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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Geospatial intelligence on the move
sponsored by
ESSENTIAL GUIDE: By having access to a centralised geographic information system (GIS), valuable context can be added to an organisation's existing data assets which can be accessed by any mobile worker, including the field force.
Posted: 04 Oct 2016 | Published: 04 Oct 2016

What to Expect from the Salesforce Sales Cloud Platform
sponsored by Salesforce
EGUIDE: In this expert guide, explore what you can expect from the Salesforce Sales Cloud Platform with account/contact management, marketing, lead management, sales, and analytics features. Learn about the five different editions of this platform, their value, and details about trial periods.
Posted: 29 Sep 2016 | Published: 28 Sep 2016


Predictive Analytics Foretells Consumer Wants on Social Media
sponsored by SearchContentManagement
EBOOK: Predictive marketing analytics can show companies how to tap and target consumers on the vast and fertile communications real estate known as social media.
Posted: 28 Sep 2016 | Published: 26 Sep 2016


Data Analytics Maps Positive Customer Journeys
sponsored by SearchCRM
EBOOK: Amid the noise of multiple communication channels, data analytics strategies can identify needs, predict behavior and enhance the customer experience.
Posted: 28 Sep 2016 | Published: 26 Sep 2016


Bring the Quoting Process Into the 21st Century
sponsored by Quosal
EBOOK: With references from 80's classic Back to the Future II, this e-book explores how implementing advanced proposal and quoting software can quickly bring your quoting process into the 21st century. Tap into 7 ways to get your quoting strategies out of the 90s to close more deals.
Posted: 27 Sep 2016 | Published: 29 Jul 2016


Redefine Your Customer Service: 10 Trends to Consider
sponsored by ServiceNow
RESOURCE: In the age of the customer, executives don't decide how customer-centric their companies are — customers do. In this Forrester report, learn the top 10 trends for application development and delivery pros supporting customer service operations. Write your company's roadmap and redefine customer service success in the age of the empowered customer.
Posted: 27 Sep 2016 | Published: 05 Jan 2016


Cold Calling is not Dead: Accelerate your Sales Performance
sponsored by Salesforce
WHITE PAPER: While new generations of sales reps may prefer digital communications, the buyers they target will likely respond faster to cold calling. Learn 5 tips to make cold calling a successful endeavor in your organization.
Posted: 27 Sep 2016 | Published: 27 Sep 2016


Guide to Mastering Intelligent Customer Service
sponsored by Coveo
EBOOK: Today's customers are more empowered than ever, so naturally their expectations are changing across every industry. Use this e-book to explore the intelligent customer self-service approach, the balance between improving self-service and agent skills, and best practices.
Posted: 26 Sep 2016 | Published: 26 Sep 2016


Survey Report: Insights from Today's Customer Service Leaders
sponsored by ServiceNow
WHITE PAPER: Customer service is difficult to master, but this survey report offers insights from 200 U.S. customer service leaders. Inside you will learn about common practices among these leaders and see how you can apply them within your organization.
Posted: 26 Sep 2016 | Published: 31 Aug 2016


How to Move Beyond Traditional CRM and Modernize Your Customer Service
sponsored by ServiceNow
WHITE PAPER: According to a Forrester study, 80% of businesses believe they deliver a superior customer experience, but only 8% of their customers agree. Explore a holistic approach that brings together people, workflows, and systems to deliver a superior customer experience beyond traditional CRM.
Posted: 26 Sep 2016 | Published: 31 Aug 2016


Scaling the Great Wall: How to Deliver Superior Web Performance to End Users in China
sponsored by Catchpoint Systems Inc.
EBOOK: 22% of the world's web users live in China, representing the largest eCommerce market, but it poses several problems. Access this e-book to learn about the unique challenges facing Internet content providers looking to expand their presence in the Chinese market.
Posted: 22 Sep 2016 | Published: 31 Dec 2015

Catchpoint Systems Inc.

Advanced Analytics Assessment - Telecoms
sponsored by IBM
ASSESSMENT TOOL: In minutes this assessment could help empower your organization with leading industry insights. Find out how your current BI capabilities stack up against your competitors, and receive an outline for how your enterprise can begin the transition to big data analytics.
Posted: 22 Sep 2016 | Published: 22 Sep 2016


The CMO Perspective: Global C-suite Study
sponsored by IBM
EBOOK: In this research study, drawing from the responses of 5,247 C-suite executives, you'll learn what techniques a multitude of enterprises have found promising for honing their competitive edge in customer experience management such as experimenting with collaborative business models, increasing one-on-one customer communication and more.
Posted: 21 Sep 2016 | Published: 29 Jan 2016


