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Search Engine Optimization

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ALSO CALLED: SEO
DEFINITION: Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about  … 

Search Engine Optimization definition sponsored by SearchCIO-Midmarket.com, powered by WhatIs.com an online computer dictionary
Search Engine Optimization Reports
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From Relevance Laggard to Leader: Ensuring Users Get the Information They're Searching For
sponsored by Coveo
WHITE PAPER: Settling for a basic, generic search solution on your external or internal facing web sites and services directly affects your company's ability to engage with your customers or upskill your employees. Download this report to learn how you can improve your search function and create a better user experience.
Posted: 08 Aug 2018 | Published: 31 Dec 2017

Coveo

8 Reasons Site Search is Crucial to Your Digital Transformation
sponsored by Coveo
WHITE PAPER: Site search is often overlooked in favor of more eye-catching streams of investment. But it could be the key to creating a better user experience for your customers. Download this report for the 8 main reasons site search is crucial to your digital transformation, and how it can help your marketing strategy.
Posted: 08 Aug 2018 | Published: 08 Aug 2018

Coveo

Your Quick Reference Guide to HTTPS Everywhere
sponsored by DigiCert
WHITE PAPER: Recent changes to internet standards and web browsers favor websites using HTTPS. Here is your opportunity to learn more about HTTPS and its benefits. Plus, 3 tips to get you started with your transition.
Posted: 06 Aug 2018 | Published: 06 Aug 2018

DigiCert

The 8 Biggest Digital Marketing Mistakes & How to Avoid Them
sponsored by Marketo
EBOOK: Whether you are a seasoned digital marketer or a novice, you'll likely make mistakes – or already have – as you undertake your programs and campaigns. This e-book covers the 8 most common digital marketing pitfalls and how to avoid or fix your mistakes.
Posted: 27 Jul 2018 | Published: 27 Jul 2018

Marketo

If They Can't Find It, They Can't Buy It: 12 Must-Have Query Types for E-Commerce Search
sponsored by Lucidworks
WHITE PAPER: A recent survey observing users' search functionality shopping experience found that if customers can't find the results they're searching for, it will result in a lost sale and a bad impression. Inside, uncover 12 must-have query types for e-commerce search to improve customer experiences.
Posted: 27 Jul 2018 | Published: 27 Jul 2018

Lucidworks

Fusion Head-Tail Analysis Reveals Why Users Leave
sponsored by Lucidworks
WHITE PAPER: Customers will likely jump to your competitor if they can't find exactly what they're looking for on your site. In this white paper, learn how head-tail analysis can uncover different search strategies and find the root cause of why customers are leaving.
Posted: 27 Jul 2018 | Published: 27 Jul 2018

Lucidworks

Search and Retail: What’s next for online retail and ecommerce
sponsored by Lucidworks
RESOURCE: As shoppers moved to online purchases, the industry followed and retailers started to deploy the kind of online storefronts we see today. Search has become the center of retail. Take a look inside to learn about new technologies, customer expectations and more.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

Lucidworks

Fusion for Digital Commerce: Increase Revenue Per Visit with Omnichannel Search and Recommendations
sponsored by Lucidworks
RESOURCE: In this data sheet, find out how adding self-learning personalization and automatic A/B testing to your website can improve user experience so your customer gets the best possible results every time.
Posted: 26 Jul 2018 | Published: 26 Jul 2018

Lucidworks

Vegas.com Adds Search to Mobile and Desktop Sites, Making Sin City Planning Even Speedier
sponsored by Lucidworks
CASE STUDY: Find out how you can create a relevant, responsive, mobile search experiences for customers that reduce friction and increase conversions, much like Vegas.com was able to.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

Lucidworks

How to Create an Amazon-Like Experience with Fusion
sponsored by Lucidworks
WHITE PAPER: In this white paper, find out how you can improve the experience on your website and compete with Amazon, by updating the user interface with all the same features.
Posted: 25 Jul 2018 | Published: 25 Jul 2018

Lucidworks

Webinar: Head-n-Tail Analysis in Fusion 4
sponsored by Lucidworks
VIDEO: Take a look at this webinar to hear from Chao Han, VP of Research at Lucidworks about how to understand Head-n-Tail analysis to provide better search results and a better experience for your customers.
Posted: 24 Jul 2018 | Premiered: 28 Mar 2018

