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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Rethinking Your Approach to Mobile Business
sponsored by Dell, Inc.
WHITE PAPER: Access this white paper to learn about the IDEA cycle approach to embracing a mobile mindset.
Posted: 16 Jul 2015 | Published: 24 Jan 2014

Dell, Inc.

How to Implement a Successful Intranet
sponsored by Cloud Sherpas
WHITE PAPER: This white paper emphasizes the importance of individualizing your intranet. Discover how building a framework-based strategy allows you to gain significantly more freedom to customize and maximize your organization's digital work environment.
Posted: 14 Jul 2015 | Published: 14 Jul 2015

Cloud Sherpas

Moving to the Forefront of Marketing
sponsored by Teradata
WHITE PAPER: This white paper highlights the benefits of personalization to digital marketing. Additionally, learn how to make your digital marketing practices future focused, and how responsive email design can increase open rates and reduce subscriber opt-outs.
Posted: 14 Jul 2015 | Published: 14 Jul 2015

Teradata

2015 Analyst Report for Multichannel Campaign Management
sponsored by Teradata
ANALYST REPORT: Download this multichannel campaign management report - brought forth by top analysts – and receive in-depth reviews on how leading campaign management vendors currently rank. In addition, learn major marketing management themes standing out this year.
Posted: 13 Jul 2015 | Published: 13 Jul 2015

Teradata

How to Give Digital a Business Focus
sponsored by Hewlett-Packard Company
WHITE PAPER: Managing information has become hugely complex, and the expertise necessary has grown. Learn why more companies are choosing to outsource management.
Posted: 12 Jul 2015 | Published: 13 Jul 2015

TOPICS:  CRM
Hewlett-Packard Company

WCM Software Expands to Incorporate CEM
sponsored by Rackspace
EGUIDE: In this white paper you'll learn how WCM software platforms are converging with CRM and CEM software to deliver services beyond traditional web publishing and shifting into customer engagement. Read now to learn how WCM's new-found capabilities can improve your CEM.
Posted: 10 Jul 2015 | Published: 10 Jul 2015

Rackspace

Web Content Management Systems Try to Do it All
sponsored by Rackspace
EGUIDE: In this e-guide, readers will find best practices, advice, and real-life insight into how WCM systems have been used to improve the customer experience. Read now to learn more.
Posted: 09 Jul 2015 | Published: 09 Jul 2015

Rackspace

Winning with Emerging CRM Channels
sponsored by Hewlett-Packard Company
WHITE PAPER: From SMS to webchat, new CRM channels are exploding in popularity. Learn how to use these latest options to boost long-term loyalty and revenue.
Posted: 08 Jul 2015 | Published: 09 Jul 2015

TOPICS:  CRM
Hewlett-Packard Company

The Value of Experience: How the C-suite Values Customer Experience in the Digital Age
sponsored by Genesys
RESOURCE: This research report demonstrates how companies who pay more attention to customer experience initiatives have better revenue growth than their peers. Access now to get answers to 4 essential CEM questions that top sales and marketing leaders have proposed.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Genesys

Employing WCM Systems to Improve the Customer Experience
sponsored by Rackspace
EGUIDE: This expert e-guide reveals best practices, advice, and real-life insight into how WCM systems have been used to improve the customer experience. Delve into content that drives users with strategies that make engagement possible.
Posted: 08 Jul 2015 | Published: 08 Jul 2015

Rackspace

Tangerine Bank: Using Technology to Make Banking Simple
sponsored by Carrington Associates
VIDEO: In this short video learn how Tangerine Bank gained the ability to quickly test, build and deploy new applications -- delivering superior customer service by shaving 4 weeks off of a 6-week mobile app delivery cycle. Access now to start developing your own CRM application strategy.
Posted: 08 Jul 2015 | Premiered: 31 May 2014

Carrington Associates

Colmobil improves customer service and efficiency: IBM Worklight software helps company extendinformation in its systems to mobile device
sponsored by Carrington Associates
CASE STUDY: Discover how Colmobil was able to deliver the information in its systems to employees' mobile devices and to screens in its garages and waiting rooms. Access this case study now to lean how your organization can create a similar strategy and make more informed assignments, and give customers a more interactive experience.
Posted: 07 Jul 2015 | Published: 31 Oct 2013

Carrington Associates

Reimagine Business User Experience
sponsored by SAP
RESOURCE: Delivering a simple, personalized and consistent user experience across devices is no longer a luxury but a necessity. Access this resource and discover how your organization can build a tailored and responsive user experience by embracing real-time analytics in the office or on the go.
Posted: 07 Jul 2015 | Published: 07 Jul 2015

