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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRMReports
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Tackling the Challenges of ITSM
sponsored by FrontRange Solutions Inc.
VIDEO: Discover 4 major challenges that are associated with ITSM and how a hybrid solution can tackle them effectively.
Posted: 29 Jul 2014 | Premiered: 02 Jan 2013

FrontRange Solutions Inc.

A Hybrid ITSM Solution Designed to Meet Your Needs
sponsored by FrontRange Solutions Inc.
VIDEO: This video explores a flexible, hybrid solution that can solve your ITSM needs. Watch now to learn how the automated service delivery lifecycle workflow can save you time and money.
Posted: 29 Jul 2014 | Premiered: 06 Feb 2013

FrontRange Solutions Inc.

Supercharge Salesforce.com Initiatives with a 360-Degree View of the Customer
sponsored by IBM
WHITE PAPER: Discover the master data management (MDM) solution capable of giving organizations a comprehensive and accurate 360-degree view of their customers when integrated with a CRM solution.
Posted: 25 Jul 2014 | Published: 30 Apr 2014

IBM

Kicking off an e-health revolution
sponsored by ComputerWeekly.com
EGUIDE: It has been hailed as the next big thing for many years but, it is fair to say, e-health has failed to fulfill its potential. Issues around cost, ease of use and privacy have held back its adoption. Now, find out how Telefonica hopes to kick start the e-health revolution.
Posted: 21 Jul 2014 | Published: 21 Jul 2014

ComputerWeekly.com

Leverage Data to Enhance Customer Experiences
sponsored by Invenio Marketing
EGUIDE: This e-guide highlights how Disney, Cincinnati Bell, and other organizations can benefit from digital data and analytics to help improve customer experiences. Don't let valuable data slip through your fingers -- read now to learn how to take advantage of available customer information that results in maximum benefits for you and your customers.
Posted: 18 Jul 2014 | Published: 18 Jul 2014

Invenio Marketing

Providing the total customer experience with IBM Predictive Customer Intelligence
sponsored by IBM
VIDEO: Tune into the following webcast to explore the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also gain a firsthand look at a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Premiered: 16 Jul 2014

IBM

The new frontier for personalized customer experience
sponsored by IBM
WHITE PAPER: The following white paper explores the need for businesses to implement a customer-centric view to their analytics and intelligence strategy. Also learn about a customer intelligence solution that can help create personalized and relevant experiences for individual customers, ultimately driving satisfaction and revenue.
Posted: 16 Jul 2014 | Published: 16 Jul 2014

IBM

The Power of Customer Context Beyond Campaigns: Build a Contextual Marketing Engine
sponsored by IBM
WHITE PAPER: The following white paper explores the current state of effectiveness of current marketing campaigns and presents the need of contextual marketing engines. Learn how this technology can create highly-engaging environments for customer interaction, can yield actionable customer data, and much more.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

IBM

Computer Weekly – 15 July 2014: Time for an upgrade? Why you should buy IT now
sponsored by ComputerWeekly.com
EZINE: In this week's Computer Weekly, as competitive pressures and new technologies drive down IT prices, we find out why now is a great time to buy IT. We examine why going digital means a different approach to IT management. And we hear the latest best practices for improving your customer engagement with IT. Read the issue now.
Posted: 14 Jul 2014 | Published: 14 Jul 2014

ComputerWeekly.com

Solving Challenges with Big Data & Analytics - Retail Industry
sponsored by IBM
VIDEO: Find out how a retailer utilizes social media analytics, predictive analytics and big data to stay on top of emerging trends, and better connect with younger customers.
Posted: 11 Jul 2014 | Premiered: 11 Jul 2014

IBM

Using IBM Big Data & Analytics to Acquire, Grow and Retain Customers
sponsored by IBM
VIDEO: Find out how the Cincinnati Zoo utilized big data and analytics to personalize the customer experience for each person from the moment they enter the zoo.
Posted: 11 Jul 2014 | Premiered: 25 Feb 2014

IBM

Smarter Analytics: Predict your Customer's Next Best Action
sponsored by IBM
VIDEO: Find out how you can maximize the value of customer relationships with help from an analytics tool.
Posted: 11 Jul 2014 | Premiered: 30 Sep 2012

