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Jun 18, 2013

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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and … Definition continues below.
Marketing White Papers (View All Report Types)
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IBV Study: Capitalizing on the Power of the Smarter Consumer sponsored by IBM WHITE PAPER: Business survival in the age of the smart consumer means empowering your customers to shop how and when they want. In this white paper, find the results of a recent survey of more than 30,000 consumers and uncover the key trends shaping the world of retail. Posted: 07 May 2013 \| Published: 28 Feb 2011 TOPICS: Consumer Electronics Industry \| Consumer Market \| Consumer Packaged Goods Industry \| eCommerce \| eCommerce Services \| eCommerce Software \| Market Trends \| Marketing \| Online Shopping \| Retail Trade Industry \| Sales

Five Success Factors for CMS/Digital Marketing Success: the It Management Perspective sponsored by SiteCore WHITE PAPER: This resource counts down five IT-specific tips that will help you ensure your content management system (CMS) project is a success, allowing your organization to deliver a high-quality, dependable, and consistent user experience. Posted: 03 May 2013 \| Published: 31 Dec 2011 TOPICS: Content Delivery \| Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| IT Best Practices \| IT Management \| Marketing \| Online Marketing \| Web Content Management

Top Six Strategies for CMS/Digital Marketing Success: The Developers Perspective sponsored by SiteCore WHITE PAPER: This resource counts down six strategic guidelines that will help you plan a dependable and developer-friendly content management system (CMS) project and deliver a consistent, high-quality user experience. Posted: 03 May 2013 \| Published: 31 Dec 2011 TOPICS: Application Development \| Content Delivery \| Content Management \| Content Management Systems \| CRM \| CRM Best Practices \| Customer Loyalty \| Customer Satisfaction \| Marketing \| Online Marketing \| User Experience \| Web Content Management

Advancing Your Digital Marketing Strategy with Webtrends Analytics sponsored by WebTrends WHITE PAPER: In the age of social media, web analytics can help you harness data from a variety of channels to construct and implement an effective, integrated marketing strategy. Check out this helpful white paper to learn how you can advance your digital marketing strategy, grow brand loyalty and build revenue through the use of analytics. Posted: 18 Apr 2013 \| Published: 18 Apr 2013 TOPICS: CRM \| CRM Analytics \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Marketing \| Social Networking \| Web 2.0 \| Web Analytics \| Web Analytics Software

Ensuring Success with On-site Testing and Targeting sponsored by WebTrends WHITE PAPER: Your company's website is one of your most valuable assets, so it needs to be as effective, informative, and engaging as possible in order to provide the best customer experience. Turn to this white paper to learn the challenges behind optimizing your site and learn how you can avoid the pitfalls while implementing the most effective processes. Posted: 16 Apr 2013 \| Published: 16 Apr 2013 TOPICS: Content Management \| CRM \| Customer Loyalty \| Customer Satisfaction \| Customer Service \| Marketing \| Web 2.0 \| Web Content Management \| Web Development \| Web Site Design

Faster analysis, better outcomes: How the right data analytics tools lead the way sponsored by IBM WHITE PAPER: This resource introduces a personal analytics platform that can provide valuable business insights in functional areas such as finance, customer service, sales, and marketing – empowering you to make smarter, more strategic decisions. Posted: 10 Apr 2013 \| Published: 30 Sep 2012 TOPICS: Business Intelligence \| Business Intelligence Software \| Business Performance Management \| Customer Data Management \| Customer Service \| Data Analytics \| Data Governance \| Data Management \| Financial Management \| Marketing \| Sales \| Sales and Marketing Software

When Words Won’t Do, Show Your Story: 7 Tips from Leading Companies For Online Video Marketing. sponsored by Limelight Networks, Inc. WHITE PAPER: This white paper illustrates the importance of video to drive audience engagement and interaction. Learn best practices, key tips, and essential elements of online video marketing. Posted: 15 Mar 2013 \| Published: 28 Feb 2013 TOPICS: CRM \| Customer Loyalty \| Customer Retention \| Marketing \| Online Advertising \| Online Marketing \| Web 2.0

The State of Service Management sponsored by SAP America, Inc. WHITE PAPER: View this document to learn more about the current state of the service enterprise and the goals and investments prioritized by service leaders. It also displays performance benchmarks of leading service organizations and other factors that contribute to best-in-class performance. Posted: 04 Feb 2013 \| Published: 04 Feb 2013 TOPICS: Customer Satisfaction \| Customer Self-Service \| Human Resources Management \| Human Resources Service Providers \| Marketing \| SOA