Lucidworks

How to start, refine and improve your social media business strategy
sponsored by ComputerWeekly.com
BOOK: This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results.
Posted: 22 Apr 2014 | Published: 22 Apr 2014

ComputerWeekly.com

How to Manage 25 WordPress Sites in 25 Minutes
sponsored by Liquid Web
EBOOK: Find out how you can make sure management of WordPress sites and their updates is both simple and efficient, especially if you're managing multiple sites that contain valuable data.
Posted: 01 Mar 2018 | Published: 01 Mar 2018

Liquid Web

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

Search Based Applications
sponsored by Exalead
BOOK: Management of information via computers is undergoing a revolutionary change as the frontier between databases and search engines is disappearing. Against this backdrop of nascent convergence, a new class of software has emerged that combines the advantages of each technology, right now, in Search Based Applications. Read on to learn more.
Posted: 14 Jan 2011 | Published: 14 Jan 2011

Exalead

Discover the Unique Benefits of Enterprise Search Technology for Your Organization
sponsored by Google Search Appliance
EGUIDE: Read this e-guide and uncover how enterprise search technology is helping knowledge workers find relevant information quickly and easily. Learn about how enterprise search has positively impacted the content management applications market.
Posted: 06 Dec 2010 | Published: 06 Dec 2010

Google Search Appliance

TiVo Reduces Call Center Costs
sponsored by Google Search Appliance
VIDEO: Implementing the Google Search Appliance not only reduced the amount of time TiVo's Customer Support Agents spent searching for content, it also reduced time spent on the phone with customers, ultimately leading to reduced call center costs. Watch this video.
Posted: 29 Nov 2010 | Premiered: 29 Nov 2010

Google Search Appliance

Case Study: Northern Trust Turns To Google For More Accurate and Relevant Search
sponsored by Google Search Appliance
CASE STUDY: In order to ensure regulatory compliance, Northern Trust's IT department needed a better tool to help employees quickly find the latest forms and information. Using the Google Search Appliance, OneBox and User-Added Results, Northern Trust increased both the accuracy and relevance of all intranet searches. Read this case study.
Posted: 29 Nov 2010 | Published: 29 Nov 2010

Google Search Appliance

Slipping Through The Cracks Of Web Services To Serve Malware
sponsored by Trend Micro, Inc.
WHITE PAPER: Today's generation of cybercriminals continue to find more ways to abuse commonly used Web services for spamming and to spread malware. Leveraging the ever-growing number of Web 2.0 and computing platforms to facilitate operations, cybercriminals have moved away from simple and so much more.
Posted: 26 Oct 2010 | Published: 26 Oct 2010

Trend Micro, Inc.

Beyond Search: Improve Insight and Decisions by Unifying Information
sponsored by Attivio, Inc.
WHITE PAPER: This paper explores the legacy technologies that influenced the development of both the new generation of search engines and the more powerful unified information access platforms. It also explains the benefits this new approach brings in providing active intelligence on demand and more.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

Online Content Speaks Volumes
sponsored by Sitecore
BOOK: This whitepaper examines the results of a survey by Aberdeen in which 300+ executives, users, and managers of online content management systems were asked the methods they use for building their web content management and delivery models.
Posted: 10 Jul 2008 | Published: 01 Jun 2007

Sitecore

2008 Video SEO Playbook
sponsored by Brightcove
WHITE PAPER: This white paper de-mystifies the world of video search, and in doing so, provide you with a practical framework for video SEO that lets you maximize the value of your video content.
Posted: 10 Jun 2008 | Published: 01 Jun 2008


5 Keys to Success with Internet TV
sponsored by Brightcove
WHITE PAPER: The Brightcove Internet TV platform supports all five pillars of an online video strategy and a wide variety of approaches to implementing each pillar.
Posted: 10 Jun 2008 | Published: 01 Jan 2007


What Every HR Manager Needs to Know about Online Recruiting
sponsored by Sage Abra
WHITE PAPER: This white paper discusses topics that HR Managers need to know to understand the growing importance of online recruitment, and to create strategies that fully utilize the Internet as a key source of highly-qualified applicants.
Posted: 03 Mar 2008 | Published: 01 Jan 2007

Sage Abra

NetAcuity: The Industry Standard for IP Intelligence Technology
sponsored by Digital Element
PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: 31 Jan 2008 | Published: 29 Jan 2008

Digital Element
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