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Customer Data Management White Papers (View All Report Types)
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The 5 Keys to Success for Customer Analytics in the Retail Industry
sponsored by DMI Inc
WHITE PAPER: Open this white paper to find the 5 keys to success for customer analytics in the retail industry.
Posted: 15 Nov 2019 | Published: 15 Nov 2019

DMI Inc

3 Rules for Choosing the Right Metrics to Track Your Customer Experience Success
sponsored by InMoment
WHITE PAPER: Many of today’s brands depend on data to help them better understand their customers, predict behavior, and make better business decisions. Because of this, CX has driven measurement and metrics to reach a whole new level. Read this white paper for 3 steps to help you choose the right metrics to measure your future CX success.
Posted: 25 Oct 2019 | Published: 25 Oct 2019

InMoment

Mastering Financial Customer Data at Multinational Scale
sponsored by Tamr
WHITE PAPER: Organizations with a wealth of customer data distributed across a variety of systems need a way to unify this data. Read this white paper to find out about a new MDM reference architecture, based on Tamr, that applies machine learning algorithms to remedy these problems—and more.
Posted: 10 Oct 2019 | Published: 10 Oct 2019

Tamr

Analytics Tools: 5 Reasons Free Isn't Always the Best Option
sponsored by Adobe Inc
WHITE PAPER: Companies using paid analytics solutions are 58% more likely to report discovering actionable insights than their peers that don’t, according to London Research. Read this white paper for 5 reasons that using paid analytics tools can deliver better customer intelligence than free alternatives.
Posted: 10 Oct 2019 | Published: 10 Oct 2019

Adobe Inc

Evolution of the DMP: A Guide to Data Management Problems
sponsored by Adobe Inc
WHITE PAPER: Read this guide to learn in more detail how the DMP’s real-time activation capabilities mean that it is increasingly being seen as critical to customer experience.
Posted: 09 Oct 2019 | Published: 09 Oct 2019

Adobe Inc

Europe: High-stakes CX
sponsored by Verizon
WHITE PAPER: How can your organization break through Europe's unique set of CX challenges? Inside, discover the ways brands can overcome the que set of challenges Europe provides to enjoy significant CX success in the region, and learn why Europeans are so distrusting of brands using their data.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Verizon

Top Tips to Boost Conversions with Personalized Site Search
sponsored by Coveo
WHITE PAPER: Read this white paper for best practices and technical notes that will ensure you—and your customers—get the most from your site search.
Posted: 30 Sep 2019 | Published: 30 Sep 2019

Coveo

CX in Retail: Making Personalization Work While Protecting Customer Privacy
sponsored by DMI Inc
WHITE PAPER: Inside, discover how to make personalization work for your retail organization without compromising customer privacy. Uncover the digital technologies moving retailers closer to seamless digital experience, and review 4 ways to keep your customer secure throughout the personalization process.
Posted: 26 Sep 2019 | Published: 26 Sep 2019

DMI Inc

How to Optimize CX Through Your Contact Center
sponsored by Verizon
WHITE PAPER: There are current technology offerings that can help cure common contact center issues and improve key metrics, all while driving better customer experiences—read this white paper to find out what they are and how they can work for you.
Posted: 03 Sep 2019 | Published: 03 Sep 2019

Verizon

CMOs: How to Leverage Data to Enhance Customer Experiences
sponsored by Verizon
WHITE PAPER: In this white paper, learn how CMOs can drive cutting-edge customer experiences by leveraging their existing business data, and review how leveraging your data effectively can help attract new prospects, increase conversion rates, and reduce customer churn.
Posted: 30 Aug 2019 | Published: 30 Aug 2019

Verizon

How Cloud is Influencing Data Warehousing
sponsored by CMOLDS
WHITE PAPER: View this white paper to learn how cloud is influencing the modern day data warehouse. Discover the key functionalities of data warehousing, and learn how a cloud data warehouse can help give your organization a competitive edge.
Posted: 21 Aug 2019 | Published: 21 Aug 2019

CMOLDS

Master Data Management Landscape Q2 2019
sponsored by TIBCO
WHITE PAPER: View this white paper to explore the state of the 2019 master data management (MDM) market. Review common MDM issues across various industries, and get the tools you need to compare and contrast vendors including Dell, Oracle, TIBCO, and more.
Posted: 21 Aug 2019 | Published: 21 Aug 2019

TIBCO

How Independent Software Vendors Can Quickly Migrate Customers to the Cloud
sponsored by Cintra
WHITE PAPER: View this white paper to learn how to move your customers to state-of-the-art cloud platforms. Discover the benefits of a cloud customer migration, and review your software options with Oracle.
Posted: 19 Aug 2019 | Published: 19 Aug 2019

