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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Best Practices for Contact Center Routing
sponsored by Genesys
WHITE PAPER: This white paper provides a step by step guide, with use cases and examples, to help you build a flexible and effective contact center routing strategy.
Posted: 18 May 2016 | Published: 18 May 2016

Genesys

Frost & Sullivan—When CRM Meets the Contact Center
sponsored by Genesys
WHITE PAPER: Access this informative white paper to learn more about the benefits of integrating your CRM 360 degree customer records with your contact center to boost customer satisfaction and loyalty.
Posted: 18 May 2016 | Published: 18 May 2016

Genesys

Trimble Uses CPQ to Support Growth Into New Markets
sponsored by Oracle Corporation
CASE STUDY: Discover how Trimble Navigation uses a cloud CPQ tool to streamline and manage the entire quote-to-cash process – from inquiry to order fulfillment. Learn how cloud CPQ can reduce sale cycle times, handle the complexities of multiple pricing models, and more.
Posted: 18 May 2016 | Published: 18 May 2016

Oracle Corporation

How Best-in-Class Organizations Approach the Sales Workflow
sponsored by Oracle Corporation
WEBCAST: Listen to Peter Ostrow, VP & Group Director, Sales Effectiveness & Strategy, Aberdeen Group as he discusses how best-in-class organizations are improving sales workflow with the right technologies.
Posted: 18 May 2016 | Premiered: May 18, 2016

Oracle Corporation

Chester Zoo: Educating with the Help of Sitecore® Mobile Technology
sponsored by Sitecore
CASE STUDY: Six years ago, a member of Chester Zoo's digital team identified the unstoppable rise of mobile users in analytics reports. Access this case study video and PDF to learn how this pioneering digital team has managed the rapid growth of user mobility before, during, and after every zoo visit.
Posted: 18 May 2016 | Published: 18 May 2016

Sitecore

Mobile Insights: Expert answers to 5 essential questions on creating a winning mobile experience
sponsored by Sitecore
WHITE PAPER: This white paper features answers from Sitecore partner agencies to five questions about the mobile digital experience: challenges commonly faced; the best time for planning the mobile experience; what to look for in a dev partner, how to measure success from mobile, and what "mobile" most frequently means to Sitecore partner customers.
Posted: 18 May 2016 | Published: 18 May 2016

Sitecore

The Science Behind Sales Performance
sponsored by Oracle Corporation UK Ltd
WHITE PAPER: Examine how using detailed, real-time insight into sales performance can help you hit and exceed revenue targets in fiercely competitive markets. Learn how this analytical approach can help you get the right coverage for the right territories, align individual targets with top-level strategy, and more.
Posted: 18 May 2016 | Published: 18 May 2016

Oracle Corporation UK Ltd

Could IoT be the Secret Sauce of Competitive Advantage in Business?
sponsored by Microsoft
EGUIDE: How can you optimize your content by taking advantage of new volumes of Internet of Things data? In this expert e-guide, Geoffrey Bock reveals a step-by-step process to effectively manage Internet of Things content and provide more engaging customer experiences.
Posted: 17 May 2016 | Published: 10 May 2016

Microsoft

How to Use CPQ to Help Reps Sell More, Faster
sponsored by Oracle Corporation
VIDEO: Even after extensive training, a new salesperson is likely to make mistakes in the selling, quoting, and order process. Learn how you can use modern CPQ tools to guide new, inexperienced reps through the selling process.
Posted: 17 May 2016 | Premiered: 17 May 2016

Oracle Corporation

Industry Report: Revolutionizing Tech Support with Video
sponsored by LogMeIn, Inc.
WHITE PAPER: Examine how live video links can improve the tech service and support process. Learn how this video strategy can overcome the limitations and costs of traditional phone support by helping techs walk through repairs and replacements, direct customers to type commands correctly, and more.
Posted: 17 May 2016 | Published: 26 May 2015

LogMeIn, Inc.

Money Management and Consumer Expectation Drive Digital Banking
sponsored by Hewlett-Packard Enterprise
VIDEO: Discover the new digital technologies that are empowering traditional banks to keep up with their competitors and put the customer at the center of their business. Learn how you can move to a more open, agile infrastructure and integrate new technologies with legacy platforms.
Posted: 17 May 2016 | Premiered: 29 Jan 2016

Hewlett-Packard Enterprise

Kenya Airways Delivers a Unified Voice to the Customer
sponsored by Oracle Corporation
VIDEO: Julie Mandu, Customer Care Manager of Kenya Airways, discusses why seamlessly integrating a range of cloud-based CRM, sales, and marketing tools helps them to deliver a unified voice to their customers, enable visibility into the sales workflow, and more.
Posted: 17 May 2016 | Premiered: 24 Mar 2016

