e-Services

WHITE PAPER: E-sellers must personalize their customer interactions. Recent studies show that personalization is a highly effective method for increasing consumer lifetime value for online sellers. It can have a direct and positive impact on the core metrics that make up e-commerce success: loyalty, conversion, retention, and average order size.

Posted: 25 Apr 2011 | Published: 25 Apr 2011

WHITE PAPER: Social channels are here to stay and should be part of your customer engagement strategy, as you will be re­quired to integrate these new channels sooner, rather than later. This paper will help you build the best road map to customer success, integrating both old and new channels into your customer experi­ence strategy.

Posted: 08 Nov 2010 | Published: 08 Nov 2010

WHITE PAPER: In this paper, you’ll find more details about the trends driving online marketing and advice on how to develop your online marketing strategy to reach goals and deliver maximum value from Web initiatives.

Posted: 29 Mar 2012 | Published: 29 Mar 2012

WHITE PAPER: Read this paper now to learn how you can implement social data practices into your current customer analytics program.

Posted: 05 Jan 2012 | Published: 05 Jan 2012

WHITE PAPER: Loyal customers are the lifeblood of a business. Read this paper for a discussion, given by executives Don Peppers and Melissa Boxer, of the four key principles of success in gaining customer loyalty.

Posted: 02 Apr 2010 | Published: 02 Apr 2010

WHITE PAPER: The demand for greater ecommerce capabilities is growing leading CIOs and IT professionals concerned with choosing the perfect vendor. Through this in-depth vendor analysis by Gartner, uncover the top 6 questions you should ask and the strengths and weaknesses of the top 20 e-commerce vendors.

Posted: 17 May 2012 | Published: 17 May 2012

WHITE PAPER: Supported by insights from Peppers & Rogers Group and inContact, this white paper will explore the benefits of applying the right mix of self-service and agent-assisted support to meet customer expectations effectively and maximize business outcomes.

Posted: 10 Jan 2011 | Published: 10 Jan 2011

WHITE PAPER: This expert white paper from Forrester Research discusses how the role of the sales person has changed in today's digital world and the four types of salespeople in the 21st century.

Posted: 15 May 2012 | Published: 15 May 2012

WHITE PAPER: This paper offers ten considerations to help guide the selection criteria for your next e-commerce platform - which should ideally be the last e-commerce platform you would ever need to buy. Continue reading to learn these two technical considerations for evaluating e-commerce platforms.

Posted: 23 Jul 2010 | Published: 23 Jul 2010

WHITE PAPER: This paper examines 12 ways in which the Agile methods are valuable.

Posted: 10 Jan 2011 | Published: 10 Jan 2011