SAP

Air Canada rouge soarsahead with wireless in-flightentertainment service
sponsored by Carrington Associates
CASE STUDY: This exclusive case study details the development of Air Canada's rouge mobile app which helped them to create a unique engaging in-flight experience.Learn more about the development of Air Canada's app and discover how your organization can take advantage of similar app dev technologies by accessing this resource now.
Posted: 06 Jul 2015 | Published: 31 Mar 2014

Carrington Associates

Financial Institution Builds App to Enable Secure Account Access on Any Device
sponsored by Carrington Associates
CASE STUDY: This case study describes Raymond James Financial's journey to build an app that would enable investors to gain secure access to their accounts and contact financial advisors at any time and on any device.
Posted: 02 Jul 2015 | Published: 31 Dec 2014

Carrington Associates

The Next Wave of Intelligent Applications
sponsored by IBM
WHITE PAPER: This white paper highlights machine learning as the next breakthrough to assist in good decision-making. Learn ways to enable your team to do highly iterative analysis that scales to large volumes of data.
Posted: 02 Jul 2015 | Published: 30 Jun 2015

IBM

Five Ways to Maximize the Effectiveness of Mobile Push Notifications
sponsored by IBM
RESOURCE: Access this white paper to discover the 5 key ways to maximize your mobile push notification efforts.
Posted: 02 Jul 2015 | Published: 02 Jul 2015

IBM

5 Key Strategies for Successful Mobile Engagement
sponsored by IBM
RESOURCE: Access this resource and learn the 5 key strategies that enhance your brand presence and improve customer engagement in a business world dominated by mobile technologies.
Posted: 01 Jul 2015 | Published: 31 Oct 2014

IBM

Measure, Analyze and Manage: Optimizing Marketing Results with Business Analytics
sponsored by Cortell
WHITE PAPER: Marketers, relieve your top pressures. Discover how to engage the multichannel customer and create more successful campaigns by making your analytics more actionable. In addition, learn how to avoid common mistakes marketers make when building out marketing programs.
Posted: 30 Jun 2015 | Published: 30 Apr 2014

Cortell

Looking Ahead on Predictive Analytics
sponsored by SearchBusinessAnalytics
VIRTUAL ENVIRONMENT: Predictive analytics software can help organizations optimize their business strategies. This virtual classroom is designed to provide analytics, IT and business professionals with insight and advice on deploying predictive analytics tools and using them effectively.
Posted: 30 Jun 2015 | Premiered: 23 Jun 2015

SearchBusinessAnalytics

Unsubscribe best practices guide: How to Decrease Database Churn and Strengthen Your Marketing Program
sponsored by Silverpop Systems Inc. an IBM Company
WHITE PAPER: In this white paper you'll go behind the scenes of the unsubscribe process to learn why it matters and how you can use it to strengthen your marketing program.
Posted: 30 Jun 2015 | Published: 30 Jun 2015

Silverpop Systems Inc. an IBM Company

Does your Organization Suffer from Attrition?
sponsored by Cortell
WHITE PAPER: Attrition spells out revenue loss. This brief white paper demonstrates how to pinpoint students on the verge of leaving, using predictive tools. Discover how to retain your students using several data requirements for forecasting purposes.
Posted: 29 Jun 2015 | Published: 29 Jun 2015

Cortell

The Customer-Experience Mandate: Build Lasting Engagement with Better Websites
sponsored by Rackspace
WHITE PAPER: The following report will help CIOs, IT leaders, and senior technologists understand how to satisfy the digital customer. Discover which tools are essential for delivering the ultimate web-based customer experience.
Posted: 21 Jun 2015 | Published: 31 Dec 2014

Rackspace

Webinar: How to Stay Agile with Big Data
sponsored by Red Hat
WEBCAST: This webinar covers the optimization of Big Data for your bottom line. Unlock valid points for staying steps ahead of this booming phenomenon, As Big Data researcher Tony Baer divulges how to make heaps of information work for you - instead of vice versa.
Posted: 19 Jun 2015 | Premiered: Oct 9, 2014

Red Hat

Why Marketing Should Be Personal
sponsored by Adobe EchoSign
WHITE PAPER: This white paper reveals eight facets of leveraging personalization in your marketing strategy. Discover how to make intelligent use of customer data in a way that is not intrusive to your audience.
Posted: 16 Jun 2015 | Published: 31 Dec 2014

Adobe EchoSign
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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