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DEFINITION: Greenwashing is the practice of making an unsubstantiated or misleading claim about the environmental benefits of a product, service, technology or company practice.Greenwashing can make a company appear to be more environmentally friendly than it really is. It can also be used to differentiate a company's products or services from its competitors by promising more efficient use of power or by being  … 
Definition continues below.
Marketing White Papers (View All Report Types)
1 - 25 of 168 Matches Previous Page  |  Next Page
5 Steps to Automate Website and Social Media Monitoring for Lenders
sponsored by Smarsh
WHITE PAPER: Social media and modern website marketing have changed how lenders grow their business. With no room for error, how can you keep your marketing engines revving while you stay on course with the regulators? The key to success is automation. Inside, learn the 5 steps for lenders to automate website and social media monitoring.
Posted: 20 Jun 2017 | Published: 20 Jun 2017

Smarsh

5 Steps to a Stronger Sales and Marketing Team
sponsored by Quosal
WHITE PAPER: Discover how channel organizations can create consistently effective quotes, align sales and marketing, and enable better business outcomes with 5 steps to stronger sales and marketing teams.
Posted: 19 Jun 2017 | Published: 19 Jun 2017

Quosal

The HR Guide to Recruitment Marketing Trends
sponsored by AltaFlux
WHITE PAPER: With unemployment rates at an all-time low, companies are changing their recruitment and hiring techniques. HR and recruiters need to become more like marketers to find the talent their organization needs. Discover 5 major marketing recruitment trends, and best practices to leverage them in your HR department.
Posted: 16 Jun 2017 | Published: 16 Jun 2017

AltaFlux

Marketing/Sales Alignment: Who is Agile Enough to Win
sponsored by SAP Hybris
WHITE PAPER: Can marketing pros load their CRM system with viable leads for sales teams? Here, Aberdeen Group reveals what B2B firms can do (and adopt) to share motivation and collaboration among sales and marketing teams.
Posted: 05 Jun 2017 | Published: 31 Mar 2016

SAP Hybris

Collaboration: Driving the Evolution of the CMO
sponsored by Microsoft
WHITE PAPER: Explore ways to bridge the collaboration gap between CMOs and stakeholders. Learn why it's time drive collaboration across departments.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

Microsoft

CMO Review: Navigating Change in the Digital Landscape
sponsored by SAP Hybris
WHITE PAPER: Learn what Alicia Hatch, CMO of Deloitte Digital, has to say about the dangers of ignoring the rate of change and the virtues of embracing technology, integration, and agility.
Posted: 01 Jun 2017 | Published: 01 Jun 2017

SAP Hybris

Your Guide to Becoming a Modern Marketer
sponsored by SAS
WHITE PAPER: As powerful as analytics is for transforming relationships with your customers, it is equally transformative for the marketing organization itself. Meet 3 modern marketers from SAS and discover marketing analytics examples, plus new ideas on how to become more analytical.
Posted: 25 May 2017 | Published: 25 May 2017

SAS

How the GDPR Makes Marketing Sense
sponsored by Informatica
WHITE PAPER: High quality customer master data has been shown to boost revenue and conversion rates by 20% and optimize sales across channels. Under the General Data Protection Regulation (GDPR), this data is useful for marketing – with the right technology. Read how a consumer data portal can help marketers use data to open a dialog with individual customers.
Posted: 24 May 2017 | Published: 05 Apr 2017

Informatica

Your Marketing Automation Checklist
sponsored by Marketo
WHITE PAPER: In this resource, learn how to add value to your business with marketing automation. Discover how to identify what you are looking for alongside concrete goals for your organization, define the tools you'll be using to achieve marketing automation, and more.
Posted: 19 May 2017 | Published: 19 May 2017

TOPICS:  Marketing
Marketo

Digital Transformation in Sales: Evolving the Art of Customer Engagement
sponsored by Microsoft
WHITE PAPER: This white paper examines the top driver behind improved customer engagement: digital transformation. Find out why top-performing sales organizations are increasing their revenues by prioritizing technology as they form new and evolving relationships with their customers.
Posted: 10 May 2017 | Published: 10 May 2017

Microsoft

Convert Like a Pro: The Future of Personalization in eCommerce and Marketing
sponsored by Cxense
WHITE PAPER: ECommerce and retail marketers: You need to think beyond product recommendations and deliver a true 1:1 experience for customers in real-time to quickly boost conversion rates. But how can you get started? Learn how to boost your conversion rate through data insights, real-time optimization, and more.
Posted: 09 May 2017 | Published: 09 May 2017

Cxense

Kodak Alaris 2017 Partner Playbook
sponsored by TechData - Kodak
WHITE PAPER: Disruptive digital transformation trends touch on every area of technology – including document capture. To keep up with exploding data volumes, complicated by a mix of paper and digital resources, find out how to make sure you have the right partner and hardware in place – from printers to scanners and fax.
Posted: 04 May 2017 | Published: 04 May 2017

TechData - Kodak

Getting to Why in Omnichannel Marketing Attribution
sponsored by SAS
WHITE PAPER: For successful marketing attribution, your digital communications channels must be properly quantified, allocated, analyzed and optimized to realize your business goals. But there are 3 main barriers: Missing data, uncertain data, and big data. Learn how to get around these challenges and develop your attribution strategy.
Posted: 20 Apr 2017 | Published: 20 Apr 2017