IBM

How Banca Carige Improved Customer Service
sponsored by IBM
CASE STUDY: Find out how an analytics environment and a new mobile banking service helped an Italian bank franchise better serve their customers.
Posted: 07 Jul 2014 | Published: 30 Apr 2014

IBM

Analyst Report: Business Value of IBM Digital Experience Management Tools
sponsored by IBM
WHITE PAPER: Uncover a complete list of results from a recent study that exposes the average ROI of those who make the leap to a digital experience platform.
Posted: 07 Jul 2014 | Published: 30 Nov 2013

IBM

Strategizing to Differentiate: 4 Steps to Virtualize your Contact Center
sponsored by Genesys
WHITE PAPER: Good customer service has become strategically important for companies, yet at the same time, many customer service professionals need to do more with less. Creating a virtual Contact Center environment allows companies to achieve both goals.
Posted: 07 Jul 2014 | Published: 03 Jul 2014

Genesys

Customer Engagement Services Helps Hotel Group Grow Business
sponsored by Hewlett-Packard Company
VIDEO: Accor, the fifth largest hotel group in the world, was facing several challenges, including the growing influence of the Web on customer behavior and an increasingly mobile client base. To provide top-notch service, Accor needed the right technology that would enable them to create multi-channel, personalized experiences.
Posted: 03 Jul 2014 | Premiered: 03 Jul 2014

Hewlett-Packard Company

Move Forward: Create a More Satisfying and Productive Omni-channel Experience
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out why so many are turning to the power of advanced information management and analytics (IM&A), in order to improve their understanding of consumers and deliver a seamless and more satisfying omni-channel experience.
Posted: 03 Jul 2014 | Published: 30 Jun 2014

Hewlett-Packard Company

Retail Needs to Embrace the Mobile Revolution
sponsored by Toshiba
WHITE PAPER: Find out how retailers are accommodating the consumers migration to a mobile-first world.
Posted: 03 Jul 2014 | Published: 03 Jul 2014

Toshiba

BPS Edge: CEM The New Style of Customer Engagement Management
sponsored by Hewlett-Packard Company
WHITE PAPER: Find out about the most recent customer engagement management innovations.
Posted: 03 Jul 2014 | Published: 31 Mar 2014

Hewlett-Packard Company

Successfully Balance Service and Cost with Workload Management
sponsored by Genesys
ANALYST REPORT: BPM, CRM, and contact center management applications aren't designed to manage manual work or dynamically adjust priorities based on incoming requests. In this Frost & Sullivan white paper, learn how an Enterprise Workload Management Solution complements existing systems to overcome these issues for reduced costs and improved customer service.
Posted: 02 Jul 2014 | Published: 31 May 2013

Genesys

Almerys Uses Talend Data Services to Offer Better Quality of Service to its Customers
sponsored by Talend
CASE STUDY: Find out how an integrated infrastructure platform increased performance and productivity for Almerys.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Talend

Taking on Challenges with Award Winning Workload Management
sponsored by Genesys
ANALYST REPORT: Based on Frost & Sullivan's recent analysis of the workload management market, Genesys won the 2013 Global Frost and Sullivan award for Technology Innovation in Workload Management.
Posted: 01 Jul 2014 | Published: 31 Dec 2013

Genesys

Transforming Customer Experience in the New Digital World
sponsored by Genesys
WHITE PAPER: This white paper will show you how taking a holistic approach to digital channels in the contact center and beyond and integrating them into your customer experience strategy allows you to transform the end-to-end customer journey and deliver consistent, seamless and personalized experiences across all channels, touchpoints and interactions.
Posted: 01 Jul 2014 | Published: 01 Jul 2014

Genesys

The Benefits of Social and Cloud-based CRM Tools
sponsored by Microsoft India
EGUIDE: In order to stay competitive, you need to know what customers are saying about your business, and you need to participate in the conversation as well. In this e-guide, learn from CRM experts what makes a social CRM tool successful, and why cloud-based CRM systems may be the right choice for you.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India

Delivering Positive Multi-Channel Customer Experiences
sponsored by Microsoft India
EGUIDE: This essential e-guide delves deep into what it takes to provide integrated multi-channel customer experiences, with insights from experts including Ernan Roman, President of Ernan Roman Direct Marketing.
Posted: 17 Jul 2014 | Published: 17 Jul 2014

Microsoft India
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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