Advertising Services Industry White Papers

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Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER: This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008

Motorola, Inc.

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011

AT&T Corp

Measuring the Business Impacts of Effective Data: Chapter One of a Three-Part Study
sponsored by Sybase, an SAP company
WHITE PAPER: This study of over 150 Fortune 1000 firms from every major industry or vertical explores issues associated with the lifeblood of today’s enterprises: data. The findings demonstrate the often dramatic impacts that even marginal investments in information technology can have when that technology addresses data quality, usability, and intelligence.
Posted: 02 Nov 2010 | Published: 02 Nov 2010

Sybase, an SAP company

Small Form Factor (SFF) SAS - Meeting the Demanding Requirements in Specific Markets
sponsored by Xtore
WHITE PAPER: SAS technology has been proven to be the most versatile storage solution in data transfer and high performance. Read this white paper to learn about a solution that renders the necessary performance needed for your client's expanding market requirements.
Posted: 22 Aug 2007 | Published: 01 Aug 2007

Xtore

IT Infrastructure at Your Service: Today’s challenging business climate is driving a move toward delivering IT functions as a service
sponsored by NTT America, Inc.
WHITE PAPER: This white paper examines many of the key considerations organizations must understand and assess before adopting IaaS.
Posted: 13 Jan 2010 | Published: 13 Jan 2010

NTT America, Inc.

How Four Leading Businesses Optimized Real-Time Advertising Performance
sponsored by Amazon Web Services
EBOOK: This ebook shares success stories demonstrating some of the ways companies have significantly improved performance, reduced latency, avoided bottlenecks, and optimized costs using AWS solutions for advertising platforms. Read the ebook to learn how customers achieved these outcomes.
Posted: 22 Jul 2022 | Published: 22 Jul 2022

TOPICS:  Advertising
Amazon Web Services

Driving Real Value with Intent-Driven Digital Advertising
sponsored by TechTarget
EBOOK: Use this 2-part e-book for help understanding why digital advertising can improve end-to-end marketing and sales performance—and drive remarkable ROI.
Posted: 08 Feb 2021 | Published: 24 Oct 2019

TechTarget

eGuide:Mitigating malicious advertisement malware
sponsored by SearchSecurity.com
EGUIDE: More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Posted: 24 Jun 2011 | Published: 24 Jun 2011

SearchSecurity.com

NetAcuity: The Industry Standard for IP Intelligence Technology
sponsored by Digital Element
PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: 31 Jan 2008 | Published: 29 Jan 2008

Digital Element

Digital Billboard Advertising - New Life for a Classic Medium
sponsored by Motorola, Inc.
WHITE PAPER: Read this paper to learn more about the emerging trend of digital billboard advertising and how it can enhance responsiveness, flexibility and profits.
Posted: 02 Mar 2009 | Published: 02 Mar 2009

Motorola, Inc.

Digital Skills Acceleration: Brand Advertising
sponsored by TechTarget
WHITE PAPER: Google’s decision to eliminate third-party cookies sent a shockwave through the advertising industry. The changes will prevent organizations from leveraging third-party data to run targeted campaigns and as a result more marketers will turn to brand advertising to reach prospects. Open this e-book to learn more.
Posted: 10 Jun 2021 | Published: 10 Jun 2021

TOPICS:  .NET
TechTarget

Mobile Web 2.0 - opportunities in advertising and presence-based services
sponsored by SearchSecurity.com
WHITE PAPER: The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain.
Posted: 21 Oct 2011 | Published: 08 Dec 2010

SearchSecurity.com

Introduction to GPS and Blackberry
sponsored by BlackBerry
WEBCAST: In this webcast you will learn that Global Positioning System (GPS) is a series of 24 geosynchronous satellites that continually transmit position information.
Posted: 12 Jan 2009 | Premiered: Jan 12, 2009

BlackBerry

Facebook’s Best Kept Secret: Building Conversions and Revenue with Ads for Fans
sponsored by WebTrends
WHITE PAPER: With over 800 million Facebook users to potentially see your message, you need to capitalize on the marketing opportunity that Facebook ads presents. Read this white paper to better understand targeted ads for fans, and for advice on creating a strategy for successfully driving traffic, tracking campaign activity, and increasing conversions.
Posted: 12 Apr 2013 | Published: 12 Apr 2013

WebTrends

CW Middle East ezine April 11 2019
sponsored by ComputerWeekly.com
EZINE: It's that time of year again when the Computer Weekly/TechTarget IT Priorities 2019 survey results are out, so in this issue we take a look at some of the findings.
Posted: 05 Apr 2019 | Published: 11 Apr 2019