SAS

Customer Analytics: Taking the First Step
sponsored by SAS
WHITE PAPER: In the current marketing environment, the greatest opportunity is in analytically enabled marketing. Analytical enablement is divided into 3 areas: Understanding the customer, developing usable insights, and putting those insights to work. Inside, learn about understanding the customer, and how to find your biggest gains in this area.
Posted: 20 Apr 2017 | Published: 01 Jun 2016

SAS

Are You Still Bidding Like It's 2007? Why Conventional Bidding Methods Leave Money on the Table
sponsored by [24]7
WHITE PAPER: This white paper explores the complexities of bidding for ad position as a data-driven marketing and retail process. Learn about the concept of automated high-frequency bidding and how it helps optimize your search engine marketing (SEM) strategy.
Posted: 29 Mar 2017 | Published: 31 Dec 2016

[24]7

Enable Enterprise Content Management for Salesforce
sponsored by OpenText
WHITE PAPER: This paper explores how to derive optimal value from your content by bringing together ECM and your CRM systems. Discover how you can get a fuller, more insightful picture of your customers by powering Salesforce with ECM.
Posted: 24 Mar 2017 | Published: 31 Dec 2016

OpenText

Why Your Contact Center Needs Closer Integration With Marketing
sponsored by West Corporation
WHITE PAPER: Customer experience and engagement are the newest concerns of the modern marketer, having traditionally been the area of the contact center. But while marketing is embracing a customer-centric, multichannel universe, the contact center is lagging behind. Learn why your contact center needs closer integration with marketing, and how to achieve it.
Posted: 23 Mar 2017 | Published: 23 Mar 2017

West Corporation

Move Over, Account-Based Marketing: Job-Based Marketing is Here
sponsored by OpenText
WHITE PAPER: An account-based marketing (ABM) strategy allows marketers to better target their messaging. But does it fall short in tailoring marketing campaigns down to the level of each shareholder, within the target account? Can job-based marketing (JBM) strategies do what ABM can't? This Aberdeen Group report compares ABM and JBM. Explore both strategies.
Posted: 22 Mar 2017 | Published: 24 Feb 2017

OpenText

How to Leverage Data to Acquire and Retain Customers
sponsored by HPE and Intel® Corporate
WHITE PAPER: This white paper explores the impact of data analytics and integration on CRM strategies for SMBs. Read on to learn about different strategies for opening up data access and aligning business-led sales initiatives with IT-dependent data management in order to create and leverage key customer insights.
Posted: 10 Feb 2017 | Published: 31 Dec 2015

HPE and Intel® Corporate

Customer Experience In The Digital Age: 5 Key Trends To Watch For
sponsored by [24]7
WHITE PAPER: Customer experience is becoming a major differentiator in an increasingly digital marketplace. Access this white paper to uncover the 5 key trends for improving customer experience this year, and how you can apply them to your organization.
Posted: 18 Jan 2017 | Published: 18 Jan 2017

[24]7

The Path to 2020: Marketers Seize the Customer Experience
sponsored by Marketo
WHITE PAPER: Access this expert report to learn what is in store for customer experience over the next three years. Take away the top 5 insights gained from almost 500 CMOs and senior marketing executives and what you can do to future and what they are doing to pioneer the future.
Posted: 21 Oct 2016 | Published: 21 Oct 2016

Marketo

5 Ways Every Sales Rep Can Accelerate Success with Analytics
sponsored by Salesforce.com
WHITE PAPER: This Salesforce research report explores what to look for in an analytics tool and how to put real-time, critical insights in hands of not only executives but their employees as well. Discover how to unlock the information within your customer data to ensure better decision-making, identify best practices, and align your CRM and BI.
Posted: 27 Mar 2017 | Published: 31 Dec 2016

Salesforce.com

LCD, Direct View LED, and OLED Explained
sponsored by TechData & LG Business Solutions
WHITE PAPER: Discover how to make a more informed decision on digital displays for your business. It explains the differences between LCD/LED, Direct View LED and OLED displays.
Posted: 28 Dec 2016 | Published: 28 Dec 2016

TechData & LG Business Solutions

12 Steps to a Wildly Successful Webinar
sponsored by Cisco Systems, Inc.
WHITE PAPER: If you're ready to produce your first online event, or simply need a best practices refresher, this 12-step checklist takes you through the entire process from planning to post-event follow-up.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.

Best Practices for Leveraging Online Meeting Technology
sponsored by Cisco Systems, Inc.
WHITE PAPER: With the overwhelming amount of content bombarding everyone daily, you need a way to break through the clutter. This best practices guide looks at three meeting formats that smash through the noise and can help your business find more and better quality leads.
Posted: 28 Nov 2016 | Published: 30 Sep 2016

Cisco Systems, Inc.
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MARKETING DEFINITION (continued): …  more cost-effective over time.As the green computing movement has grown, some technology vendors and hardware manufacturers have engaged in greenwashing, changing their packaging, advertising or branding to focus consumer's attention on green manufacturing, recycling or energy-saving benefits. The increased transparency and scrutiny many corporations have been exposed to by nongovernmental organizations, advocacy groups and collaborative citizen journalism in the blogosphere all have helped to reveal which environmental claims are accurate and which are not.Consumers researching their buying decisions … 

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