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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Computer Weekly – 6 June 2017: General Election 2017: Who gets the tech vote?
sponsored by ComputerWeekly.com
EZINE: In this issue of Computer Weekly, as the UK votes for a new government, examine the digital policies in the manifestos of the Conservative, Labour and Liberal Democrat parties, and hear what IT trade body TechUK would like to see for the tech sector from the next administration. Read the issue now.
Posted: 05 Jun 2017 | Published: 06 Jun 2017

ComputerWeekly.com

Transforming The Member Experience Starting With Your Contact Center
sponsored by Salesforce
WHITE PAPER: What does it take to turn patients into happy members of your health plan for life? In this white paper, uncover the building blocks of an effective call center strategy in order to make the most of your customer relationships.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

How CRM is Opening Senior Care to New Frontiers
sponsored by Salesforce
WHITE PAPER: In this resource, uncover 3 major trends shaking up the healthcare industry and how you can leverage customer relationship management (CRM) to stay ahead of them.
Posted: 02 Jun 2017 | Published: 02 Jun 2017

Salesforce

Take Customer Engagement to New Heights
sponsored by Salesforce
EBOOK: In this e-book, learn how CareFirst BlueCross BlueShield and American Addiction Centers are taking the patient experience to the next level and transforming healthcare service.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

The Age of the Patient: How CRM Guides Providers in this New Era of Healthcare
sponsored by Salesforce
WHITE PAPER: The shift toward value-based reimbursement and advances in CRM technology has created an opportunity to transform the patient experience. In this e-book, uncover how you can engage your patients and maintain relationships to improve satisfaction in this "Age of the Patient."
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Salesforce

CEM Trends in Government and the Public Sector: Serving a New Generation of Citizens
sponsored by SAP Hybris
RESEARCH CONTENT: Explore the results of an Aberdeen Group survey that polled 162 organizations regarding trends and best practices for customer experience management (CEM), social media and CRM, and BI, with a specific focus on government and the public sector.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Reasons Why Executives Choose SAP Hybris Commerce Cloud
sponsored by SAP Hybris
WHITE PAPER: Find out why more executives at both small and large organizations are choosing SAP Hybris Commerce Cloud for their private cloud-based, integrated commerce, CRM, and content management strategies.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Customer Engagement Takes the Spotlight
sponsored by Avaya
WHITE PAPER: Your organization must connect users seamlessly across physical and digital touchpoints. Learn about the 3 pillars of customer experience management and how to digitally transform your customers' experience using Avaya Customer Engagement.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Avaya

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

All Cloud Contact Center Software Is Not Created Equal
sponsored by Genesys
WEBCAST: Cloud architecture and design are now more important than ever in contact center software – but how may this affect your future plans? Register now for this on-demand webinar and learn from Glenn Nethercutt and Joe Ciuffo of Genesys how you can get started with contact center infrastructure in the cloud, how CX demands are changing tools, and more.
Posted: 31 May 2017 | Premiered: May 31, 2017

Genesys

Delivering the Continuous Connected Customer Journey
sponsored by OpenText
EBOOK: This e-book explores how to deliver a continuous, connected, and digital customer experience. Learn about the 5 layers of engagement throughout the customer journey and how to implement an integrated customer experience management platform.
Posted: 31 May 2017 | Published: 31 May 2017

OpenText

Enhance Customer Engagement for Increased Loyalty and Retention
sponsored by Avaya
WHITE PAPER: Few of the enterprises undergoing digital transformation have actually mapped their customers' journeys as a way of guiding strategies. Learn how to enhance your contact center with a more complete view of your customer's activities.
Posted: 30 May 2017 | Published: 30 May 2017

Avaya

To Keep the Customer, Keep the Customer Connected
sponsored by OpenText
WHITE PAPER: Forrester reports that 63% of respondents generate their highest revenue from existing customers, emphasizing the importance of customer retention. Learn how to strengthen your personalization strategy on different channels to create lasting customer relationships.
Posted: 30 May 2017 | Published: 30 May 2017

OpenText

Enterprise Chatbots Winning Hearts, Minds and Loyalty in the Digital Age
sponsored by [24]7
RESEARCH CONTENT: Chatbots are evolving in ways that have a profound effect on digital commerce and the future of customer care and marketing. Inside this Opus Research Report, learn how new, intelligent chatbots are being used across enterprises.
Posted: 30 May 2017 | Published: 01 Feb 2017

