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Dec 4, 2009

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ALSO CALLED: Market Strategy, Indirect Marketing, Marketing Programs, Marcom, IT Marketing, Marketing Communications, Information Technology Marketing DEFINITION: EggFusion is a company that places advertisements, freshness expiration dates or other data on eggs sold in retail stores. The process involves the use of a thin laser beam to etch fine lines on the shells of eggs before they are placed in cartons. The resulting image may be a corporate logo, a URL, a brief text message or simple line art. The EggFusion process creates dark lines on white eggs and … Definition continues below.
Marketing White Papers (View All Report Types)
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Getting the Most From Your Marketing Events: The ROI of In-Person Seminars, Trade Shows, and Webinars sponsored by Citrix Online WHITE PAPER: This paper discusses the results of a recent survey of marketers using different types of events in the marketing mix, offers quantitative formulae for calculating your own event marketing ROI, and offers guidance for marketers and organizations to create and optimum event marketing strategy. Posted: 04 Dec 2009 \| Published: 04 Dec 2009 TOPICS: Business Intelligence \| Business Management \| Business Process Management \| Marketing \| Marketing Information Systems \| ROI

A Guide to the Value of Reliable Data in Retail Banking sponsored by DataFlux Corporation WHITE PAPER: Banks need to get smarter, attract the right customers, implement customer level risk management, and implement risk adjusted customer relationship pricing and all of this is dependent on trusted data. This paper examines the impact of unreliable data on retail banks. It then defines the requirements needed to guarantee data reliability in banking. Posted: 04 Nov 2009 \| Published: 04 Nov 2009 TOPICS: Banking Industry \| Business Process Management \| Customer Data Management \| Data Governance \| Data Management \| Data Quality \| Marketing \| Retail Banking Services \| Risk Assessment \| Risk Management \| Sales \| Sales and Marketing Software

Achieving Sustained Growth through Operational Excellence sponsored by SAP AG WHITE PAPER: Operational excellence is a simple concept with complex implications. Consistently doing things well across every element of the value chain is clear enough in principle. The ultimate goal is a "single source of truth" where senior executives have shared visibility into all parts of the organization, enabling management by facts. Posted: 29 Oct 2009 \| Published: 29 Oct 2009 TOPICS: Business IT Alignment \| Business Metrics \| Business Process Management \| Enterprise Resource Management \| Financial Reporting \| Financial Systems \| Financing \| Marketing \| Operational Metrics (Systems) \| Sales Information Systems

Using Advanced Analytics: Gain Insight into Your Revenue Stream sponsored by SAP BusinessObjects WHITE PAPER: Read this paper to learn how analytics can help you leverage the right combination of people, processes, and information. With analytics, you can analyze your sales and marketing processes to gain insights more quickly and improve business performance. Read on to learn how by using analytics you can increase top-line revenue. Posted: 26 Oct 2009 \| Published: 26 Oct 2009 TOPICS: Business Intelligence \| Business Performance Management \| Business Process Management \| Business Processes \| Marketing \| Reporting Software \| Revenue Projections \| Sales \| SAP (Product)

How to Maximize Revenue by Sending Targeted Promotions to Customers sponsored by Infor CRM WHITE PAPER: This paper discusses the key obstacles that stand in the way of marketers garnering good insights into retention rates and customer profitability and presents a solution on how to overcome these obstacles. You'll also learn how to increase customer loyalty and retention while increasing revenue. Posted: 23 Oct 2009 \| Published: 23 Oct 2009 TOPICS: CRM \| CRM Best Practices \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Market Trends \| Marketing

B2B Lead Gen: Marketing ROI Performance & Evaluation Study sponsored by Citrix Online WHITE PAPER: MarketingProfs recently conducted an in-depth study on perceptions, behaviors and lead generation performance. Download the MarketingProfs Report to read the study's full findings and to learn how you can effectively calculate and leverage lead generation ROI within your own organization. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Lead Management \| Marketing \| Sales

9 Management Practices for Exceptional Webinars sponsored by Citrix Online WHITE PAPER: This new white paper examines Webinar effectiveness at driving lead generation and outlines 9 best practices for using Webinars in a cohesive lead-generation campaign. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

Delivering Quality Leads, Not Just Quantity: The Interactive Value of Webinars sponsored by Citrix Online WHITE PAPER: Using interactive media such as Webinars can help marketers effectively balance quality with quantity when it comes to lead generation. Download the white paper to learn more. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Lead Generation \| Marketing \| Web Conferences \| Web Services \| Webcasts

