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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing
DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and  … 
Definition continues below.
MarketingWhite Papers (View All Report Types)
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The Future of IT Infrastructure in the Professional Services Industry
sponsored by Sungard
WHITE PAPER: This white paper shares insights gathered from the professional services sector into the future of IT infrastructure and its impact on the industry.
Posted: 29 Sep 2014 | Published: 29 Sep 2014

Sungard

Big Digital Data, Analytic Visualization and the Opportunity of Digital Intelligence
sponsored by SAS
WHITE PAPER: Find out how analytics can help you revolutionize your digital marketing strategy.
Posted: 25 Sep 2014 | Published: 25 Sep 2014

SAS

Data-Driven Marketing Campaign Optimization
sponsored by SAS
WHITE PAPER: Find out how big data and analytics are helping CMOs transform marketing campaign decision-making to achieve even the highest business goals, and keep the customer experience running smoothly.
Posted: 25 Sep 2014 | Published: 04 Apr 2014

SAS

Customer Engagement Analytics: How to Use Data to Create (and Keep) Happy Customers
sponsored by Five9
WHITE PAPER: Learn how customer engagement analytics can help your company achieve success in customer experience management (CEM).
Posted: 23 Sep 2014 | Published: 31 May 2014

Five9

Contact Center Workforce Optimization: Secrets to Unlock Agent Productivity & Performance
sponsored by Five9
WHITE PAPER: Uncover contact center workforce optimization (WFO) best practices that can help you enhance your customer experience.
Posted: 23 Sep 2014 | Published: 31 May 2014

Five9

HBR The Ultimate Marketing Machine
sponsored by SAS
WHITE PAPER: The world of marketing has changed dramatically in recent years and will continue to evolve. Looking ahead, the context for marketers will be influenced by 4 main trends, so what are they and most importantly, what strategies do you need to know to stay ahead of the curve? Read the following HBR white paper to find out now.
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

Digital Approaches for Improving the Customer Experience
sponsored by SAS
WHITE PAPER: Find out your company can turn raw data into analytical insight and data-driven actions so you can revolutionize your customer experience in order to meet today's standards
Posted: 23 Sep 2014 | Published: 23 Sep 2014

SAS

The Who, What, When, Where and How of Real Time Personalization
sponsored by IBM
WHITE PAPER: Uncover the key questions which must be considered by marketers in order to provide real-time personalization.
Posted: 28 Aug 2014 | Published: 31 Oct 2013

IBM

Reboot Your Organization For Modern Marketing
sponsored by Box
WHITE PAPER: The following report will intends to introduce CMOs to the concept of a marketing operating system—an organizational framework that will enable CMOs to develop more flexible and more customer-aware marketing teams.
Posted: 15 Aug 2014 | Published: 15 Aug 2014

Box

Five Problems Marketers Face Today
sponsored by Box
WHITE PAPER: Access the following white paper to explore the top 5 challenges that cause big headaches for marketers and what you can do to overcome these all-too-common ailments.
Posted: 12 Aug 2014 | Published: 12 Aug 2014

Box

Marketing Project Management Buyers Guide
sponsored by AtTask
WHITE PAPER: 25% of creative teams don't track projects at all and 50% of teams don't use project management software. This buyer's guide discusses essential considerations for choosing a marketing project management software.
Posted: 11 Aug 2014 | Published: 11 Aug 2014

AtTask

What's Changing in the World of Work?
sponsored by IBM
WHITE PAPER: Social, mobile, analytics, and cloud computing are drastically changing the way work gets done across the enterprise. So what tools and strategies can you leverage to make sure your workforce reaps the most benefits from this nexus of forces? View this white paper to discover how to create and manage a more efficient, empowered workforce.
Posted: 08 Aug 2014 | Published: 08 Aug 2014

IBM

Multi-Channel Marketing – Delivering Big on Next-Gen Customer Experience
sponsored by Infor
WHITE PAPER: Learn about the multi-channel marketing approach and how it can help your business deliver a top-notch next-gen customer experience.
Posted: 07 Aug 2014 | Published: 07 Aug 2014

