sponsored by Wipro Technologies
Posted:  17 Dec 2009
Published:  17 Dec 2009
Format:  PDF
Length:  7  Page(s)
Type:  White Paper
Language:  English
ABSTRACT:
Social media, encompassing both a marketing channel and a marketing tool, should be treated as a mission critical marketing channel and be afforded the same attention to planning, execution, iteration and measurement. This article looks at the following three considerations for social media:

  • Social media driving revenue-- What revenue is practically driven by social media
  • Customer experience-- How it enhances the customer experience
  • Tracking and using social media measurement tools-- What should be tracked and what tools are available to assist in execution





BROWSE RELATED RESOURCES
Branding | Customer Interaction Services | Customer Retention | Customer Satisfaction | Marketing | Retail Channels | Retail Trade Industry | Social Computing | Social Networking

View All Resources sponsored by Wipro Technologies

About TechTarget:

TechTarget provides enterprise IT professionals with the information they need to perform their jobs - from developing strategy, to making cost-effective IT purchase decisions and managing their organizations' IT projects - with its network of technology-specific Web sites, events and magazines

All Rights Reserved, Copyright 2000 - 2014, TechTarget | Read our Privacy Statement