sponsored by Wipro Technologies
Posted:  17 Dec 2009
Published:  17 Dec 2009
Format:  PDF
Length:  7  Page(s)
Type:  White Paper
Language:  English
Social media, encompassing both a marketing channel and a marketing tool, should be treated as a mission critical marketing channel and be afforded the same attention to planning, execution, iteration and measurement. This article looks at the following three considerations for social media:

  • Social media driving revenue-- What revenue is practically driven by social media
  • Customer experience-- How it enhances the customer experience
  • Tracking and using social media measurement tools-- What should be tracked and what tools are available to assist in execution

Branding | Customer Interaction Services | Customer Retention | Customer Satisfaction | Marketing | Retail Channels | Retail Trade Industry | Social Computing | Social Networking

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