Oracle Corporation

Connected Manufacturing Ushers in Expanded, Digital Ecosystem
sponsored by Hewlett-Packard Enterprise
VIDEO: With the added complexity of the Internet of Things, how can you maintain visibility and control over your supply chains? Discover the biggest challenges and opportunities posed by connected manufacturing, including areas like customer data management, security, mobility, and analytics.
Posted: 16 May 2016 | Premiered: 26 Jan 2016

Hewlett-Packard Enterprise

CPQ and Oracle CRM Demo
sponsored by Oracle Corporation
WEBCAST: Discover how coupling cloud-based CPQ with Oracle CRM on-demand can deliver a more streamlined sales workflow. Learn how you can help new sales reps with guided selling tools, quickly generate accurate proposals, and much more.
Posted: 16 May 2016 | Premiered: May 16, 2016

Oracle Corporation

KEC's Success with Oracle Sales Cloud
sponsored by Oracle Corporation
WEBCAST: Suneel Aradhye, Group CIO, and Sudip Mazumder, Head of IT at KEC International Limited, discuss the benefits of using cloud-based sales software to improve the customer experience and overall sales workflow.
Posted: 16 May 2016 | Premiered: Jul 13, 2015

Oracle Corporation

Case Study: Insightly Automates Their Localization Process
sponsored by Transifex
CASE STUDY: Explore the strategy that enabled Insightly to deliver high-quality, localized versions of their website and web and mobile apps. Learn how you can increase your non-English speaking customer base and drive revenue.
Posted: 16 May 2016 | Published: 16 May 2016


Step-by-Step Guide to Website Localization
sponsored by Transifex
WHITE PAPER: Although localization for websites has become significantly easier in the past few years, there still isn't a one-size-fits-all solution. Access a step-by-step guide for website localization in order to deliver optimal experiences for your target audiences.
Posted: 16 May 2016 | Published: 16 May 2016


Manufacturers turn to IOT to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: Customer engagement and insights are more vital than ever with the IoT. Explore how investing in the right CRM tools can help you further enhance your approach to the IoT, as well as customer-centric initiatives.
Posted: 15 May 2016 | Published: 15 May 2016

Infor

The Benefits of Integrating CPQ and Salesforce CRM
sponsored by Oracle Corporation
VIDEO: Learn how you can couple cloud-based CPQ software with Salesforce CRM to streamline your sales process and help your sales reps sell with more accuracy and accountability. Watch this step-by-step demo to see how this works.
Posted: 13 May 2016 | Premiered: 13 May 2016

Oracle Corporation

Tamer Group Drives Growth with Sales Intelligence
sponsored by Oracle Corporation
VIDEO: Tamer Group, a leading pharmaceutical organization in Saudi Arabia, discusses how the analytics function of a cloud-based sales tool helps them drive growth. Plus, learn how the mobile app increases sales productivity and effectiveness.
Posted: 13 May 2016 | Premiered: 13 May 2016

Oracle Corporation

Avaya Simplifies Business Processes with Cloud App Integration
sponsored by Oracle Corporation
VIDEO: Learn how Avaya, a leader in providing business communication software, simplified and accelerated the integration of their SaaS CRM apps with other business apps in the cloud and on premise. Discover their story, and how SaaS app integration helped them optimize costs and reduce customization.
Posted: 13 May 2016 | Premiered: 22 Mar 2016

Oracle Corporation

Increase Sales Productivity and Close Deals Faster with CPQ
sponsored by Oracle Corporation
WEBCAST: Learn how to increase sales productivity and close deals faster with CPQ, how Brocade used CPQ to help new reps sell faster, and how integrating CPQ and ERP systems can reduce costs and errors.
Posted: 13 May 2016 | Premiered: May 13, 2016

Oracle Corporation

CIO Challenges: Making the Big Shift to Customer-Focused IT
sponsored by CDW
RESOURCE: What if you could shift IT to directly serve external customers while still encouraging internal productivity? Discover how you can shift to customer-focused IT to deliver exceptional experiences and stimulate revenue.
Posted: 13 May 2016 | Published: 22 Oct 2015

CDW

Oracle Webcenter Podcast
sponsored by Oracle Corporation
PODCAST: Discover how a cloud platform can unite content, social, and mobile engagement with simplified line of business automation, as well as microsites and communities for an integrated next-generation workplace.
Posted: 13 May 2016 | Premiered: May 4, 2016

Oracle Corporation

Driving a Connected, More Productive Next-Gen Workplace
sponsored by Oracle Corporation
WEBCAST: Discover how a cloud platform can unite content, social, and mobile engagement with simplified line of business automation, as well as microsites and communities for an integrated next-generation workplace.
Posted: 13 May 2016 | Premiered: May 4, 2016

Oracle Corporation
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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