Cintra

An Introduction to ABM Scoring
sponsored by TechTarget
WHITE PAPER: Download this white paper to examine common models and insight on what qualification criteria to focus on in determining your own ideal approach to ABM scoring.
Posted: 19 Jul 2019 | Published: 19 Jul 2019

TechTarget

How Unsolicited Feedback Can Be Rocket Fuel For Your CX Engine
sponsored by CallMiner
WHITE PAPER: According to Forrester, organizations that use behavioral data from customer interactions are more successful than those who use customer surveys—but why? In this white paper, learn about the benefits of behavioral data, and explore use cases from organizations already putting behavioral data and analytics into play.
Posted: 01 Apr 2019 | Published: 01 Apr 2019

CallMiner

The Blueprint for Your Self-Service Journey Map
sponsored by Coveo
WHITE PAPER: According to a Forrester survey, 25% of customers will abandon a brand if met with sub-par self-service, the worst part? They'll tell their friends about it too. Prevent the embarrassment by exploring these 7 steps to a flawless self-service customer experience, and secure your brand.
Posted: 07 Feb 2019 | Published: 07 Feb 2019

Coveo

A Guide to Salesforce Integration: 8 High-Impact Integrations
sponsored by TIBCO
WHITE PAPER: Reaching your goals in the digital age requires a solid customer data integration strategy. In this white paper, uncover 8 high-impact integration strategies involving Salesforce CRM—and learn how to achieve digital success with customer data integration.
Posted: 23 Jan 2019 | Published: 31 Oct 2018

TIBCO

The Definitive Guide to Integrating HubSpot with Your CRM
sponsored by TIBCO
WHITE PAPER: Digital businesses run on cloud applications and automated business processes to engage employees and customers alike. In this white paper, gain the technical insight necessary to integrate HubSpot's marketing automation system with your current CRM software, and discover the benefits of integrating your customer data with help from TIBCO Cloud.
Posted: 23 Jan 2019 | Published: 20 Nov 2018

TIBCO

10 Best Practices for Integrating Your Customer Data
sponsored by TIBCO
WHITE PAPER: In this white paper, learn how to leverage customer information with 10 best practices from industry experts. Download now to learn more about how the following best practices can help you not only better understand your current customers, but target larger audiences with increased accuracy.
Posted: 22 Jan 2019 | Published: 31 Oct 2018

TIBCO

Modern Data Analytics and the Customer: Leveraging Data to Drive Customer Experience Innovations
sponsored by Avtex
WHITE PAPER: In the digital economy, data is invaluable to organizations. Data is used to develop new product or service offerings, make investments, plan go-to-market strategies, and more. Read this white paper to learn how to leverage customer experience KPIs to understand the needs of their customers.
Posted: 16 Oct 2018 | Published: 31 Dec 2017

Avtex

Enforce a Zero Trust Security Model in Today's Hostile Environment
sponsored by Akamai Technologies
WHITE PAPER: Companies are pursuing digital transformation to improve customer value, operate with greater efficiency & agility, & increase innovation. As companies leverage new workflows, security has not kept pace, & cybercriminals are becoming more sophisticated. This white paper describes a security paradigm for today's environment: zero trust.
Posted: 22 Jun 2018 | Published: 22 Jun 2018

Akamai Technologies

5 Questions Every Marketing Department Should Be Able to Answer
sponsored by Salesforce.com
WHITE PAPER: Access this whitepaper to discover 5 essential questions every marketing department should be able to answer, and how data analytics is stepping up to the plate to help. Read on to tap into the data you already have, and bolster your revenue flows.
Posted: 13 Nov 2015 | Published: 13 Nov 2015

Salesforce.com

Simple is STILL Better: Embrace Speed & Simplicity for a Competitive Edge
sponsored by IBM
WHITE PAPER: Access this whitepaper for an in-depth look into best practices for handling customer data to pull valuable insights for your business. Topics include: Achieving simplicity and performance, analyzing data at speed, and more.
Posted: 27 Oct 2015 | Published: 27 Oct 2015

IBM

Speech-to-Text Analytics Reveals New Insights Into Consumer Behavior
sponsored by IBM
WHITE PAPER: This white paper describes how Telerx, a global contact center outsourcing provider, embrace the methods that modern consumers are utilizing to share their opinions and turned raw data into valuable insight for their clients.
Posted: 20 Feb 2015 | Published: 31 Jan 2013

IBM

Top 5 Salesforce Integration Patterns: Practices for Integrating Salesforce
sponsored by MuleSoft
WHITE PAPER: This white paper discusses one system that helps integrate enterprise applications to unleash the true potential of the Salesforce model. Access now to find out how your entire enterprise can capitalize on and benefit from Salesforce integration patterns.
Posted: 22 Jan 2015 | Published: 22 Jan 2015

MuleSoft
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