4 Ways to Drive Service Innovation with the Internet of Things
sponsored by IBM
WHITE PAPER: Explore how organizations across multiple industries are using real-time insights to deliver better services to clients with an IoT approach to data collection and use. Uncover 4 ways to improve services with IoT and get real-world examples of how organizations from around the world are already using analytics to unlock the power of IoT data.
Posted: 19 Sep 2016 | Published: 31 Dec 2014


Case Study: How Honda France Consolidated Their BI Platforms
sponsored by Yellowfin
CASE STUDY: This case study explains how Honda France found a web-based program that was hassle-free and allowed them to spend less time worrying about collecting analytics. Learn how they adopted a program which is accessible from mobile devices, merged seamlessly with their existing CRM platform, cut the cost of their existing BI capabilities, and more.
Posted: 16 Sep 2016 | Published: 16 Sep 2016


Modernize Your SAP Implementation to Make Real-Time Business a Reality
sponsored by Pure Storage
WHITE PAPER: Learn how businesses can extract data directly from SAP ERP, CRM, and SCM systems and analyze data in real-time, enabling business managers to quickly make data-driven decisions.
Posted: 12 Sep 2016 | Published: 12 Sep 2016

Pure Storage

Updating Marketing Technology as Part of Enterprise Digital Transformation
sponsored by SAP
WHITE PAPER: As organizations undergo a digital transformation to the 3rd Platform of computing, marketing technology is both ahead and behind the curve. This white paper outlines the enterprise marketing technology challenges in a 3rd Platform world and discusses how new and legacy technology can be combined to provide a true 360-degree view of the customer.
Posted: 12 Sep 2016 | Published: 30 Oct 2015


Five Ways CRM Tools Improve Constituent Relationships
sponsored by Infor
WHITE PAPER: When it comes to customer relationships, engagement equals empowerment. Access this white paper to explore five ways CRM tools can help you improve the relationship you have with your customers.
Posted: 08 Sep 2016 | Published: 31 Dec 2015


Mastering Digital Transformation with CRM
sponsored by bpm'online
EBOOK: 77% of businesses have digital transformation as their top priority. Digital transformation is seen as the ultimate challenge as it affects every aspect of the business. Access this e-book to learn how to achieve transformational agility with CRM technology to keep pace with an ever-changing market.
Posted: 01 Sep 2016 | Published: 01 Sep 2016


Customer Experience Analytics: Delivering More Personalized Customer Service
sponsored by zendesk (bime by)
EGUIDE: In this e-guide, explore several customer experience initiatives to help you discern which tactics have the staying power it takes to make a positive impact on your company's ability to integrate analytics into its CRM systems. Find out how to derive actionable insights that can help you create a more personalized customer experience.
Posted: 01 Sep 2016 | Published: 31 Aug 2016

zendesk (bime by)

Improving the Patient Experience: Portal Adoption Strategies that Work
sponsored by Medfusion
WHITE PAPER: A patient portal is of little value if patients aren't signing up. Access this exclusive resource to leverage 15 proven strategies to develop your portal adoption action plan. Additionally, view an essential checklist as you formulate your strategies.
Posted: 01 Sep 2016 | Published: 01 Sep 2016


CRM Survival Guide
sponsored by bpm'online
EGUIDE: As with anything, it is important to start off your CRM initiative on the right foot. The only way to do that is by understanding everything this technology has to offer. From common features to the latest trends, this comprehensive guide breaks down everything you need in order to get started with CRM.
Posted: 31 Aug 2016 | Published: 29 Aug 2016


Proven Strategies to Reduce Your No-Shows
sponsored by Medfusion
RESOURCE: In healthcare, missed appointments not only spell missed opportunities—clinical no-shows cost the U.S. healthcare system on average a mind-blowing $150 billion a year. Access this brief resource to discover 37 proven strategies for reducing no-shows in your organization.
Posted: 31 Aug 2016 | Published: 31 Aug 2016


How to Determine the Best CRM Software for Your Organization
sponsored by bpm'online
EGUIDE: It's no secret that CRM enables you to better serve your customers, thus boosting retention rates. However, you need to ensure that the CRM tool you invest in is the best fit for your organization. In this expert guide, compare features and functionalities of 11 leading market vendors, and receive an overview of the latest CRM trends.
Posted: 30 Aug 2016 | Published: 29 Aug 2016


Metrics That Matter: Marketing Benchmarks and Stats to Create Extraordinary Results
sponsored by bpm'online
EBOOK: Marketing has become more data-driven than ever. Learn how to focus marketing efforts on key benchmarks and statistics to ensure that the leads you've spent time and resources generating mature into sales. You'll also learn about marketing automation tools and how to align marketing with your sales and other key departments.
Posted: 30 Aug 2016 | Published: 30 Aug 2016

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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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