Retail Website Performance- Consumer Reaction to a Poor Online Shopping Experience

Retail Website Performance- Consumer Reaction to a Poor Online Shopping Experience

Cover
Retailers must understand that the online shopper segment is continually maturing and be mindful of how this evolution influences consumers' expectations. Shoppers' online tenure must be taken into account. Forty-two percent of online shoppers with two or more years' experience online stated that quick page loading is important to their site loyalty (compared with only 31 percent of online shoppers with less than two years' experience online). Shoppers with greater tenure are also more influenced by a rapid checkout process (48 percent of shoppers with two or more years' experience versus only 35 percent of shoppers with less online tenure). As users gain experience online, they develop greater expectations for site performance. Given the inevitable progression in the sophistication of online shoppers, retailers are encouraged to understand and meet the expectations of the ever-maturing segment of online shoppers.

Shoppers who spend more money online (and thus are considered more valuable) tend to be especially critical of a retail site's performance as well. Fifty-five percent of online shoppers who spend more than $1,500 online per year insist on pages loading quickly (compared with only 40 percent of online shoppers who spend $1,500 or less).
Vendor:
Akamai Technologies
Posted:
07 Mar 2008
Published:
01 Jun 2006
Format:
PDF
Length:
16 Page(s)
Type:
White Paper
Language:
English
Already a Bitpipe member? Login here

Download this White Paper!

By submitting your email address, you agree to receive emails regarding relevant topic offers from TechTarget and its partners. You can withdraw your consent at any time. Contact TechTarget at 275 Grove Street, Newton, MA.

You also agree that your personal information may be transferred and processed in the United States, and that you have read and agree to the Terms of Use and the Privacy Policy.

Safe Harbor