ComputerWeekly.com

Removing Internet Anonymity Barriers with IP Intelligence
sponsored by Digital Element
WHITE PAPER: NetAcuity IP Intelligence technology provides an excellent way to non-invasively gather new intelligence about the online universe, and Digital Element delivers the de facto standard in IP Intelligence.
Posted: 31 Jan 2008 | Published: 01 Jan 2007

Digital Element

Personalized Video Experiences
sponsored by Motorola, Inc.
WHITE PAPER: This paper explains various topics like: MPEG-4 Wins the Battle of the Bandwidth, How to Succeed in Targeted Advertising, Changing Times for Video On Demand, Modular Uplink System and Making the Change to Switched Digital Video.
Posted: 05 Jan 2009 | Published: 31 Dec 2008

Motorola, Inc.

Industrial SOA Series
sponsored by Oracle Corporation
WHITE PAPER: Access this resource to read a variety of articles on service-oriented architecture (SOA), on topics ranging from SOA blueprints to SOA mobile solutions.
Posted: 30 Oct 2013 | Published: 30 Oct 2013

Oracle Corporation

CW Middle East ezine July 2018
sponsored by ComputerWeekly.com
EZINE: What more does a region need to be recognised as a technology leader than its very own valley, of the silicon variety? Where once only oil flowed down Saudi Arabia's economic valleys, tech has now taken a grip. Read in this issue about the country's ambitions in the tech sector.
Posted: 09 Jul 2018 | Published: 12 Jul 2018

ComputerWeekly.com

The Industrialization of AI
sponsored by Hewlett Packard Enterprise
WHITE PAPER: AI’s ability to affect success has been proven during one of the most disruptive years ever for business. So how can organisations move from simply experimenting with AI to large-scale implementation? Access this 30-page e-book to discover how to best implement AI at scale across a variety of industries, from retail to financial services.
Posted: 08 Feb 2021 | Published: 27 Jan 2021

Hewlett Packard Enterprise

Cisco PCI Compliance Services
sponsored by Cisco Systems, Inc.
BROCHURE: Cisco PCI Compliance Services assist companies in achieving and maintaining PCI compliance. Read about vulnerability and gap assessments, remediation work to achieve compliance, and continuous monitoring to maintain PCI compliance.
Posted: 08 Jul 2008 | Published: 01 Dec 2007

Cisco Systems, Inc.

IT outsourcing in the digital age
sponsored by ComputerWeekly.com
EGUIDE: In this e-guide, discover how cloud computing continues to change the IT outsourcing industry, how Indian staff are making up a larger proportion of the workforces at large western companies, and find out how IT is disrupting the legal firms that support the outsourcing industry.
Posted: 17 Apr 2018 | Published: 17 Apr 2018

ComputerWeekly.com

FSI: Apps in Industry
sponsored by Hewlett-Packard Enterprise
WHITE PAPER: The digital economy is impacting all industries, including financial services. Transform with HPE Application Services.
Posted: 31 Aug 2016 | Published: 31 Aug 2016

TOPICS:  IT Management
Hewlett-Packard Enterprise

Industry Credentials Insurance
sponsored by Azzurri
WHITE PAPER: These top case studies highlight three UK insurance providers and their networking challenges with enhancing customer experience and increasing customer loyalty through better communication and end-user engagement, and how they found a solution that streamlined contact management and more.
Posted: 02 Oct 2013 | Published: 02 Oct 2013

Azzurri

Skills Forecast: Big Data Analytics
sponsored by ComputerWeekly.com
ESSENTIAL GUIDE: This report analyses the projected demand for IT professionals with Big Data Analytic skills in the UK over the next five years.
Posted: 11 Feb 2013 | Published: 11 Feb 2013

ComputerWeekly.com

The Adobe EchoSign advantage for media and entertainment
sponsored by Adobe EchoSign
WHITE PAPER: Access this white paper for information about e-signatures in the media sector.
Posted: 23 Feb 2015 | Published: 23 Feb 2015

Adobe EchoSign

Optimize Customer Experience to Achieve Competitive Advantage
sponsored by Wipro
WHITE PAPER: Outsourcing Center and Wipro performed a survey that aimed to gauge how banking institutions are doing with their customer experience initiatives. While not a complete picture of how these financial institutions are progressing with their customer experience efforts, survey results point to some general trends and beliefs in this important area.
Posted: 21 Oct 2009 | Published: 21 Oct 2009

Wipro

Making Financial Services Cloud-Ready
sponsored by INetU Inc.
WHITE PAPER: This whitepaper details how the financial industry can finally take advantage of the cloud.
Posted: 31 Mar 2014 | Published: 06 Mar 2013

INetU Inc.