How to Market and Sell Services with Webinars sponsored by Citrix Online WHITE PAPER: This new Quantum Leap Marketing white paper explores how to successfully market and sell services with Webinars so that you get maximum mileage out of your marketing budget. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: B2B \| CRM \| Customer Service \| Customer Service Best Practices \| Customer Support Software \| Marketing \| Sales \| Sales Channels \| Webcasts

What Causes Webinar Attendees to Bail sponsored by Citrix Online WHITE PAPER: Download this new MarketingSherpa study to discover the leading causes for attendees to drop out of Webinars and what you can do to sharpen your presentations. Posted: 21 Aug 2009 \| Published: 21 Aug 2009 TOPICS: Communications Software \| CRM \| Customer Service \| Customer Service Best Practices \| Marketing \| Presentation Software \| Webcasts

Sales and Marketing: The New Power Couple sponsored by Microsoft WHITE PAPER: This white paper will review the obstacles to making business development a team sport and then will present best practices around people, process and technology for aligning the sales and marketing organization. Posted: 18 Aug 2009 \| Published: 18 Aug 2009 TOPICS: Collaboration \| CRM \| CRM Software \| Marketing \| Productivity \| Sales \| Sales and Marketing Software \| Sales Force Automation \| Sales Representatives

CRM Built for Marketing: The Executive Guide to Selecting CRM that Meets Marketing Needs sponsored by Pivotal CRM, a CDC Software solution WHITE PAPER: How can a company ensure that their marketing department's needs are represented when choosing an enterprise-level CRM system? This white paper provides core principles companies can use to help them select a CRM system that each marketing team member feels was built just for them. Posted: 23 Jul 2009 \| Published: 23 Jul 2009 TOPICS: CRM \| CRM Best Practices \| CRM Services \| CRM Software \| Marketing \| Sales \| Sales and Marketing Software

Innovative Marketing Strategies for Individual and Personal Lines Insurers sponsored by Infor CRM WHITE PAPER: In this paper you will learn just how important each customer interaction is and how companies are turning to Infor CRM Epiphany Inbound Marketing for Insurance to be able to manage their customers on a highly personal basis which greatly increases customer loyalty and satisfaction which will ultimately increase sales and profitability. Posted: 22 Jul 2009 \| Published: 22 Jul 2009 TOPICS: CRM \| CRM Software \| Customer Interaction Services \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Insurance Industry \| Marketing

Making Interactions More Intelligent Across All Channels in the Retail Finance Industry sponsored by Infor CRM WHITE PAPER: In this paper you will learn the best practices and the bottom-line benefits in multi-channel inbound marketing. Read on to learn more about multi-channel inbound marketing and how Infor CRM Epiphany Inbound Marketing for Retail Finance can help drive revenue out of each customer interaction. Posted: 22 Jul 2009 \| Published: 22 Jul 2009 TOPICS: CRM Services \| CRM Software \| Customer Data Integration \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing \| ROI

Increase Your Returns Using Event-Based Marketing sponsored by Infor CRM WHITE PAPER: Read this paper to learn how Event-triggered marketing has seen five times the response rate of non-timed mass-marketing campaigns and how your company can take advantage of event-based marketing by using Infor CRM Epiphany Outbound Marketing suite. Posted: 22 Jul 2009 \| Published: 22 Jul 2009 TOPICS: CRM \| CRM Best Practices \| Customer Data Management \| Customer Loyalty \| Customer Retention \| Customer Satisfaction \| Customer Service \| Customer Service Best Practices \| Marketing

Six Mistakes Companies Are Making Today and How You Can Avoid Them sponsored by SAP BusinessObjects WHITE PAPER: Organizations need technology that can unlock the value of information. Information can drive new insights to help transform and significantly improve the business, especially critical in an uncertain economy. This paper highlights common mistakes companies make in a down economy and discusses how organizations can use business intelligence to... Posted: 19 Jun 2009 \| Published: 19 Jun 2009 TOPICS: Business Intelligence \| Business Intelligence Software \| Business Performance Management \| Cost Benefit Analysis \| CRM \| Information Management \| Information Retrieval Software \| Information Standards \| Information Storage and Retrieval Systems \| Knowledge Management \| Marketing \| Spend Management

Running and Optimizing IT: A Best Practice Approach sponsored by SAP AG WHITE PAPER: The results of this survey show that the highest priorities are focused not on technology but on the ability of IT to deliver services that provide value for customers and end users. Posted: 05 Jun 2009 \| Published: 05 Jun 2009 TOPICS: Business Environment \| Business IT Alignment \| Business of Information Technology \| Globalization \| Information Technology End Users \| IT Infrastructure \| IT Management \| IT Services \| Marketing \| ROI

