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ALSO CALLED: eCRM, Client Relationship Management, Dealing with Customers, Relationship Management, CRO, Enterprise CRM, Customer Relationship Management, Relationship Marketing, Customer Relationship Optimization, Customer Relations, Customer Care
DEFINITION: Service assurance (SA) is a procedure or set of procedures intended to optimize performance and provide management guidance in communications networks, media services and end-user applications. Service assurance is an all-encompassing paradigm that revolves around the idea that maximizing customer satisfaction inevitably maximizes the long-term profitability of an enterprise.Service assurance can involve  … 
Definition continues below.
CRM Reports
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Customer Centricity and the CMO: An Interview with 10 CMOs
sponsored by [24]7 Customer, Inc.
RESOURCE: Read this interview with 10 chief marketing officers (CMOs) to find out why customer centricity has emerged as an urgent management mandate and how this is affecting their marketing strategies. What did these CMOs say about fostering a deeper understanding of the customer's reality? Access now to find out.
Posted: 09 Aug 2016 | Published: 31 Mar 2016

[24]7 Customer, Inc.

Benefit from Automated Services Without Sacrificing Customer Experience Using Enterprise Intelligent Assistants (EIAs)
sponsored by [24]7 Customer, Inc.
RESOURCE: Enterprise intelligent assistants (EIAs) are growing in popularity but do you have the knowledge that you need to choose the right one? In this Opus Research report, learn 8 core characteristics of highly successful EIAs. Discover how you can benefit from automated services without sacrificing quality customer experience.
Posted: 09 Aug 2016 | Published: 31 Aug 2015

[24]7 Customer, Inc.

Are You Meeting Today's Mobile Mandate?
sponsored by Akamai
WHITE PAPER: While mobility provides amazing opportunities for business growth, the rapid rate of mobile adoption represents unprecedented challenges in mobile delivery. In this e-book, learn about challenges in mobile delivery and how to master them by optimizing for fast APIs, mobile apps, and mobile sites.
Posted: 09 Aug 2016 | Published: 29 Apr 2016

Akamai

Overcoming Siebel Complexity to Achieve Agile and Continuous Deployments
sponsored by Automic
WEBCAST: This webcast explores how you can successfully and efficiently automate Siebel CRM deployments with one automation platform. Find out how this platform enables your business with service orchestration, release automation, and workload automation.
Posted: 09 Aug 2016 | Premiered: Aug 9, 2016

Automic

Release Automation and Continuous Delivery for Siebel CRM
sponsored by Automic
WHITE PAPER: This white paper explains how you can achieve release automation and continuous delivery with technology that supports Oracle's Siebel CRM. Find out how to deliver Siebel-specific upgrades with increased agility for a better all-around customer experience.
Posted: 09 Aug 2016 | Published: 31 Oct 2015

Automic

Cloud-based IT-as-a-Service: Providers, SLAs, and More
sponsored by Catchpoint Systems Inc.
WHITE PAPER: This white paper explores ITaaS providers, SLAs and more. Examine the keys to an ITaaS business, what reporting and analysis in the cloud can do to your business performance and revenue, and 5 reasons your SaaS business should monitor behind the firewall.
Posted: 08 Aug 2016 | Published: 08 Aug 2016

Catchpoint Systems Inc.

Honeywell Success Story: Performance Management with Real-Time Analytics
sponsored by Catchpoint Systems Inc.
CASE STUDY: This case study explores how Honeywell isolated poorly-performing components, ensured online content delivery, and guaranteed performance of individual internal apps and products using digital performance analytics.
Posted: 05 Aug 2016 | Published: 05 Aug 2016

Catchpoint Systems Inc.

Social Media Monitoring Long on Promise, Short on Results
sponsored by SearchContentManagement
EBOOK: Companies see great potential in using social monitoring to gain insight into consumer behavior, but the tools have been falling short of expectations.
Posted: 03 Aug 2016 | Published: 04 Aug 2016

SearchContentManagement

Data Sheet: Uncover Complex Issues & Optimize the Customer Experience
sponsored by Catchpoint Systems Inc.
DATA SHEET: Website and application user experience is the diff¬erence between success and failure in digital business, making it more critical than ever to measure and analyze real user experience. Access this data sheet to learn how continuous customer experience monitoring drives results and revenue.
Posted: 03 Aug 2016 | Published: 03 Aug 2016

Catchpoint Systems Inc.

Case Study: Omni-channel Point of Sale Gives Fat Face a Lift
sponsored by BT
CASE STUDY: With an old point of sale (POS) system struggling to cope, international active lifestyle brand Fat Face needed something that would better support the company's omni-channel and international ambitions. Find out how they replaced mission critical legacy systems with an on-demand, scalable cloud-based platform.
Posted: 01 Aug 2016 | Published: 31 Oct 2014

BT

5 Must-have Features in a Marketing Automation Platform
sponsored by Marketo
EGUIDE: There are many marketing automation platforms to choose from, so it is critical that you choose the one that best meets your organization's needs. In this e-guide, uncover which 5 must-have features to look for in a marketing automation platform and find a further outline of their clusters of features.
Posted: 29 Jul 2016 | Published: 26 Jul 2016

Marketo

The Future of Retail Customer Experience
sponsored by [24]7 Customer, Inc.
WHITE PAPER: 71% of in-store shoppers who use smartphones say the device is more important than the in-store experience. Uncover the future of retail shopping with 5 key predictions based on current trends and the changing perception of shopping experiences for you to consider.
Posted: 28 Jul 2016 | Published: 28 Jul 2016

[24]7 Customer, Inc.