Infor

From Campaigns to Engagement: Moving Past the Status Quo
sponsored by Infor
WHITE PAPER: Find out why organizations need to adopt various forms of communication and content for each and every decision stage and channel in order to fuel revenue growth and customer satisfaction
Posted: 06 Aug 2014 | Published: 06 Aug 2014

Infor

Giving Customers What They Want, When They Want It
sponsored by Infor
WHITE PAPER: Find out which key characteristics collectively create the most effective customer experience.
Posted: 05 Aug 2014 | Published: 05 Aug 2014

Infor

Give Small Business What It Needs
sponsored by Datto, Inc.
WHITE PAPER: This whitepaper describes how MSPs can break into the small business market by offering business continuity solutions that touch on the 5 areas that are most important to small businesses.
Posted: 20 May 2014 | Published: 20 May 2014

Datto, Inc.

VIDEO MARKETING: THE BUYER’S GUIDE TO ONLINE VIDEO PLATFORMS
sponsored by Limelight Networks, Inc.
WHITE PAPER: This buyer's guide gives an introduction to online video platforms and highlights the benefits, challenges and capabilities of such solutions.
Posted: 12 May 2014 | Published: 12 May 2014

Limelight Networks, Inc.

Improve Customer Experience through Personalization
sponsored by Hewlett-Packard Company
WHITE PAPER: In this white paper, discover the key to improving the customer experience, how it can be made easy, and where to start.
Posted: 30 Apr 2014 | Published: 29 Apr 2014

Hewlett-Packard Company

A Quick-Start Guide to Deploy an SMS Strategy for Business
sponsored by StrikeIron
WHITE PAPER: SMS is emerging as one of the most effective means of communication -- short, digestible messages sent rapidly to the right users. In this white paper, you'll find a 4-step guide to deploying an SMS strategy for customer relationship management (CRM) and marketing.
Posted: 05 Jun 2014 | Published: 05 Jun 2014

StrikeIron

Using SMS for Marketing: A Beginner’s Resource
sponsored by StrikeIron
WHITE PAPER: One of the simplest ways to connect with your customers is one they use daily with their friends -- SMS, or text message. In this buyer's guide, learn all about the use of SMS for a variety of customer relationship management (CRM).
Posted: 30 May 2014 | Published: 30 May 2014

StrikeIron

Microsoft Dynamics CRM Release Preview Guide
sponsored by Microsoft India
WHITE PAPER: In this resource, learn about a family of CRM applications that can help you deliver engaging, differentiating customer experiences with marketing, sales, and service capabilities.
Posted: 20 May 2014 | Published: 30 Apr 2014

Microsoft India

Global Brand Management
sponsored by OpenText
WHITE PAPER: The following white paper explores the business need for a global brand management solution to help distinguish your brand amongst thousands of other companies. Learn about the 3 key process to successful global brand management, the technology to use, and more.
Posted: 06 May 2014 | Published: 06 May 2014

OpenText

Social Media: A Unified Strategy for Success
sponsored by Hootsuite
WHITE PAPER: In order to uncover the true value of social media, companies should employ a unified social media strategy across all departments. View this informative white paper to learn how to craft a cross-functional approach to social media, and explore the challenges and opportunities for social media in various departments.
Posted: 16 Apr 2014 | Published: 16 Apr 2014

Hootsuite

5 Ways Marketing Automation Can Optimize & Grow Your Business
sponsored by Act On
WHITE PAPER: Many marketing teams are touting the benefits of a marketing automation platform. But many CEOs and other executives are still wondering, "What's the urgency? Is marketing automation really worth the investment?" Find out the answers to those questions in this informative white paper.
Posted: 14 Apr 2014 | Published: 14 Apr 2014

Act On

Best Practices For Setting Up a Lead Nurturing Program
sponsored by Act On
WHITE PAPER: In this report, Matt Heinz, President of Heinz Marketing and his fellow thought leaders demystify lead nurturing, offering best practices that you can follow when developing your own winning program.
Posted: 11 Apr 2014 | Published: 31 Dec 2012

Act On
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MARKETING DEFINITION (continued): …  white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.In September 2006, CBS launched a campaign promoting items from their fall programming line-up on 35 million eggs. Slogans etched on eggs included "Hard-boiled drama" and "Funny side up." Quoted in the International Herald Tribune, George Schweitzer, president of the CBS marketing … 

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