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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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CRM Trends 2016: ASEAN
sponsored by ComputerWeekly.com
EGUIDE: There's no doubt the future of customer relationship management (CRM) lies in the cloud. This e-guide takes you inside some the organisations in South-East Asia and the rest of APAC who are turning to the cloud to improve their customer service and engagement.
Posted: 14 Nov 2016 | Published: 15 Nov 2016

ComputerWeekly.com

Cloud-based CRM's Market and Capabilities
sponsored by Oracle Corporation UK Ltd
EGUIDE: Customer relationship management (CRM) is one of the most important technologies to invest in during your digital transformation. Read on to learn about the nature of the cloud-based CRM market, how CRM helps knowledge management, and more.
Posted: 11 Nov 2016 | Published: 09 Nov 2016

Oracle Corporation UK Ltd

How CPQ Software Can Empower Your Sales Team
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Two-thirds of a sales rep's time is spent performing administrative tasks. The amount of time this takes is hurting their chances to make sales. Configure, price, and quote (CPQ) software exists to automate these tasks. Access this white paper to learn more about the capabilities CPQ has to offer your sales team.
Posted: 10 Nov 2016 | Published: 10 Nov 2016

Oracle Corporation UK Ltd

How CPQ Software Can Help You Construct a Smarter Sales Organization
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Your sales team may have the right tools, but if they're missing a fixative--something to hold everything together--they'll never be truly efficient. Access this white paper to explore the 5 core mechanics of configure, price and quote (CPQ) software that can empower your sales team, drive efficiency, and more.
Posted: 10 Nov 2016 | Published: 31 Dec 2015

Oracle Corporation UK Ltd

Full-Featured Mobile CRM at your Fingertips
sponsored by Infor
WHITE PAPER: Mobile CRM tools should help put detailed customer information at your fingertips and enable you to perform key actions quickly. Discover features and functions that make these goals a reality when you access key customer information from your mobile device.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Infor

How Manufacturers Can Use Value Selling to Deliver Great Experiences at Every Touch Point
sponsored by Infor
WHITE PAPER: Learn how manufacturers are developing long-term customer relationships while providing great service to existing customers. Also discover the role of CRM software in value-selling, delivering a consistent experience, and using customer data to build better insight.
Posted: 04 Nov 2016 | Published: 04 Nov 2016

Infor

It's a Mobile World: Is Your Sales Team Equipped For Success?
sponsored by Infor
RESOURCE: 74% of sales organizations have already enabled mobile CRM access. Does your organization fit into that majority, or is it at risk for falling behind? Learn about the state of mobility today and the importance of mobile CRM access for your sales team.
Posted: 03 Nov 2016 | Published: 03 Nov 2016

Infor

How IoT-Enabled Platforms Are Transforming Retail
sponsored by Microsoft
WHITE PAPER: Taking advantage of digital, omni-channel retailing opportunities means architecting the customer journey across the pantheon of smart, connected devices and platforms. Find out how a unified IoT platform and business strategy can help you deliver targeted, differentiated experiences, increase employee engagement, and more.
Posted: 28 Oct 2016 | Published: 28 Oct 2016

Microsoft

Telstra Transforms their Retail Store Experience with Windows 10 and IoT
sponsored by Microsoft
VIDEO: Watch this video to learn how a partnership with Microsoft and adoption of the Windows 10 platform allowed Telstra, a mobile network provider, to reduce the in-store order time to just 3 minutes, grant customers the option of switching between a digital and physical shopping experience seamlessly, and more.
Posted: 28 Oct 2016 | Premiered: 16 Mar 2016

Microsoft

Leading Business Transformation in the Digital Age
sponsored by Microsoft
RESOURCE: This resource explores how building a strong CRM program or "customer journey map" to foster in the customer an emotional investment with the company in the era of digital business.
Posted: 28 Oct 2016 | Published: 29 Nov 2015

Microsoft

Caesars Entertainment Pilots the Connected Room Experience
sponsored by Microsoft
VIDEO: Watch this video case study to learn how Caesars Entertainment Corporation, a world leader in the hospitality industry, created a new IoT connected room experience. Learn about how a tablet placed in one of their suites allows guests to fully customize their stay.
Posted: 28 Oct 2016 | Premiered: 16 Jun 2016

Microsoft

Accelerate Your Mobile App Implementation To Improve Field Workforce Productivity
sponsored by CraveInfoTech
WHITE PAPER: Mobile apps are the key to future-proofing your organization. Access this white paper to learn how mobile apps are taking center stage when it comes to your business operations. Discover how mobility will improve the quality and safety of field work, speed up processes, manage inventory, and more.
Posted: 26 Oct 2016 | Published: 26 Oct 2016

CraveInfoTech

RBC Implements Virtual Agents to Improve Online Customer Experiences
sponsored by [24]7 Customer, Inc.
CASE STUDY: RBC, a large financial services institution, wanted to improve customer relations while reducing the number of calls coming into its contact centers. Access this case study to learn how they implemented virtual agents across their banking, direct investing, and insurance websites to enhance the customer experience and improve their bottom line.
Posted: 24 Oct 2016 | Published: 24 Oct 2016

[24]7 Customer, Inc.

