Digital Billboard Advertising - New Life for a Classic Medium
More and more advertisers have moved to out-of-home advertising - particularly digital out-of-home advertising. Digital out-of-home advertising demonstrates the medium's ability to reach large groups of consumers at a specific time and place, where the majority shares the similar demographic characteristics brands target.
While the screens or billboards may be the most visible component of a digital signage network, the key difference from paste and paper billboards is the network component.
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