Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience

Leveraging Social Media to Drive Retail Sales and Enhance Customer Experience

Cover
Social media, encompassing both a marketing channel and a marketing tool, should be treated as a mission critical marketing channel and be afforded the same attention to planning, execution, iteration and measurement. This article looks at the following three considerations for social media:

  • Social media driving revenue-- What revenue is practically driven by social media
  • Customer experience-- How it enhances the customer experience
  • Tracking and using social media measurement tools-- What should be tracked and what tools are available to assist in execution
Vendor:
Wipro Technologies
Posted:
17 Dec 2009
Published:
17 Dec 2009
Format:
PDF
Length:
7 Page(s)
Type:
White Paper
Language:
English
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