Customer predictive analytics: How it's changing the rules of CX
In this expert handbook, learn how cutting-edge companies are applying rapidly evolving analytics tools to find more prospective customers and better improve their experiences after the initial sale.
Plus, discover more about the human factors that not even new analytics can replace.
Also inside, learn:
- The science vs. the art of predictive analytics techniques
- 5 benefits of analytics in marketing campaigns
- Common mistakes I marketing analytics