2015 | Premiered: 07 Sep 2014

Dell, Inc.

How Digital Services Can Give Your Building Society a Competitive Edge
sponsored by IPL
WHITE PAPER: With in-house development being too costly for most, third-party digital delivery platforms offer a genuine alternative by lowering the barriers to those new customers, who will suddenly be within much closer reach of even the smaller building societies and mutuals. 2015 is here, now is the time to act.
Posted: 06 Feb 2015 | Published: 31 Dec 2014

IPL

Financial Services and Digital Media: How Your Business Can Adapt to Digital Innovations
sponsored by MuleSoft
WHITE PAPER: Learn more about how financial institutions can adapt to offer engaging customer experiences on digital media and grow and anticipate changes in the digital age.
Posted: 06 Feb 2015 | Published: 06 Feb 2015

MuleSoft

10 Digital Marketing Tips for a Successful 2015
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable white paper to learn more about the top 10 digital marketing trends from last year that are making a big splash in the field today
Posted: 06 Feb 2015 | Published: 06 Feb 2015

Silverpop Systems Inc. an IBM Company

4 Steps to Building a Successful UC&C Strategy
sponsored by Dell, Inc.
WHITE PAPER: In this white paper, learn the four steps to UC&C success and how to maximize your ROI. Read on to discover how choosing the right server platform and software as a service (SaaS) provider equip you with the proper tools for a successful UC&C strategy.
Posted: 05 Feb 2015 | Published: 01 Oct 2014

Dell, Inc.

Customer Data in Single View: All the Most Up-To-Date Customer Data in One Place
sponsored by IPL
RESOURCE: Access this informative white paper to learn the 6 areas to consider when evaluating the benefits of the single view of a customer, and how to move forward with a case to implement this system in your business.
Posted: 05 Feb 2015 | Published: 31 Dec 2014

IPL

Ultimate Guide to Post-Purchase Messages: 15 Ways to Build Loyalty and Drive More Revenue
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this white paper to learn the 15 ways you can drive revenue and foster brand loyalty using triggered messages and other personalized content to build substantial relationships with your customers and keep them coming back for more.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

Silverpop Systems Inc. an IBM Company

Why Outsourcing CRM Doesn't Mean That You Can Outsource Data Protection
sponsored by BitGlass
WHITE PAPER: This white paper explains why enterprises utilizing cloud applications like Salesforce should consider investing in a cloud access security broker, which restores data protection and visibility to your IT team while respecting user privacy.
Posted: 05 Feb 2015 | Published: 05 Feb 2015

BitGlass

7 Key Marketing Trends for 2015 and Tactics for Succeeding in the New Year
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: Access this valuable guide to learn more about the 7 key marketing trends for 2015 and how you can harness these trends to improve customer experience and maintain your competitive edge.
Posted: 04 Feb 2015 | Published: 04 Feb 2015

Silverpop Systems Inc. an IBM Company

How XO Communications reduces customer attrition with predictive analytics
sponsored by IBM
CASE STUDY: The following case study examines how XO Communications, by using predictive analytics, was able to ensure that their smaller client accounts did not fall to the waste side. Additionally, learn how they were even able to identify customer churn risks and provide care teams with the right insights to prevent attrition.
Posted: 03 Feb 2015 | Published: 03 Feb 2015

IBM

CRM: Improve Customer Retention and Drive Sales
sponsored by ConnectWise
CASE STUDY: The following case study explores the CRM solution Fred IT used to consolidate its data sources and improve the visibility and sales functionality of their efforts. Read on to learn how this technology can benefit your business as well.
Posted: 02 Feb 2015 | Published: 02 Feb 2015

ConnectWise

Beware of These Three Misleading Customer Experience Buzzwords
sponsored by [24]7
RESOURCE: Access this brief resource which attempts to define and contextualize common customer experience buzzwords to help you avoid being fooled by inaccurate lexicography.
Posted: 30 Jan 2015 | Published: 30 Jan 2015

[24]7

Transfrm your Applications to Deliver a Superior Customer Experience
sponsored by Hewlett-Packard Company
RESOURCE: Access this informative brief to learn more about how you can develop in-demand applications that deliver superior experience in design, cloud integration, and application ecosystem modernization.
Posted: 30 Jan 2015 | Published: 31 May 2013

Hewlett-Packard Company

Upgrade Your Voice Interactions for Digital Age
sponsored by [24]7
RESOURCE: Access this concise resource to learn more about one platform which enables your voice agents to collaborate with voice callers through visual interaction initiated through a URL sent to smart phones through SMS or email.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

[24]7

The Benefits Of Content as a Service: Smarter SaaS
sponsored by SAP
WHITE PAPER: Read this white paper to discover the benefits of CaaS and address employee training needs at any size.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

SAP

eBay's Requirement for a Fast Response to Ensure a Responsive Customer Experience
sponsored by Progress
WHITE PAPER: Using the ProgressĀ® CorticonĀ® rules engine for each transaction, eBay rapidly evaluates thousands of business rules to determine if and how much to withhold, which ensures a smooth customer experience.
Posted: 28 Jan 2015 | Published: 31 Oct 2014

Progress

The Age of Social Media: Lead Generation and Brand Authenticity
sponsored by Marketo
WHITE PAPER: This white paper considers the advantages of social media in regards to lead generation. Access now to find out how you can implement a profitable social media strategy by targeting a variety of platforms with specific plans of action, and how your sales leads will benefit.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

Content Marketing Essentials: Reach Customers Without Breaking Budgets
sponsored by Marketo
WHITE PAPER: This white paper considers 7 content marketing essentials to deliver quality messages without destroying your budget. Access to now see what your enterprise can do to spike lead generation with the right marketing message.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

Marketo

How Natural Language Capabilities for IVR can Increase Custumer Self-Service Satisfaction
sponsored by [24]7
RESOURCE: Access this concise resource to learn how to upgrade your traditional IVR system to a next generation one and increase customer satisfaction by making it simpler and faster for customer to self-serve.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

[24]7

Two Design Principles to Boost Customer Engagement on Mobile Chat
sponsored by [24]7
RESOURCE: Access this concise resource to master two design principles which can engage customers more easily through mobile chat platform. Read on to learn more about the benefits on company received by customizing mobile chat.
Posted: 28 Jan 2015 | Published: 28 Jan 2015

[24]7

The Definitive Guide to Deploying Online Self-Service
sponsored by [24]7
WHITE PAPER: Access this valuable white paper to learn more about the best practices and tips for deploying virtual agents to automatically answer millions of online customer inquiries each year.
Posted: 27 Jan 2015 | Published: 31 Dec 2014

[24]7

How Natural Language Capabilities for IVR can Increase Custumer Self-Service Satisfaction
sponsored by [24]7
RESOURCE: Access this concise resource to learn how to upgrade your traditional IVR system to a next generation one and increase customer satisfaction by making it simpler and faster for customer to self-serve.
Posted: 29 Jan 2015 | Published: 29 Jan 2015

[24]7
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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