Create a Referral Program to Grow Your IT Business sponsored by ConnectWise WHITE PAPER: This indispensable guide explores the benefits of referral marketing and offers advice on expanding and managing your referral program. Posted: 31 Dec 2012 \| Published: 31 Dec 2012 TOPICS: Customer Loyalty \| Customer Satisfaction \| Lead Generation \| Lead Management \| Market Research \| Marketing \| Marketing Information Systems \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| Social Networking

Oracle Social Marketing Cloud Service sponsored by Oracle Corporation UK Ltd WHITE PAPER: This white paper details a software-as-a-service based solution for managing your organization's branding communities via emerging social media networks. Discover the key features and benefits of this single, integrated platform for optimizing your social marketing efforts. Posted: 13 Dec 2012 \| Published: 13 Dec 2012 TOPICS: Cloud Computing \| Marketing \| Social Networking \| Software as a Service \| Web 2.0 \| Web Applications Software

Customer Experience for Marketing: Oracle Commerce Solutions sponsored by Oracle Corporation UK Ltd WHITE PAPER: Today, customers hold the buying power – not marketing. In fact, research shows that 73% of customers will be loyal to brands that deliver a great customer experience. Read this paper to discover how the customer experience is driving business value and learn the 3 key principles of delivering an exceptional experience. Posted: 13 Dec 2012 \| Published: 13 Dec 2012 TOPICS: CRM \| CRM Best Practices \| CRM Software \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Customer Support Software \| Marketing \| Oracle (Product)

Achieving Marketing Success Through Digital Presence Strategy sponsored by Limelight Networks, Inc. WHITE PAPER: Poor website performance (slow loading times or inaccessible content on mobile devices) negatively impact the success of your marketing initiatives - and traditional web content management (WCM) strategies fall short. Read on to learn key methods for improving your WCM to deliver a positive website experience and meet customer expectations. Posted: 16 Oct 2012 \| Published: 01 Aug 2012 TOPICS: Marketing \| Online Marketing \| Web Content Management \| Web Development \| Web Site Design \| Web Site Monitoring

How to Stop Webpage Speed from Killing your Marketing sponsored by Limelight Networks, Inc. WHITE PAPER: The time it takes your website to load could be negatively impacting customer retention and causing lost revenue. Aberdeen Group reported that a 1 second delay in page loading time can result in a 16% drop in customer satisfaction and 11% fewer page views. Read on to learn how to mitigate this challenge with front-end optimization. Posted: 15 Oct 2012 \| Published: 01 Apr 2012 TOPICS: Marketing \| Web Content Management \| Web Development \| Web Site Administration \| Web Site Design \| Web Site Monitoring

How to Master the Art of Content Marketing sponsored by Limelight Networks, Inc. WHITE PAPER: Today's marketing professionals are in uncharted territory, one that consists of web-savvy customers with higher expectations and flashy new tools that are quickly becoming a requirement. To keep pace, you must evolve with the times. Read on to learn how content marketing can optimize your marketing tactics. Posted: 15 Oct 2012 \| Published: 01 Nov 2011 TOPICS: Content Management \| Enterprise Content Management \| Marketing \| Marketing Information Systems \| Publishing

Benchmarking Your Digital Strategy sponsored by Limelight Networks, Inc. WHITE PAPER: Every business has a digital presence that impacts their brand and could hinder potential sales if not properly managed. In order to survive in today's digital era, traditional marketing practices need to be overhauled. Read on to learn 10 key strategies marketers need to be successful in digital marketing. Posted: 11 Oct 2012 \| Published: 01 Aug 2012 TOPICS: Best Practices \| Marketing \| Social Networking \| Web 2.0 \| Web Content Management

Predictive Analytics for Sales and Marketing sponsored by Information Builders WHITE PAPER: Today's businesses rely on their sales and marketing (S&M) departments to drive business growth through effective customer relationship management (CRM) strategies – but most S&M pros lack the insights needed to optimize their strategies. Read on to find out how predictive analytics can improve your CRM strategies. Posted: 21 Sep 2012 \| Published: 21 Sep 2012 TOPICS: CRM Analytics \| Customer Satisfaction \| Data Analytics \| Marketing \| Predictive Analytics \| Predictive Analytics Software \| Sales and Marketing Software