8 Steps to Creating an Effective Holiday Marketing Campaign
sponsored by Marketo
WHITE PAPER: This guide is designed to help marketers face the challenge of standing out in the holiday season, capturing consumers' attention with fun, relevant, and personalized campaigns in order to drive revenue. Discover 8 steps that cover how to plan and run an effective holiday marketing campaign.
Posted: 24 Oct 2016 | Published: 31 Dec 2015

Marketo

Top CRM Lead Management Providers: An Analyst Report
sponsored by Marketo
RESEARCH CONTENT: This Magic Quadrant report by Gartner evaluates 17 CRM lead management providers to help IT leaders make the right choice for their company, in collaboration with marketing, sales, and digital commerce leaders. Uncover an extensive comparison of CRM products and learn who the top performers were in customer experience, innovation, and more.
Posted: 24 Oct 2016 | Published: 06 Sep 2016

Marketo

What Are the Alternatives to NetSuite?
sponsored by Deskera
WHITE PAPER: It is hard for SMBs to want to do business with large ERP and financial providers, especially when the provider merges with an even larger company. Thankfully, the ERP market is growing and there are alternatives to playing with the big boys. Learn about this cloud-based alternative and consider whether you need to go big to be successful.
Posted: 20 Oct 2016 | Published: 20 Oct 2016

Deskera

Enterprise Content Management E-Book: Outthink Content Chaos
sponsored by IBM
EBOOK: Enterprise content management (ECM) can make or break your reputation with your customers. Learn how cognitive and cloud-based ECM both secures your content and puts it to work for you. Access this e-book and its accompanying videos to learn about a plethora of business challenges and how ECM helps overcome them.
Posted: 20 Oct 2016 | Published: 20 Oct 2016

IBM

How to Create Highly Effective Email Marketing
sponsored by Marketo
EBOOK: This ebook explains how you can craft 10 different types of marketing emails to create the most customer engagement possible. You'll learn the best time to send abandoned-cart emails, how much information to include in your new subscriber emails, what it takes to build lasting relationships with your customers, and more.
Posted: 19 Oct 2016 | Published: 19 Oct 2016

Marketo

Buying ERP? 5 Shocking Examples of Where it Went Wrong
sponsored by Deskera
WHITE PAPER: Enterprise resource planning (ERP) software is one of the most important tools you'll have to decide on. The ERP software market can be dangerous if you do not tread carefully. Here are 5 examples when ERP projects experienced significant failures.
Posted: 19 Oct 2016 | Published: 19 Oct 2016

Deskera

The Modern State of Email and How To Increase Your Deliverability
sponsored by Marketo
WHITE PAPER: In this white paper, explore what drives modern email deliverability and learn some best practices for crafting an engaging email. Discover Gmail's new tabbed inbox filters, how to write subject lines with important "trigger words" and more.
Posted: 19 Oct 2016 | Published: 19 Oct 2016

Marketo

How is Deskera, the next NetSuite?
sponsored by Deskera
WHITE PAPER: The cloud-based ERP/CRM tool market is going through a shakeup. Before you start looking at vendors, take a look at what your current business needs are. Access this white paper to learn which considerations you need to prioritize, and why, as well as how your business size may affect which options are available to you.
Posted: 17 Oct 2016 | Published: 17 Oct 2016

Deskera

Sales & Marketing Alignment: Bridging the Gap
sponsored by TechTarget
RESOURCE: Sales and marketing alignment involves a solid partnership to ensure a seamless customer experience. In this guide, Sales & Marketing Alignment: Creating a Solid Partnership, uncover sales and marketing alignment strategies to get the best results from customer service, customer experience, sales, and marketing initiatives.
Posted: 17 Oct 2016 | Published: 17 Oct 2016

TOPICS:  CRM | CRM Software
TechTarget

Customer Engagement Strategies Hinge on Social Media Savvy
sponsored by Bazaarvoice
EGUIDE: Social media plays an important role in customer engagement strategies, but many sales and marketing teams struggle with how to use social platforms. This guide features insights from Sales Machine 2016, a two-day sales best practices and technology convention. Learn how you can use social media as an effective customer engagement tool.
Posted: 20 Oct 2016 | Published: 19 Oct 2016

Bazaarvoice

Digital Business: 5 Tech Trends Changing Everything
sponsored by SAP
EBOOK: To help you create a competitive digital business framework, this e-book explores the 5 key pillars of a digital strategy. Find out how these 5 factors impact successful strategies and discover an integrated cloud platform that boosts data management, mobile, collaboration, and analytic capabilities.
Posted: 17 Oct 2016 | Published: 31 Jan 2016

SAP

Report: Transforming Your Business to Meet Customer Expectations, React to New Challenges
sponsored by SAP
WHITE PAPER: Advanced technology plays an important role in the transition to digital consumer engagement. Learn which tools can enhance your omnichannel potential, along with monitoring and analysis of consumer interactions.
Posted: 14 Oct 2016 | Published: 30 Sep 2016

SAP
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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