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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing Multimedia (View All Report Types)
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Big Data Analytics Drives Marketing Success
sponsored by Oracle Corporation
PODCAST: Make the most out of your marketing data. Access this podcast now to learn how big data analytics can maximize your marketing ROI.
Posted: 29 Mar 2016 | Premiered: Mar 21, 2016

Oracle Corporation

Big Data Analytics Drives Marketing Success
sponsored by Oracle Corporation
WEBCAST: Make the most out of your marketing data. Access this video now to learn how big data analytics can maximize your marketing ROI.
Posted: 28 Mar 2016 | Premiered: Mar 21, 2016

Oracle Corporation

Making Big Data Smaller to Deliver Valuable Insights
sponsored by Hewlett-Packard Enterprise
VIDEO: View this brief video to learn about the big data strategy that allowed a purchase intelligence provider to help advertisers reach new customers and more accurately measure their marketing ROI. Discover how you can dramatically reduce the amount of time spent on data analysis.
Posted: 17 Mar 2016 | Premiered: 19 Oct 2015

Hewlett-Packard Enterprise

Video: Oshkosh Runs Its Business Better with Oracle Sales Cloud
sponsored by Oracle Corporation
VIDEO: In this brief video, learn how an industrial company leveraged cloud-based sales software to transform selling practices and harmonize business processes. Watch now to see the positive benefits they gained.
Posted: 08 Mar 2016 | Premiered: 05 Nov 2014

Oracle Corporation

8 Ways Big Data and Analytics Will Make You A Better Marketer
sponsored by Oracle Corporation
VIDEO: In this brief video, you will learn how to leverage your customer data analytics, and take the insights garnered therein to drive revenue on all channels and boost ROI. Tune in now to turn your analytics into digital marketing opportunities.
Posted: 28 Jan 2016 | Premiered: 13 Jan 2015

Oracle Corporation

Today's Recruiter Must Think Like a Marketer
sponsored by IBM
WEBCAST: This webcast explores why today's recruiter must think like a marketer. Learn how you can fill critical positions by following rules set out by successful marketing teams.
Posted: 20 Jan 2016 | Premiered: Sep 21, 2015

IBM

How user experience is a business differentiator
sponsored by Hewlett-Packard Enterprise
WEBCAST: In this brief on-demand video, John McCarthy – Vice President and Principal Analyst at Forrester Research – explains how organizations can increase their value by delivering a great user experience.
Posted: 07 Mar 2014 | Premiered: Feb 21, 2013

Hewlett-Packard Enterprise

Get Rapid Insights From Your Marketing Data
sponsored by SAP
VIDEO: Many marketing teams struggle with the inability to access the data they need quickly and easily. Watch this video to learn about a data visualization software that can help you gather, analyze, and present marketing data to solve your most pressing business questions.
Posted: 11 Oct 2013 | Premiered: 10 Jul 2013

SAP

How to Put Customers at the Center of Your Business
sponsored by IBM
WEBCAST: In this webcast, hear from Constellation Research principal analyst and CEO Ray Wang as he explores how to put customers at the center of your business. Learn how to make sure your customers stay loyal in a fiercely competitive marketplace.
Posted: 18 Sep 2013 | Premiered: Sep 18, 2013

IBM

Application Transformation – evolution or revolution?
sponsored by Hewlett Packard Enterprise
WEBCAST: With a variety of new application transformation solutions, businesses are attempting to bring together cloud, mobile and collaborative technologies to expand reach, enhance customer engagement, and drive bigger revenues. Access this video for more on the application transformation evolution and how it can affect your business and its success.
Posted: 02 Jul 2012 | Premiered: Jul 2, 2012

Hewlett Packard Enterprise

Free 30-Day Trial: Quark Brand Manager
sponsored by Quark Software
TRIAL SOFTWARE: Access this page to learn more about key features and register for a free 30-day trial of Quark Brand Manager.  40 users included (additional users available).
Posted: 09 Mar 2012 | Premiered: 09 Mar 2012

Quark Software

Provide an Unparalleled Customer Experience with Infor CRM Epiphany Outbound Marketing
sponsored by Infor CRM
VIDEO: This brief video demo details an analytics dashboard that seamlessly pulls together analytics for campaign marketing lists. Watch this now to see how easy it is to use this dashboard for improving your marketing campaigns.
Posted: 20 Jan 2012 | Premiered: 20 Jan 2012

Infor CRM

Microsoft Dynamics CRM Trial Page
sponsored by Microsoft
SOFTWARE DEMO: Microsoft Dynamics CRM helps increase productivity and create a connected organization that is equipped to please your customers. The result is a compelling and engaging experience for customers that sets your business apart.
Posted: 24 Oct 2011 | Premiered: 24 Oct 2011

Microsoft

Tips from the Trade – Competing on Web Analytics
sponsored by SAS
WEBCAST: The online channel has been one of the more successful areas of business during these economic times, but most businesses are still behind when it comes to web analytics. Watch this webcast to also learn the overall best practices and the future needs within online analytics.
Posted: 20 Aug 2009 | Premiered: Aug 20, 2009

SAS

Infor CRM Interaction Advisor
sponsored by Infor CRM
PRODUCT DEMO: Watch this product demo to learn how Infor CRM Interaction Advisor will fuel organic growth by driving lifetime customer loyalty and increase value at every customer touch point without replacing any existing systems.
Posted: 22 Jul 2009 | Premiered: 22 Jul 2009

Infor CRM

Microsoft Dynamics CRM 3.0
sponsored by Microsoft
SOFTWARE DEMO: Receive a free demo of Microsoft Dynamics CRM version 3.0, an all-new customer relationship management (CRM) system that gives every customer-facing employee the information they need to truly impress customers.
Posted: 01 Jun 2007 | Premiered: 01 Jun 2007

Microsoft
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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