CallPro CRM e-marketing features sponsored by CallPro CRM WHITE PAPER: Does your customer relationship management (CRM) lack the agility and flexibility you need to effectively support sales and marketing professionals? Watch this webcast to learn about a CRM system that offers intelligent and flexible e-marketing capabilities with advanced follow-up features to help catch more prospects and close more sales. Posted: 27 Aug 2012 \| Published: 01 Aug 2012 TOPICS: CRM \| CRM Analytics \| CRM Best Practices \| CRM Software \| Customer Profiles \| Email Marketing \| Marketing

Empowered Customers Drive Collaborative Business Evolution sponsored by IBM WHITE PAPER: Read this groundbreaking new study, conducted by Forrester Consulting on behalf of IBM, to understand how empowered customers are changing the way business is doing business—today and in the future. Posted: 13 Aug 2012 \| Published: 31 May 2012 TOPICS: Collaborative Commerce \| Customer Satisfaction \| Customer Service \| eCommerce \| Marketing \| Mobile CRM \| Mobile Device Management \| Web Applications Management

How to Move from Opt-Out to Community Relevance: 31 Keys to Success in the SAP Ecosystem sponsored by JonERP WHITE PAPER: In this resource, find 31 tips for inbound content marketing to the SAP community. This fresh approach to marketing engages prospects on social channels while also attracting search traffic via compelling content. Read more inside to learn how to target the SAP ecosystem and become a relevant vendor in the market. Posted: 18 May 2012 \| Published: 18 May 2012 TOPICS: Marketing \| Sales \| Sales and Marketing Software \| Sales Channels \| Sales Information Systems \| Sales Representatives \| SAP (Product) \| Search Engine Marketing \| Search Engine Optimization

Doing Business with Comstor sponsored by Comstor WHITE PAPER: Learn more about Comstor, a leader in Cisco product distribution and an established provider of networking and advanced technology solutions. Posted: 01 Feb 2012 \| Published: 27 Jan 2012 TOPICS: Certification Programs \| Channel Management \| Distribution \| Marketing \| Networking \| Vendor Selection \| Vendors

Starz Entertainment Joins AT&T Mobile Barcode Charter Program as First TV/Network Member sponsored by AT&T Corp WHITE PAPER: This white paper examines a new mobile barcode solution for consumer engagement, which is helping to connect the offline world with the online world. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Consumer Market \| CRM \| CRM Services \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Smart Phones \| Wireless Computing \| Wireless Networks

AT&T Brings Consumers Closer to Their Favorite Musicians with Red Light Management sponsored by AT&T Corp WHITE PAPER: This brief white paper examines the business benefits associated with promotional marketing campaigns aimed at barcode scanning via consumer mobile devices. Posted: 02 Nov 2011 \| Published: 02 Nov 2011 TOPICS: Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile CRM \| Mobile Device Management \| Mobile Device Management Software \| Scanners \| Smart Phones

Scan a Mobile Barcode, Unlock a New Brand Experience: AT&T Mobile Barcode Services sponsored by AT&T Corp WHITE PAPER: Turn a static advertisement into an immersive experience with AT&T Mobile Barcode Services. Mobile barcodes give brands the opportunity to reach consumers directly on their smartphones, delivering information, promotions, coupons and more to customers’ fingertips. Posted: 28 Oct 2011 \| Published: 28 Oct 2011 TOPICS: Advertising \| Advertising Industry \| Market Research \| Market Trends \| Marketing \| Marketing Literature \| Mobile Device Management \| Mobile Device Management Software \| Smart Phones \| Wireless Networks

Explode Six Marketing Myths sponsored by IBM WHITE PAPER: Maximize campaign effectiveness with analytic technology. Posted: 18 Oct 2011 \| Published: 18 Oct 2011 TOPICS: Business Intelligence \| Data Analytics \| Direct Marketing \| Marketing \| Predictive Analytics

Nine Essentials of Online Opinion Monitoring sponsored by Crimson Hexagon WHITE PAPER: Access this white paper to learn nine essentials to online opinion marketing. Posted: 26 Sep 2011 \| Published: 26 Sep 2011 TOPICS: Analytic Applications Software \| Business Intelligence \| Content Management \| Customer Data Integration \| Customer Data Management \| Customer Interaction Services \| Marketing

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MARKETING DEFINITION (continued): … white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.In September 2006, CBS launched a campaign promoting items from their fall programming line-up on 35 million eggs. Slogans etched on eggs included "Hard-boiled drama" and "Funny side up." Quoted in the International Herald Tribune, George Schweitzer, president of the CBS marketing …

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