Enabling The Lean Enterprise: A Three-Tiered Approach to Improving Your Operations sponsored by SAP AG WHITE PAPER: Recently, many businesses have used lean principles to move from a decentralized corporate management mode to a hybrid model - recognizing that different functions require different levels of centralized management to be efficient and effective. Read this whitepaper to learn a three-tiered approach to improving your operations. Posted: 04 Jun 2009 \| Published: 04 Jun 2009 TOPICS: Business Performance Management \| Business Process Management \| Business Process Reengineering \| Business Processes \| Corporate Governance \| Enterprise Architectures \| Enterprise Resource Management \| Lean Production \| Marketing \| Supply Chain Management

The Customer-Driven Innovation Series: The Predictive Enterprise sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: Customer data mining and predictive analytics helps achieve customer innovation, strengthen brand and lift sales. Gain further customer insight with four attributes of a predictive enterprise so you can start putting customer innovation to work. Posted: 05 May 2009 \| Published: 05 May 2009 TOPICS: CRM \| Customer Data Management \| Customer Interaction Services \| Customer Satisfaction \| Marketing \| Predictive Performance Management \| Real-time Analytics \| ROI \| Sales \| User Experience

Mastering New Challenges in Text Analytics: Making Unstructured Data Ready for Predictive Analytics sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: This paper briefly defines text analytics, describes various approaches to text analytics, and then focuses on the natural language processing techniques used by SPSS Inc.'s text analytics solutions. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Processes \| CRM \| Customer Loyalty \| Customer Service \| Data Mining \| Databases \| Instant Messaging \| Marketing

The Five Keys to Organic Growth: How to Drive Profitable Relationships with Predictive Analytics sponsored by SPSS Inc. Worldwide Headquarters WHITE PAPER: This paper makes the case for using predictive analytics to drive organic growth, and gives two different methods for measuring financial return. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Process Management \| CRM \| Data Mining \| Marketing \| Risk Management \| ROI

CRM: THE ESSENTIAL GUIDE - Five Principles for CRM Success sponsored by Pivotal CRM, a CDC Software solution WHITE PAPER: This paper explains how, Customer Relationship Management (CRM) is first and foremost a strategy. This guide provides insight to help you take a more customer-centric view of your business. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: Business Process Management \| CRM \| CRM Software \| Customer Loyalty \| Marketing \| ROI \| Sales \| Software as a Service \| Strategic Planning \| TCO \| User Experience

CRM Built for Customer Service: The Executive Guide to Selecting CRM that Meets Service Needs sponsored by Pivotal CRM, a CDC Software solution WHITE PAPER: This paper explores core principles companies can use to help them select a CRM system. Posted: 20 Feb 2009 \| Published: 20 Feb 2009 TOPICS: CRM \| Customer Service \| Data Management \| Marketing \| Sales \| SLA \| Switching \| User Experience

Channel Sales Management: New Applications for High-Tech Vendors sponsored by SAP AG WHITE PAPER: Channel management is a pressing issue for high-tech manufacturers that sell through partners. IDC believes that companies that leverage channels partners should begin to integrate channel management into broader corporate infrastructure applications that include the supply chain and potentially PLM applications. Posted: 26 Jan 2009 \| Published: 26 Jan 2009 TOPICS: Best Practices \| Business Processes \| Channel Management \| Customer Satisfaction \| Manufacturing \| Marketing \| Sales

Leverage ERP for Sales & Operations Planning sponsored by IFS WHITE PAPER: Read this white paper to learn how to use your ERP to facilitate Sales and Operations Planning (S&OP), which helps manufacturers rapidly adjust to changes in the market. Posted: 12 Jan 2009 \| Published: 12 Jan 2009 TOPICS: CRM \| Enterprise Systems \| ERP \| Marketing \| Sales \| Software \| Strategic Planning

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MARKETING DEFINITION (continued): … white lines on brown eggs. The etchings are 50 to 90 nanometers deep, approximately 1/20 of the thickness of a typical egg shell. The interior of the egg is not affected or altered in any way. The process is said not to increase the susceptibility of marked eggs to breakage or reduce their shelf life.In September 2006, CBS launched a campaign promoting items from their fall programming line-up on 35 million eggs. Slogans etched on eggs included "Hard-boiled drama" and "Funny side up." Quoted in the International Herald Tribune, George Schweitzer, president of the CBS marketing …

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