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Search Engine Optimization

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ALSO CALLED: SEO
DEFINITION: Search engine optimization (SEO) is the practice of manipulating aspects of a Web site to improve its ranking in search engines. Various approaches are taken to achieve that goal, such as submitting the Web site to directory services, and addressing Web site architecture and content. Although there are legitimate companies that help Web sites improve their rankings, according to Google's page about  … 

Search Engine Optimization definition sponsored by SearchCIO-Midmarket.com, powered by WhatIs.com an online computer dictionary
Search Engine Optimization Reports
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How to start, refine and improve your social media business strategy
sponsored by ComputerWeekly.com
BOOK: This extract from Adam Gray's  book, Brilliant Social Media will help your organisation get started with social media, then refine and improve your strategy to get real business results.
Posted: 22 Apr 2014 | Published: 22 Apr 2014

ComputerWeekly.com

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem
sponsored by JonERP
WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market.
Posted: 18 May 2012 | Published: 18 May 2012

JonERP

Discover the Unique Benefits of Enterprise Search Technology for Your Organization
sponsored by Google Search Appliance
EGUIDE: Read this e-guide and uncover how enterprise search technology is helping knowledge workers find relevant information quickly and easily. Learn about how enterprise search has positively impacted the content management applications market.
Posted: 06 Dec 2010 | Published: 06 Dec 2010

Google Search Appliance

Case Study: Northern Trust Turns To Google For More Accurate and Relevant Search
sponsored by Google Search Appliance
CASE STUDY: In order to ensure regulatory compliance, Northern Trust's IT department needed a better tool to help employees quickly find the latest forms and information. Using the Google Search Appliance, OneBox and User-Added Results, Northern Trust increased both the accuracy and relevance of all intranet searches. Read this case study.
Posted: 29 Nov 2010 | Published: 29 Nov 2010

Google Search Appliance

Slipping Through The Cracks Of Web Services To Serve Malware
sponsored by Trend Micro, Inc.
WHITE PAPER: Today's generation of cybercriminals continue to find more ways to abuse commonly used Web services for spamming and to spread malware. Leveraging the ever-growing number of Web 2.0 and computing platforms to facilitate operations, cybercriminals have moved away from simple and so much more.
Posted: 26 Oct 2010 | Published: 26 Oct 2010

Trend Micro, Inc.

Beyond Search: Improve Insight and Decisions by Unifying Information
sponsored by Attivio, Inc.
WHITE PAPER: This paper explores the legacy technologies that influenced the development of both the new generation of search engines and the more powerful unified information access platforms. It also explains the benefits this new approach brings in providing active intelligence on demand and more.
Posted: 24 Feb 2010 | Published: 24 Feb 2010

Attivio, Inc.

Online Content Speaks Volumes
sponsored by Sitecore
BOOK: This whitepaper examines the results of a survey by Aberdeen in which 300+ executives, users, and managers of online content management systems were asked the methods they use for building their web content management and delivery models.
Posted: 10 Jul 2008 | Published: 01 Jun 2007

Sitecore

NetAcuity: The Industry Standard for IP Intelligence Technology
sponsored by Digital Element
PRODUCT OVERVIEW: NetAcuity IP Intelligence provides the most comprehensive set of IP data available for targeted online advertising, content localization, geographic rights management, local search optimization, local ad serving, and enhanced analytics.
Posted: 31 Jan 2008 | Published: 29 Jan 2008

Digital Element

Customer Stories: Plenty of Fish
sponsored by Cogeco PEER 1
WHITE PAPER: The site has continued growing astronomically ever since and is now the No. 1 free online dating site in the world, averaging 8 million unique visitors per month.
Posted: 10 Jan 2008 | Published: 01 Jan 2007

Cogeco PEER 1
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