Mobile Web 2.0 - opportunities in advertising and presence-based services

Cover Image


The mobilisation of Web 2.0 is fostering new partnerships and rivalries throughout the value chain. Competitors are striking-up strategic alliances that have surprised the market, whilst some commercial allies are finding themselves increasingly polarised as the market progresses. Much of the activity relates to the ability of  brands, portals, and publishers to tap into new audiences via the mobile Web.

Vendor:
TechTarget Security
Posted:
Feb 8, 2021
Published:
Dec 8, 2010
Format:
PDF
Type:
White Paper
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