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Vertical Industries >
Professional Services Industries >
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Advertising Industry
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ALSO CALLED:
Advertising Services Industry,
Ad Agencies,
Public Relations Firms,
PR Firms,
Advertising Agencies,
Advertising and Marketing Industry
DEFINITION: Establishments primarily engaged in creating advertising campaigns and placing such advertising in periodicals, newspapers, radio and television, or other media. These establishments are organized to provide a full range of services (i.e., through in-house capabilities or subcontracting), including advice, creative services, account management, production of advertising material, media planning, and
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Advertising Industry Reports
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5 Matches
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eGuide:Mitigating malicious advertisement malware
sponsored by SearchSecurity.com
EGUIDE:
More than one million websites were infected by malicious advertisements, also known as malvertisements, in the last quarter of 2010. This expert guide explains why and how this form of attack is quickly spreading and offers technical advice on how to avoid infection.
Posted: 24 Jun 2011 | Published: 24 Jun 2011
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LiveRail Implements Infobright and Hadoop for Video Advertising Analytics
sponsored by Infobright, Inc.
CASE STUDY:
This brief case study describes how LiveRail, a provider of solutions for enabling and enhancing the monetization of Internet-distributed video, leveraged two complementary technologies in order to provide customers with fast access to their advertising data for reporting and analysis.
Posted: 23 May 2013 | Published: 31 Dec 2011
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Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services
sponsored by AT&T Corp
WHITE PAPER:
Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips.
Posted: 28 Oct 2011 | Published: 28 Oct 2011
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Addressable Advertising Opportunities for Network Operators
sponsored by Motorola, Inc.
WHITE PAPER:
This paper provides an overview of advanced advertising opportunities and outlines Motorola's commitment to targeted video advertising.
Posted: 05 Jan 2009 | Published: 23 Dec 2008
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The End of Advertising as We Know It
sponsored by IBM Line of Business
WHITE PAPER:
Based on IBM global surveys of more than 2,400 consumers and 80 advertising experts, we see four change drivers shifting control within the industry. Find out more by downloading this IBM white paper.
Posted: 03 Mar 2008 | Published: 01 Nov 2007
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