Relying on Paper Processes? How to Upgrade Your Content to Stand Apart
sponsored by IBM
WHITE PAPER: 23% of companies still haven't achieved any paper-free processes. Is your company relying too much on outdated paper processes? Read this white paper to learn how to reduce your reliance on paper and speed up your processes to improve customer experience.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

IBM

Transform Work in the Cloud with Secure Content Management
sponsored by IBM
VIDEO: Countless hours can be wasted navigating content siloes when looking for the right files to share with customers. Watch this video to learn how you can quickly scan, classify, and tag documents to enhance the security of your content collaboration and improve customer relationships.
Posted: 27 Jul 2016 | Premiered: 21 Mar 2016

IBM

Secure, Scalable Content Collaboration
sponsored by IBM
VIDEO: This short video highlights how a CIO of a national leading bank improved critical steps of a loan application process to ensure sensitive customer information and documents are being handled in the best way. Gain ideas on how you can improve your content management processes to keep important information secure and help improve customer service.
Posted: 27 Jul 2016 | Premiered: 17 Mar 2016

IBM

The Definitive Guide to Engaging Email Marketing
sponsored by Marketo
WHITE PAPER: Generic emails are a good way to alienate potential leads. Email marketing needs to be as engaging as possible in a market which bombards customers on a daily basis. Access this comphrensive guide to create the most engaging email marketing strategy possible.
Posted: 27 Jul 2016 | Published: 27 Jul 2016

Marketo

IBM Case & Data Capture for Banking
sponsored by IBM
WEBCAST: As banks focus more on enhancing customer experience, they need to accelerate processes be more responsive to customer needs. ECM allows banks to streamline data capture for key content processes, drive profitability and business flexibility. Check out this video to see how ECM allowed one bank to develop a richer customer experience.
Posted: 26 Jul 2016 | Premiered: Jul 22, 2015

IBM

A Guide to Choosing the Right ECM Tools for Your Business
sponsored by IBM
EGUIDE: ECM tools should be a cornerstone in your enterprise information toolkit, but there are many variables in play, and choosing the right platform requires consideration of your industry, objectives, existing software and in-house resources. In this e-guide, we explain the criteria you should use to evaluate and select ECM tools.
Posted: 26 Jul 2016 | Published: 21 Jul 2016

IBM

Case & Capture for Government
sponsored by IBM
WEBCAST: Governments make it their mission to improve the quality of life for all of their citizens, in every aspect but case documents can pile up and become difficult to manage. Check out this video to learn how document capture and case management allowed one agency to better serve their citizens.
Posted: 26 Jul 2016 | Premiered: Jul 22, 2015

IBM

Designing a Marketing Organization for the Digital Age
sponsored by Marketo
RESOURCE: More than 90% of smartphone users look up information while they are in the middle of another task. Read on to learn more about the urgent need for fundamental changes needed for digital marketing success and how waiting to make these changes could be hurting your organization.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Marketo

Manufacturers Turn to Internet of Things to Boost Customer Engagement
sponsored by Infor
WHITE PAPER: The Internet of Things (IoT) is coming. By 2020, experts expect the IoT to make 28 billion connections to the Internet. This white paper explores how investing in the right CRM solution can help manufacturers further enhance their IoT strategies, as well as support their customer-centric initiatives.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Infor

Building a Business Portfolio to be Customer-Centric: 3 Considerations
sponsored by Infor
WHITE PAPER: Is your business positioned to meet the new customer expectations and demands, and add services to your business portfolio? Access this white paper now to learn how you can best take advantage of CRM technology to grow your business portfolio and understand your customers.
Posted: 25 Jul 2016 | Published: 25 Jul 2016

Infor

Full-featured mobile CRM at your Fingertips
sponsored by Infor
DATA SHEET: Mobility is becoming the norm. Extending your CRM solution to smartphones and other mobile devices gives your field force a strong competitive advantage that can help drive revenue and enhance the customer experience. Learn about Infor's mobile CRM solution and their on-the-go benefits.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Infor

It's a Mobile World: Is Your Sales Team Equipped For Success?
sponsored by Infor
RESOURCE: 74% of sales organizations have already enabled mobile CRM access. Does your organization fit into that majority, or is it at risk for falling behind? Learn about the state of mobility today and the importance of mobile CRM access for your sales team.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Infor

CRM Cloud Brochure
sponsored by Infor
WHITE PAPER: What if you could combine the flexibility and rapid time-to-value of traditional SaaS solutions with the security and control of on-premise solutions? Read on to learn how to combine SaaS and on-premise CRM solutions and the myriad benefits this technology presents.
Posted: 22 Jul 2016 | Published: 22 Jul 2016

Infor
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CRM DEFINITION (continued): …  quality assurance (QA), quality control (QC) and service level management (SLM). Quality assurance is intended to make certain that a product or service under development meets specified requirements at all stages in the process. Quality control ensures that a completed and manufactured product or performed service adheres to a defined set of quality criteria or meets the requirements of the client or customer. QA is sometimes expressed together with QC as a single expression, quality assurance and control (QA/QC). Service level management involves the monitoring and management of the quality … 
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