[24]7

Your Guide to Building Customer Loyalty with Analytics
sponsored by SAS
WHITE PAPER: Happy customers mean a growing business, and for that reason, improving customer service with data analytics should be a top priority. Learn how you can get started on this journey by opening this white paper.
Posted: 26 May 2017 | Published: 26 May 2017

SAS

7 Case Studies: How Leading Brands Win at Paid Search
sponsored by [24]7
CASE STUDY: Across strategies and success metrics, tests confirm the benefits of high-frequency predictive search bidding – an overwhelming majority of today's consumer online experiences begin with a search engine. Find 7 case studies of companies across industries, and learn how they each harnessed paid search bidding to outmaneuver the competition.
Posted: 25 May 2017 | Published: 25 May 2017

[24]7

The Business Impact of Artificial Intelligence (AI)
sponsored by [24]7
WHITE PAPER: According to recent Forrester Research, robots will take 24.7 million jobs by 2027, but create 14.9 million new jobs in the same period. No doubt that artificial intelligence (AI) will impact jobs globally more than any other technology in our lifetime – so what should we do about it? Learn how AI will impact your business.
Posted: 25 May 2017 | Published: 25 May 2017

[24]7

The Uncomfortable Truth About the State of Customer Experience Transformation
sponsored by Genesys
VIDEO: How is customer experience changing? View this webinar, featuring data from the 2017 Global Customer Experience (CX) Benchmarking Report, to learn how well organizations are doing in their digital transformation journey to omnichannel CX. Discover the top 5 trends from the report and more.
Posted: 24 May 2017 | Premiered: 24 May 2017

Genesys

How to Measure Marketing Success with Call-Tracking Software
sponsored by Twilio
EGUIDE: Foundations Recovery Network, a US-based rehab network, needed to know if they were getting their money's worth advertising on Google – more imperative due to the high online competition in the substance abuse recovery field. Learn how they leveraged new call-tracking software to understand if their marketing strategy was worth it.
Posted: 23 May 2017 | Published: 16 May 2017

Twilio

The Evolution To Real-Time Customer Experience: Optimize Customer Experience With CX Data Platforms
sponsored by DataStax
RESEARCH CONTENT: According to Forrester Research, 89% of companies are investing in tools and technology to improve their CX initiatives. In this Forrester report, discover how and why CX data platforms are imperative in the customer-oriented landscape of today, and get tips on how to use this technology to optimize your customer experience.
Posted: 23 May 2017 | Published: 01 Apr 2017

DataStax

Computer Weekly:Global Ransomware Attack Could Be a Security Wake-Up Call
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, we look at the global WannaCry ransomware attack that spread over 150 countries – will it be the wake-up call to take cyber security seriously? Also, find out how Moscow is leading the way in smart city digitisation. And our latest buyer's guide examines customer experience management.
Posted: 22 May 2017 | Published: 23 May 2017

ComputerWeekly.com

Beyond the Cubicle: Life in the Digital Workspace
sponsored by Citrix
WHITE PAPER: Virtual work is having a meaningful impact on the way employees do their jobs and deliver value to their organizations. With a secure, integrated digital workspace, IT can help organizations provide better customer service, securely accommodate contract and mobile workers, and drive a competitive advantage. Download the eBook to learn more.
Posted: 19 May 2017 | Published: 19 May 2017

Citrix

Digital Commerce: 21-Vendor Comparison
sponsored by Salesforce
RESEARCH CONTENT: The number of digital commerce platform vendors continues to grow, adding to the complexity of vendor evaluations. This research report by Gartner evaluates 21 providers of digital commerce platforms to assist application leaders supporting digital commerce.
Posted: 15 May 2017 | Published: 24 Apr 2016

Salesforce

B2C Commercial Suite 13-Vendor Analysis and Comparison
sponsored by Salesforce
RESEARCH CONTENT: Inside this Forrester Research Report, discover the 13 most significant B2C commercial suite vendors and how they've been scored to see how each measures up to help eBusiness and channel strategy professionals make the right choice.
Posted: 12 May 2017 | Published: 21 Mar 2017

Salesforce

The 7 Types of Sales Representatives & Which Performs Best
sponsored by LogMeIn, Inc.
WHITE PAPER: What are the qualities of a successful customer representative? In this short research report summary, discover the 7 different profiles of reps, and learn which profile is most likely to be hired, and which has been identified as the best performer.
Posted: 12 May 2017 | Published: 12 May 2017

LogMeIn, Inc.
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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